Social Selling for Startups

Wednesday, March 6th 2013

@aseemb aseem@socedo.com

Aseem Badshah

• Founder and CEO of Socedo – helps companies generate leads from social media data

• Created Uptown Treehouse – a social media agency in Los Angeles

• Have worked in social media for the last 7 years

About Me

Phases of Social Media Adoption

Broadcast

Marketing & PR

Reactive Engagement

Customer Service

ProactiveRelationship Building

Sales & BizDev

The New Model for Startups

Customer Development

Concept &Business

Plan

Product Development

Alpha/Beta Test Launch Sales &

Marketing

Sales

How Do We Find Them?

Use Information from Social Media

Bio & Profile Stream & Topic

ABC = ?

• Always Be Closing

• Always Be Coding

• Always Be Connecting

Join the Conversation, Learn and Ask for Help

• Dedicate an hour everyday to Social Selling

• Follow 10 new target customers

• Respond to 5 Tweets (Ask a Question)

• ReTweet or Share 3 Messages

• Participate in a LinkedIn Group or Blog thread

• Experiment!

Make it a Habit & Scale Your Efforts

• It’s easy and cheap to find customers

• You get a better understanding of your customer

• You are constantly learning about your messaging and value prop

• You build mind share and influence

Advantages of Social Selling

Questions?aseem@socedo.comwww.socedo.com