About GS&F
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Transcript of About GS&F
relate
At GS&F, we relate to clients, brands, consumers and entireindustries—as well as the countless marketing challenges thatinvolve them all.
We build connections between brands and consumers.
We involve ourselves in our clients’ business because we trulycare about their success.
We work diligently to understand our clients and their brands,in order to help them accomplish their goals.
The work we do — advertising, public relations, interactive,even the media choices we make—helps create relationshipsbetween our clients’ brands and their customers.
And, finally, yes, we tell stories. Because every ad is part of anunfolding story about a unique brand, a story that we believeis worth sharing.
In other words, we relate.
relate
GS&F was founded as Gish, Sherwood and Friends
in 1978 by two Chicago advertising executives who
had relocated to Nashville — Dale Gish and Hank
Sherwood. (“Friends” referred to the rest of the
staff.) Dale came from the marketing side of the
business and Hank from the creative side. Both
are now retired.
But the partnership of disciplines continued in
1997 when Jeff Lipscomb and Roland Gibbons
became co-owners after more than a decade of
working together here. Today the agency is known simply as GS&F.
In an effort to become more diverse and full-service focused, GS&F added a public relations
department in 1997 and created an interactive division called MindReactor in 1999. Most recently,
a design boutique has been added to handle smaller accounts and support the graphic needs of our
PR team. Today, these areas make up over 25% of our business.
GS&F has steadily grown to a staff of 71 marketing professionals with over $50 million in annualized
billings. We take great pride in creating an environment that is somewhat unique in today’s “revolving
door” agency world. Our senior management team averages over 20 years with the company. And,
35% of the staff has been with the company for 10+ years.
Number of Employees:Creative 19Account Service 15Public Relations 8Media 7Interactive 6Accounting 5Broadcast/Print Production 4Operations 3Marketing/Research 2Traffic 2
Total 71
Our Services
Market ResearchQuantitative• Questionnaire design
• Online surveys
• Telephone surveys
• Direct mail surveys
• Intercepts
Qualitative• In-depth interviews
• Focus groups
• Online panels/bulletin boards
• Ethnography
Public Relations• Strategic planning
• Media relations
• Internal communications
• Promotional events
• Product publicity
• Crisis management
Account Service• Client-agency liaison
• Strategic planning
• Communications coordination (between departments)
• Job initiation
• Budget management
• Reporting
Media• Planning (print, broadcast,
out-of-home, online)
• Negotiating
• Added-value enhancements
• Placement (print, broadcast, out-of-home, online)
• Schedule monitoring
• Budget management
Creative• Concept development
• Copywriting
• Art direction
• Print and broadcast executions
• Photography
Broadcast Production• Vendor reviews
• Bid & budget management
• Talent coordination (voice & on-camera)
• Production supervision
Print Production• New technology evaluation
• Competitive bids
• Pre-press work (color management)
• Materials selection (stock, ink, substrates)
• Press checks
• Quality control
• Shipping & delivery
Interactive• Website
development
• E-cards
• E-newsletters
Current Client Roster
Interactive science museum
Since 2006
Water heaters
Since 2006
Communications services
Since 2003
Financial services
Since 2007
Youth development organization
Since 2005
Passenger, motorcycle and motorsport tires
Since 1994
Food manufacturer
Since 2008
ENERGY STARinitiative for water heaters
Since 2008
Innovative glass products
Since 2004
Wheel-service equipment
Since 2007
Convenience storepizza shoppes
Since 2008
Home comfort products
Since 2000
Heating/cooling products
Since 1982
Mechanical, plumbingand electrical services
Since 2008
Manufacturer and distributor of building products
Since 2008
Services for cancer patients and their families
Since 1996
Destination marketing organization
Since 2005
NHL team
Since 2008
Career college
Since 2009
Third-party logistics
Since 2007
Commercial and residential water heaters
Since 2004
NFL team
Since 1995
Electrical products manufacturer
Since 2007
Lighting ballasts
Since 1996
Regional academic medical center
Since 2007
GS&F Creative Thinking
Arthur Koestler, the Hungarian/English novelist, wrote, “Creativity is a type of learning process where
the teacher and pupil are located in the same individual.”
We have a lot of these teacher/pupil types at GS&F.
We believe that creativity starts with learning. Learning about a brand, a product, a consumer, and an
industry. Because knowledge breeds success. So we like to immerse ourselves in every client and
every client’s business. Very often, that means wading into a river of research, which we truly value.
We believe all good agency people should be excellent students. For us, such learning never ceases.
After all, creativity involves breaking out of established patterns of the past in order to look at things in
a different way. So that means we have to be aware of what’s being done – and what’s been done in
the past — in an industry, in a brand category, or on behalf of our client.
Creativity is not the sole domain of our Creative Department, either. In fact, every department at GS&F
is a creative department, including account service, media, public relations, research, interactive,
accounting and administrative. We expect – and demand – creative thinking in every phase of work
performed for our clients.
Why? Because we genuinely believe that a creative idea “sells” better than a tired, old or familiar idea.
Originality makes our clients’ brands distinctive and, as history proves, distinctive brands rise to the top.
It’s as simple – and as complicated – as that.
GS&F Work Ethic
Our agency is known for its “roll up your sleeves”
work ethic. We don’t sit in an ivory tower handing
down marketing directives and dispensing our
brilliance to a grateful audience. In fact, nothing
could be further from the truth.
We get out in the field. (Sometimes we get out in
pastures and parking lots.) We tour factories and
construction sites. We attend trade shows with our
clients and we talk to their customers. When we do research, we don’t phone it in; we go to where
people live and work to find out how they think and make purchase decisions.
We mingle. We mix. We relate.
And that’s proof of the GS&F commitment to our clients. In fact, most of our clients are surprised
when they see how hard we work on their behalf.
But hard work comes easy when you enjoy what you do. Our staff wouldn’t be working for GS&F if they
didn’t love to come to work every day to confront the challenge of solving problems.
We regularly develop alternative ideas for our clients, whether we’re talking about media plans,
creative campaigns, interactive solutions or marketing strategies in general. That means extra work;
but it pays off, so we do it.
We also know that the first idea that comes to mind isn’t always the best one or the right one for our
client’s assignment. That’s because the first idea is often the cliché, the familiar, the tired old worn-out
thought.
And that’s just not good enough for our clients.
Print Ads
Welcome Kit
Print Ads—Meeting Planners
Formula 1
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Offer valid April 4 through May 2, 2009.*Prepaid Card is not redeemable for cash and may not be used for cash withdrawal at any cash-dispensing locations. The Card is not transferable and non-refundable.
The Card is issued by MetaBank pursuant to license from Visa U.S.A. Inc. Card funds areavailable for 180 days in addition to any remaining days in the issuing month. The “Valid Thru”
date on the front of the card denotes the exact date of expiration for your specific card(s).
†Tires must be purchased from a Bridgestone retailer’s inventory between April 4 and May 2, 2009. Mail-in claim form required. Restrictions and limitations apply.
See your participating Bridgestone retailer for complete details.
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Individual Game Ticket Ads
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Banner Ad
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Adrenaline Amplified Campaign
What GS&F Brings To The Table That Is Unique?
Good question.
After all, every ad agency will offer basically the same services and make similar promises. They’ll tell
you that they’re smart, creative and responsive. They’ll tell you they have a “system.” They’ll tell you
they’re results-oriented. They’ll tell you what they think you want to hear.
But only three things distinguish one agency from another:
1) The people who work there
2) The relevant experience they’ve acquired
3) The quality of the work they’ve done
GS&F is unique for those very reasons.
And the final thing that sets us apart – the thing that we are “bringing to the table” – is this: passion.
Passion for learning. Passion for marketing. Passion for reaching out and motivating consumers to buy
products. Passion for our work and for our clients.
ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN
4 23 5 H i l l s b o ro P i ke • N a s h v i l l e , T N 3 7215 -3 34 4voice (615) 385.1100 fax (615) 783.0500 web gsandf.com