About Google Google's mission is to organize the world's information and make it universally...

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About Google Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Transcript of About Google Google's mission is to organize the world's information and make it universally...

Page 1: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

About Google

Google's mission is to organize the world's information and make it universally accessible and useful.

As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Page 2: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

What is AdWords?

AdWordsNatural Results

Page 3: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

How Does Search Advertising Work?Search Term Advertising

Your message reaches consumers at the moment they demonstrate interest.

Page 4: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

Country Search Rank

GoogleUnique Users

Google Reach %

or Mkt Share(visitors)

Share Of Search

(PageViews)

Hong Kong #2 N/A 25.5% 32%

China PRC #2 N/A N/A 24%

SG #1 N/A 37% 45%

Taiwan #2 4.4M 43% N/A

Australia #1 7.45M 68.5% 87.5%

India #1 49M 70% 83%

SouthKorea

#3 3.3M 12%* N/A

Japan #2 12.5M 31% N/A

Global #1 427M 67% 77%

APAC #1 76.2m 65% 81%

EU #1 132.5M 83% 84%

LatAm #1 42.9 72% 81%

Source: comScore Media Metrix Oct 2005, Nielson NetRatings Oct 2005 and Hitwise HK/SG Jan 2006, Korean Click Jan 2006Taiwan: Insight Express

Thousands of Search & Content Pages Expand

Google’s Reach

Google Search Leadership in India

Page 5: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

Search: Growing Faster Than All Other Forms of Advertising

Growing Faster Than Display Ads And Classifieds:Paid Search Spending, 2002–2008

SOURCE: JUPITER RESEARCH INTERNET ADVERTISING MODEL, 7/03 (US ONLY)

Search-based advertising will be one-third of all online ad spending by 2008Direct marketing and offline media growth is slowing.

Marketers are choosing search advertising instead of other media.

Page 6: About Google  Google's mission is to organize the world's information and make it universally accessible and useful.  As a first step to fulfilling that.

Benefits to Advertiser

With Google AdWords you’ll be able to reach your customers at the precise moment they’re looking for your products or services.

One reason AdWords have such incredible ROI (Returns on Investment) is that your “I” is so little. Only pay when your customer clicks through to your website and you get what you are paying for

We strongly recommend “try Google Adwords through Trafficpullz for a month and see what it adds to your business”