About Coca-Cola Enterprises Vision and Strategic Priorities …€¦ · Investor Relations...
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Investor Relations Factsheet 4 1 0 2 Coca-Cola Enterprises (NYSE/Euronext Paris: CCE) became an independent, publicly-traded company in 1986 and became exclusively a European bottler in October 2010 • One of the world’s largest independent Coca-Cola bottlers, serving Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden, with 2014 net sales of $8.3 billion and total assets of $8.5 billion • With our 11,650 employees, we sold and distributed 600 million physical cases of our products produced in our 17 production facilities during 2014 • Bottle and can sales represented more than 90% of our net sales during 2014, fountain sales accounted for a majority of the balance • Sparkling beverages represented 87% of our 2014 bottle and can volume, still beverages made up the remaining 13% • Brands of The Coca-Cola Company (TCCC) represented greater than 90% of our bottle and can volume in 2014, with other brands such as Monster and Capri-Sun accounting for the balance Community Active Healthy Living Sustainable Packaging/ Recycling Workplace Water Stewardship Energy Conservation/ Climate Change Product Portfolio Net Sales Growth 4% - 6% Operating Income Growth 6% - 8% EPS Growth High Single-Digit ROIC Improvement ≥ 20 bps/year BE THE BEST BEVERAGE SALES AND SERVICE COMPANY • Lead category value growth • Excel at serving our customers with world-class capabilities • Drive an inclusive and passionate culture DRIVE CONSISTENT LONG-TERM PROFITABLE GROWTH *Excludes non-recurring items and is currency neutral; ROIC = After Tax Comparable OI / Average Invested Capital; After Tax Comparable OI = Comparable OI * (1 - Effective Tax Rate), Average Invested Capital = (Begin Net Debt + End Net Debt + Begin Book Equity + End Book Equity) / 2 Coca - Cola Trademark Sparkling Flavors & Energy Water Juices, Isotonics & Other Long - Term Objectives* Corporate Responsibility and Sustainability (CRS) Vision and Strategic Priorities About Coca - Cola Enterprises World’s Most Recognizable Brands 1
Transcript of About Coca-Cola Enterprises Vision and Strategic Priorities …€¦ · Investor Relations...
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Investor Relations Factsheet
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Coca-Cola Enterprises (NYSE/Euronext Paris: CCE)became an independent, publicly-traded company in 1986 and becameexclusively a European bottler in October 2010
• One of the world’s largest independent Coca-Cola bottlers, serving Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden, with 2014 net sales of $8.3 billion and total assets of $8.5 billion
• With our 11,650 employees, we sold and distributed 600 million physical cases of our products produced in our 17 production facilities during 2014
• Bottle and can sales represented more than 90% of our net sales during 2014, fountain sales accounted for a majority of the balance
• Sparkling beverages represented 87% of our 2014 bottle and can volume, still beverages made up the remaining 13%
• Brands of The Coca-Cola Company (TCCC) represented greater than 90% of our bottle and can volume in 2014, with other brands such as Monster and Capri-Sun accounting for the balance
Community
ActiveHealthy Living
Sustainable Packaging/Recycling
Workplace
Water Stewardship
Energy Conservation/
Climate Change
Product Portfolio
Net Sales Growth 4% - 6%
Operating Income Growth 6% - 8%
EPS Growth High Single-Digit
ROIC Improvement ≥ 20 bps/year
BE THE BEST BEVERAGE SALES AND SERVICE COMPANY
• Lead category value growth
• Excel at serving our customers with world-class capabilities
• Drive an inclusive and passionate culture
DRIVE CONSISTENT LONG-TERM PROFITABLE GROWTH
*Excludes non-recurring items and is currency neutral; ROIC = After Tax Comparable OI / Average Invested Capital;After Tax Comparable OI = Comparable OI * (1 - Effective Tax Rate), Average Invested Capital = (Begin Net Debt + End Net Debt + Begin Book Equity + End Book Equity) / 2
Coca-Cola Trademark Sparkling Flavors & Energy
WaterJuices, Isotonics & Other
Long-Term Objectives*
Corporate Responsibilityand Sustainability (CRS)
Vision and Strategic PrioritiesAbout Coca-Cola Enterprises
World’s Most Recognizable Brands
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Territory Overview
CCE Volume MixNARTD
Value ShareNARTD
Volume Share Route to market 99% indirect, 1% direct
Per Caps – 207
Great Britain became a CCE territory in 1997 and is the largest territory by revenue
Great Britain
CCE 30%
Other 70%
Route to market100% indirect, 0% direct
Per Caps – 137, up from 103 in 2000
France became a CCE territory in 1996
France
CCE 12%
Other 88%
CCE 21%
Other 79%
Route to market (indirect, direct)Belgium 62%, 38%Netherlands 99%, 1%
Per Caps – Belgium 326, Netherlands 133
Belgium became a CCE territory in 1996, the Netherlands in 1993
Benelux*
TOP 5 BRANDS
CCE 19%
Other 81%
CCE 30%
Other 70%
Route to market (indirect, direct)Norway 99%, 1% Sweden 58%, 42%
Per Caps – Norway 246, Sweden 171
Norway and Sweden became CCE territories in 2010
Norway / Sweden
CCE 29%
Other 71%
CCE 33%
Other 687
Coca-Cola™ 61%Sparkling Flavors and Energy 25%
Stills 13%Water 1%
Coca-Cola™ 62%Sparkling Flavors and Energy 16%
Stills 11%Water 11%
Coca-Cola™ 84%Sparkling Flavors and Energy 8%
Stills 8%
Coca-Cola™ 70%Sparkling Flavors and Energy 18%
Stills 8%Water 4%
TOP 5 BRANDS
TOP 5 BRANDS
TOP 5 BRANDS
*Belgium, the Netherlands, and Luxembourg
Note: data as of 2014 sourced from the 10-K or internal reports; NARTD value and volume share from AC Nielsen FY2014
CCE Volume MixNARTD
Value ShareNARTD
Volume Share
CCE Volume MixNARTD
Value ShareNARTD
Volume Share
CCE Volume MixNARTD
Value ShareNARTD
Volume Share
CCE 25%
Other 75%
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2000 2005 2010
Key Inputs
Consumers
Customers
TCCC > 90%
Other < 10%
Brand Owner
Cans 41%
PET 43%
Other 16%
Packaging Sweetener
Regular Sugar
70%
30%
Low/No Calorie
63%
36%
1%
Consumption Type MixMulti-Serve Single-ServeVolume
Channel Volume Mix
Home
Cold
Full Service Vending
Concentrate, finished goods 45%
Packaging, sweetener, other commodities
30%
Manufacturing,all other 15%
Excise taxes 10%
COGS Mix
Coca-Cola Trademark
Sparkling Flavors & Energy
Juices, Isotonics,& Other
Water
18%
10%
69%
3%
Volume MixProcesses & Outputs
CCE Per Capita Consumption
Note: % of 2014 Bottle/Can cost of goods; rounded
59% 41%
2014 Net Sales Mix
Great Britain 34%
France 30%
Belgium 15%
The Netherlands 8%
Norway 7%
Sweden 6%
Spend approximately $5B with more than 13,000 suppliers annually
Sell, manufacture & distribute 600M physical cases or 12B bottles & cans annually
TOP 5 BRANDS
• Coca-Cola
• Diet Coke/ Coca-Cola light
• Coca-Cola Zero
• Fanta
• Capri-Sun
Service more than 1M customers selling beverages to consumers
Refresh 170M consumers annually
Note: % of 2014 Bottle/Can volume; rounded
SD&A Expense MixCapital Spend Mix
Supply Chain56%
Cold Drink Equipment
31%
IT 11%Supply Chain
30%
Sales &Marketing
30%
General Admin30%
D&A 10%
Note: data as of 2014 and sourced from the 10-K or internal reports; SD&A figures are comparable and represent CCE’s total 2014 SD&A expenses, rounded to nearest 10%; per capita consumption is the number of 8-oz servings consumed per person per year
Business Overview
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Fleet/Other 2%
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Dividends
John F. BrockChairman and Chief Executive Officer
William W. Douglas IIIEVP, Supply Chain
Hubert PatricotEVP and President, European Group
Laura BrightwellSVP, Public Affairs and Communications
Manik JhangianiSVP and Chief Financial Officer
Pamela O. KimmetSVP, Human Resources
John R. Parker, Jr.SVP, General Counsel and Strategic Initiatives
Esat SezerSVP and Chief Information Officer
Ticker Symbol: CCE
Stock Exchange: NYSE/Euronext Paris
Headquarters: Atlanta, GA USA
Sector: Beverages
Net Sales: $8.3 billion
Volume: 600 million physical cases
Employees: 11,650
Facilities: 61*
Vehicles: 5,000
Cold Drink Equipment: 550,000**
Distribution: ~90% indirect, ~10% direct
Population Served: 170 million
SHORT-TERM LONG-TERM
S&P A-2 BBB+
Moody’s P-2 A3
Fitch F-2 BBB+
MEDIA RELATIONS
Fred Roselli+1 (678) 260-3421
INVESTOR RELATIONS
Thor Erickson+1 (678) 260-3110
Website:www.cokecce.com
CCE Overview
Executive Leadership
Credit Ratings
Key Contacts
Q1 Q2 Q3 Q4 FY
2014 $0.25 $0.25 $0.25 $0.25 $1.00
2013 $0.20 $0.20 $0.20 $0.20 $0.80
2012 $0.16 $0.16 $0.16 $0.16 $0.64
2011 $0.12 $0.13 $0.13 $0.13 $0.51
6.57.4
8.3 8.1 8.2 8.3
2009 2010 2011 2012 2013 2014
0.91.1
1.2 1.21.0 1.1
2009 2010 2011 2012 2013 2014
Operating Income ($B)Net Sales ($B)
Source: 10-K*44 distribution only and 17 production and distribution; **Principally coolers and vending machines
Source: Bloomberg March 5, 2015
Note: represents European operating segment; 2009 Legacy CCE; 2010 includes FY pro forma results for Norway and Sweden
2015 Dividend Rate: $1.12 annually or $0.28 per quarter (pending Board of Directors approval)
Note: comparable and represents European operating segment; 2009 Legacy CCE; 2010 includes FY pro forma results for Norway and Sweden; 2009-2011 includes segment remeasurement
CCE At A Glance
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