About BeSafe.City Pilot Program
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Transcript of About BeSafe.City Pilot Program
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Data-Driven Public Safety Messages Delivered Straight to Your Mobile Phone
Introducing
J E R S E Y C I T Y
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
@AkzasCreator
Akisia Grigsby @uelsimon
Emmanuel A. Simon @shegde
Sharad Hegde
Open JC Executive Team
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Akisia Grigsby Founding Partner &
Co-Executive Director
Emmanuel A. Simon Founding Partner &
Co-Executive Director
Sharad Hegde Partner and
Director of Engineering & Technology
Tim Grandinetti Chief Legal Counsel
Brian Platt Director of Office of
Innovation, Jersey City
Historic Paulus Hook Association
South Greenville Neighborhood Association
Berry Hill/Claremont Neighborhood Associations
Residents A non-profit partnering with JC Mayor’s Office +
JCPD
Supported by great partners
Collaborating with 4 Neighborhood
Associations for the pilot program
1 2 3 4
Washington Park Association
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Sign up online at http://BeSafe.City with your mobile number.
How we got here 2 years ago the City of Jersey City and Google Ideas asked the following question:
How can data be used to help keep our communities safe?
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Sign up online at http://BeSafe.City with your mobile number.
How we got here Last year, Open JC was invited to investigate that question and after a detailed discovery a more defined question emerged:
How can technology expand the reach and enhance the relevance of public safety messages that the JC Police Captains share with the community?
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Open JC spurred out of Code for JC program
CJC Brigade began
Bridged community of tech-savvy + civic minded residents
Built relationships with departments within city government
Engaged the community around civic issues (Hour Of Code, Path Data Jam, National Day of civic hacking)
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
JC Mayor’s Office + Google Ideas initial convos
Mayor’s Office referred CJC to Google Ideas
CJC’s new organizational structure needed
Birth of Open JC (OJC)
Summary: How we got here
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
BSC Discovery Steps
Engaged community
Met with Public Safety Department
Built the OJC team
Secured funding
Started building the prototype
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
1–SUBSCRIBE 2–RECEIVE MESSAGES 3–BE SAFE
Sign up online at http://BeSafe.City with your mobile number.
SMS messages will be sent to your phone every few days.
Make smart decisions to keep your family and property safe.
The Solution
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Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
1–DATA 2–ALGORITHM 3–OUTREACH
JCPD’S Call-for-Service (incl 911) records data.jerseycitynj.gov
Analyzes the data to find trends based on incident types, and location, over extended periods of time
Selects police captain’s public safety messages and send via SMS to residents
Approach
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Architecture Architecture
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Technology Stack
All Open Source
Database = Postgresql
Language = Python 3.x
Cloud based – Hosted on Amazon Web Service (AWS)
Analytics Engine - Pandas.16.2
Webserver = Apache-Django Texting interface = Twilio
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Algorithm
Increase
Decrease
6 Month Average
Last 30 days Average
6 week average
Last week average
Absolute Value
Last 30 day absolute value
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Police Districts (4) Zip Codes (10) Communities
Customized calculations for each user based on their location.
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
South Greenville
Berry Hill & Claremont
Historic Paulus Hook
Initial Pilot
Washington Park Association
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
South Greenville Neighborhood
Map boundaries
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Map boundaries
Berry Hill & Claremont
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Map boundaries
Historic Paulus Hook
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Map boundaries
Washington Park Association
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Subscribe 1. Go to http://JerseyCity.BeSafe.City
or http://BeSafe.City 2. Enter your phone number + press 3. Receive SMS message with validation
code on your mobile phone 4. Enter code + press 5. Enter email address + press
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Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Subscribe (cont.) 1. Toggle crime types
Residential Burglary Vehicle Theft Vehicle Break-In
2. Enter and confirm your address 3. Confirm your email address 4. Press
1
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Receive Messages
BeSafe messages have 3 components: a. Report type and period b. Public Safety tip c. Actions to take
2
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Summary to Be Safe 1. BeSafe messages are meant to help residents adjust their
behavior to keep their families and property safe. 2. Call the BeSafe # to report something, or 911 in an emergency. 3. Remember BeSafe tips as you carry on with your day. 4. Take an action based on a message. 5. Share a message with your neighbors. 6. Share BeSafe with others.
3
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Saying Thanks! Our pilot communities enjoy a bit of friendly competition, so we’re upping the stakes.
Reach 85 subscribers
Most subscribers (%/#)
Greatest contribution to BS.C Evolution (insight, feedback, suggestions)
Most active participants
Cash Awards (Minimum $250) will be presented for capturing the following milestones:
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Next Steps 1. Residents go to http://BeSafe.City and join the pilot 2. Send Feedback and suggestions to Open JC Team 3. Open JC implements core improvements [1-2 months] 4. Open JC releases BeSafe Algorithm source code as Open
Source Project [1-2months] 5. Work with City of Jersey City to expand BeSafe
to all of JC [3-6mths]
Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City
Contact Us [email protected]
BeSafe.City /besafecity @besafecity