www.talesrocha.com.br/eg (11) 3253-3227

WHO ARE WE?

Background

The agency’s background is directly linked to that of its founder. Following 10 years of professional experience at major media outlets such as Gazeta Mercantil, Época magazine and Valor Econômico, journalist Tales Rocha has explored in depth, for over 8 years, the dynamics of large global companies such as the Dutch Philips and the German Allianz.

Size of organization

The Agency boasts a very unique structure that grants it flexibility toward each project/client. The team also counts on with 8 decentralized collaborators based in Dublin, London, Amsterdam, Barcelona, Boston, Rio de Janeiro and Brasília, besides São Paulo, where the central office is located. Furthermore, the Agency manages teams comprised of collaborators/partner companies that perform jobs on demand such as design, desktop publishing, events, and sector-specific publications.

WHO ARE WE?

Goals

Agência Tales Rocha goal’s is to adopt a customizable, efficient working model tailored to the general and specific relationship and communication needs of each of his clients. Provide and manage communication services that strategically reconcile the potentials of different information channels – social networks, blogs, photoblogs, podcasts, newspapers and magazines, television and radio (…) –, and most of all lead to actual relationship and business opportunities.

Field of expertise and core business

Reputation management via press and public relations tools, ensuring our clients increased awareness and promotion in their respective sectors of activity.

WHAT DO WE DO?

With a director and a manager working on each account, a team of collaborators – including journalists, marketing personnel, translators, and public relations agents – to produce specific contents to different sectors, and third-party services hired for events, clippings and mailing lists, we offer a framework that meets all of the requirements set forth in the projects we take.

  Client Cases

Media Relations with access to networks and influencers within the Brazilian press

Social media planning as well digital and social media content

Stakeholder mapping and engagement

Crisis and risk

Event Planning and organization (including travel and hospitality)

Merger and acquisitions / CEO transition communication

Strategic communication advice

SOME OF OUR CLIENTS

WHAT HAVE WE DONE SO FAR?

WE SPEAK FOOTBALL

The most important exhibition about football in the world. It will open in

July, for 4 months, in João Pessoa (PB). And then travel

for the next 9 years through 9 different countries until 2022.

Press conference: 18/03/14 • Opening date: 2/7/14

Pre Press Conference and Opening results:

150+ online clippings

34 + printed and broadcasted articles including Folha de S.Paulo, Estadão, Época,

Lance, O Globo, Jornal Zero Hora, Globo Esporte, SBT, among others

44 journalists from main national media outlets and

news agencies attended the press conference in João Pessoa

EXAMPLES…

WHAT HAVE WE DONE SO FAR?

TOMYAM RESTAURANT

A Thai Restaurant that opened on October 2013 at

neighborhood Jardins, one of the most

in São Paulo

45+ publications in 4 months, among them: 1 full page in Veja, 1 page at

Time Out, 3 pages at Menu Magazine

Considered 1 of the 10 most exciting new venues in

São Paulo 2013 by Vejinha SP Magazine

Continuously feature on weekly restaurant guides

and travel guides about the city

Links: https://www.flickr.com/photos/119970623@N04/

EXAMPLES…

WHAT HAVE WE DONE SO FAR?

VB

Specialized in marketing and logistics benefits, VB is the only companyOf its kind in the Brazilian market. It is a leading distributor of transportationcards and vouchers serving over 35,000 business clients, approximately one million employees, and supporting approximately 800 transportation agencies across the country. It was recently acquired by FleetCor Technologies, a leading global provider of fuel cardsand workforce payment products to businesses, with operations in North and Latin America, Europe, Australia and New Zealand.

45+ publications in 4 months, among them: 1 full page in Veja, 1 page at

Time Out, 3 pages at Menu Magazine

Considered 1 of the 10 most exciting new venues in

São Paulo 2013 by Vejinha SP Magazine

Continuously feature on weekly restaurant guides

and travel guides about the city

Links: https://www.flickr.com/photos/dionisiocp/sets/72157628333206419/https://www.flickr.com/photos/dionisiocp/sets/72157626289301712/

EXAMPLES…

WHAT HAVE WE DONE SO FAR?

HITACHI DATA SYSTEMS BRASIL

Hitachi Data Systems Brasil is a company that provides modular

mid-range and high-end storage systems, software and services.

It is a wholly owned subsidiary of Hitachi Ltd. and part of the

Hitachi Information Systems & Telecommunications Division.

Responsible for all social media content

Established a column at CIO Magazine for Hu Yoshida and the content has an average view of 2500 per article

Featured article at Isto É Dinheiro magazine. A two page spread about social innovation and intelligent cities

Most recent client success cases with Globosat and Banco Itaú BBA

EXAMPLES…

WHAT HAVE WE DONE SO FAR?

SEGURAR.COM

The first insurance portal in Brazil. Launched in 2011, have been working

with the agency since since the beginning of their operations in Brazil.

Digital content creation

Over a 100 featured articles on the main media all over Brazil – general and trade

EXAMPLES…

WHAT HAVE WE DONE SO FAR?

MOSTRA DE CINEMA CANADENSE

Canadian Film Festival held in São Paulo at Centro Cultural

Banco do Brasil (a cultural organization of Banco do Brasil,

based in 3 different capitals: São Paulo, Rio de Janeiro and Brasília.

The Festival is set to open on April 16th and will run for 15 days.

Special screenings, a cocktail with the Embassy and a panel are

being planned and organized throughout the event.

Exclusive interviews with the directors of the main movies at the most important cultural media outlets, such as Estadão, Carta Capital, Folha de S. Paulo, etc.

Liaising with the Embassy to organize a cocktail for the opening of the Festival

Created a playlist of the Festival’s movie scores to be played at the venue, during the event, and to be distributed on several radio outlets for promotion

Created a video release to be distributed and promoted on portals, blogs and social media channels

EXAMPLES…

Education New Zealand was created on 1

WHAT HAVE WE DONE SO FAR?

EDUCATION NEW ZEALAND

New Zealand Education is a government agency responsible

for New Zealand’s education diplomacy programme as well

as promoting the country’s educational system, institutions and

opportunities abroad.

Half-page on TAM Airlines onboard magazine

Over 40 articles about its scholarship program on economic sustainable development

Organizing a PR and press relations to promote their involvement with Science without borders program with the Federal Government

Press relations and PR on the Educational events they participate

EXAMPLES…

Rua Guarará, 529 • 3º andar, cj.36 • Cerqueira César • 01411 011 São Paulo

www.talesrocha.com.br • contato@talesrocha.com.br • +55 11 3353-3227 • +55 11

942399666