ABOUT ACXIOMAcxiom is an enterprise data, analytics and software-as-a-service company. Known worldwide for its marketing database and consumer data technologies, Acxiom powers marketing insights for 47 of the Fortune 100 brands. With a 45-year heritage of providing offline data and insights, today Acxiom enables more than a trillion data transactions each week. This data enables clients to extend key insights to their media investment and marketing partner ecosystem.

HOW DOES ACXIOM UK COLLECT DATA? Acxiom’s database of UK household addresses and postcodes includes approximately 47 million individuals, representing 90 percent of the UK population. Nearly 1,000 pieces of data on these individuals and households — including demographic, lifestyle, financial and declared attitudes/behaviors data — is collected from various sources based on addresses and consumers’ names, including offline publically available data (e.g. electoral roll and county court judgments) and proprietary offline data partnerships (e.g. warranty registrations and customer surveys).

WHO CAN I TARGET ACROSS PLATFORMS?Ad requests are targeted based on being in a postcode that is highly indexed for key socio-demographic criteria. That includes age, gender, income and measures of disposable income, presence of children, social grade, family lifestyle and employment (inferred from declared data).

WHO DO WE PARTNER WITH?

For more information, contact your Acxiom representative or email us at DataGuru_UK@acxiom.com.

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