Abhishek Trnng Project

8/7/2019 Abhishek Trnng Project

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LOVELY PROFESSIONAL UNIOVERSITY

DEPARTMENT OF MANAGEMENT

REPORT ON SUMMER TRAINNING

TITLE:To study the perception of consumers towards the vehicles

Of TOYOTA

SUBMITTED TO LOVELY PROFESSIONAL

UNIVERSITY

In partial fulfillment of the requirement for the award of

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY:

ABHISHEK KUMAR SINGH

REG NO.:7020070025

ROLL NO.23

BBA(HONS)-5TH SEM

DEPARTMENT OF MANAGEMENTLOVELY PROFESSIONAL UNIVERSITY

(PHAGWARA)

(2009)


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TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled TO STUDY THE PERCEPTION OF

CONSUMERS TOWARDS THE VEHICLES OF TOYOTA.carried out by Mr.

Abhishek Kumar singh(student name), S/o Shri Ajay kumar singh(Fathers Name) has

been accomplished under my guidance & supervision as a duly registered BBA(Hons)

student of the Department of Management, Lovely Professional University, Phagwara.

This project is being submitted by him in the partial fulfillment of the requirements for

the award of the BBA(Hons) from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award

of the degree of BBA(Hons)

___________________________________

(Name & Signature of the Faculty Advisor)

Title: ______________________________

Date: ______________________________


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DECLARATION

I, Abhishek kumar singh(student's name), hereby declare that the work presented herein

is genuine work done originally by me and has not been published or submitted

elsewhere for the requirement of a degree programme. Any literature, data or works done

by others and cited within this dissertation has been given due acknowledgement and

listed in the reference section.

_______________________

(Student's name & Signature)

7020070025

(Registration No.)

Date:__________________


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ACKNOWLEGDEMENT

I can hardly put into words my feelings, sense of gratitude and indebtedness to my

esteemed guide, Miss Nitika Sehgal,Lecturer in Lovely Honours School of Business

(LHSB), who has very cheerfully guided me whenever I approached her. I least hesitate

to admit that without her humanistic concern, constructive criticism, and ever willing

gracious assistance this new and stimulating field of research work would neither have

begun nor completed. She always lent a helping hand towards me. Indeed he was the

inspiration behind the whole project, and I would ever remain indebted to him for his

thorough guidance.

I would be failing in my duties if I don't mention the names of my trainning guide

Mr.Pradeep Sharma(H.R MANAGER & TRAINNING INCHARGE,CASTLE

TOYOTA,JALANDHAR)and Ms Savita Dhingra(lecturer in L.H.S.B)who also gave

their helping hand during the completion of my project. I also wish to record my thanks

to the people who filled the questionnaire patiently and with great interest.

I ever remain indebted to my parents who motivated me to pursue such a meaningful

work at my University Campus.

TABLE OF CONTENTS


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TOPIC P.NO

CHAPTER 1 (1.1)

EXECUTIVE SUMMARY 1-4

INTRODUCTION TO THE TOPIC & AUTOMOTIVE INDUSTRY 5-6

AUTOMOBILE INDUSTRY &ITS HISTORY 7-9

TIME LINE OF INDIAN AUTOMOBILE INDUSTRY& ITS GROWTH 9-11

INTRODUVTION OF INDIAN AUTOMOBILE CO. 12-13

INTRODUCTION OF TOYOTA & ITS PROFILE & CO.OVERVIEW 14-16

INTRODUCTION TO TOYOTA MOTOR CORPORATION 17-18

HISTORY OF TOYOTA 19

MILESTONE IN TOYOTAS 70YRS HISTORY 20-21

MAJOR PRODUCT OF TOYOTA WITH ITS PRICE LIST 21-22

FINANCIAL HIGHLIGHTS & FINANC.PERFORMANCE 23-24

ABOUT A.N.R MOTORS & FUTURE PLANS OF TOYOTA 25-27

1.2

OBJECTIVES ,SCOPE & RESEARCH METHEDOLOGY 28-29

CHAPTER 2

2.1 LITERATURE REVIEW \ 30-32

CHAPTER 3

3.1 DATA ANALYSIS AND INTERPRETATION 33-41

CHAPTER 4

4.1 FINDINGS 42.

4.2 SUSSESTION,LIMITATION AND CONCLUSION 43-45


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4.3 APPENDIX 46-47

4.4 BIBLIOGRAPHY & REFERENCES 48-49

1.1 EXECUTIVE SUMMARY

The automotive industry designs, develops, manufactures, markets, and sells the world's

motor vehicles. In 2008, more than 70 million motor vehicles, including cars and

commercial vehicles were produced worldwide.

In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in

Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in

Latin America, 2.4 million in the Middle East and 1.4 million in Africa.The markets in

North America and Japan were stagnant, while those in South America and Asia grew

strongly. Of the major markets, Russia, Brazil, India and China saw the most rapid

growth.

The automobile industry in India the ninth largest in the world with 2008

production of over 2.3 million cars and commercial vehicles is one of the fastest-

growing global automotive industrie A number of domestic companies, as well as the

growing multinational investment, have led to rapid increases in automobile

production.Following economic liberalization in India in 1991 the Indian automotive

industry has demonstrated sustained growth as a result of increased competitiveness andrelaxed restrictions. The monthly sales of passenger cars in India exceed 150,000 units.

An embryonic automotive industry emerged in India in the 1940s. Following the

independence, in 1953, the Government of India and the private sector launched efforts to

create an automotive component manufacturing industry to supply to the automobile

industry. However, the growth was relatively slow in the 1950s and 1960s due to

nationalization and the license raj which hampered the Indian private sector. After 1970,

the automotive industry started to grow, but the growth was mainly driven by tractors,

commercial vehicles and scooters. Cars were still a major luxury Japanese manufacturers

entered the Indian market ultimately leading to the establishment of Maruti Udyog. A

number of foreign firms initiated joint ventures with Indian companies.The first car

rolled out on the streets of Mumbai (then Bombay) in 1898, the

Automobile Industry of India has come a long way. Not very long ago,

the only cars that were available in India were the Ambassador and the

Premier Padmini. The Ambassador is a replica of the Morris Oxford an

old British car, while the Premier Padmini was a Fiat 1100 assembled in


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India. All that was in pre-liberalization India, which existed before 1991,

when the first liberalization measures were announced. Earlier, the

production of the Maruti Suzuki

1.

800 hatchback car in 1983 a joint venture between Government of India and Suzuki

Motors of Japan, paved the way for a renaissance in the Indian automobile sector. Post

liberalization, India is on every car manufacturers map. The reasons are not hard to

notice. Currently, India is the second largest two-wheeler market and the fourth largest

commercial vehicle market in world.

Indian automobile industry has grown leaps and bounds since 1898, a time when a car

had touched the Indian streets for the first time. At present it holds a promising tenth

position in the entire world with being # 2 in two wheelers and # 4 in commercial

vehicles. Withstanding a growth rate of 18% per annum and an annual production of

More than 2 million units..

The Toyota Motor Company was awarded its first Japanese Quality Control Award at thestart of the 1980s and began participating in a wide variety ofMotorsports. Due to the1973 oil crisis consumers in the lucrative U.S. market began turning to small cars withbetter fuel economy. American car manufacturers had considered small economy cars tobe an "entry level" product, and their small vehicles were made to a low level of qualityin order to keep the price low.In 1982, the Toyota Motor Company and Toyota MotorSales merged into one company, the Toyota Motor Corporation. Two years later, Toyota

entered into a joint venture with GM called NUMMI, the New United MotorManufacturing, Inc, operating an automobile manufacturing plant in Fremont, California.The factory was an old General Motors plant that had been closed for two years. Toyotathen started to establish new brands at the end of the 1980s, with the launch of theirluxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by addingmany larger and more luxurious vehicles to its lineup, including a full sized pickup, theT100 (and later the Tundra), several lines of SUVs, a sport version of the Camry, knownas the Camry Solara, and the Scion brand, a group of several affordable, yet sporty,automobiles targeted specifically to young adults. Toyota also began production of the

world's best selling hybrid car, the Prius, in 1997. In 2002, Toyota managed to enter aFormula One works team and establish joint ventures with French motoring companiesCitron and Peugeot, a year after Toyota started producing cars in France.Toyota rankedeighth on Forbes 2000 list of the world's leading companies for the year 2005. Thecompany was number one in global automobile sales for the first quarter of 2008.

Toyota is now the worlds largest automaker in terms of sales, net worth, revenue, andprofits. According to Stephen Spier, Toyota has been an industry leader since the 1960s
http://en.wikipedia.org/wiki/Toyota_Motor_Corporation#Motorsport_historyhttp://en.wikipedia.org/wiki/Toyota_Motor_Corporation#Motorsport_historyhttp://en.wikipedia.org/wiki/1973_oil_crisishttp://en.wikipedia.org/wiki/NUMMIhttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Toyota_T100http://en.wikipedia.org/wiki/Toyota_Tundrahttp://en.wikipedia.org/wiki/Toyota_Camryhttp://en.wikipedia.org/wiki/Toyota_Solarahttp://en.wikipedia.org/wiki/Scion_(car)http://en.wikipedia.org/wiki/Toyota_Priushttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Citro%C3%ABnhttp://en.wikipedia.org/wiki/Peugeothttp://en.wikipedia.org/wiki/Toyota_Motor_Corporation#Motorsport_historyhttp://en.wikipedia.org/wiki/1973_oil_crisishttp://en.wikipedia.org/wiki/NUMMIhttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Toyota_T100http://en.wikipedia.org/wiki/Toyota_Tundrahttp://en.wikipedia.org/wiki/Toyota_Camryhttp://en.wikipedia.org/wiki/Toyota_Solarahttp://en.wikipedia.org/wiki/Scion_(car)http://en.wikipedia.org/wiki/Toyota_Priushttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Citro%C3%ABnhttp://en.wikipedia.org/wiki/Peugeot


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and has consistently been more productive than its competitors. The company has beenwidely recognized for the quality of its products and production systems.

2.

A.N.R MOTORS(CASTLE TOYOTA)

A.N.R. Motors Pvt. Ltd. Was incorporated on 02-02-1999 under the Companies Act ,1956 and having its registered office at Paragpur,G.T. Road ,Jalandhar.The company isengaged in the business of selling TOYOTA vehicles in the districts of Jalandhar,Amritsar, Hoshiarpur, Gurdaspur, Nawanshahar & Kapurthala also providing after salesServices to the Toyota customers under the name and brand of CASTLE TOYOTA.

TOYOTA MOTOR COPERATION

In 1934, while still a department of Toyota Industries, it created its first product Type A

engine and in 1936 its first passenger car the Toyota . The company was eventually

founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota

Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands

and has a majority shareholding stake in Daihatsu and Hino Motors, and minority

shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company

includes 522 subsidiaries

Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In

addition to manufacturing automobiles, Toyota provides financial services through its

division Toyota Financial Services and also builds robots.

On May 8, 2009, Toyota reported a record annual net loss of US$4.4 billion, making it

the latest automobile maker to be severely affected by the 2007-2009 financial crisis.

OBJECTIVES OF MY STUDY-:

1) To know the brand awareness of TOYOTA vehicles among the consumers.

2) To understand the perception in customers mind for the TOYOTA brand,

That what they think about Toyota 4 wheelers.

3) To find out the customers expectations towards the vehicles of TOYOTA


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3.

NEED OF THE PROJECT

This project will help us to know that what the consumers think about TOYOTA

BRANDS means what kind of perception people is having towards the vehicles of

Toyota ,what is their expectations and to know whether the customers are aware

about toyota and toyotas upcoming models.

RESEARCH METHEDOLOGY

By keeping in mind the objectives of my study, I will collect primary data. Survey will be

conducted among the people of PHAGWARA who had a car of any company. It will

be done with the help of structured questionnaire.

RESEARCH PLAN-:

DATA SOURCE-:

Primary data source to be used for purpose of study. I will collect primary data by thehelp of survey conducted among the people of phagwara who had a car of any company.

RESEARCH APPROACH-:

-Research Type -: Short Exploratory research as well as Descriptive research for the

purpose of our study.

-Research method-: Survey method will be used to get responses from the respondents.

-Research -: To conduct the survey the questionnaire used by us would have close-ended

questions and open ended questions.

SAMPING PLAN -:

Sampling method -: Random sampling method.

(convenient)


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Sampling Unit -: sampling unit is people of PHAGWARA,who is having a car.

Sample size -: sample size will be 100

4.

INTRODUCTION TO THE TOPIC(TO STUDY THE PERCEPTIONOF CONSUMERS TOWARDS THE VEHICLES OF TOYOTA)

CONSUMERS: A consumers is an economic agent who uses good and services for

the direct satisfaction of his/her wants,generally the consumer is thought of as an

individual but in practice consumer consist of institutions,individual and group of

individual or household.The consumer derive utility from his expenditure.

PERCEPTION:

percept: the representation of what is perceived; basic component in theformation of a concept a way of conceiving something; "Luther had a new perception of theBible" the process of perceiving knowledge gained by perceiving; "a man admired for the depth of hisperception" sensing: becoming aware of something via the senses

."Perception is basically what the people thinks or thought about the particular

product.FOR EX:What kind of perception is having the peoples of phagwara towards thevehicles of TOYOTA.

A brand is a name or trademarkconnected with a product or producer.[1] Brands havebecome increasingly important components of culture and the economy, now beingdescribed as "cultural accessories and personal philosophies.Some people distinguish thepsychological aspect of a brand from the experiential aspect. The experiential aspectconsists of the sum of all points of contact with the brand and is known as the brandexperience.The psychological aspect, sometimes referred to as the brand image, is asymbolic construct created within the minds of people and consists of all the informationand expectations associated with a product or service.

Now the question arises what are the factors which influences consumers buyingbehavior to purchase products or services? And these are:PRICE,QUALITY,BRANDS,AVAILIBILITY OF PRODUCTS,SAFETYetc.Theconsumer buying process is a complex matter as many internal and external factors havean impact on the buying decisions of the consumer.Some people are price conscious sothey think that with low price also a quality product will be available and some personsare quality conscious they think that a high quality product will be available only with
http://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Brand#cite_note-ahd4-0http://en.wikipedia.org/wiki/Brand#cite_note-ahd4-0http://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Brand#cite_note-ahd4-0


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high price,means they want just quality product,it doesnt matter whether its of high priceor low.

5.

AUTOMOTIVE INDUSTRY

The automotive industry designs, develops, manufactures, markets, and sells the world's

motor vehicles. In 2008, more than 70 million motor vehicles, including cars and

commercial vehicles were produced worldwide.

In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in

Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in

Latin America, 2.4 million in the Middle East and 1.4 million in Africa.The markets in

North America and Japan were stagnant, while those in South America and Asia grew

strongly. Of the major markets, Russia, Brazil, India and China saw the most rapid

growth.

About 250 million vehicles are in use in the United States. Around the world, there were

about 806 million cars and light trucks on the road in 2007; they burn over 260 billion

gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially

in China and India. In the opinion of some, urban transport systems based around the car

have proved unsustainable, consuming excessive energy, affecting the health of

populations, and delivering a declining level of service despite increasing investments.

Many of these negative impacts fall disproportionately on those social groups who are

also least likely to own and drive cars. The sustainable transport movement focuses on

solutions to these problems.In 2008, with rapidly rising oil prices, industries such as the automotive industry, are

experiencing a combination of pricing pressures from raw material costs and changes in

consumer buying habits. The industry is also facing increasing external competition from

the public transport sector, as consumers re-evaluate their private vehicle usage. Roughly

half of the US's fifty one light vehicle plants are projected to permanently close in the


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coming years with the loss of another 200,000 jobs in the sector, on top of the 560,000

jobs lost this decade.

6.

AUTOMOBILE INDUSTRY

the The automobile industry in India the ninth largest in the world with 2008

production of over 2.3 million cars and commercial vehicles is one of the fastest-

growing global automotive industrie A number of domestic companies, as well as the

growing multinational investment, have led to rapid increases in automobile

production.Following economic liberalization in India in 1991 the Indian automotive

industry has demonstrated sustained growth as a result of increased competitiveness and

relaxed restrictions. The monthly sales of passenger cars in India exceed 150,000 units.

An embryonic automotive industry emerged in India in the 1940s. Following the

independence, in 1953, the Government of India and the private sector launched efforts to

create an automotive component manufacturing industry to supply to the automobile

industry. However, the growth was relatively slow in the 1950s and 1960s due to

nationalization and the license raj which hampered the Indian private sector. After 1970,

the automotive industry started to grow, but the growth was mainly driven by tractors,

commercial vehicles and scooters. Cars were still a major luxury Japanese manufacturers

entered the Indian market ultimately leading to the establishment of Maruti Udyog. A

number of foreign firms initiated joint ventures with Indian companies.The first car

rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile

Industry of India has come a long way. Not very long ago, the only cars that

were available in India were the Ambassador and the Premier Padmini. The

Ambassador is a replica of the Morris Oxford an old British car, while the

Premier Padmini was a Fiat 1100 assembled in India. All that was in pre-

liberalization India, which existed before 1991, when the first liberalization

measures were announced. Earlier, the production of the Maruti Suzuki 800

hatchback car in 1983 a joint venture between Government of India and

Suzuki Motors of Japan, paved the way for a renaissance in the Indian

automobile sector. Post liberalization, India is on every car manufacturers


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map. The reasons are not hard to notice. Currently, India is the second

largest two-wheeler market and the fourth largest commercial vehicle market

in world. Not only it is the eleventh largest passenger car market globally, but

it is also expected to be the seventh largest by 2016,A well developed

transportation system plays a key role in the development of

7.

An economy, and India is no exception to it. With the growth of transportation system the

Automotive Industry of India is also growing at rapid speed, occupying an important

place on the 'canvas' of Indian economy.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Within two-wheelers, motorcycles contribute 80% of the segment size.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

Tata Motors dominates over 60% of the Indian commercial vehicle market.

2/3rd of auto component production is consumed directly by OEMs.

India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.

India is the second largest tractor manufacturer in the world.

India is the fifth largest commercial vehicle manufacturer in the world.

The number one global motorcycle manufacturer is in India.

India is the fourth largest car market in Asia - recently crossed the 1 million mark.


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The Indian automobile industry is now striding inroads into the rural middle class after its

inroads into the urban markets and rural rich. It is trying to bring in varying products to

suit requirements of different class segments of customers

8.

HISTORY

In the 1980s, a number of Japanese manufacturers launched joint-ventures for building

motorcycles and light commercial-vehicles. It was at this time that the Indian government

chose Suzuki for its joint-venture to manufacture small cars. Following the economicliberalization in 1991 and the gradual weakening of the license raj, a number of Indian

and multi-national car companies launched operations. Since then, automotive

component and automobile manufacturing growth has accelerated to meet domestic and

export demands.

TIME LINE OF INDIAN AUTOMOBILE INDUSTRY* 1897 First Person to own a car in India - Mr Foster of M/s Crompton Greaves co.

* 1901 First Indian to own a car in India - JamshedJi Tata

* 1905 First Woman to drive a car in India - Mrs. Suzanne RD Tata

* 1905 Fiat Motors

* 1911 First Taxi in India

* 1928 Chevrolet Motors

* 1942 Hindustan Motors

* 1944 Premier Automobiles Limited

* 1945 Tata Motors

* 1947 Mahindra & Mahindra Limited

* 1948 Ashok Motors

* 1948 Standard Motors


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* 1981 Maruti Suzuki

* 1994 Mercedes-Benz

* 1994 General Motors India - Opel brand launch

* 1995 Ford Motor Company

* 1995 Honda Siel Cars India

9.

* 1995 REVA Electric Car Company

* 1995 Daewoo Motors

* 1996 Hyundai Motor Compan

* 1997 Toyota Kirloskar Motors

* 1997 Fiat Motors (Re-Entry)

* 1998 Mitsubishi Motors

* 2001 Skoda Auto

* 2003 General Motors India - Chevrolet brand launch

* 2005 BMW

* 2007 Audi

* 2009 Land Rover and Jaguar


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10.

GROWTH

Indian automobile industry has grown leaps and bounds since 1898, a time when a car

had touched the Indian streets for the first time. At present it holds a promising tenth

position in the entire world with being # 2 in two wheelers and # 4 in commercial

vehicles. Withstanding a growth rate of 18% per annum and an annual production of

More than 2 million units..

Reasons of Growth Economic liberalization, increase in per capita income,

various tax relief policies, easy accessibility of finance, launch of new models and

exciting discount offers made by dealers all together have resulted in to a stupendous

growth of

Indian automobile industry.

Market Share Automobile industry of India can be broadly classified under

passenger vehicles, commercial vehicles, three wheelers and two wheelers, with two

wheelers having a maximum market share of more than 75%. Automobile companies of

India, Korea, Europe and Japan have a significant hold on the Indian market share. Tata

Motors produces maximum numbers of mid and large size commercial vehicles, holding

more that 60% of the market share. Motorcycles tops the charts of two wheelers with

Hero Honda being the key player. Passenger vehicle section is majorly ruled by the car

manufacturers capturing over 82% of the total market share. Maruti since long has been

the biggest car manufacturer and holds more that 50% of the market.


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Global recession has impacted, the Indian automobile industry also and can be seen

clearly in the sales figures of the last financial year. Even then this industry has high

hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of

automobile customers belong to the middle income group who are becoming

economically stronger with every passing day.

11.

INDIAN AUTOMOBILE COMPANIES

The following are some of the notable Indian automobile manufacturers:

Company Description Product

AshokLeyland

Ashok Leyland is a commercialvehicle manufacturing company basedin Chennai, India. In 1948, AshokMotors was set up in what was thenMadras, for the assembly of AustinCars. The Company's name changedsoon with equity participation byBritish Leyland and Ashok Leylandcommenced manufacture of commercial vehicles in 1955.

18 seater to 82 seater double-deckerbuses, 7.5 tonne to 49 tonne in haulagevehicles, special application vehicles,and diesel engines for industrial,marine and genset applications.

ForceMotors

Force Motors, formerly Bajaj Tempo,is a Pune-based manufacturer of anumber of commercial vehicles

Gas-cylinder carrier, copied from 3-wheel Vidal & Sohn Tempo-Werke(German) Hanseat; Matador, a versionof Hanomag van and light-truck (1.5tonne payload); Tempo-traveller,Indian version of Daimler-Benz T-1transporter; Man-Force Trucks,licensed version ofMAN AG trucks;and UV's copied from Daimler-Benz.

HindustanMotors

Hindustan Motors is one of the oldest

Indian car manufacturers in India. It is perhaps best known for theAmbassador which has remainedvirtually unchanged for about 30years. It is still very popular as a taxiand is widely used by Indianpoliticians.

Trekker (discontinued), Landmaster(discontinued), Contessa(discontinued)5th generationVauxhall Victor, and the Ambassador a version of the 1950s MorrisOxford.
http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Tempo_(car)http://en.wikipedia.org/wiki/Tempo_(car)http://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_TNhttp://en.wikipedia.org/wiki/Mercedes-Benz_TNhttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/w/index.php?title=Hindustan_Trekker&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Hindustan_Trekker&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Hindustan_landmaster&action=edit&redlink=1http://en.wikipedia.org/wiki/Hindustan_Contessahttp://en.wikipedia.org/wiki/Hindustan_Contessahttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Double-decker_bushttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Tempo_(car)http://en.wikipedia.org/wiki/Tempo_(car)http://en.wikipedia.org/wiki/Daimler-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_TNhttp://en.wikipedia.org/wiki/Mercedes-Benz_TNhttp://en.wikipedia.org/wiki/MAN_SEhttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/w/index.php?title=Hindustan_Trekker&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Hindustan_landmaster&action=edit&redlink=1http://en.wikipedia.org/wiki/Hindustan_Contessahttp://en.wikipedia.org/wiki/Hindustan_Ambassador


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Mahindra &

MahindraLimited

The automotive section ofMahindrastarted off when a first batch ofseventy five Utility Vehicles (UVs)was imported in CKD condition fromWillys in 1947. It presently

manufactures Jeeps along withagricultural equipment & light trucks.

12.

Armada (discontinued), Voyager(discontinued), Bolero. Commander,CL, MaXX, Scorpio, and Mahindraand Mahindra Classic.

MarutiSuzuki

Maruti Suzki (formerly Maruti Udyog)was formed as a partnership betweenthe Government of India and Suzukiof Japan. It brought India its first"affordable" car, the Maruti 800. It is

the biggest car manufacturer in Indiaand especially dominant in the smallcar sector. Then it brought out theMaruti 1000, made by Maruti Udyogwas the first ever contemporary sedan-type car launched in India. The car(which Suzuki sold in other countriesas the Cultus/Swift/Geo Metro with a1.3 L or 1.6 L engine) was introducedin October, 1990. Sold at Rs. 3.81lakh, it was back then the costliest car

released in the Indian market.

800, A-STAR, Omni, Alto, Gypsy,Swift, SX4, Wagon-R, Versa, ZenEstilo,Grand Vitara, and Swift Dzire.

REVA

REVA Electric Car Co. is the producerof the Reva (G-Wiz), an electric carintended for use as a City car. MoreREVAs have been produced than anyother currently selling electric car andsales are increasing. It is currently theworld's leading electric car manufacturing company.

REVA(G-Wiz).

Tata Motors

Tata Motors, formerly known as

TELCO, is the largest automobilemanufacturer in India and commandsmore than 70% of the commercialvehicle market in India and has alsoincreased its share of passengervehicle market. It was responsible fordeveloping India's first indigenousvehicle, the Indica.

Indica, Indigo, Indigo Marina, Safari,Sumo,TL, andTata Nano.
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.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/REVAhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/REVAhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Indigohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_TLhttp://en.wikipedia.org/wiki/Tata_Nano


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13.

TOYOTA

Toyota profile

Company Name Toyota Motor Corporation

President and Representative

Director Akio Toyoda

Company Address Head Office 1 Toyota-Cho, Toyota City, Aichi

Prefecture 471-8571, Japan

Phone: (0565)2121

Tokyo Head Office 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, JapanPhone: (03) 3817-7111 Aichi Prefecture 450- 8711,

Japan Phone: (052) 552-2111

Date founded August 28, 1937

Capital 397.05 billion yen (as of March 31, 2009)

Fiscal Year From April 1 to March 31 of the following year

Main Business Activities Motor Vehicle Production and Sales

Number of employees 320,808

14.


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COMPANY OVERVIEW

With over 30 million sold, the Corolla is one of the most popular and

best selling cars in the world.

The Toyota Motor Company was awarded its first Japanese Quality Control Award at thestart of the 1980s and began participating in a wide variety ofMotorsports. Due to the1973 oil crisis consumers in the lucrative U.S. market began turning to small cars withbetter fuel economy. American car manufacturers had considered small economy cars tobe an "entry level" product, and their small vehicles were made to a low level of qualityin order to keep the price low.

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company,the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture withGM called NUMMI, theNew United Motor Manufacturing, Inc, operating an automobilemanufacturing plant in Fremont, California. The factory was an old General Motors plantthat had been closed for two years. Toyota then started to establish new brands at the endof the 1980s, with the launch of their luxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by addingmany larger and more luxurious vehicles to its lineup, including a full sized pickup, theT100 (and later the Tundra), several lines of SUVs, a sport version of the Camry, knownas the Camry Solara, and the Scion brand, a group of several affordable, yet sporty,automobiles targeted specifically to young adults. Toyota also began production of theworld's best selling hybrid car, the Prius, in 1997.

With a major presence with Europe, due to the success of Toyota Team Europe, thecorporation decided to set up TMME,Toyota Motor Europe Marketing & Engineering, tohelp market vehicles in the continent. Two years later, Toyota set up a base in the UnitedKingdom,TMUK, as the company's cars had become very popular among British drivers.

Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided tolist itself on the New Yorkand London Stock Exchange.In 2001, Toyota's Toyo Trustand Bankingmerged to form the UFJ, United Financials of Japan, which was accused ofcorruption by the Japan's government for making bad loans to alleged Yakuza crimesyndicates with executives accused of blocking Financial Service Agencyinspections.The UFJ was listed among Fortune Magazine's largest money-losingcorporations in the world, with Toyota's chairman serving as a director.At
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15.

the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan'sbanking crisis, the UFJ was merged again to become Mitsubishi UFJ Financial Group.

In 2002, Toyota managed to enter a Formula One works team and establish joint ventureswith French motoring companies Citron and Peugeot, a year after Toyota startedproducing cars in France.

Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year2005. The company was number one in global automobile sales for the first quarter of2008.

On December 7, 2004, a U.S. press release was issued stating that Toyota would beoffering Sirius Satellite Radios. However, as late as January 27, 2007, Sirius SatelliteRadio and XMSatellite radio kits were not available for Toyota factory radios,While the

press release enumerated nine models, only limited availability existed at the dealer levelin the U.S. As of 2008, all Toyota and Scion models have either standard or availableXM radio kits. Major Lexus dealerships have been offering satellite radio kits for Lexusvehicles since 2005, in addition to factory-equipped satellite radio models.

In 2007, Toyota released an update of its full size truck, the Tundra, produced in twoAmerican factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra"Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It alsobegan the construction of two new factories, one to build the RAV4 in Woodstock,Ontario, Canada and the other to build the Toyota Prius in Blue Springs, Mississippi,USA. This plant was originally intended to build the Toyota Highlander, but Toyota

decided to use the plant in Princeton, Indiana, USA instead. The company has also foundrecent success with its smaller models - the Corolla and Yaris - as gas prices have risenrapidly in the last few years.

TOYOTA PHILOSOPHY

Toyota's management philosophy has evolved from the company's origins and has beenreflected in the terms "Lean Manufacturing" and Just In Time Production, which it wasinstrumental in developing.The Toyota Way has four components:

1. Long-term thinking as a basis for management decisions.2. A process for problem-solving.3. Adding value to the organization by developing its people.4. Recognizing that continuously solving root problems drives

organizational learning
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16.

TOYOTA MOTOR CORPORATION

In 1934, while still a department of Toyota Industries, it created its first product Type A

engine and in 1936 its first passenger car the Toyota . The company was eventually

founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota

Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands

and has a majority shareholding stake in Daihatsu and Hino Motors, and minority

shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company

includes 522 subsidiaries

Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In

addition to manufacturing automobiles, Toyota provides financial services through its

division Toyota Financial Services and also builds robots.

On May 8, 2009, Toyota reported a record annual net loss of US$4.4 billion, making it

the latest automobile maker to be severely affected by the 2007-2009 financial crisis.

Toyota headquarters in Toyota City, Japan

Vehicles were originally sold under the name "Toyoda" from the family name of the

company's founder, Kiichiro Toyoda. In September 1936, the company ran a public

competition to design a new logo. Out of 27,000 entries the winning entry was the three

Japanese katakana letters for "Toyoda" in a circle. But Risaburo Toyoda, who had

married into the family and was not born with that name, preferred "Toyota because it

took eight brush strokes (a fortuitous number) to write in Japanese, was visually simpler

(leaving off two ticks at the end) and with a voiceless consonant instead of a voiced one

(voiced consonant is considered "murky" or "muddy" sound compared to the voiceless

consonant, which is clear. Since "Toyoda" literally means "fertile rice paddies"

17.
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changing the name also helped to distance the company from associations with old

fashioned farming. The newly formed word was trademarked and the company was

registered in August 1937 as the "Toyota Motor Company".

In predominantly Chinese speaking countries using traditional Chinese characters (eg

Hong Kong, Taiwan), Toyota is known as. In predominantly Chinese speaking countries

using simplified Chinese characters (eg China), Toyota is known as (pronounced as in the

Mandarin Chinese dialect). These are the same characters as the founding family's name

"Toyoda" in Japanese, which translate to "fertile rice paddies" in the Chinese language as

well.

From September 1947, Toyota's small-sized vehicles were sold under the name

"Toyopet The first vehicle sold under this name was the Toyopet SA but it also included

vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown

and the Toyopet Corona. However, when Toyota eventually entered the American market

in 1957 with the Crown, the name was not well received due to connotations of Toys and

pets. The name was soon dropped for the American market but continued in other

markets until the mid 1960's.

GUIDING PRINCIPLE AT TOYOTA MOTOR

CORPORATION

Honor the language and spirit of the law of every nation andundertake open and fair corporate activities to be a goodcorporate citizen of the world.

Respect the culture and customers of every nation andcontribute to economic and social development throughcorporate activities in the communities.

Dedicate ourselves to providing clean and safe products and toenhancing the quality of life everywhere through all our

activities. Create and develop advanced technologies and provide

outstanding products and services that fulfill the needs ofcustomers worldwide.

Foster a corporate culture that enhances individual creativity andteamwork value, while honoring mutual trust and respectbetween labor and management.


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Pursue growth in harmony with the global community throughinnovative management.

18.

HISTORY OF TOYOTA

Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the

production of automobiles under the direction of the founder's son, Kiichiro Toyoda.Its

first vehicles were the A1 passenger car and the G1 in 1935. Toyota Motor Co. was

established as an independent and separate company in 1937.

Toyota Kirloskar Motor Pvt. LTD

Date Of Establishment October 6, 1997

Chairman Mr. Ryoichi Sasaki

Vice Chairman Mr. Vikram S Kirloskar

Managing Director Mr. H. Nakagawa

Deputy MD'sMr. Sandeep Singh

Mr. S. Tomonaga

DMD, Commercial Mr. Shekar Viswanathan

Paid-In Capital Rs. 7 billion

ShareholdersToyota Motor Corporation (89% equity)

Kirloskar Group (11% equity)


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19.

MILESTONE IN TOYOTAS 70YEAR HISTORY

Here is a chronology of key events and milestones in Toyota's history:

1933 - Automobile department established within textile loom maker Toyoda Automatic

Loom Works -- now Toyota Industries Corp -- founded by inventor Sakichi Toyoda

1935 - First vehicle, the Model G1 truck, built. First Toyota dealership established1936 - Production starts of its first car, the Model AA

1957 - Crown becomes first passenger car made in Japan to be exported to the United

States

1962 - First overseas vehicle plant, in Brazil

1964 - First Asian vehicle plant outside Japan, in Thailand

1972 - Cumulative production in Japan reaches 10 million vehicles

1984 - Toyota's first U.S. car assembly plant, a joint venture with General Motors Corp,

opens in California

1989 - Toyota launches luxury Lexus brand in North America

1992 - First European car plant begins production in Britain

1997 - Prius, the first mass-produced hybrid car, launched

1998 - Toyota takes majority stake in minivehicle maker Daihatsu Motor Co

1999 - 100 millionth Toyota vehicle produced in Japan

2001 - Toyota takes majority stake in truck maker Hino Motors Ltd

2003 - Toyota makes 6.78 million vehicles and overtakes Ford Motor Co in annual sales

to become world No.2 behind General Motors

2004 -The Toyota Partner Robot is publicly unveiled

2005 -The Lexus brand is introduced in Japan

2005 -Toyota takes minority stake in Fuji Heavy Industries, maker of Subaru cars, for


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cooperation in vehicle technology development and use of its U.S. factory

2006 -Toyota takes minority stake in truck maker Isuzu Motors Ltd to beef up diesel

engine technology

20.

2006 -Toyota's group global sales of 8.808 million vehicles exceeds GM's by 128,000,

making it the world's biggest automaker, authoritative industry magazine Automotive

News says. (This figure excludes cars made by a Chinese joint venture in which GM

holds a minority stake)

2008 Worldwide sales top 1-million mark

PRICE LIST

INNOVA

Sl.

No.Grade Model Seater Ex-Showroom Price Rs.

1 E

2.5 EV (Diesel) MS 8 771,049

2.5 EV (Diesel) MS 7 774,918

2.5 EV (Diesel) PS 8 795,230

2.5 EV (Diesel) PS 7 799,100

2 G2.0 G (Gasoline) 8 807,202

2.5 G (Diesel) 8 875,808

3 GX

2.5 GX (Diesel) 8 950,288

2.5 GX (Diesel) 7 946,419

2.0 GX (Gasoline) 8 887,485

4 VX

2.0 VX (Gasoline) 8 1,061,281

2.5 VX (Diesel) 8 1,122,084

2.5 VX (Diesel) 7 1,118,215

LAND CRUISER PRADO


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Sl. No. Grade TransmissionEx-Showroom Price

Rs.

1 VX Automatic 4,402,020

21.

TOYOTA CAMRY

Sl. No. Grade TransmissionEx-Showroom Price

Rs.

1 W1 Manual 2,100,570

2 W2 Automatic 2,263,480

COROLLA ALTISSl. No. Model Ex-Showroom Price Rs.

1 1.8J 972,000

2 1.8G 1,101,929

3 1.8GL 1,225,838

4 1.8VL 1,319,317

COROLLA ALTIS SPORTS5 1.8Sport 1,136,929

Outcomes:

Toyota is now the worlds largest automaker in terms of sales, net worth, revenue, andprofits. According to Stephen Spier, Toyota has been an industry leader since the 1960sand has consistently been more productive than its competitors. The company has beenwidely recognized for the quality of its products and production systems.


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22.

FINANCIAL HIGHLIGHTS

Net Revenues Operating

Income

Net Income and

ROE

Capital

Investment* and

R&D Expenses

Vehicle

Production

Vehicle

Production by

Region

Vehicle Sales Vehicle Sales by

Region


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23.

FINANCIAL PERFORMANCE

Fiscal

Year

Financial Indicator

Operating

income

return on

revenues

Pretax

return on

revenues

Pretax

return on

capital

Return on

assets

(R.O.A.)

Return on

equity

(R.O.E.)

Shareholders'

equity ratio

FY2009 2.2% 2.7% 1.8% 1.4% 4.0% 34.6%

FY2008 8.6% 9.3% 7.5% 5.3% 14.5% 36.6%

FY2007 9.3% 9.9% 7.8% 5.4% 14.7% 36.3%

FY2006 8.9% 9.9% 7.9% 5.2% 14.0% 36.8%

FY2005 9.0% 9.5% 7.6% 5.1% 13.6% 37.2%

FY2004 9.6% 10.2% 8.4% 5.5% 15.2% 37.1%

FY2003 8.2% 7.9% 6.2% 3.8% 10.4% 35.3%

FY20027.7% 6.9% 5.4% 3.1% 7.8% 37.6%

FY2001 6.1% 8.5% 6.6% 4.0% 9.6% 41.6%

24.


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ABOUT A.N.R. MOTORS (P)

LTD.JALANDHAR

A.N.R. Motors Pvt. Ltd. Was incorporated on 02-02-1999 under the

Companies Act , 1956 and having its registered office at Paragpur,G.T.Road ,Jalandhar.

The company is engaged in the business of selling TOYOTA vehicles in

the districts of Jalandhar, Amritsar, Hoshiarpur, Gurdaspur,

Nawanshahar & Kapurthala also providing after sales Services to the

Toyota customers under the name and brand of CASTLE TOYOTA.

This organization is promoted by Mr. J.K. Gupta

( Chairman ) and Mr. Sanjay Handa ( Manging Director ).

The company is an authorized dealership of TOYOTA KIRLOSKAR

MOTORS (P) LTD. , known as TKM .

Castle Toyota has its 3S ( Sales, Service & Spares ) facility at G.t. Road

, Paragpur , having state of the art infrastructure with the objectives of

full customer satisfaction.

We believe that the success of the organization is

directly proportionate to the success of its employees .

Thus we empower our employees as our team members

who works for common goal by putting best of their

efforts and inputs.


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25.

TOYOTA KIRLOSKAR MOTOR PVT. LTD.

TKM , known as Toyota Kirloskar Motors P. Ltd. is a joint venture

between TOYOTA and KIRLOSKAR group .

The company was established in the year 1997 and started its

production in the year 1999.

The first model launched by TKM was QUALIS , which created a new

experience of motoring in the automobile field of India.

The Head office and production plant is located at BIDADI , around

30 km from Bangalore ( Karnataka ). TKM has its own world class

training centre and power plant.

CASTLE TOYOTA

A.N.R. Motors P. Ltd. an authorized dealer of TKM for the Jalandhar &

Amritsar is promoting TOYOTAs products and services through the

name of CASTLE TOYOTA.

Started its operation in year 2000 at Jalandhar and in 2005 at Amritsar,

Castle Toyota is continuously implementing the world class standard to

present the global image of TOYOTA.

We are an ISO : 14001 certified company having strong sense towards

our environment and resources.

Our organization is TSM certified dealership having all the state of the

art infrastructure and facilities to provide world class service to our

customers.

26.


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FUTURE PLANS

Toyota plans big for India

Toyota which has been passive and blamed for its poor show in one of the worlds largest

growing automotive market seems finally wakes up. Toyota today inagaurated its second

plant in Bangalore. Toyota Motor has also said it will double its investment in India to Rs

2,800 crore as part of its plan to launch a strategic small car in the country by 2010.

We will double the investment in the future, which will go up to Rs 2,800 crore from Rs

1,400 crore, Toyota Motors Senior Managing Director Akira Okabe said.

Toyotas new plant will start producing cars in 2010 and will have an installed capacity

of 100,000 units annually. Toyota will produce atleast three-four models in this new

plant in which an overwhelming part will be for its first small car in India. The new

small car codenamed 800L will be different from Toyotas international small car and

will be designed exclusively for the Indian market. It is believed that the Toyotas small

car would be on the likes of Maruti Suzukis Swift Dzire and Tata Indigo CS. The 800L

would come both in petrol and diesel versions. Soon after the launch (within five to seven

months) of this compact sedan, a hatchback version will be rolled out. After the India

launch, the same model is expected to be manufactured in Brazil, China and Russia. The

Indian plant will also exporting these models to other countries.The other models to be

developed in this plant includes a range of cars and utility vehicles.

Toyota plans ultra low cost car

Toyota to manufacture Camry in India

Toyota to launch Lexus cars

Toyota to launch Hybrid prius in India


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27.

1.2 JUSTIFICATION OF THE PROJECT

OBJECTIVES OF MY STUDY-:

4) To know the brand awareness of TOYOTA vehicles among the consumers.

5) To understand the perception in customers mind for the TOYOTA brand,

That what they think about Toyota 4 wheelers.

6) To find out the customers expectations towards the vehicles of TOYOTA

NEED OF THE PROJECT

This project will help us to know that what the consumers think about TOYOTA

BRANDS means what kind of perception people is having towards the vehicles of

Toyota ,what is their expectations and to know whether the customers are aware

about toyota and toyotas upcoming models.

SCOPE OF THE STUDY

This study is basically concerned with consumers awareness,thir perception and

Expectations towards the vehicles of TOYOTA.So my scope of the study was the

the peoples of PHAGWARA,who had a car of any automobile company.

So,my universe will be PHAGWARA.


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28.

RESEARCH METHEDOLOGY

RESARCH BRIEF-:

By keeping in mind the objectives of my study, I will collect primary data. Survey will be

conducted among the people of PHAGWARA who had a car of any company. It will

be done with the help of structured questionnaire.

RESEARCH PLAN-:

DATA SOURCE-:

Primary data source to be used for purpose of study. I will collect primary data by thehelp of survey conducted among the people of phagwara who had a car of any company.

RESEARCH APPROACH-:

-Research Type -: Short Exploratory research as well as Descriptive research for the

purpose of my study.

-Research method-: Survey method will be used to get responses from the respondents.

-Research -: To conduct the survey the questionnaire used by us would have close-ended

questions and open ended questions.

SAMPING PLAN -:

Sampling method -: Random sampling method.

(convenient)

Sampling Unit -: sampling unit is people of PHAGWARA,who is having a car.

Sample size -: sample size will be 100

29.


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2.1 REVIEW OF LITERATURE

Abrenica said that up to date, Korea is the only developing economy in Asia with indigenous

auto manufacturing base capable of competing in international market, given developments in the

world industry, the catch up task for other countries in the region will be more difficult.

Mukhergee said that Maruti is by far the biggest player with about 70% of the market share.

Telco and kinetic are also working on introducing small car models. In addition to price duties

and taxes, economic growth nod availability of adequate road kilometers, another factor affecting

demand is availability and cost of credit. Many companies also provide new cars of soft loans for

buying cars to its executives as perks.

Business world said that environmentalists such as R.K.Pachauri of the energy research instituteand Sunlit Mahayana of centre foe science and environment began raising concerns about how a

million small cars would impact urban congestion and air quality. But Tata was privy to

information that his car had survived a frontal crash test and met euro in emission norms several

months ago.

Jackson et.al(2007) said that in fact as the rate of personal vehicle ownership soars in asia,a new

kind of global automotive manufacturing industry is emerging to capitalize on this customer base.

In emerging markets , especially if the building of roads and fuel infrastructure continues,

individual mobility and job opportunities will increase, he also said, that may alow us to develop

indigenous technologies at lower cost, making the cars more affordable but still meeting emission

norms.

Nelson(2009) said that nano low price is dependent on cost of steel at launch Tata engineers also

designed nanos internal machinery with an emphasis on cost saving. Global insight sports the

view that the car wills huge demand domestically. However it remain to be seem how long the

vehicle can be sold for this ultra low price. In how it will be affected by a rise in competition in

future.


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30.

Narayanan(2008) said that environmentalists such as R.K.Pachauri of the energy research

institute and sunita narain of centre four science and environment began raising concerns about

how a million small cars would impact urban congestion and air quality. But Tata was privy to

information that his car had survived a frontal crash test and met euro 4 emission norms several

months ago. If the nano was one of the most anticipated events in the automotive history, its

launch has set the industry aflutter

John hagel and john seely brown (2008) sys that with the exception of Manjeet Kripalani,

business week India bureau chief, few have focused on this break through element of the nano

innovation . Yet, as Kathleen franz, makes clear in her wonderful boo,Tinkering Consumers

Reinvent the Early Automobile, it was the open design of early automobile models and blurredthe lines between consumption and invention and led to a wave of innovations that were lattes

embrazed by the auto industry.

Wadekar said that small cars like alto, wagon-R etc. have been targeted at the middle class

people who cant afford a luxury car but would need small size cars for entire family.

Prahalad C.K, says that the nano represents an important inflaction point bin the global auto

industry and in the evolution and maturation of the Indian industry. There is great excitement

because tata motors has introduced the global auto industry to a whole new consumer segment. In

india, it lays to rest skeptics who five years ago assumed india cannot complete in manufacturing.

Gusha et.al said that industry body associated chambers of commerce and

industry(ASSOCHAM) reckon nano low price could actually revonutionise auto prices

downwards, currently the small car price tag of global players are in the higher brackets,ranging

upto rs,400000 and more. For example nano nearest current rival on Indian roads is the maruti

800, owned by japans Suzuki and cost rs 215000 for a basic model and he said that the Indian

consumer expectations and price sensitiveness can tap into what is often a large and promising

market, but they shouldnt assume that the lowest price tag will always lead it Indian consumer if

the value of superior features and quality is seen to far outweigh their cost,


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Karthik et.al said that ten Indian auto companies had won the deeming price- a spectacular

achievement, considering the number of firms and the short duration in which they turned

themselves from pedestrian to world class.

31.

Berks said that in passenger car segment beyond the current 10%-12%.nano may also take some

sheen of the motorcycle segment especially expansion of population between the age group of 25

to 50 years, increasing affluence of the Indian middle class and heightened compition amongst

automobiles manufacturers,resulting in improved quality offerings, will continue to be the key

drivers for the industry in terms of both market size and production capacities.

Ravikanth said that technically, the nano is a performance and technology achievement for

TATA, as designing a low3 cost vehicle is a challenge for any manufacturer. Nano does not have

any active or passive safety system such as air bags, traction control electronic stability controls

and others. The TATA nano promises to displace motorcycles in emerging markets and improve

peoples standard of living as in the mandate of a peoples car.

Wordstall said that so economic growth this century could be thirty two times as big an

environmental issue as population growth and if governments, banks and business have their way,

it never stops. By 2115 the cumulative total rises to 3200%.by 2138 to 6400%. As resources are

finite this is of course impossible, but it is not hard to see that rising economic activity- not

human members-is the immediate and overwhelming threat.

William in Australia government and industry invest about $100 million a year in

nanotechnology. About 50 companies use or are researching the technology and the Australian

research council finances more than 200 nanotechnology projects.


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32.

3.1 DATA ANALYSIS AND INTERPRETATION

Q:1) Which car do you have?

INTERPRETATION AND ANALYSISAfter doing customer survey,I came to know that 20%people of phagwara is

having TOYOTA 4wheeler,15% is having honda motors,13% is having

MAHINDRA MAHINDRA MOTORS,4% is having CHAVEROLET,1% is

having AUDI,2% people is having 4wheeler of FORD,3% is having car of


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MITIBUSHI,1% is having OPEL CORSA,17% people is having a car of

MARUTI,6% people is having HYUNDAI and 18%people is having a car of

TATA MOTORS.

33.

Q:2) What is the 1st thing which comes into your mind when

you think about toyota.

INTERPRETATION AND ANALYSIS

From this survey I came to know that people always give 1st preference

to QUIQLITY only and after that price,thats why here,60%people has

said that TOYOTA is basically known for its QUALITY products and

production,then,14%people has said PRICE,8%people has said

safety,10% people said DURABILITY,and 8% people has said

REALIBILITY,comes into the mind when they think about TOYOTA.


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34.

Q:3) Which car segment of toyota would u likr to prefer:


From the result of survey,I analysed that 42% people of phagwara

wants to buy small segment car from TOYOTA,18% wants car of mid

segment from TOYOTA and 40% people wants to buy 4 wheeler of

MPV segment from TOYOTA.


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35.

Q:4) Do you think TOYOTA will be able to fill fill your all

expectations .


Here in this question I,analysed that 83% people of phagwara believes

that TOYOTA definitely will be able to full fill their all expectations and

on the other hand 17% people thought that NO,TOYOTA will not be

able to full fill their all expectations.


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36.

Q:5) Have you heard about TOYOTAS upcoming model

FORTUNER.


After doing customer survey I came to know that 60% people are well

known about the upcoming model of TOYOTA i.e FORTUNER and on

the other hand 40% people are not aware about this model of TOYOTA.


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37.

Q:6) What are the sources from where you are getting

information about TOYOTA.

INTERPRETATIONAND ANALYSIS

In this question,I analysed that 50%people prefer MAGAZINES,So that

the MAGAZINES are the fastest informational source for toyota co.for

providing the information to the customers about the TOYOTA CO.and

its activity,and 10% people prefers T.V for getting information about

toyota,25%people prefer newspaper and 15% people came to know

about the TOYOTA and its activity with the help of their FRIENDS.


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38.

Q:7) Do you think that the prices of toyotas 4 wheelerhas

been competitive enough

Amongs other 4wheeler company.


In this question I analysed that 31%people are strongly agree and 50%

are simply agree that yes,prices of toyotas 4 wheeler has been

competitive enough amongs other 4 wheeler copmpany on the other

hand 12 % are disagree and 7% are indifferent in this context.


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39.

Q:8) Suppose in future if you want to buy a another car,then

which 4 wheeler co.

Would you like to prefer:

pe


From the result of survey i came to know that,34% people wants to

buy their next 4 wheele from TOYOTA company,22% peoples wants to


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buy their next 4wheeler from HYUNDAI ,16% people wants to buy a

car from TATA MOTORS in future,14% people people wanta a car from

MAHINRA & MAHINDRA 14% people wants the car from HONDA

MOTORS,1%people wants the car from FORD CO.in future ,10%and on

the other hand 3% people cant say anything about the purchasing of a

car in future.

40.

Q:9) Have you taken the test drive of any TOYOTA vehicles.

Interested in test drive of TOYOTA FORTUNER.(29%).

0%

5%

10%

15%

20%

25%

30%

35%

40%

YES 36%

NO 35%

TST DR. 29%


Here,in this question with the result of survey I came to know that 36%

people of phagwara has taken the test drive of TOYOTA VEHICLES and

in future they want to purchase a vehicle from TOYOTA.and on the


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other hand 29% people are very much interested in test drive of

upcoming TOYOTA FORTUNER.

41.

4.1 FINDINGS

1) All most every one is aware about the TOYOTA,and 60-65% arewell known about TOYOTAS uocoming model in the market(e.g-TOYOTA FORTUNER).

2) From doing this project,I came to know that people always gives1st preference to QUALITY only and after that PRICE,and mostimportantly people prefer toyota because toyata is basicallyknown for its best quality product and production means brand

nameof TOYOTAhas a significant impact on consumer purchaseintention.

3) People are also agree that prices of TOYOTAS 4 wheeler iscompetitive enough amongs other 4 wheeler company & theybelieves tha toyata is creating huge competition of price waramongs other 4 wheeler co.(e.g:MAHINDRA)

4) From the result of customer survey,I came to know that peoplewants to buy 4 wheeler from TOYOTA ,in MIDsegment(e.g:CAROLLA ALTIS)and in MPV segment(e.g:QUALIS&INNOVA).

5) All most 80-85% of people believes that,TOYOTA definitely will

be able to fullfill the all expectations of its customers.6) The people,whos having 4 wheeler of toyota or of some other

company,they just want to purchase their next 4 wheeler fromTOYOTA ,no dobt there are many other people who wants to buytheir next 4 wheeler from the companys like:HYUNDAI,TATAMOTORS,HONDA MOTORS,but these are those persons whowants to buy small car and SUV,but now the 1 st time ever toyata


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is presenting his suv segment name called TOYOTAFORTUNERlaunching in sep.2009.

7) From the result of sirvey,I came to know that 40-45% people ofphagwara wants to take the test drive of upcoming model oftoyota i.eTOYOTA FORTUNERin sep 2009,means now after the

success of mid segment and mpv segment of toyota,now thepeople want to check the toyota in small car segment also.8) As a result of 2,3 suvey TOYOTA Co.came to know that demand

and craze of small car in india is maximum and now like manyotherv 4 wheeler co.e.g TATA,HYUNDAI,the people is demandingsmall car in toyota also,now,the toyota is launching TOYOTAFORTUNER in september 2009.

9) From the result of whole survey,I came to know that MAGAZINESis the quick source of providing the information about TOYOTAand its upcoming models to the customers,and after that itsNEWSPAPER.

42.

4.2 SUUGESTION TO THE COMPANY1) Company should increase the production of wheelers like:TOYOTA

INNOVA,ALTIS etc,because their demand is so high in the market ,sometimes its

very difficult for the company to make the product available for the customers on

time.

2) Changes should not be made to earlier for ex:production of Toyota quails has

been stopped by the co,but still there is huge demand for quails is present in the

market.

3) A co.must be introduce 1 or 2 small cars of Toyota,as they are launchingTOYOTA FORTUNER OF SUV SEGMENT and the craze of small car in India

is so high,thats why people were demanding small car from Toyota side also.

4) As the Toyota is known for its durability,realibility,quality product and

production.so,the Toyota needs to maintain this status in future also by producing

Quality product.


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43.

LIMITATIONS

Information bias may be constraint for my project.

For the primary survey I have to rely on the correctness of responses given by the

respondents.

The research would not represent the whole population so the scope of research is

limited.

Some customer fills questionnaire without understanding it.

Some respondents may refuse to answer the questions due to lack of time and the

other reasons.

Some of the respondents may misinterpret the data and hence give different

answers.


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\

44.

CONCLUSION

After the completion of this project,I came to conclude that all most every one is awareabout theTOYOTAand 60-65% are well known about TOYOTAS uocoming model inthe market(e.g-TOYOTA FORTUNER).From doing this project,I came to conclude that people always gives 1 st preference toQUALITY only and after that PRICE,and most importantly people prefer toyota becausetoyata is basically known for its best quality product & production means brand nameofTOYOTAhas a significant impact on consumer purchase intention.I analysed thatPeople are strongly agree that prices of TOYOTAS 4 wheeler is competitive enoughamongs other 4 wheeler company & they believes that toyata is creating hugecompetition of price war amongs other 4 wheeler co.(e.g:MAHINDRA)After doing customer survey,I came to know that people wants to buy 4 wheeler from

TOYOTA ,in MID segment(e.g:CAROLLA ALTIS)and in MPV segment(e.g:QUALIS&INNOVA)because they know very well tha TOYOTA is brilliant in the qualityproduction of 4 wheelers in case of MID and MPV segment.

All most 80-85% of people believes that,TOYOTA definitely will be able to fullfill theirall expectations .The people,whos having 4 wheeler of toyota or of some othercompany,they just want to purchase their next 4 wheeler in future from TOYOTAonly,no dobt there are many other people who wants to buy their next 4 wheeler from thecompanys like:HYUNDAI,TATA MOTORS,HONDA MOTORS,but these are those


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persons who wants to buy a small car or suv segmented car,but now the suv car namecalled TOYOTA FORTUNER is launching in sep.2009.From the result of sirvey,Icame to know that 40-45% people of phagwara wants to take the test drive of upcomingmodel of toyota i.eTOYOTA FORTUNERlaunching in september 2009,means nowafter the success of mid segment and mpv segment of toyota,now the people want to

check the toyota in small car segment also.As from doing 2,3 suvey TOYOTA Co.came to know that demand and craze of small carin india is maximum and now like many otherv 4 wheeler co.e.g TATA,HYUNDAI,thepeople is demanding small car in toyota also,thats why now the toyota is launchingTOYOTA FORTUNER in coming september 2009.From this project I also came to knowthat MAGAZINES is the fastest informational source for TOYOTA CO.for providing theinformation about TOYOTA and its upcoming models to the customers.So,overallTOYOTA is basically known for its QUALITY PRODUCTS &PRODUCTION,REALIBILITY & DURABILITY and brand name of TOYOTAhas asignificant impact on the consumer purchase intention.

45.

4.3 APPENDIX

(QUESTIONNAIRE)

CUSTOMER SURVEY

Q:1 Which car and model do you have?

CAR- _______________ YEAR -________

Q:2 What is the 1st thing which comes into your mind when you think

about TOYOTA.

A) Price B) Quality C) Durability D) Realibility

E) Safety F)Mileage G) Design H) Creative look


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Q:3 Which car segment of Toyota would you like to prefer:

A) Small car segment

B) Mid segment

C) MPV segment(MULTI PURPOSE VEHICLES)

Q:4 Do you think TOYOTA will be able to full fill your all expectations.

A) Yes

B) No

Q:5 Have you heard about TOYOTAS upcoming modelFORTUNER.

A)Yes

B)No

46.

Q:6 What are the sources from where,you are getting information

About TOYOTA.

A) News-Paper B)Television C)Magazines D)Friends

Q:7 Do you think that the prices of Toyotas 4 wheeler has been

Competitive enough amongs other 4 wheeler companys.

A) Strongly agree

B) B) Agree C) Indifferent

D) Disagree E) Strongly disagree


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Q:8 Suppose in future if u want to buy a another car then which 4

Wheeler co.would you like to prefer.

_____________________________________________________

Q:9 Have you taken the test drive of any TOYOTA vehicles?

A) Yes,if Yes then of which car

B) No

C) Interested in test drive of.

Name : Place:

AGE: SIGNATURE:

GENDER:

47.

4.4 BIBLIOGRAPHY

BOOKS: Sagh, R.(2007),RESEARCH METHEDOLOGY,12 TH EDITION ,NEW

DELHI:Pearson published ltd,p.g no:305-322/.

ARTICLE:


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Pautins,v and geistfeld,l(2003),The effect of consumer perception of store attribute on

appard store preferences,journal of fashion marketing and management volume:7,issue

page:3781-385.

Harris,k(2001),customer participation ion retail service:lesson from brecht international

journal of retail and distribution management volume29,no.pp.359-369.

48.

REFERENCES

1. Joy V. Abrenica The asian automotive Industry: assessing the role of state and

market in

age of gl;obal competition. Asian pacific Economic litearature.


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2. Avinandan Mukherjee. The Indian Auto mobile industry: Speeding into the future.Indian institute of managhement kolkata.

3. Nano makes it to Times most important cars of all time. The Bussiness worldJanuary 18,2008.

4. Bill Jacson and Vikas SehgalOne Billion new automobiles Resilience report, Allen

Hamilton inc.5. Chris Nelson, Philosophy behind the nano: Peoples car. February 1-15, 2008,Posted on 2/8/2008.

6. Dinesh Narayan, The making of a modern classicBusiness World, 28 January 08.7. John Hagel and john Seely Brown, Learning from tata nano8 Gaurav wadekarImpact: Marketing on society Vs Society on marketing Corporate

Strategy group,satyam computers,Hyderabad.9. C.K.Prahalad, Future prospectious of nano January 14, 2008.Energy South Asia

10. Shantanu guha ray and Vivek sinha, A miracle but can it be sustained?. TehelkaMagazine,vol5,issue3,dated jan 26,2008.

11. Kuldeep P.Jain Nigel A.S.Manson and shirish sankhe,The right passage to India

Mckinsey quarterly,march 08,2005.12. Karthik Balakrishnan, Ananth Iyer, Sridhar seshadri and Anshul Sheopuri,IndianAuto Component supply chain at the cross road.stern school of business,NEWYORK UNIVERSITY.

13. Malcom Berks, Tatas fortune should grow with tiny car. March 17, 2008. NewsO.K.COM.

14. Ravi kanth PVN, The $2500 Tata nano, The Latest Peoples car. Frost and SullivanMarket Insight published on 14th january 2008.

15. Tim Worstall, When poor people pollute The tata nano eco-crime.Tuesday 12thFEBUARY 2008.

16. William Brinbauer, Nano could be huge future health Crisis. Published inAdvertisement.

Have you ever wondered why Rolex is such a famous name in the world ofwatchmakers? What exactly makes a Rolex watch better than so many others?


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First of all it is a waterproof watch and a very reliable one; besides, the Oyster model wasthe first waterproof watch model in the world, though the technology is continuallychanging and more extreme conditions can be faced by nowadays models. The speciallocking device that screws the back onto the oyster case ensures that the watch is tightand protected against the environment.

Then it's the continued functionality of the watch ensured by the wearer's movementswhich create and transmit energy into the mainspring. You only have to wear your Rolexon a regular basis and its functionality is guaranteed.The knob used to wind the watch is conceived so that the seal around it prevents waterand dust from entering it.

Rolex watched are made from highest quality materials, whether they are metal orprecious stones.The test that are made to the Rolex watches before launching them on the market are verystrict and when these tests are passed you can be sure the watch will stand the worst

conditions ever and still work at its best. Tests last about 15 days for each watch. Furtherquality control testing is done at the end of these two weeks. Tests are done tocomponents at different stages and then the finished product will go through a finalquality test. This ensures the perfect functionality of a Rolex watch in conditions ofextreme temperature, humidity and water depth. Also, its mechanic excellence is checke

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