Google To GOOGLE GLASS

ByAbhishek Singh

PGP30122

Google Portfolio

Parent Brand Review

Goo

gle

Reve

nue

Goo

gle

Mar

ket S

hare

Google Cuts Across Geographies

Operates actively In more than 90 counties187 million unique visitors monthly on Google websites12 Billion Monthly Google Searches

Bra

nd

Exte

nsi

on

R

evie

wProduct Overview

Product Facts

Part of the “Wearable Technology” InnovationExpected to be a $11 Billion market by 2018“Ubiquitous Computing” is the way forwardIts not only a glass, it’s a blend of art and technology

Wearable Technology Prospects

Expe

cted

Mar

ket S

ize

By Revenue By Units Sold

Google Glass Prospects

The the start has been slow, given market prospects it will pick up

Expected to become a $12 Billion Market by 2018

Recent Study Suggests that the glasses are the most preferred location for wearable technology

This suggests that the prospects for Google Glass are good

Google’s Growth over

Years CAGR 40%

Google has experienced a 40% CAGR in revenue since 2002.

Google’s asset base has increased 14 fold over the past 10 years

Google’s timeline as depicted here is a testimony to this asset acquisition

Goo

gle

Tim

elin

e

Marketing Mix Google Glass Produc

tIt’s a head mounted wearable computer

Provides internet related products and services

Access to any app, calling and messaging without picking up your smartphone

PricePRICE SKIMMING STRATEGY

PlacementGeographyTo be sold first in developed countries

DemographyTo be sold to the youngster and the business people

Channel

Through official website and computer related concept or reseller store

Promotion

Advertising

Sales Promotion

Sponsorship

Marketing Campaigns

Conventional Promotions

Positioning for Google Glass Forget smartphones, they are the thing of the past

Glass is the next generation technology

Positioning Statement

Google Glass is a new state of the art technology that is ideal for young business men and women who are looking for a way to balance all aspects of their life on a one device

PoP/PoD for Google GlassPoints of Parity• Part of the new wearable technology

innovation

• Provides on the go internet services

• Aims to create augmented reality for its users

Points of Differentiation• Google Glass was designed to be as

unobtrusive as a pair of regular glasses. The idea was that you would be comfortable wearing the headset all day

• Unlike other sets like oculus rift and its likes, it does not cut you off from the real world

• It can run different lightweight apps using its custom OS, other manufacturers essentially provide head mounted computers.