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    CHAPTER - 1

    INDUSTRY

    PROFILE

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    INDUSTRY PROFILE

    1.1 History of Embroidery

    Embroidery work is often regarded as the best form of art which is highly demanded by menand women. Embroidery work is perfect for adding beauty to any dull fabric. It is not just

    limited to apparels but has expanded to home furnishing products also. Embroidered products

    are manufactured in various parts of the world. Be it Europe, Africa, the American continents

    or Asia, they all have their own range of products for display with intricate embroidery

    patterns.

    The rich heritage and culture of the place automatically gets reflected in their work. Indianembroidered products have a massive demand at the international level. Indian embroidery

    projects a picture of a variety of Indian customs and cultures. Zardozi, kantha, mirror and

    chikankari embroidery are all popular and considered best for enhancing the beauty of any

    fabric. Embroidery work has been highly acclaimed globally which has boosted up the

    embroidery market.

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    1.2 Types of Embroidery

    1.2.1 Machine Embroidery

    The invention of embroidery machines devastated the hand embroidery industry, causingmajor economic crises in many parts of the world. It is the common allegation that machine

    embroidery has to go with. It may have been true in that era when most of the people were adept in hand embroidery.

    Gradually, machine embroidery has developed as an individual art. The machine embroidery

    involves as much dedication and technique as hand embroidery. The speed may have

    increased but the patterns are still the same. The representation may be different, themes are

    still the same.

    The motifs can be floral, religious, natural surroundings, geometrical or realistic; the finenesscomes with practice as in any other art. In the beginning, it may have been the imitation of

    the handwork; contemporary machine embroidery is an original, unique art form.

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    1.2.2 Handmade Embroidery

    Since the earliest fabric samples of 3000 B.C. we realize that human beings have wanted toenliven their surroundings clothing, toiletries and linens by adding hand work of some kind

    over the woven fabrics.

    Different areas of the devised their own peculiar styles. The type of thread, colors, motifs andpresentation of each area and style are unique. Each region had a few stitches unique to their

    style. The motifs were related to nature and religion and everyday life of people.

    Religious embroideries spanned the breadth of the age of the many religious organizationsand royal courts. Hand Embroidery art had patrons just like other art forms. Theseembroideries include gold threads or Zardosi, Chikankari, Kasuti and Kashmiri.

    Chikankari is said to have a Turkish impression though it is mentioned in the records ofMegasthenes in 3rd century B.C. Kashmiri embroidery is colorful with symbols like chinar

    leaf, apple blossom, lily, the saffron flower and the fauna of the region. Phulkari has brightly

    colored flowers on coarse cotton. Beadwork and Zardosi are Mughal introductions

    whereas mirror work is typical to Gujarat and Rajasthan. Kantha' Embroidery of Bengal

    makes imaginative use of waste rugs and Kasuti is famous for religious themes. Machine

    embroidery may have become common these days and perhaps more economical but the

    uniqueness, variety, intricacy, art and fineness of hand embroidery is unmatched and as yet

    unchallenged.

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    1.2.3 Embroidery Design

    Though the themes may not have changed, embroidery designs and patterns have changedwith time, region and style and of course religious beliefs. Indian embroidery designs are

    based on four broad themes namely nature, its flora and fauna, religion and life of people.

    Impact of foreign cultures and art form has left a visible effect on the styles.

    Patterns in phulkari and chikan are generally floras, twines and vines. Different stitchingstyles give the uniqueness and the effect the. Phulkari has bright colored floral designs

    densely filled. Chikankari is predominantly white embroidery with shadow and jali work.

    The kantha is more of a self-expression depicting life of people and religious beliefs. Kasutiis representation of religion with gopurams, triangles and supporting motifs. Kashmiri

    embroidery is pure depiction of nature. As per the Muslim belief, human and animal figures

    should not be used so the forms influenced by Persian or the Turkish styles or the samples

    obtained of the Mughal era have more floral or geometric patterns.

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    1.2.4 Color Embroidery

    There are basically three embroidery styles owing to the color used. They are whiteembroidery, black embroidery and colored embroidery.

    White embroidery was done in Egypt, India and Western Europe. It is still practiced asAyrshire Needlework, Chikankari and White work. Egyptians used white thread on white

    background, Dresden work of Germany used embroidered lace and Ayrshire Needlework

    belonged to Scotland. The English and Czech had unique white work with satin stitching and

    cut work. In India white embroidery is practiced as Chikan work. The thread used is white

    the base is generally white though light, dull colors may be used.

    Black work is counted-thread embroidery worked in geometric designs with black silk andmetallic thread on even-weave linen or silk. In England, on clothing items, the favored color

    was black on white. When the same designs were executed on samplers or household linens,

    they may be found in pastels the style involves outlining or defining elements and filling

    elements. The Elizabethans frequently called black work Spanysshe work.

    Color embroidery is more realistic and earthly. Bright colors beads and shells were theexpression of common man in needle and thread. The religious themes lifestyles and nature

    are the common themes. Though intricate, colored embroidery in various styles and stitches

    was done by the most down to earth tribal people and farmers to the most aristocratic and

    rich.

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    1.2.5 Embroidery fabric

    Embroidery is a fabric art. Leather embroidery is a later invention. Embroidery is theembellishment of cloth with designs made by needle and thread. Different types of fabric,

    threads and techniques are used for fabric embroidery. They are affected by the region,

    religion and other crafts of the region.

    This art of decorating fabric is the most antique form of clothes adornment and is unique toeach place. Kashmiri embroidery was initially done on woolen Fabric with woolen thread.

    The motifs and colors are typical representations of the nature. Rumal Chambal is silk

    embroidery on even weave cloth. Phulkari is bright bold florals on coarse cotton cloth.

    Chikankari is Indian white work on fine muslin and kantha is simple running stitch on quilts

    or quilted cloth.

    Kasuti is the unique sari embroidery of Karnataka that uses religious motifs. And Zardosiuses metal thread on fabric. Mirror and bead work of Gujarat and Rajasthan have made a

    niche for themselves. There are so many other forms of embroidery each different from the

    other. Even the forms having a common origin that later developed in different region differ.

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    1.2.6 Leather Embroidery

    Leather Embroidery in India is more prevalent in the desert states of Gujarat and Rajasthan.Rajasthan craftsperson, nomads, that roamed the desert, found a fascinating way to fashion

    leather; leather embroidery. They made embroidered utility products in leather that included

    mirror, jooties (Shoes), bags, lampshades, book binds and kopis (water bottle). Embroidery

    on leather can be done using different stitches, bead work, brass eyelets, and appliqu work.

    1.2.6.1 Common Embroidered Leather Products Are

    1) Embroidered leather jackets2) Embroidered leather belts3) Embroidered leather bag

    This art is kept alive by only a few communities in Alwar, Bamer and Bikaner. The area ofNorth Bhuj and Kuchh in Gujarat are famous for leather embroidery. It is done by Meghawal

    community. Utility objects like stools, chair backs, fans, asans, bed covers and chappals

    (slippers) etc. are made embroidered in bright colors and bold patch work and geometric

    patterns, peacocks, parrots, flowers and temples. This embroidery can be done directly on

    leather or on cloth and then stitched on to leather.

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    1.2.7 Metal Embroidery

    The use of metal embroidery in Indian textiles and costumes, especially the ones used forspecial occasions or ceremonial purposes, demonstrate the importance of gold and silver

    within the culture.

    Zari, that means "gold" in Persian, refers to the metallic threads used in weaving. Zardoziembroidery involves the use of different shapes of metal wire like springs, coils, strips,

    ribbons and discs. Embroiderers carefully select from an elaborate assortment of components

    to create their own unique designs. The wedding vest is heavily adorned with such

    embroidery.

    Zardosi is also called Ari and was at its peak in the Mughal era. The art declined for lack ofprecious metals for the purpose and high costs. It was again revived in 20th century with the

    use of plated copper that reduced the costs and gave the same effect.

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    CHAPTER - 2

    COMPANY

    PROFILE

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    COMPANY PROFILE

    2.1 Introduction

    Hanumant Embro is a young and dynamic organization which makes Embroidery design insarees established in year 2009 by Mr. PARESH SURANI we have made our presence felt in

    the embroidery design in market. We are one of the medium organization in market which

    reaching to the good organization. Our machines are used to make design and a blank sari &

    sold it to the wholesaler. IN our company there are eight machines and which 4 machines are

    15 headed and 4 +are 11headed machines. Difference between in 11 headed machines and 15

    headed machines is in 15 headed machines we can make more sarees in less time & 11

    headed machine makes less compare to 15 headed machines.

    Our company tries to make a good design so that our production may raise thus an aim of thecompany. We try to give our saree to the dealer in time are not doing late in giving sarees in

    time. This is our compantes pratige in market because of punctuality we take over some

    competitors in market & our company working 24 hours, so our punctuality always in

    equilibrium We also give quick service to the dealer of there is urgent and we also little

    change but for that service.

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    Our company is committed to achieve total customer satisfaction by giving sarees in time.We have a godown to so that our finished to product can keep in that godown because some

    dealer going late to take sarees so we keeping that sarees in godown. Our company also gives

    transport service to dealer and we only bring blank sarees from the dealer also and smooth

    deliveries to our dealer.

    If our company has more production & there all machines in work at that time we give sareesto other companies to make sarees so that we can deliver the product in time.

    2.2 Goal & Vision

    Achieve Business Excellence by attaining overall high performance Become one among the Leading Suppliers in our products Manufacturing and Supplying Products with zero defects through continual improvement Adapt cost effective and environment friendly process Total employee participation Achieving total customer satisfaction2.3 Quality Policy

    Eagle eyed quality control to satisfy customer requirements in best manner. Motto-Followthe System, Quality will follow

    2.3.1 Our Team of Professionals

    The company is proud of highly experienced, result oriented professional managers,supported by competent, dedicated, qualified and experienced fleet of employees.

    Who are ready to take all Threats and Challenges, and their contributions are greatly valued.The Company believes that "machine cannot perform wonders by itself unless human brain

    behind is competent enough to do so."

    2.3.2 Our Special Thanks

    The Company understands the market and the customers thoroughly well and values theircontribution. The inspiration and continued strong support of valued customers is success.

    The Directors and Employees are thankful to our customers, dealers, suppliers and their

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    families for their continued, generous support and confidence on our company.

    2.4 Management

    Mr. Paresh P. Surani (MD)

    Mr. Ashvin D. Surani (Partner)

    2.5 Plant and Machinery

    1) Land Area - 900 Sq. Feet2) Project Cost - 1, 70, 90,0003) Present Capacity Utilization - 90%4) No. of IS Machines - Sequence 4

    Multi 45) Power use - 3 phase Power6) Process Control - Fully Automatic

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    CHAPTER - 3

    HUMAN

    RESOURCE

    DEPARTMENT

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    HUMAN RESOURCE DEPARTMENT

    3.1 Introduction

    Human beings the dynamic element of management. Human resource management refers to the systematic approach the problem of selecting

    training, motivation & relating personnel in any organization.

    HRM is planning organization, directing & controlling of the procurement, development ,compensation , integration , maintain & reproduction of human resource for the and that

    organizational individual & social objective are being full field or achieved.

    Hanumant Embros HRactivity is very best about the all activity of the employee of theemployee satisfaction.

    3.2 Selection

    Selection means out of the prospective application right type of persons are selected to matchthe jobs.

    Here, in the case of Hanumant Embro selection process includes 4 steps:-1) Preliminary searching interview2) Checking of references3) Comprehensive interview4) Final employment decision.

    3.3 Training

    Training is a short term process utilizing a systematic and organized procedure by which nonmanagerial personnel leant technical knowledge & skills for a definite purpose.

    Hanumant Embro give training to the worker for the purpose of:1) Higher productivity2) Better quality of work3) Cost reduction4) Less cost of supervision

    Trained employee can grow faster in their carrier.

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    3.4 Need of Training

    To improve knowledge & skill. To develop attitude & behavior. Reduced cost, accident and mistake. Increase efficiency To increase productivity Imparting information on new technology and methodology. To maintain industrial relation.

    3.5 Salary

    Salary administration refers to the establishment & implementation of sound policies &practices of employee companions.

    Hanumant Embro paid salary to the working efficiency of the employee.

    Total worker

    Operator 6000-7000

    Helper 4000-5000

    Supervisor 11000-12000

    3.6 Promotion & Transfer

    Promotion refers to the upward movement of an employee from one job to hire level job withincrease in salary status authority & responsibilities.

    3.6.1 Promotion

    Hanumant Embro gives promotion for the employees competitive spirits is developed andalso increase their job satisfaction & sense of belongingness.

    3.6.2 Transfer:-

    Transfer means employee is shifting from one place to another and no change in salary,responsibility & authority.

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    Hanumant Embro gives transfer for the relief in employee work load and multipleimprovements of employees and also to punish employees involve in undesirable activities in

    the organization.

    1) Production transfer2) Replacement3) Shift4) Penalty5) Remedial

    3.7 Employee Welfare Services

    Labor welfare means anything done for comfort and improvement in personal & socialaspect of the employees over and above the wages paid which is not necessary in the

    industry.

    Hanumant Embro gives some services like,1) Wash room2) Water3) Medical Facilities4)

    Resident Facilities

    Extra bonus is pay to the worker 10% of Salary at diwali (Only one month).

    3.8 Time Keeping System

    Hanumant Embro is working 2 shifts First Shift: 9:00am To 9:00pmSecond shift: 9:00pm To 9:00am

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    CHAPTER - 4

    PRODUCTIONDEPARTMENT

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    PRODUCTION DEPARTMENT

    4.1 Introduction

    Production or manufacturing is the basic activity of all industrial units. Production may be defined as the process concerned with conversion of input (Raw-

    Materials, Machinery & others) into output (finished goods) with help of certain processes.

    Hanumant Embro involve activity in-house planning, designing, Engineering, manufacturingof glass containers, by adapting world class technology & technical knowledge.

    4.2 Flow Chart of Manufacturing Process

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    4.3 Manufacturing Process

    Designer makes the design

    One best design select and making the sample piece

    After making the Sample it given to Merchant

    So if merchant will be like our sample after he provide many goods

    After all we making selected design sarees by machine

    Completed above formalities, all finished goods given to cleaning house

    In cleaning house remove extra threads because it is extra in sarees,

    After perfect sarees will be processed in to the roll polish.

    The sarees will be supply to merchant

    4.3.1 Design

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    4.3.2 Sample

    4.3.3 Row Material

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    4.3.4 Processing Goods

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    4.4 Process of Power Supplier

    MAIN GANARATOR

    CVD

    POWER SUPPLIER

    MACHINE

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    4.5 Various Types of Machinery:-

    There is various type of embroidery machines import like, flat, sequence, allin-one, mixembroidery machine.

    In particular embroidery machine there are different-different like,o 615=250*1200(flat machine)

    These flat embroidery machine tools adopt pearl slice connecting with flat embroidery. Theseways makes flat embroidery more wonderful. Flat computerized embroidery machine

    complies with International Quality Standards and their quality and durability are fully

    guaranteed. Manufacturing embroidery machinery that is widely used in the garment

    industry.

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    4.5.1 Multi Flat Embroidery Machine

    4.5.1.1 Features

    1 head to 50 head flat machine, Every model with 300x300mm, Heavy vibration free body, Dahao/Panasonic servo motor, 5colour lcd + pen drive, Japan rotary hook & bobbin,4.5.2 Sequence machine

    4.5.2.1 Product Description

    Main shaft digitizer control guarantees more speed adjustment and higher embroidery quality.Color LCD display shows real time embroidery, easier to operate.

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    Adoption of the advanced 1 and 3 phase subsection control technology, making the framemovement more stable and smooth, efficiently decreases the vibration and noises to the lowest

    level.

    4.5.2.2 Main Features & Function

    1) 3mm, 5mm, 7mm2) High Speed Sequins at 800 R.P.M.3) Latest Side Sequin Device4) 5color/10color LCD (Optional)5) 1.5kw/1.0 Panasonic server motor6) Single phase/Three phase (Optional)

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    4.5.3 Double Sequence Machine

    4.5.3.1 Product Description

    Both side Emboss Ring Sequence 3, 4, 5, 7, 9, mm sequins

    o 615=300*1200(double sequence) 607=400*1200(double sequence)o 609=400*1200(double sequence) 611=300*1200(double sequence)o

    615=300*1200(double sequence)

    4.5.4 Chain Stitch/Towel Double Sequins Mix Embroidery Machine

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    4.5.4.1 Product Description

    300*400 heavy beam Bottom side heavy body structure double servo motor, thread pipe system4.5.5 Sequins Cording Machine

    4.5.6 All in One Embroidery Machine:-

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    4.6 Price of Machines

    Company charge price according type of machine and different and model.

    NO. MODELONO. AMOUNT( )

    1 615=250*1200(flat) 500000/-

    2 615=400*1200(double sequence) 1021000/-

    3 615=300*1200(double sequence) 920000/-

    4 607=400*1200(double sequence) 700000/-

    5 609=300*1200(double sequence) 741000/-

    6 611=300*1200(double sequence) 765000/-

    7 611=300*1200(double sequence) 821000/-

    8 611=400*1200(double sequence) 841000/-

    4.7 Types of Thread

    Polyester Viscose Silk Thread Cotton Polyester Zari

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    4.7.1 Polyester

    4.7.2 Viscose

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    4.7.3 Silk Thread

    4.7.4 Cotton

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    4.7.5 Polyester Zari

    4.8 Place:

    Companies use 1 level distribution channel. Import from china and direct sell to customers.

    PRODUCE

    RETAILER CONSUMER

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    CHAPTER - 5

    FINANCEDEPARTMENT

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    FINANCE DEPARTMENT

    5.1 Introduction

    It is said finance is the arms and legs of business. A potential and capable managementcan run the department very effectively. In finance department each & every decision should

    be taken in such way that every pie of money should be utilized in adequate manner.

    Financial management is the concern with the managerial decision that results in theacquisition and financing of long term and short term credit of the firm. Financial

    management is a managerial activity, which is concern with planning and controlling of the

    firm financial resources.

    In HANUMANT EMBROIDERY, there is a separate department of finance, whichhandles different financial transactions and keeps on the revenues and expenses of the

    company. The finance departments manage by top-level management. It consists of more

    than 25 executives. The head of this department is Mr. Rakesh Surani. Who checks the bill

    and invoices.

    5.2 Objectives

    The main objectives of finance department of HANUMANT EMBROIDERY are as under.1) To monitor & measure debtors2) To prepare profit & loss account3) To maintain working capital at minimum level compared to last year.4) To monitor & measure internal customer satisfaction.

    5.3 Activities of Finance Department

    Planning & budgeting of financial resources. When financial resources is not that time taken loans, issuing shares. Issuing financial resources to different department. Working capital managing Balance sheet & Annual general prepared. Accounting management. Cash management

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    5.4 Annual Business Plan

    The annual business plan is prepared by taking the information regarding Production of everysarees.

    5.4.1 Data Required for Annual Plan1) Product mix plane2) Marketing channels3) Manpower requirement4) Estimated investment5) Institutional demand6) Segment wise demand estimation7) 5 Years procurement analysis8) 5 Years procurement capacity

    5.5 Cost System

    Cost is one of the main factors affecting finance department. There are lots of controltechniques through which companies can control their cost. Costing is the factor that affects

    the pricing as well as profits of the company. If the costs are controlled then the company can

    fix competitive price and achieve targeted returns. If the company is able to get the cost at

    minimum level then can get an additional benefit over their competitors. To control Cost

    Company might have to:

    1) Replacement of worm out machines and equipments with new ones.2) Make or buy decision3) Extension of existing production plant.4) By having latest technology machines and equipment.5) By producing large quantities of products.6) Controlling the inventory levels.7) To do investments where maximum returns can be achieve.

    5.6 Sources of Finance

    5.6.1 Sources of Long Term Finance

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    5.6.1.1 Financing of Long Term Working Capital

    Long term working capital should be provided in such a manner that the enterprise may haveits uninterrupted use for a long time. It can be conveniently financed by the following

    sources:

    1) Issue of shares Issue of share is the most important source for raising the permanent working capital shares

    are of two types-Equity shares and preference shares. Maximum amount of permanent capital

    be raised by the issue of shares.

    2) Ploughing Back of Profits It means the reinvestment by a concern of its surplus earning in its business. That is, a part of

    the earned profits may be ploughed back by the firm, in meeting their working capital needs.

    It is an internal of source of finance and is most suitable.

    3) Long-term Loans Financial institutions such as commercial bank, life insurance Corporation of India, industrial

    finance corporation of India, stat finance corporation etc. provide all types of loans-long-

    term, medium-term, short-term loans. This type of finance is ordinarily repayable in

    installments.

    4) Accepting Public Deposits Public deposits are the fixed deposits accepted by a business enterprise directly from public.5.6.2 Sources of Short Term Finance

    5.6.2.1 Financing of Short-Term Working Capital

    The category of fund covers the need of working capital of financing day-to-day businessrequirements. They are of two types-internal source and external source.

    (A)Internal Sources:1) Depreciation Funds

    Depreciation reserve provides a good source of funds for working capital.2) Provision for Taxation

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    The provision for taxation can also be used by the concern as a source of working capitalduring intermittent periods.

    3) Accrued Expenses The firm can postpone the payment of expenses for short periods. This constitute as a source

    of working capital.

    (B)External Sources:1) Trade Credit

    One of the most important forms of short-term finance is the trade credit extended by onebusiness enterprise on another on the purchase and sale of goods.

    2)

    Credit Paper In the category of credit paper, bills of exchange and promissory notes of shorter duration,

    varying between a month and six month. These papers can be discounted with bank.

    3) Bank Credit: Commercial Banks are also principal sources of working capital. They provide working

    capital in the form of overdrafts, cash credit, short-term loans etc.

    4) Customer Credit Advances may also be obtained on contracts entered into by the enterprise. Customers are

    often asked to make advance payment in cash in lieu of a contract to purchase

    5) Security of employees If employees are required to make deposits with their employer companies, such deposits are

    available or short-term working capital

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    5.7 Project Cost

    Sr. No. Particular amount ( in Lakhs)

    01. Land 85

    02. Company Building 25

    03. Machinery 46

    04. Vehicles 4.50

    05. Electrical Installation 2.40

    06. Tools 2.50

    07. GEB Deposit 2

    08. Computers 1

    09. Furniture 1.50

    10. CCTV Camera 1

    Total project Cost 170.90

    5.8 Capital Budgeting Process

    The process of making the decision of investments of current fund in the assets, in theanticipation of returns, during a series of future years is known as capital expenditure budget.

    5.8.1 Profit year of 2010

    Total Turn Over (Whole year) 8360000

    1. Less Thread Expense 1760000

    2. Less Operator salary 560000

    3. Less Supervisor salary 132000

    4. Less Helper Salary 440000

    1. Less Bills 2520007. Less Other 880000

    8. Net Profit 4336000

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    CHAPTER - 6

    MARKETINGDEPARTMENT

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    FINANCE DEPARTMENT

    6.1 Introduction

    Marketing has often been described as a social. Which Individual and groups obtain whatthey needs and want through Gating, offering and freely exchanging product and services of

    value with other? It can also been term as The Art of selling product.

    Marketing Management is the process of planning and executive the conception, promotionand distribution of ideas, goods and services to create exchanges that satisfy individual and

    organization goals.

    In Hanumant Embro Pvt. ltd. Mostly, there is the product is to be produce as per consumerdemand and order in bulk. Marketing management has the task of regulation of level, timing

    and character of demand in a way that will help the organization to achieve its objectives.

    The aim of produces is totally depend on marketing, without marketing onto a single unit can

    run.

    6.2 Difference between Marketing & Sales

    Marketing starts with the buyers and focus constantly on the need of the buyer is the centerof the business; universe activities follow the need of the customer.

    Selling starts with the sales. Selling is preoccupied all time with the need of the sales. Salesare the center of the business universe and all activity start with the sales existing products.

    Emphasis on identification of a market opportunity and try to convert needs into products andemphasis on fulfilling the need of the customers.

    Views business as a customer satisfying process. Views business as a goods producing process. Sellers convenience, dominants the formulations of the marketing mix.

    6.3 Product Planning

    Product planning is the process to plan for marketing a particular as product line of thecompany in a particular industrial or geographical market.

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    General manger of production is consulting with G M of marketing considering followingfactor;

    1) Capacity of plan2) Availability of raw material3) Demand in the marketing4) Environmental factors5) Activities of competitor6) Availability of stock in a country7) Availability of storage and warehouse

    6.4 Competitors

    1) Krishna Embroidery2) Jay Ambe Creation3) D.K Creation4) Ramdev Embroidery

    6.5 Pricing Policies

    Profit of company mainly depends upon cost of production and price of the productsmanufactured.

    1) Cost of production2) Transportation cost3) Profit Margin (15% per calculation)4) Taxation Rate

    6.6 Sales Promotion

    In modern world there is very strict competition so for stand in the market. Strongly salespromotion programs very impotent. The main Aim of sales and increase the number of

    customer

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    6.6.1 Advertisement

    Consumer is the king in the modern market without consumer the task of business isincomplete. So consumer must know about the product of company. Now a day,

    advertisement is the best way to introduce the product to consumer.

    6.7 Market Research

    Market research is the problem analysis. It learns more about consumers. Dealers aboutmarketing mix, preferences, quality and packaging etc. are important in marketing research.

    Marketing research is a continuous process for survived the market or competition it includesproduct analysis, market analysis, distribution analysis and competition analysis. Marketing

    research includes a manufactures want, in how much they want, how many of them otherconsumer can be attracted by the produces or deals.

    Thus it is a precious tool in decision making based on scientist Investigation and analysis ofmarketing problem.

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    CHAPTER - 7

    FINDINGCONCLUSION

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    FINDING & CONCLUSION

    7.1 Finding

    7.1.1 Finance Department

    Profit of company is increase in 2010-11 as compared to previous year 2009-2010. Cash and bank balances, inventories, current liabilities are also increase in 2010-11 as

    compared to previous year i.e. 2009-10.

    Investment falls in 2010-11 as compare to 2009-10. Company has increase in Reserves and Surplus in year 2010-11 as compared to year 2009-

    10.

    Financial expenses are increased in 2010-11 as compared to year 2009-10.

    7.1.2 HR Department

    There is no Trade Union in Hanumant Embro In The case of Hanumant Embro no more transfer because Hanumant Embro running

    smooth and done nice job.

    There are no extra activities. Most of Employ satisfied with companys salary.

    7.1.3 Marketing Department

    There is no fluctuation in price during recession or boom period. Price will revise every twoto three year by selling market condition competition and government policy.

    Hanumant Embro has not any intermediaries for producing their product. Hanumant Embrohas no branch office for marketing they deal with the customer from the head office.

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    7.2 Conclusion

    During Our industrial training at HANUMANT EMBRO PVT. LTD, I found that there is co-operative managerial staff & workers & also good & efficient management in each & every

    department & workers are fully satisfied with their management because the main purpose of

    HANUMANT EMBRO PVT LTD is to achieve their goals involving each & every

    employee. Since its establishment, it has been profit-making organization.

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    CHAPTER - 8

    SUGGESTION

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    SUGGESTIONS

    After completing of training I suggest following points:

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    BIBLIOGRAPHY

    Marketing management book by Philip kotler.Brochure and BookletFinancial Management book by B.S. ShahHuman Resource Management book by C.B. Gupta.Production Management by Aswathappa.