Abenteuerrausch.de

Inhalt

• The Domain and its Meaning• Target Group• What Do We Aim To Offer Our Readers?• Themes and Content• Our Procedure• Competitors• Layout• Social Media & User Integration

The Domain and its meaning

Abenteuerrausch represents adrenalin, the passion for travelling, theaim of experiencing new traditions and cultures, freedom, joy, toexplore new and unknown territory, spontanity and uncertainty, to letgo and enjoy the moment, to be happy and to share ones happinesswith others, to be in constant movement, to be independent, to learnnew things and to slap through, to explore the colorful world and tojust drift, not knowing what expects yourself tomorrow, to be flexibleand without demand, to live your life to the fullest.

In Images this means as much as the following:

Target Group

Our target group are young backpackers, globetrotters and people who have a passion for individual travels at the age of 20

to 35 years.

What Do We Aim To Offer Our Readers?

• To find the most authentic and adventurous spots on earththrough own experiences and research and to present it tothe readers.

• „The cheapest & most delicious beer in town“or „the most fancy sleeping spot“, etc.

• To lead away from typical tourist areas and move towardsthe secret most loved spots of locals, which one wouldntfind in a typical guide.

• To pitch travelling, roadtripping and exciting, alternativetours to the readers, so they will start thinking about theirnext trip.

Themes & Content (in German please!, translation just for

designer)

Land (Country)Stadt/Dorf/Region (City/Town/Region)

- Fast Facts (Wetter, Währung, Sprache ...)(Weather, Currency, Language --> see powerpoint foil #14 "Toolbar")

- Käffchen & Co(Coffe & Co - Talking About the Best Cafés/Bakerys in Town)

- Feierabendbierchen(Where to Drink the Best / Cheapest Beer at Leisure Time)

- Schlemmen & Genießen(Best Restaurants and Dining)

- Tanzbein schwingen(Where to dance)

- Auf ins Grüne!(Parks and green spots)

- Kult & Kultur(Cult and Culture)

- Schlafmütze (Hostels, Campgrounds, BH)(Cheapest Sleeping Poss.)

- Festivalguide- Tourentipps- Do you speak…?

(Language Guide - Quick Intro Into i.e. Spanish)- Stadt von oben

(City Maps as a Download - PDF)

Looks sort of like this:

Wettbewerb - www.spottedbylocals.com

Layout

• Creative, alternativ and vintage• Expressive logo• Easy navigation, no overload!!!• Many photos(Vintage Polaroid - Style) and Videos• Possibly a Photoslideshow on the top, beneath name• Font: not sure about font yet• Colour of font: mixture of dark brown/wine- red• About Us Section: Blogger with Picture and short portrait• To add infos step by step, not to offer possibility of clicking

on a category with no content.• No scrolling on the site, navigation with arrow „next“ at the right

corner below text.

ColoursSandcolour, beige, alternative brown with light, bleached turqoise and/or syringa color

Designidea – www.mymelange.net

Example of Vintage Style Homepage Design

Photodesign

Pictures are supposed to be added in vintage polaroid –style as below:

Toolbar

We aim to add a toolbar just above where the text entries start. Everything but „Literaturfinder“, „Reisedarts“ and „Fotoshows“ we would like to have included, plus the button „Distances“ for distances i.e. airport – city center.

Abenteuerrausch.de