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CulturalHeritageisthecollectivememoryofHumankind
CulturalHeritageisanonrenewableresource
QualityMan
agementofCulturalHeritageshouldbeorientedto
itspreservation,inthecontextofsustainabledevelopment
www.herity.it
QualityinCulturalHeritage
Management
MaurizioQuagliuoloed.-Dossiern2(2008)
Measuring the value
of material Cultural Heritage
Misurare il valore
del Patrimonio Culturale materiale
SOTTO L'ALTO PATRONATO DEL
PRESIDENTE DELLA REPUBBLICA
ITALIANA
H
ERIT
YConclusions of the Second HERITY International Conference
Rome, December 3-5 2008
REACHED THANKS TO CONTRIBUTIONS FROM ICCROM,
UNESCO-WHC, UN-WTO, HERITY INTERNATIONAL
Conclusions by the First HERITY Conference(December 5-9, 2006) highlighted that "fromthe point of view of culture, no poor Countries existaround the World: every territory has a significant andpriceless Heritage Wealth. This Heritage constitutesthe collective memory of Humanity. As a nonrenewable resource, Cultural Heritage should bemanaged according to Quality principles, ensuring its
preservation in the context of sustainabledevelopment". For this, new systems of classificationand public awareness should be adopted in ordermuseums, monuments, sites, libraries and archives tobe perceived from a global perspective. Lettingpeople to understand value and conservation of theCultural Heritage through communication andservices means to have a powerful allied, the visitor,supporting efforts by specialist in preserving ourcommon heredity. Responsible tourism can stronglyhelp in this process.
For this, value related properties can be definedas follows:
1. Cultural Heritage value is perceived in different waysby residents, tourist and other stakeholders. This wholeof perceptions represents a collective richness and achance for better understanding past experiences whendesigning strategies for the future. In that sense, it lets usto improve quality of life;
2. Not only outstanding value can be reported, it ispossible to highlight also other characteristics whichmake possible to consider common places and humanactivities remains "unique" due to the specific experienceyou may live when visiting them. Anyway, CulturalHeritage value can be perceived only if it is possible tounderstand its message(s) in a clear, complete andefficacious way;
3. Cultural Heritage value can be measured and describedto the public. Plain systems, familiar to persons who liveand travel all over the world, should be adopted whileinvolving people in understanding and preservingCultural Heritage value. As a result, transmitting of itsmeaning(s) should be considered a commonresponsibility;
4. Cultural Heritage value understanding contributes tomutual comprehension among people and cultures aswell as to the success in terms of economic and socialdevelopment, especially through tourism and relatedactivities. This is why it should be supportedimplementing adequate systems of description anddiffusion in developed, developing and least developingcountries, also in period of crisis.
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SOTTO L'ALTO PATRONATO DEL
PRESIDENTE DELLA REPUBBLICA
ITALIANA
Roma, DRI - Fondazione Enotria ONLUS, 2010
Measuring the value
of material Cultural Heritage
Misurare il valore
del Patrimonio Culturale materiale
Preface by the Ministry of Culture Sandro Bondi
Quality in Cultural Heritage Management
results the HERITY International Conferences
Maurizio Quagliuolo ed.
Dossier n 2 (2008)
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PROCEEDINGSatti
Quality in Cultural Heritage ManagementDossier n 2 (2008)
Maurizio Quagliuolo
Gaia Marnetto
Monica ArdemagniGianluigi DAmbrosioMiguel Ruiz Ramirez
Maria Rosaria De Cinti (concept)Veronika Poptsova
Elisa BonamicoNeal Putt
Miguel Ruiz RamrezFranoise Vogel
Futura Grafica 70 srl
Scientific Coordinator
Coordinamento scentifico
Editing Coordinator
Coordinamento redazionale
Text reviewRevisione testi
Graphic
Grafica
TranslationTraduzione
PrintingStampa
Mariela De Salvatore
Jos Manuel Del Ro CarrascoAlberto DeregibusSergio Fiorentino
Patrizio FondiGiuseppe GarauCaterina Gardella
Dino GasperiniAnna Maria Ghiberti
Valter GiulianoMatilde Gonzlez MndezRenaldas Gudauskas
Stephen HarrisonJukka JokilehtoGherardo La Francesca
Milena LeccaWilfried LippLuciano Marchetti
Lucia MarchiMichele MarsonetMaria Grazia Massafra
Antonella NuzzaciLuiz Oosterbeek
Aylin Orbasli
Nota PantzouSuzanna PembrokeCarlo Petagna
Susanne PlattnerMaurizio QuagliuoloGiulia Rodano
Jorge RodriguesTullia Romagnoli CarettoniMaria Immacolata Simeon
Francesco SisinniLuisa Sisti
Kannika SuteerattanaptromHelena Trindade LopesCharlotte van Emstede
Michela Vycpalek
Ayman Abdel Tawab
Maria Chiara AcciariniGianni AlemannoZiad Alrawadieh
Stefano AragonaMarcella BagnascoFrancesco Bandarin
Christian BiggiSandro BondiPiera Buonincontri
Mounir BouchenakiSimona Cadar
Luigi CampanellaRita CapurroAnna Maria Colavitti
Roberto ConfortiTito ContiCristina Coscia
Sarah CourtRocco CurtoCecilia D'Elia
Maria de Azevedo MarcondesGal de Guichen
Texts by - Testi di
Texts were published according to the authors' i ndicationsI testi riflettono il volere degli autori nella forma e nel contenuto
DRINo reproduction allowed at all, by any meanAi sensi delle normative vigenti, fatto espresso divieto di riproduzione o duplicazione anche parziale con qualsiasi mezzo della presentepubblicazione e di quanto in essa riprodotto
ISBN 978-88-903829-1-8
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CONFERENCEconferenza
Quality in Cultural Heritage ManagementDossier n 2 (2008)
sotto l'Alto Patronato del Presidente della Repubblica Italiana
UNESCO-WHC, UN-WTO, ICCROM,
International Academy for Quality
Presidenza del Consiglio dei Ministri, Ministero degli Affari Esteri,
Ministero dell'Ambiente, Ministero dello Sviluppo Economico,Ministero per i Beni e le Attivit Culturali, Ministero dell'Interno,Ministero dellIstruzione, l'Universit e la Ricerca
Regione Lazio, Provincia di Roma
La conference was held
La conferenza si svolta
In partnership with
In cooperazione con
With the participation of
Con la partecipazione di
Under the auspices of
Sotto l'egida di
With the support ofCon il sostegno di
Maurizio Quagliuolo
Gaia Marnetto
Giorgia Barucca
Miguel Ruiz Ramrez
Gianluigi DAmbrosio
Ufficio Stampa HERITY
Fondazione Enotria ONLUS
Monica Jerussi, Marcella Greco
Scientific coordinator
Coordinamento scientifico
Scientific secretariatSegreteria scientifica
Organizing secretariatSegreteria organizzativa
Pubblications and servicesPubblicazioni e servizi
Documentation
Documentazione
Communication
Communicazione
Diffusion
Promozione
Simultaneous translation
Traduzione Simultanea
Comitato donoreCard. Francesco MarchisanoSen. Tullia Romagnoli Carettoni
Mons. Gianfranco RavasiArch. Francesco BandarinDr. Mounir Bouchenaki
Dr. Eugenio YunisDott. Giuseppe Proietti
Pref. Mario MorconeMin. Pl. Gherardo La FrancescaProf. Louis Godart
Dott. Umberto BroccoliOn. Piero Marrazzo (e. o.)On. Gianni Alemanno (e. o.)On. Nicola Zingaretti (e. o.)
Comitato promotoreDott. Gal de Guichen (e. o.)Prof. Luiz Oosterbeek (e. o.)
Dott. Tito Conti (e. o.)Gen. Roberto Conforti (e. o.)Dott. Sergio Fiorentino (e. o.)Prof. Adriano La Regina (e. o.)Prof. Antonio Paolucci (e. o.)Dott. Luciano Marchetti
Dott.ssa Marcella BagnascoDott. Sandro Loreti
Pres. Alberto ContriArch. Michele AchilliAss. Giulia Rodano (e. o.)Ass. Umberto Croppi (e. o.)Ass. Cecilia D'Elia (e. o.)
Steering committeeDott. Enzo Ciarravano (e. o.)Dott. Michele Misuraca (e. o.)
Dott.ssa Renata Piccininni (e. o.)Dott.ssa Giuliana Pietroboni (e. o.)
Commissione scientifica
Sen. Tullia Romagnoli CarettoniDr. Jukka Jokilehto
Dr. Colette Di Matteo
Si ringraziano l'INASA e il suo personale, l'ANGT e la sua Presidente, il Brigante, la Fondazione Pfizer, l'Istituto C. Colombo, il suo Capo di istituto e tutti i docenti estudenti, il dottor Francesco Natale, la dottoressa Claudia Cerchiai, la signora Marina Bindo, la dottoressa Monica Moriconi, il dottor Enrico Sitta, la dottoressa PatriziaTanzi, la dottoressa Augusta Proietti, il dottor Riccardo Capone che hanno sostenuto l'iniziativa e contribuito alla sua riuscita.
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Quality in Cultural Heritage ManagementDossier n 2 (2008)77
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE
Costruzione del valore del Patrimonio Culturale: l'Heritage
1.0. Introduction
The Operational Guidelines, OGs, of 2005 have undergone severalamendments concerning the evaluation of the integrity and
authenticity of the cultural properties nominated for the World
Heritage Site, WHS, status. In addition to meeting the conditions of
authenticity, properties nominated for a cultural WHS status have to
satisfy the conditions of integrity, as well. Until 2005, fulfilling the
conditions of integrity has been limited to natural properties. The
conditions of integrity represent a measure of the wholeness and
intactness of the nominated cultural properties. The OGs of 2005
have also adopted other attributes of authenticity, such as "spirit and
feeling" (UNESCO 2005).
Historic towns encounter a myriad of challenges threatening their
wholeness and intactness. Cities' expansion, associated withpopulation growth and immigration from rural areas, is one of such
challenges. Such urban expansion has added more loads on the cities'
dilapidated infrastructure leading to the widening of inner city roads,
which in turn resulted in the demolition of entire historic districts.
Controlling the quality of new development inside historic towns
seems to be indispensable to face such challenges (Yang and Phars
2005) and to protect and enhance the integrity and authenticity of
historic towns.
Although they represent an over-represented pattern of cultural
heritage, historic towns are still listed on the Tentative Lists of many
States Parties. "Mdina (Citt Vecchia)", in Malta; and "Historic
quarters and monuments of Rosetta/Rachid", in Egypt, are examples
of such properties (UNESCO 2004). All such properties will have tofulfill the conditions of integrity, as well as meeting the test of
authenticity while considering their nominations for the WHS status.
Rosetta faces many challenges that are expected to cast their shadows
on the evaluation of the properties' integrity and authenticity. The
very few remaining Antiquities, which represent the key element
expressing the property's value, represent the main challenge. The
prevalence of unsympathetic new developments that detract from
the authentic spirit of the property is another challenge.
2.0. Introductory Studies
2.1. Definitions and notions
The origin of the word "authentic" is the Greek "authentiks", while
the word "authentic" might mean "original", "real", "unique" and"genuine" (Jokilehto 1995). Authenticity can be defined as: "[a]
measure of the degree to which the values of a heritage property may
be understood to be truthfully, genuinely and credibly, expressed by
the attributes carrying the values" (Stovel 2007, p23). On the other
hand, integrity can be defined as:
"a measure of the wholeness and intactness of the natural and/or
cultural heritage and its attributes" (UNESCO 2005, p22).
The notion of authenticity seems to enjoy a variable nature. The
perception of authenticity varies among the various relevant
professions; such as archaeology, architecture and urban design.
While archaeologists are interested in detailed restoration and
Italiano
diventato pi impegnativo proporre patrimoniculturali per la loro iscrizione nella lista del
Patrimonio mondiale a causa dellapplicazione degliemendamenti delle direttive operative del 2005,riguardanti le condizioni di integrit e autenticit. I
centri storici, un modello ben rappresentato delPatrimonio Culturale, affrontano migliaia di sfide
che minacciano la loro integrit ed autenticit. Unesempio di tali patrimoni Rosetta. Larticolo
esamina le influenze che lo stretto controllo dinuovo sviluppo ha sullintegrit e autenticit dei
centri storici come mezzo per preservare/aumentareil loro valore.
Franais
Proposer linscription de biens culturels sur la listedu patrimoine mondial est une dmarche plus
complexe depuis lapplication des amendements de
2005 auxOrientations
, pour ce qui est desconditions dintgrit et dauthenticit. Les centreshistoriques, modle bien reprsent par le
Patrimoine Culturel, affrontent des milliers de dfisqui en menacent lintgrit et lauthenticit. Rosette
est un bon exemple de ce type de patrimoine.Larticle tudie linfluence que le contrle serr du
nouveau dveloppement exerce sur lintgrit etlauthenticit des centres historiques comme moyen
de prserver ou augmenter leur valeur.
"Integrity and/or Authenticity": the Potential
Challenges Facing the Nomination of HistoricTowns for Inscription
on the World Heritage List
Ayman Abdel TawabTanta University of Alexandria
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Quality in Cultural Heritage ManagementDossier n 2 (2008)78
complete authenticity, urban designers are interested in conserving
the spirit of the past even if the details of their designs have neverexisted (Ouf 2001). The notion of authenticity might vary from one
culture to the other; and has changed over time (Lowenthal 1995).
The development in conservation practices has reflected varying
perceptions of authenticity. There have been two contradicting
approaches to conservation that reflect different perceptions of
authenticity, which are the "scrape" and the "anti-scrape" approaches
(Earl 1997). The "scrape" approach has been associated with
architects, such as Viollet-le-Duc, whose philosophy of restoration
can be described as: "to restore a building is to re-establish it in a
state of completion which may never have existed at any given
moment in the past" (Ibid, p38). On the other hand, the "anti-scrape"
approach has been associated with architects, such as William Morris.The "anti-scrape" movement called for the protection of historic
buildings against the restoration, which resulted in the deformation
of the built heritage (Ibid). The "anti-scrape" principles seem to
express a mature perception of authenticity that respects all the
significant historic layers of accretions. The notion of authenticity
also varies according to the pattern of the property, such as the case
of modern heritage (Heynen 2006), and might differ in some special
cases, such as the post-conflict reconstructed historic sites. The
reconstruction of the Stari Most in Mostar and the Freedom Tower in
New York represent the varying notions of authenticity in such a
special case (Thomson 2008).
2.2. The evaluation of integrity and authenticity
Some conservation charters and documents are concerned with theevaluation of authenticity and integrity, such as the "Venice Charter",
adopted in 1964 (ICOMOS ___); the "Nara Document on
Authenticity", adopted in 1994 (UNESCO 1994); and the "Riga
Charter on Authenticity and Historical Reconstruction in Relation to
Cultural Heritage". The Riga Charter clarifies the few cases where
reconstruction might be accepted. These cases include the loss of
cultural heritage through disasters, provided that a detailed historical
documentation of the lost cultural heritage is available (English
Heritage 2001). Nevertheless, the Charter does not seem to be
concerned with the reconstruction of the sense of historic cities,
which is a practice need not the literal reconstruction of lost
buildings.The World Heritage Committee has detailed a methodology to
evaluate the integrity and authenticity of the nominated cultural
properties through the Operational Guidelines. The methodology has
evolved along with the development of the various versions of the
OGs. Before adopting the OGs of 2005, nominated cultural properties
had to meet the test of authenticity in design, material, workmanship
or setting; while fulfilling the conditions of integrity was limited to
natural properties to achieve the WHS status. After adopting the OGs
of 2005, nominated cultural properties had to meet the conditions of
authenticity and satisfy the conditions of integrity as well. The
attributes of authenticity have also been updated to involve form and
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE
Costruzione del valore del Patrimonio Culturale: l'Heritage
"Integrity and/or Authenticity": the Potential
Challenges Facingthe Nominationof Historic Townsfor Inscription on
the World Heritage List
Ayman Abdel Tawab
Espaol
El proponer patrimonios culturales para suinscrpcin en la lista del Patrimonio mundial se ha
vuelto ms empeativo debido a la aplicacin delos emendamientos de las di rectrices operativas de2005 con respecto a la integridad y autenticidad.
Los centros histricos, un modelo bien representadodel patrimonio cultural, encuentra millares de
desafos que amenazan su integridad yautenticidad. Un ejemplo de tales patrimonios es
Rosetta. El presente contributo examina lasinfluencias que el estrecho control de nuevos
desarrollos ejerce sobre la integridad y autenticidadde los centros histricos como medio para
preservar/aumentar su valor.Portugus
Nomear propriedades culturais para serem inscritasna Lista de Patrimnio Mundial tornou-se maisdifcil com a impementao das alteraes das
Directrizes Operacionais de 2005, relativamente scondies de integridade e autenticidade. As
cidades histricas, um padro de patrimnio culturalbem representado, esto perante uma mirade de
desafios que ameaam a sua autenticidade eintegridade. Como exemplo, aponte-se Roseta. Esteartigo discute as influncias do controlo estrito do
novo desenvolvimento na integridade eautenticidade das cidades histricas como um meio
de preservar/aumentar o seu valor.
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Quality in Cultural Heritage ManagementDossier n 2 (2008)79
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE
Costruzione del valore del Patrimonio Culturale: l'Heritage
design, material and substance, use and function; traditions,
techniques and management system; location and setting; language,and other form of intangible heritage; and spirit and feeling; and
other internal and external factors (UNESCO 2005)1.
The amendments undertaken to the previous methodology seem to
be attributed to the arguments on the representativity, credibility and
balance of the World Heritage List (Bertilsson and Von Droste 1995),
which led to the adoption of the Global Strategy. To address the
challenges of the Global Strategy, the World Heritage Committee has
held many expert meetings. The most relevant meeting has been that
held in Amsterdam in 1998. The participants to the meeting have
noted that the dichotomy between culture and nature, represented
by the two separate sets of criteria for each, has been the reason why
many cultures have been under-represented on the World HeritageList. Therefore, the participants have recommended the combination
of the cultural and natural criteria into one list of 10 criteria. They
have also recommended the combination of the notions of
authenticity and integrity, and the application of the conditions of
integrity for both natural and cultural properties (UNESCO 1998).
According to the methodology, adopted by the OGs of 2005,
nominated cultural properties are evaluated to meet the conditions of
authenticity if their relevant attributes of authenticity truthfully
reflect their value. When preparing nomination documents, States
Parties should first determine which are the most relevant attributes
of authenticity. Then they have to develop a statement of
authenticity that evaluates the extent to which each attribute
expresses the value of the property. On the other hand, integrity isconsidered as a measure of the wholeness and intactness of the
nominated property. Therefore, the methodology focuses on
evaluating the limit to which the nominated property maintains all
the elements that reflect its outstanding value, and on evaluating the
adequacy of the size of such elements. The methodology also
evaluates the quality of these elements and how far they are
damaged by factors such as uncontrolled new urban development, or
neglect. Each State Party has to develop a statement of integrity
attesting the integrity of the nominated property (UNESCO 2005).
2.3. The relevant patterns of World Heritage Sites and the
evaluation of integrity and authenticity
The pattern of the nominated property is expected to influence theevaluation of its authenticity and integrity. The World Heritage
Convention classifies the various patterns of cultural heritage into
three categories; which are "monuments", "groups of buildings" and
"sites". "Groups of buildings" and "sites" are the most relevant
categories to historic towns. "Groups of buildings" involve groups of
separate or connected buildings, while the "sites" category is
concerned with what the Convention called the "works of man or the
combined works of nature and man", as well as archaeological sites
(UNESCO 1972, p 2). It is obvious that the "sites" category is involved
with cultural landscapes and archaeological sites (Mujica 1995),
while the "groups of buildings" category is involved with historic
towns (Bertilsson and Von Droste 1995).
"Integrity and/or Authenticity":The Potential
Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List
Ayman Abdel Tawab
1. See the other versions of the Operational Guidelines of 1977, 1978, 1980, 1983, 1984, 1987, 1988,1992, 1994, 1996, 1997, and 1999, which are published in the fol lowing website:http://whc.unesco.org/en/resources/.
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Quality in Cultural Heritage ManagementDossier n 2 (2008)80
The OGs of 2005 classify "groups of buildings" into three
subcategories; which are "towns which are no longer inhabited","historic towns which are still inhabited", and "new towns of the
twentieth century". Historic towns should be nominated because of
their outstanding universal value associated with their architectural
interest rather than the role they used to play in the past. The spatial
urban pattern, structure, materials, and the functions of some
buildings should reflect the civilization that the nominated historic
town represents. Inhabited historic towns are classified into four
subcategories; which are "towns which are typical of a specific period
or culture", "towns that have evolved along characteristic lines and
have preserved spatial arrangements and structures typical of the
successive stages in their history", "historic centres", and "sectors,
areas or isolated units" (UNESCO 2005, p74). Historic centres shouldcontain a large number of the historic buildings that represent the
towns exceptional interest so that they can be inscribed. Nominated
sectors or isolated units should be incorporated within the retained
historic urban fabric of the town they represent (UNESCO 2005).
While evaluating the authenticity and integrity of historic towns that
represent a particular historic period, the reference should be that
specific historic condition. In the case of historic towns that
continued to evolve the evaluation of authenticity and integrity
should refer to the dynamics of the historic development of the
property and the different historic stages. The evaluation of
authenticity of historic towns that retain sectors of the old town
should be limited to these surviving areas, while the evaluation of
integrity has to consider the relationship within the whole. Theevaluation of integrity in the case of historic towns, as a whole,
should focus mainly on the condition and quality of the property as
achieved through time rather than the wholeness of the property
(Jokilehto 2002).
3.0. Old and New Towns of Edinburgh
3.1. Introduction to the property
"Old and New Towns of Edinburgh" is one of the British inscribed
cultural WHSs. The property has a total area of about four and a half
square kilometers, and contains about 4500 buildings. The Royal
Mile is the main street in the Old Town. Edinburgh Castle dominates
the western end of the Royal Mile, while the Holyrood Abbey and
the Palace of Holyroodhouse represent the key landmark at theeastern end of the street. The mountain of Arthur's Seat represents a
key natural element that shapes the views out of the property. The
Old Town retains many significant historic buildings, such as the City
Chambers and fragments of its historic walls (Edinburgh World
Heritage 2005). To the north, the Old Town is bounded by Princes
Street and Princes Street Gardens, which separate the Old Town and
the New Town (the City of Edinburgh Council 2005a). The New
Town has been developed through seven major phases that began in
1767 and ended in 1890 (Edinburgh World Heritage 2005). The New
Town is characterized by its fine gardens, geometrical plan, and
plethora of fine examples of neo-Classical architecture. The Water of
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE
Costruzione del valore del Patrimonio Culturale: l'Heritage
"Integrity and/or Authenticity": The Potential
Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List
Ayman Abdel Tawab
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Quality in Cultural Heritage ManagementDossier n 2 (2008)81
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE
Costruzione del valore del Patrimonio Culturale: l'Heritage
Leith and Calton Hill might be the most significant natural features
in the New Town.The property has been listed on the British Tentative List of 1985
(UNESCO 1986) and has been inscribed in 1995 under criteria (ii)
and (iv) (Edinburgh World Heritage 2005). The site's outstanding
universal value is attributed to elements; such as the topography of
the property, the many outstanding examples of historic buildings
and gardens the property retains, and its association with
internationally recognized figures such as Alexander Graham Bell.
The property has been evaluated to meet the test of authenticity in
all the attributes of authenticity; which are design, material,
workmanship and setting (Edinburgh World Heritage 2005).
3.2. The key factors that have contributed towards the
authenticity and integrity of the propertyThere are two factors that have contributed towards the high level of
authenticity the property enjoys. The first is the community's early
and active reaction against the comprehensive remodeling plans
targeting the urban environment in the property. Sir Patrick
Abercombie's plan for central Edinburgh, submitted in 1949, is one
of such plans. The plan called for radical changes in the city centre
and in Princess Street, and recommended the demolition of St James
Square and the installation of a new street network. Based on
Abercombie's plan, Buchannan developed another plan in the 1970s,
which recommended substantial road changes. In an active reaction
against these proposals, a conference on the conservation of
Georgian Edinburgh has been held in 1970. The conference led to the
abandonment of the previous plans (the City of Edinburgh Council2005b). The other factor is the strict and sensitive control of new
development introduced inside the property.
Various tools have been adopted to control the new development
introduced inside the property (Table 1).
Table 1. The various tools adopted to control the quality of the newurban development introduced inside "Old and New Towns ofEdinburgh".Data source: Edinburgh World Heritage 2004, Edinburgh World Heritage2005, the City of Edinburgh Council 1997, GAP Search, PASTMAP Map Page, Sitelink Site Details V2.
"Integrity and/or Authenticity": The Potential
Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List
Ayman Abdel Tawab
The adopted tools The designated properties and the date of designation
Statutory
Conservation Area New Town Conservation Area (1975), Old Town Conservation Area (1977),West EndConservation Area (1977), South Side Conservation Area (1975), Marchmont and MeadowsConservation Area (1986), Dean Conservation Area (1975),Coltbridge and Wester CoatesConservation Area (1986)
Listed Building There are 3488 Listed Buildings representing 76 % of the total number of buildings(4587 buildings) inside the property
Scheduled Monument
Edinburgh Castle (1993); Edinburgh, Palace of Holyroodhouse (1981); Holyrood Abbey, Palace
Gardens and Park (1994); Edinburgh,Abbey Strand (1981); Edinburgh Town Wall, Flodden Wall,Johnston Terrace to Grassmarket (1970); Edinburgh Town Wall, Flodden Wall and Telfer Wall,Heriot Place (1970); Edinburgh Town Wall, Flodden Wall, Drummond Street to Pleasance (1970)
Site of Special ScientificInterest
Arthur's Seat Volcano (1986) [the site covers three separate locations, which are:Holyrood Park (1953, 1972), Calton Hill (1958, 1972) and the Castle Rock (1958, 1972)]
Non-statutory Urban Wildlife Site Water of Leith Urban Wildlife Site, Calton Hill and Regent Gardens Urban Wildlife Site,
Holyrood Park and Meadowfield Park Urban wildlife Site
Open Space ofOutstanding Landscape
Quality
Castlehill, Princes Street Gardens, Calton Hill and Regent Gardens, the New Town Gardens, theWater of Leith, the Grounds of Donaldson's School, Holyrood Park
Garden and DesignedLandscape
Dean Cemetery (2001), Palace of Holyroodhouse (1987), the New Town Gardens (2001)
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Quality in Cultural Heritage ManagementDossier n 2 (2008)82
The Planning Permission and Development Control process represent
the most relevant statutory one. Listing Listed Buildings is anotheradopted statutory tool. 76% of the total number of buildings inside
the property has been listed as Listed Buildings (Edinburgh World
Heritage 2004). The listing date of some of these buildings goes back
to 1969 (PASTMAP Map Page). The listing of buildings allows
extending the local authorities' control over developments affecting
these buildings. Undertaking developments, such as alterations or
extensions, to Listed Buildings requires the application for the Listed
Building Consent (Historic Scotland 1998).
Scheduling Ancient Monuments is the third adopted statutory tool.
Inside the property, there are seven Scheduled Monuments. The
earliest date of scheduling any of these Monuments is 1970
(PASTMAP Map Page). Scheduling Monuments allows the controlof developments affecting them. Undertaking any work to a
Scheduled Monument, such as felling and planting trees, requires the
application for a Scheduled Monument Consent (Historic Scotland
___).
Designating Conservation Areas, CAs, is another adopted statutory
tool. The entire extent of the property is covered by seven CAs
(Edinburgh World Heritage 2004). The designation of the Dean CA,
in 1975 (the City of Edinburgh Council 1997), is the earliest among
the seven CAs. Article 4 Directions have been applied in all these
CAs. The application of Article 4 Directions in the Dean CA, in 1976,
is the earliest among the seven CAs (Ibid). Designating CAs allows
the further control of new development. Undertaking developments,
such as the demolition of unlisted buildings inside designated CAsrequires the application for the Conservation Area Consent (Historic
Scotland 1998). Planning authorities have the right to extend their
control over new development inside designated CAs by the
application of Article 4 Directions. The application of Article 4
Directions implies that the planning permission will be required for
classes of development that would otherwise be considered as
permitted development. The designation of CAs allows the control of
developments affecting trees and the control of advertisement (Ibid).
Designating Sites of Special Scientific Interest, SSSIs, represents the
last adopted statutory tool. Inside the property, only one SSSI, which
covers three locations (the City of Edinburgh Council 1997), has
been designated (Sitelink Site Details V2). The earliest designationdate of these locations goes back to 1958 (Ibid).
There are other non-statutory tools that have been adopted to
control new development inside the property. These non-statutory
tools include the listing of properties on the Inventory of Gardens
and Designed Landscapes in Scotland. Inside Edinburgh WHS, three
of such properties are designated. The designation of the Palace of
Holyroodhouse, in 1987, is the earliest among the three properties
(GAP Search). The other adopted non-statutory tools include the
designation of Urban Wildlife Sites, and the designation as Open
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Space of Outstanding Landscape Quality. In addition to the previous
tools, the Central Edinburgh Local Plan has adopted many policiesinvolved with the control of new development (the City of
Edinburgh Council 1997). The previous preview seems to indicate
that adopting almost all the previous tools has preceded the listing,
on the Tentative List, and the nomination, for the WHS status, of the
property. The previous finding seems to indicate that the application
of these tools has been motivated by the community's choice of the
quality of the urban environment they prefer to live in, their desire
to preserve their heritage, and the subsequent response of the
government.
The strict control of new development practiced inside the property
has allowed the introduction of new developments that contribute
towards its authenticity. The 112 Canongate, designed by the Scottisharchitect Richard Murphy, is an example of such developments. The
architectural style and the design of the building make reference to
the original style of the buildings in the Canongate area and
emphasize the authentic spirit of the area.
4.0. Historic quarters and monuments of Rosetta/Rachid
4.1. Introduction to the property
"Historic quarters and monuments of Rosetta/Rachid" is a cultural
property that has been listed on the Egyptian Tentative List submitted
in 2003 (UNESCO 2004). The site consists of three key elements;
which are the city of Rosetta, "Izbat Burj Rachid", which is a small
village located to the north of Rosetta; and vast palm trees fields
incorporating the two urban areas. The property is encompassed by
the Mediterranean, to the west, and the Nile to the east, and islocated close to the firth of the Nile. "Izbat Burj Rachid" retains much
of the "Mamluk" fort known as "Qaitbay Fort". The fort has been the
place where the French officer Pierre Bouchard unearthed the
Rosetta Stone (Anani 1987). Rosetta retains a large number of
Islamic residences, most of which belong to the Ottoman era, such as
"Arab Killi House" (Ibid). The city retains a large number of historic
mosques, such as "Zaghlul Mosque"; a mill, which is "Abu Shahin
Mill"; an Islamic bath known as "Hammam Azuz"; and one of the
historic gates known as "Abu al-Rish Gate". The city retains most of
its historic street pattern almost intact. The main streets in the city are
"Zaghlul Street" and "Dehliz al-Mulk Street".
The property can be classified as the subsidiary categories of "groupsof buildings", "historic towns", and "historic towns which are still
inhabited". The site owes much of its urban form and character to the
influence of its natural environment; represented by the key
elements of the Nile, the sea and the surrounding sand and dunes, as
well as to the work of man (Historic quarters and monuments of
Rosetta/Rachid UNESCO World Heritage Centre). These influences
seem to indicate the possibility to classify the property as a cultural
landscape. Many aspects emphasize the profound influences of the
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surrounding natural environment on the form and significance of the
property. The Nile has been the source of the alluvia that precipitatedalong its bank, and which has been used to make the red bricks, of
which all the historic buildings have been built (Ibid). The
surrounding palm trees fields have largely contributed towards the
city's distinctive historic spirit. The possibility to navigate through the
branches of the Nile has profoundly contributed towards the
prosperity and the decline of Rosetta (Lane 2000).
The proposed criteria under which the property might be nominated
are criteria (ii), (iv) and (v) (Historic quarters and monuments of
Rosetta/Rachid UNESCO World Heritage Centre). Criterion (v) is
detailed as: "[Nominated properties shall] be an outstanding example
of a traditional human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human interaction withthe environment especially when it has become vulnerable under the
impact of irreversible change" (UNESCO 2005, p. 19-20). The
previous implications of criterion (v) seem to indicate its relevance to
cultural landscapes.
Rosetta enjoys an outstanding universal value because it represents
an outstanding example of the Ottoman Islamic architecture. On the
national level, Rosetta is the Egyptian city that retains the largest
number of Islamic residences, which enjoy unique design features,
such as the internal treatments. The interior of houses, such as
"Alwan House", has been decorated by using colored ceramic tiles
(Anani 1987). This treatment is unique in Egypt, and represents an
influence of the northern Africa's architecture (Al-Kadi, al-Sadik and
Ismail 1999). The universal value of the property also stems from itsassociation with the French campaign, and the discovery of the
Rosetta Stone (Anani 1987). The attributes of authenticity that
express the property's value include form and design, material and
substance, use and function, techniques, location and setting, and
spirit and feeling. The spirit of the city is attributed to the sudden
transition from the desert surrounding the city to the greenery along
the Nile, and is also associated with the distinctive architectural and
urban qualities of the city's built environment (Lane 2000).
4.2. The key factors that have contributed towards the decline
in the authenticity and integrity of the property
There are two key factors that have contributed towards the decline
in the authenticity and integrity of the property. Building legislationand regulations represent the first factor. The City Council has
adopted street plans aiming at widening the streets in the city by
imposing new building lines over the existing urban fabrics. These
building lines have resulted in widening a section of the "Dehliz al-
Mulk Street" leaving "Abouhom House" projecting inside the street.
According to Rosetta General Plan, the maximum height of the
buildings adjacent to "Abouhom House" has been determined as 16
m (Abu Mousaaid 2008), which is a height that is unsympathetic to
the character of the area. The second factor is the limited control of
the quality of the new development introduced inside the property.
Few tools have been adopted to control the quality of the new
development inside the property. The most relevant tool is the
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Building Permission process, which is involved with developments;
such as building works, vertical extensions and alterations(Department of the Legislative Affairs 2008). Scheduling Antiquities
is the second adopted statutory tool. Thirty-nine Antiquities have
been scheduled inside the property (Figure 1).
Figure 1. The Antiquities scheduled inside Historic quarters andmonuments of Rosetta/Rachid.
Map source: Adapted from: The Egyptian Survey Service 1950.Data source: The Supreme Council of Antiquities ___.
The scheduling as Antiquities allows the further control of
developments affecting these buildings. Undertaking any of a list of
particular developments, such as alterations or demolition, to
Scheduled Antiquities requires the application for the consent of theSupreme Council of Antiquities (Department of the Legislative
Affairs 2002).
The designation as Archaeological Area is another adopted statutory
tool. "Abu Mandour" is the only Archaeological Area designated
inside the property. Article 20 of the Act No. 117, which is concerned
with the management of such areas, prohibits the granting of a
Building Permission inside Archaeological Areas, and prohibits
developments, such as erecting structures inside these areas.
Undertaking other developments, such as planting or felling trees,
requires the consent of the Supreme Council of Antiquities
(Department of the Legislative Affairs 2002). The Nile is also
protected against pollution under the Egyptian Act No. 48 (Ministry
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of State for Environmental Affairs 2008).
There are other statutory tools involved with the control of thequality of new development, yet none of them has been adopted in
Rosetta. Designating Protected Perimeters around scheduled
Antiquities is one of such tools, regarding that the Supreme Council
of Antiquities has begun the procedures to designate such areas in
Rosetta, yet none of these perimeters has been officially designated
(Abd al-Aziz 2008). The other tools that have not been adopted in
Rosetta include the listing under the Act No. 144 as Buildings
Enjoying a Distinctive Architectural Style (Department of the
Legislative Affairs 2008, Mahmoud 2008), the designation under the
Act No. 106 as what can be called Special Streets and Areas
(Department of the Legislative Affairs 2008, Abu Mousaaid 2008),
and the designation as Natural Reserves (Protectorates). The limitedcontrol of the quality of new development exercised in the property
has led to the introduction of unsympathetic residential
developments, such as the Rosetta International Hotel, which detract
from the authentic spirit of the city. On the other hand, other
developments have tried to reconstruct the authentic image of the
city by making reference to traditional architectural features, such as
the Antiquities Centre.
Conclusions
The previous preview seems to reveal the challenges, concerning the
evaluation of integrity and authenticity that are expected to face the
nomination of Rosetta for the World Heritage Site status. The
prevalence of unsympathetic new developments that detract from the
authentic spirit of the city, and the declining number of the city'sScheduled Antiquities are the key potential challenges. The
comparative analyses, conducted between the two properties, in
Edinburgh and Rosetta, seem to emphasize the contribution of the
early community's reaction against the comprehensive development
proposed for the city centre towards the high level of authenticity
that Edinburgh enjoys. The lack of such an active reaction against
street plans has contributed towards the decline in the authentic spirit
of Rosetta.
The strict control of new development exercised inside Edinburgh has
also contributed towards its authenticity. A variety of tools have been
adopted to control the quality of new development inside the
property. These tools cover almost the entire area of the property, andalmost all the elements of its environment. Most of these tools have
been adopted a long time before the listing, on the Tentative List, and
the inscription of the property. The previous finding seems to indicate
that the motive of adopting these tools in the property has been the
community's choice of the quality of the urban environment they
wish to live in, and their wish to preserve their historic environment.
The previous finding also indicates that securing and sustaining
authenticity and integrity requires a long time, during which a very
strict system of controlling new development should be exercised.
On the other hand, the limited control of new development in
Rosetta has led to the decline in its authentic spirit. Very few tools
have been adopted to control new development in the property.
These tools cover a tiny area of the property, and are involved with
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few elements of the environment in the property. Other relevant
tools, such as the listing under the Act No. 144, as Buildings Enjoyinga Distinctive Architectural Style, have not been adopted in the
property. The very few tools adopted to control the quality of new
development inside Rosetta seem to be the reason for the decline in
the authenticity and integrity of the property. The previous findings
seem to suggest the need to adopt all the available tools involved
with the control of new development in Rosetta.
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Tawab, Rosetta, Rosetta City Council, April 14.Al-Kadi, Galila Gamal; al-Sadik, Mohammed Taher and Ismail, Mohammed Hossam, (1999),Rosetta; Emergence, Prosperity and Recession, Cairo, Dar al-Afaq al-Arabia.Anani, Ibrahim Ibrahim, (1987), Rosetta in History; a Study in History, Monuments and Tourism,Alexandria, Moassasat Shabab al-Gamiaa.Bertilsson, Ulf and Von Droste, Berd, (1995), "Authenticity and World Heritage", in: Knut EinarLarsen (ed.), NARA CONFERENCE ON AUTHENTICITY in relation to the World HeritageConvention, Paris, UNESCO World Heritage Centre, 1995, p. 3-15.Department of the Legislative Affairs, (2002), The Egyptian Act No. 117 (1983) on SafeguardingAntiquities, Cairo,Ameria Press.Department of the Legislative Affairs, (2008), The Egyptian Act No. 106 (1976) on the Control ofBuilding Works, Cairo,Ameria Press.Earl, John, (1997), Building Conservation Philosophy, Reading, The College of Estate
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Survey Service Press.The Supreme Council of Antiquities, (___), A List of the Antiquities in Rosetta, Rosetta, TheSupreme Council of Antiquities.Thomson, Robert Garland, (2008), "Authenticity and the Post-Conflict Reconstruction of HistoricSites", CRM:The Journal of Heritage Stewardship,Washington,National Park Service, 2008, y. 5,n. 1, p. 64-80.UNESCO, (1972), CONVENTION CONCERNING THE PROTECTION OF THE WORLD CULTURALAND NATURAL HERITAGE, Paris, United Nations Educational, Scientific and CulturalOrganisation.UNESCO, (1986), Item 4 of the provisional Agenda: Tentative lists of cultural and naturalproperties received since the Ninth Ordinary Session of the Committee, Paris, United NationsEducational, Scientific and Cultural Organisation.UNESCO, (1994), Information note: Nara Document on Authenticity. Experts meeting, Paris,United Nations Educational, Scientific and Cultural Organisation.UNESCO, (1998), Report of the World Heritage Global Strategy Natural and Cultural HeritageExpert Meeting, Paris, United Nations Educational, Scientific and Cultural Organisation.UNESCO, (2004), Item 14 of the Provisional Agenda: Tentative Lists of States Parties submittedas of 15 May 2004 in conformity with the Operational Guidelines, Paris, United NationsEducational, Scientific and Cultural Organisation.UNESCO, (2005), Operational Guidelines for the Implementation of the World HeritageConvention, Paris, United Nations Educational, Scientific and Cultural Organisation.Yang, Minja and Phars, Jehanne, (2002), "Safeguarding and Development of World HeritageCities", in: UNESCO World Heritage Centre and Istituto Universitario di Architettura di Venezia(IUAV), Partnerships for World Heritage Cities, World Heritage 2002 Shared Legacy, CommonResponsibility Associated Workshop, Paris, UNESCO World Heritage Centre, 2002, p. 10-14.
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Sandro Bondi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
PrefacePrefazione
BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGECostruzione del valore del Patrimonio Culturale: l'Heritage
Tullia Romagnoli Carettoni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Introduzione
Jukka Jokilehto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Heritage Values and Valuation
Luiz Oosterbeek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46Dominant vs. undermined values? A perspective from the most western seaboard of Europe
Tito Conti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54Il valore visto nella prospettiva della qualit
Cristina Coscia, Michela Vycpalek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Valore/ Valori dei beni culturali: visioni di prospettiva in seno alle teorie dellutilit e delle preferenze del consumatore
Sergio Fiorentino . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67The approach by Economists to valuing the invaluable
Wilfried Lipp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69Heritage Values: Preservationists Ideology and Economic Reality
Jorge Rodrigues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73The question of Value in Heritage: Use Value versus Cultural Value
Ayman Abdel Tawab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77"Integrity and/or Authenticity": the Potential Challenges Facing the Nomination of Historic Towns for Inscription on the World Heritage List
Matilde Gonzlez Mndez . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Narrative and communication, tools for value generation in Cultural Heritage
Rocco Curto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96
La messa in valore del Patrimonio Culturale: la progettualit strategica
Giancarlo Deplano , Milena Lecca, Anna Maria Colavitti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102Citt storica come patrimonio culturale, valori espressi e valori potenziali
Maurizio Quagliuolo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110Il valore del Patrimonio Culturale dal punto di vista di HERITY
GreetingsSaluti
Gianni Alemanno . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Mounir Bouchenaki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Jos Manuel del Ro Carasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Maria Chiara Accarini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Gherardo La Francesca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Alberto Deregibus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Carla Petagna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Luciano Marchetti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Giulia Rodano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Cecilia DElia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Dino Gasperini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Valter Giuliano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Michele Marsonet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Francesco Sisinni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Roberto Conforti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
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VALUE FROM THE POINT OF RESIDENT PEOPLE: LOCAL MEMORY AND CONFLICTS OF INTERESTIl valore visto dal residente: memoria locale e conflitti di interesse
Case Studies
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Stephen Harrison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117The Story of Mann An Expression of Local, National and International Value for Heritage Identity
Nota Pantzou . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125On Global Value: the case of Butrint
Maria Jos de Azevedo Marcondes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .134Cultural heritage in the city of Sao Paulo: An overview of the Valorization of Cultural Heritage in an Historic Perspective
Anna Maria Ghiberti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139Verso una nuova definizione di patrimonio culturale
Lucia Marchi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143Biblioteche pubbliche statali in palazzi storici: un valore nel valore
Maria Grazia Massafra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147Arte e tecnica della vetrata Liberty nel Museo della Casina delle Civette
Giuseppe Garau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151Beni Culturali, grandi e piccole realt, valori diversi: quali paragoni possibili?
Simona Cadar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154Historical and Political Values of Heritage: the Metamorphoses of the Past
Caterina Gardella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156Conoscenza e valorizzazione del Patrimonio ligure di rilevanza Culturale e paesaggistica
Luisa Sisti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157Il Museo virtuale delle Collezioni geologiche e storiche dellISPRA
Helena Trindade Lopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159Apries Palace (Kom Tuman/Memphis/Egypt): The archaeological finds from 2001-2008 campaigns
Renaldas Gudauskas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162The Cultural Heritage of Lithuania
Sarah Court, Christian Biggi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .165Separated from heritage: local community perceptions of Herculaneums values
Stefano Aragona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170Qualit urbana, desideri degli abitanti/cittadini, progettazione dello spazio
Suzanna Pembroke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175Using GIS to understand social influences on perception of place and cultural heritage resources
Maria I. Simeon, Piera Buonincontri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180Il valore del patrimonio culturale per il residente: aspetti teorici ed evidenze empiriche
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Kannika Suteerattanapirom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Archaeology of Ancient Bangkok: Bridging archaeology and the Public
Rita Capurro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188I beni culturali ecclesiastici tra identit religiosa e Heritage
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Ziad Alrawadieh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201Cultural Heritage Conservation by Using Tourism: Taypet Zaman As a Case Study
Mariela de Salvatore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206Per un Turismo di Qualit
SUSTAINABLE TOURISM: HOW TO MATCH VALUE FOR VISITORS AND VALUE FOR RESIDENTSTurismo sostenibile: come creare un compromesso tra il valore del visitatore e il valore del residente
Marcella Bagnasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193Il valore dellidentit
Aylin Orbasli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196Historic towns: are tourist values and local values compatible?
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Italiano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232
Franais . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .233
Espaol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234
Portugus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Gal de Guichen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .225
Patrizio Fondi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
Francesco Bandarin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .228
VALUE FROM THE POINT OF VIEW OF OTHER STAKEHOLDERS: THE SOCIAL SELECTION OF MEMORYIl valore visto dagli altri stakeholders: selezione della memoria e societ
Charlotte van Emstede . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209Values and Sustainable Conservation The Case of Dockyard Willemsoord, Den Helder, The Netherlands
Luigi Campanella, Susanne Heidi Plattner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212To preserve means taking to better account: Metals
Antonella Nuzzaci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216Quando la valutazione dei processi e dei prodotti didattici diventa cultura di servizio
ConclusionsConclusioni
RemarksInterventi conclusivi
Addendum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .236Appendice