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    CulturalHeritageisthecollectivememoryofHumankind

    CulturalHeritageisanonrenewableresource

    QualityMan

    agementofCulturalHeritageshouldbeorientedto

    itspreservation,inthecontextofsustainabledevelopment

    www.herity.it

    QualityinCulturalHeritage

    Management

    MaurizioQuagliuoloed.-Dossiern2(2008)

    Measuring the value

    of material Cultural Heritage

    Misurare il valore

    del Patrimonio Culturale materiale

    SOTTO L'ALTO PATRONATO DEL

    PRESIDENTE DELLA REPUBBLICA

    ITALIANA

    H

    ERIT

    YConclusions of the Second HERITY International Conference

    Rome, December 3-5 2008

    REACHED THANKS TO CONTRIBUTIONS FROM ICCROM,

    UNESCO-WHC, UN-WTO, HERITY INTERNATIONAL

    Conclusions by the First HERITY Conference(December 5-9, 2006) highlighted that "fromthe point of view of culture, no poor Countries existaround the World: every territory has a significant andpriceless Heritage Wealth. This Heritage constitutesthe collective memory of Humanity. As a nonrenewable resource, Cultural Heritage should bemanaged according to Quality principles, ensuring its

    preservation in the context of sustainabledevelopment". For this, new systems of classificationand public awareness should be adopted in ordermuseums, monuments, sites, libraries and archives tobe perceived from a global perspective. Lettingpeople to understand value and conservation of theCultural Heritage through communication andservices means to have a powerful allied, the visitor,supporting efforts by specialist in preserving ourcommon heredity. Responsible tourism can stronglyhelp in this process.

    For this, value related properties can be definedas follows:

    1. Cultural Heritage value is perceived in different waysby residents, tourist and other stakeholders. This wholeof perceptions represents a collective richness and achance for better understanding past experiences whendesigning strategies for the future. In that sense, it lets usto improve quality of life;

    2. Not only outstanding value can be reported, it ispossible to highlight also other characteristics whichmake possible to consider common places and humanactivities remains "unique" due to the specific experienceyou may live when visiting them. Anyway, CulturalHeritage value can be perceived only if it is possible tounderstand its message(s) in a clear, complete andefficacious way;

    3. Cultural Heritage value can be measured and describedto the public. Plain systems, familiar to persons who liveand travel all over the world, should be adopted whileinvolving people in understanding and preservingCultural Heritage value. As a result, transmitting of itsmeaning(s) should be considered a commonresponsibility;

    4. Cultural Heritage value understanding contributes tomutual comprehension among people and cultures aswell as to the success in terms of economic and socialdevelopment, especially through tourism and relatedactivities. This is why it should be supportedimplementing adequate systems of description anddiffusion in developed, developing and least developingcountries, also in period of crisis.

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    SOTTO L'ALTO PATRONATO DEL

    PRESIDENTE DELLA REPUBBLICA

    ITALIANA

    Roma, DRI - Fondazione Enotria ONLUS, 2010

    Measuring the value

    of material Cultural Heritage

    Misurare il valore

    del Patrimonio Culturale materiale

    Preface by the Ministry of Culture Sandro Bondi

    Quality in Cultural Heritage Management

    results the HERITY International Conferences

    Maurizio Quagliuolo ed.

    Dossier n 2 (2008)

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    PROCEEDINGSatti

    Quality in Cultural Heritage ManagementDossier n 2 (2008)

    Maurizio Quagliuolo

    Gaia Marnetto

    Monica ArdemagniGianluigi DAmbrosioMiguel Ruiz Ramirez

    Maria Rosaria De Cinti (concept)Veronika Poptsova

    Elisa BonamicoNeal Putt

    Miguel Ruiz RamrezFranoise Vogel

    Futura Grafica 70 srl

    Scientific Coordinator

    Coordinamento scentifico

    Editing Coordinator

    Coordinamento redazionale

    Text reviewRevisione testi

    Graphic

    Grafica

    TranslationTraduzione

    PrintingStampa

    Mariela De Salvatore

    Jos Manuel Del Ro CarrascoAlberto DeregibusSergio Fiorentino

    Patrizio FondiGiuseppe GarauCaterina Gardella

    Dino GasperiniAnna Maria Ghiberti

    Valter GiulianoMatilde Gonzlez MndezRenaldas Gudauskas

    Stephen HarrisonJukka JokilehtoGherardo La Francesca

    Milena LeccaWilfried LippLuciano Marchetti

    Lucia MarchiMichele MarsonetMaria Grazia Massafra

    Antonella NuzzaciLuiz Oosterbeek

    Aylin Orbasli

    Nota PantzouSuzanna PembrokeCarlo Petagna

    Susanne PlattnerMaurizio QuagliuoloGiulia Rodano

    Jorge RodriguesTullia Romagnoli CarettoniMaria Immacolata Simeon

    Francesco SisinniLuisa Sisti

    Kannika SuteerattanaptromHelena Trindade LopesCharlotte van Emstede

    Michela Vycpalek

    Ayman Abdel Tawab

    Maria Chiara AcciariniGianni AlemannoZiad Alrawadieh

    Stefano AragonaMarcella BagnascoFrancesco Bandarin

    Christian BiggiSandro BondiPiera Buonincontri

    Mounir BouchenakiSimona Cadar

    Luigi CampanellaRita CapurroAnna Maria Colavitti

    Roberto ConfortiTito ContiCristina Coscia

    Sarah CourtRocco CurtoCecilia D'Elia

    Maria de Azevedo MarcondesGal de Guichen

    Texts by - Testi di

    Texts were published according to the authors' i ndicationsI testi riflettono il volere degli autori nella forma e nel contenuto

    DRINo reproduction allowed at all, by any meanAi sensi delle normative vigenti, fatto espresso divieto di riproduzione o duplicazione anche parziale con qualsiasi mezzo della presentepubblicazione e di quanto in essa riprodotto

    ISBN 978-88-903829-1-8

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    CONFERENCEconferenza

    Quality in Cultural Heritage ManagementDossier n 2 (2008)

    sotto l'Alto Patronato del Presidente della Repubblica Italiana

    UNESCO-WHC, UN-WTO, ICCROM,

    International Academy for Quality

    Presidenza del Consiglio dei Ministri, Ministero degli Affari Esteri,

    Ministero dell'Ambiente, Ministero dello Sviluppo Economico,Ministero per i Beni e le Attivit Culturali, Ministero dell'Interno,Ministero dellIstruzione, l'Universit e la Ricerca

    Regione Lazio, Provincia di Roma

    La conference was held

    La conferenza si svolta

    In partnership with

    In cooperazione con

    With the participation of

    Con la partecipazione di

    Under the auspices of

    Sotto l'egida di

    With the support ofCon il sostegno di

    Maurizio Quagliuolo

    Gaia Marnetto

    Giorgia Barucca

    Miguel Ruiz Ramrez

    Gianluigi DAmbrosio

    Ufficio Stampa HERITY

    Fondazione Enotria ONLUS

    Monica Jerussi, Marcella Greco

    Scientific coordinator

    Coordinamento scientifico

    Scientific secretariatSegreteria scientifica

    Organizing secretariatSegreteria organizzativa

    Pubblications and servicesPubblicazioni e servizi

    Documentation

    Documentazione

    Communication

    Communicazione

    Diffusion

    Promozione

    Simultaneous translation

    Traduzione Simultanea

    Comitato donoreCard. Francesco MarchisanoSen. Tullia Romagnoli Carettoni

    Mons. Gianfranco RavasiArch. Francesco BandarinDr. Mounir Bouchenaki

    Dr. Eugenio YunisDott. Giuseppe Proietti

    Pref. Mario MorconeMin. Pl. Gherardo La FrancescaProf. Louis Godart

    Dott. Umberto BroccoliOn. Piero Marrazzo (e. o.)On. Gianni Alemanno (e. o.)On. Nicola Zingaretti (e. o.)

    Comitato promotoreDott. Gal de Guichen (e. o.)Prof. Luiz Oosterbeek (e. o.)

    Dott. Tito Conti (e. o.)Gen. Roberto Conforti (e. o.)Dott. Sergio Fiorentino (e. o.)Prof. Adriano La Regina (e. o.)Prof. Antonio Paolucci (e. o.)Dott. Luciano Marchetti

    Dott.ssa Marcella BagnascoDott. Sandro Loreti

    Pres. Alberto ContriArch. Michele AchilliAss. Giulia Rodano (e. o.)Ass. Umberto Croppi (e. o.)Ass. Cecilia D'Elia (e. o.)

    Steering committeeDott. Enzo Ciarravano (e. o.)Dott. Michele Misuraca (e. o.)

    Dott.ssa Renata Piccininni (e. o.)Dott.ssa Giuliana Pietroboni (e. o.)

    Commissione scientifica

    Sen. Tullia Romagnoli CarettoniDr. Jukka Jokilehto

    Dr. Colette Di Matteo

    Si ringraziano l'INASA e il suo personale, l'ANGT e la sua Presidente, il Brigante, la Fondazione Pfizer, l'Istituto C. Colombo, il suo Capo di istituto e tutti i docenti estudenti, il dottor Francesco Natale, la dottoressa Claudia Cerchiai, la signora Marina Bindo, la dottoressa Monica Moriconi, il dottor Enrico Sitta, la dottoressa PatriziaTanzi, la dottoressa Augusta Proietti, il dottor Riccardo Capone che hanno sostenuto l'iniziativa e contribuito alla sua riuscita.

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    Quality in Cultural Heritage ManagementDossier n 2 (2008)77

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE

    Costruzione del valore del Patrimonio Culturale: l'Heritage

    1.0. Introduction

    The Operational Guidelines, OGs, of 2005 have undergone severalamendments concerning the evaluation of the integrity and

    authenticity of the cultural properties nominated for the World

    Heritage Site, WHS, status. In addition to meeting the conditions of

    authenticity, properties nominated for a cultural WHS status have to

    satisfy the conditions of integrity, as well. Until 2005, fulfilling the

    conditions of integrity has been limited to natural properties. The

    conditions of integrity represent a measure of the wholeness and

    intactness of the nominated cultural properties. The OGs of 2005

    have also adopted other attributes of authenticity, such as "spirit and

    feeling" (UNESCO 2005).

    Historic towns encounter a myriad of challenges threatening their

    wholeness and intactness. Cities' expansion, associated withpopulation growth and immigration from rural areas, is one of such

    challenges. Such urban expansion has added more loads on the cities'

    dilapidated infrastructure leading to the widening of inner city roads,

    which in turn resulted in the demolition of entire historic districts.

    Controlling the quality of new development inside historic towns

    seems to be indispensable to face such challenges (Yang and Phars

    2005) and to protect and enhance the integrity and authenticity of

    historic towns.

    Although they represent an over-represented pattern of cultural

    heritage, historic towns are still listed on the Tentative Lists of many

    States Parties. "Mdina (Citt Vecchia)", in Malta; and "Historic

    quarters and monuments of Rosetta/Rachid", in Egypt, are examples

    of such properties (UNESCO 2004). All such properties will have tofulfill the conditions of integrity, as well as meeting the test of

    authenticity while considering their nominations for the WHS status.

    Rosetta faces many challenges that are expected to cast their shadows

    on the evaluation of the properties' integrity and authenticity. The

    very few remaining Antiquities, which represent the key element

    expressing the property's value, represent the main challenge. The

    prevalence of unsympathetic new developments that detract from

    the authentic spirit of the property is another challenge.

    2.0. Introductory Studies

    2.1. Definitions and notions

    The origin of the word "authentic" is the Greek "authentiks", while

    the word "authentic" might mean "original", "real", "unique" and"genuine" (Jokilehto 1995). Authenticity can be defined as: "[a]

    measure of the degree to which the values of a heritage property may

    be understood to be truthfully, genuinely and credibly, expressed by

    the attributes carrying the values" (Stovel 2007, p23). On the other

    hand, integrity can be defined as:

    "a measure of the wholeness and intactness of the natural and/or

    cultural heritage and its attributes" (UNESCO 2005, p22).

    The notion of authenticity seems to enjoy a variable nature. The

    perception of authenticity varies among the various relevant

    professions; such as archaeology, architecture and urban design.

    While archaeologists are interested in detailed restoration and

    Italiano

    diventato pi impegnativo proporre patrimoniculturali per la loro iscrizione nella lista del

    Patrimonio mondiale a causa dellapplicazione degliemendamenti delle direttive operative del 2005,riguardanti le condizioni di integrit e autenticit. I

    centri storici, un modello ben rappresentato delPatrimonio Culturale, affrontano migliaia di sfide

    che minacciano la loro integrit ed autenticit. Unesempio di tali patrimoni Rosetta. Larticolo

    esamina le influenze che lo stretto controllo dinuovo sviluppo ha sullintegrit e autenticit dei

    centri storici come mezzo per preservare/aumentareil loro valore.

    Franais

    Proposer linscription de biens culturels sur la listedu patrimoine mondial est une dmarche plus

    complexe depuis lapplication des amendements de

    2005 auxOrientations

    , pour ce qui est desconditions dintgrit et dauthenticit. Les centreshistoriques, modle bien reprsent par le

    Patrimoine Culturel, affrontent des milliers de dfisqui en menacent lintgrit et lauthenticit. Rosette

    est un bon exemple de ce type de patrimoine.Larticle tudie linfluence que le contrle serr du

    nouveau dveloppement exerce sur lintgrit etlauthenticit des centres historiques comme moyen

    de prserver ou augmenter leur valeur.

    "Integrity and/or Authenticity": the Potential

    Challenges Facing the Nomination of HistoricTowns for Inscription

    on the World Heritage List

    Ayman Abdel TawabTanta University of Alexandria

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    Quality in Cultural Heritage ManagementDossier n 2 (2008)78

    complete authenticity, urban designers are interested in conserving

    the spirit of the past even if the details of their designs have neverexisted (Ouf 2001). The notion of authenticity might vary from one

    culture to the other; and has changed over time (Lowenthal 1995).

    The development in conservation practices has reflected varying

    perceptions of authenticity. There have been two contradicting

    approaches to conservation that reflect different perceptions of

    authenticity, which are the "scrape" and the "anti-scrape" approaches

    (Earl 1997). The "scrape" approach has been associated with

    architects, such as Viollet-le-Duc, whose philosophy of restoration

    can be described as: "to restore a building is to re-establish it in a

    state of completion which may never have existed at any given

    moment in the past" (Ibid, p38). On the other hand, the "anti-scrape"

    approach has been associated with architects, such as William Morris.The "anti-scrape" movement called for the protection of historic

    buildings against the restoration, which resulted in the deformation

    of the built heritage (Ibid). The "anti-scrape" principles seem to

    express a mature perception of authenticity that respects all the

    significant historic layers of accretions. The notion of authenticity

    also varies according to the pattern of the property, such as the case

    of modern heritage (Heynen 2006), and might differ in some special

    cases, such as the post-conflict reconstructed historic sites. The

    reconstruction of the Stari Most in Mostar and the Freedom Tower in

    New York represent the varying notions of authenticity in such a

    special case (Thomson 2008).

    2.2. The evaluation of integrity and authenticity

    Some conservation charters and documents are concerned with theevaluation of authenticity and integrity, such as the "Venice Charter",

    adopted in 1964 (ICOMOS ___); the "Nara Document on

    Authenticity", adopted in 1994 (UNESCO 1994); and the "Riga

    Charter on Authenticity and Historical Reconstruction in Relation to

    Cultural Heritage". The Riga Charter clarifies the few cases where

    reconstruction might be accepted. These cases include the loss of

    cultural heritage through disasters, provided that a detailed historical

    documentation of the lost cultural heritage is available (English

    Heritage 2001). Nevertheless, the Charter does not seem to be

    concerned with the reconstruction of the sense of historic cities,

    which is a practice need not the literal reconstruction of lost

    buildings.The World Heritage Committee has detailed a methodology to

    evaluate the integrity and authenticity of the nominated cultural

    properties through the Operational Guidelines. The methodology has

    evolved along with the development of the various versions of the

    OGs. Before adopting the OGs of 2005, nominated cultural properties

    had to meet the test of authenticity in design, material, workmanship

    or setting; while fulfilling the conditions of integrity was limited to

    natural properties to achieve the WHS status. After adopting the OGs

    of 2005, nominated cultural properties had to meet the conditions of

    authenticity and satisfy the conditions of integrity as well. The

    attributes of authenticity have also been updated to involve form and

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE

    Costruzione del valore del Patrimonio Culturale: l'Heritage

    "Integrity and/or Authenticity": the Potential

    Challenges Facingthe Nominationof Historic Townsfor Inscription on

    the World Heritage List

    Ayman Abdel Tawab

    Espaol

    El proponer patrimonios culturales para suinscrpcin en la lista del Patrimonio mundial se ha

    vuelto ms empeativo debido a la aplicacin delos emendamientos de las di rectrices operativas de2005 con respecto a la integridad y autenticidad.

    Los centros histricos, un modelo bien representadodel patrimonio cultural, encuentra millares de

    desafos que amenazan su integridad yautenticidad. Un ejemplo de tales patrimonios es

    Rosetta. El presente contributo examina lasinfluencias que el estrecho control de nuevos

    desarrollos ejerce sobre la integridad y autenticidadde los centros histricos como medio para

    preservar/aumentar su valor.Portugus

    Nomear propriedades culturais para serem inscritasna Lista de Patrimnio Mundial tornou-se maisdifcil com a impementao das alteraes das

    Directrizes Operacionais de 2005, relativamente scondies de integridade e autenticidade. As

    cidades histricas, um padro de patrimnio culturalbem representado, esto perante uma mirade de

    desafios que ameaam a sua autenticidade eintegridade. Como exemplo, aponte-se Roseta. Esteartigo discute as influncias do controlo estrito do

    novo desenvolvimento na integridade eautenticidade das cidades histricas como um meio

    de preservar/aumentar o seu valor.

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    Quality in Cultural Heritage ManagementDossier n 2 (2008)79

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE

    Costruzione del valore del Patrimonio Culturale: l'Heritage

    design, material and substance, use and function; traditions,

    techniques and management system; location and setting; language,and other form of intangible heritage; and spirit and feeling; and

    other internal and external factors (UNESCO 2005)1.

    The amendments undertaken to the previous methodology seem to

    be attributed to the arguments on the representativity, credibility and

    balance of the World Heritage List (Bertilsson and Von Droste 1995),

    which led to the adoption of the Global Strategy. To address the

    challenges of the Global Strategy, the World Heritage Committee has

    held many expert meetings. The most relevant meeting has been that

    held in Amsterdam in 1998. The participants to the meeting have

    noted that the dichotomy between culture and nature, represented

    by the two separate sets of criteria for each, has been the reason why

    many cultures have been under-represented on the World HeritageList. Therefore, the participants have recommended the combination

    of the cultural and natural criteria into one list of 10 criteria. They

    have also recommended the combination of the notions of

    authenticity and integrity, and the application of the conditions of

    integrity for both natural and cultural properties (UNESCO 1998).

    According to the methodology, adopted by the OGs of 2005,

    nominated cultural properties are evaluated to meet the conditions of

    authenticity if their relevant attributes of authenticity truthfully

    reflect their value. When preparing nomination documents, States

    Parties should first determine which are the most relevant attributes

    of authenticity. Then they have to develop a statement of

    authenticity that evaluates the extent to which each attribute

    expresses the value of the property. On the other hand, integrity isconsidered as a measure of the wholeness and intactness of the

    nominated property. Therefore, the methodology focuses on

    evaluating the limit to which the nominated property maintains all

    the elements that reflect its outstanding value, and on evaluating the

    adequacy of the size of such elements. The methodology also

    evaluates the quality of these elements and how far they are

    damaged by factors such as uncontrolled new urban development, or

    neglect. Each State Party has to develop a statement of integrity

    attesting the integrity of the nominated property (UNESCO 2005).

    2.3. The relevant patterns of World Heritage Sites and the

    evaluation of integrity and authenticity

    The pattern of the nominated property is expected to influence theevaluation of its authenticity and integrity. The World Heritage

    Convention classifies the various patterns of cultural heritage into

    three categories; which are "monuments", "groups of buildings" and

    "sites". "Groups of buildings" and "sites" are the most relevant

    categories to historic towns. "Groups of buildings" involve groups of

    separate or connected buildings, while the "sites" category is

    concerned with what the Convention called the "works of man or the

    combined works of nature and man", as well as archaeological sites

    (UNESCO 1972, p 2). It is obvious that the "sites" category is involved

    with cultural landscapes and archaeological sites (Mujica 1995),

    while the "groups of buildings" category is involved with historic

    towns (Bertilsson and Von Droste 1995).

    "Integrity and/or Authenticity":The Potential

    Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List

    Ayman Abdel Tawab

    1. See the other versions of the Operational Guidelines of 1977, 1978, 1980, 1983, 1984, 1987, 1988,1992, 1994, 1996, 1997, and 1999, which are published in the fol lowing website:http://whc.unesco.org/en/resources/.

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    Quality in Cultural Heritage ManagementDossier n 2 (2008)80

    The OGs of 2005 classify "groups of buildings" into three

    subcategories; which are "towns which are no longer inhabited","historic towns which are still inhabited", and "new towns of the

    twentieth century". Historic towns should be nominated because of

    their outstanding universal value associated with their architectural

    interest rather than the role they used to play in the past. The spatial

    urban pattern, structure, materials, and the functions of some

    buildings should reflect the civilization that the nominated historic

    town represents. Inhabited historic towns are classified into four

    subcategories; which are "towns which are typical of a specific period

    or culture", "towns that have evolved along characteristic lines and

    have preserved spatial arrangements and structures typical of the

    successive stages in their history", "historic centres", and "sectors,

    areas or isolated units" (UNESCO 2005, p74). Historic centres shouldcontain a large number of the historic buildings that represent the

    towns exceptional interest so that they can be inscribed. Nominated

    sectors or isolated units should be incorporated within the retained

    historic urban fabric of the town they represent (UNESCO 2005).

    While evaluating the authenticity and integrity of historic towns that

    represent a particular historic period, the reference should be that

    specific historic condition. In the case of historic towns that

    continued to evolve the evaluation of authenticity and integrity

    should refer to the dynamics of the historic development of the

    property and the different historic stages. The evaluation of

    authenticity of historic towns that retain sectors of the old town

    should be limited to these surviving areas, while the evaluation of

    integrity has to consider the relationship within the whole. Theevaluation of integrity in the case of historic towns, as a whole,

    should focus mainly on the condition and quality of the property as

    achieved through time rather than the wholeness of the property

    (Jokilehto 2002).

    3.0. Old and New Towns of Edinburgh

    3.1. Introduction to the property

    "Old and New Towns of Edinburgh" is one of the British inscribed

    cultural WHSs. The property has a total area of about four and a half

    square kilometers, and contains about 4500 buildings. The Royal

    Mile is the main street in the Old Town. Edinburgh Castle dominates

    the western end of the Royal Mile, while the Holyrood Abbey and

    the Palace of Holyroodhouse represent the key landmark at theeastern end of the street. The mountain of Arthur's Seat represents a

    key natural element that shapes the views out of the property. The

    Old Town retains many significant historic buildings, such as the City

    Chambers and fragments of its historic walls (Edinburgh World

    Heritage 2005). To the north, the Old Town is bounded by Princes

    Street and Princes Street Gardens, which separate the Old Town and

    the New Town (the City of Edinburgh Council 2005a). The New

    Town has been developed through seven major phases that began in

    1767 and ended in 1890 (Edinburgh World Heritage 2005). The New

    Town is characterized by its fine gardens, geometrical plan, and

    plethora of fine examples of neo-Classical architecture. The Water of

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE

    Costruzione del valore del Patrimonio Culturale: l'Heritage

    "Integrity and/or Authenticity": The Potential

    Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List

    Ayman Abdel Tawab

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    Quality in Cultural Heritage ManagementDossier n 2 (2008)81

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGE

    Costruzione del valore del Patrimonio Culturale: l'Heritage

    Leith and Calton Hill might be the most significant natural features

    in the New Town.The property has been listed on the British Tentative List of 1985

    (UNESCO 1986) and has been inscribed in 1995 under criteria (ii)

    and (iv) (Edinburgh World Heritage 2005). The site's outstanding

    universal value is attributed to elements; such as the topography of

    the property, the many outstanding examples of historic buildings

    and gardens the property retains, and its association with

    internationally recognized figures such as Alexander Graham Bell.

    The property has been evaluated to meet the test of authenticity in

    all the attributes of authenticity; which are design, material,

    workmanship and setting (Edinburgh World Heritage 2005).

    3.2. The key factors that have contributed towards the

    authenticity and integrity of the propertyThere are two factors that have contributed towards the high level of

    authenticity the property enjoys. The first is the community's early

    and active reaction against the comprehensive remodeling plans

    targeting the urban environment in the property. Sir Patrick

    Abercombie's plan for central Edinburgh, submitted in 1949, is one

    of such plans. The plan called for radical changes in the city centre

    and in Princess Street, and recommended the demolition of St James

    Square and the installation of a new street network. Based on

    Abercombie's plan, Buchannan developed another plan in the 1970s,

    which recommended substantial road changes. In an active reaction

    against these proposals, a conference on the conservation of

    Georgian Edinburgh has been held in 1970. The conference led to the

    abandonment of the previous plans (the City of Edinburgh Council2005b). The other factor is the strict and sensitive control of new

    development introduced inside the property.

    Various tools have been adopted to control the new development

    introduced inside the property (Table 1).

    Table 1. The various tools adopted to control the quality of the newurban development introduced inside "Old and New Towns ofEdinburgh".Data source: Edinburgh World Heritage 2004, Edinburgh World Heritage2005, the City of Edinburgh Council 1997, GAP Search, PASTMAP Map Page, Sitelink Site Details V2.

    "Integrity and/or Authenticity": The Potential

    Challenges Facing the Nomination of HistoricTowns for Inscription onthe World Heritage List

    Ayman Abdel Tawab

    The adopted tools The designated properties and the date of designation

    Statutory

    Conservation Area New Town Conservation Area (1975), Old Town Conservation Area (1977),West EndConservation Area (1977), South Side Conservation Area (1975), Marchmont and MeadowsConservation Area (1986), Dean Conservation Area (1975),Coltbridge and Wester CoatesConservation Area (1986)

    Listed Building There are 3488 Listed Buildings representing 76 % of the total number of buildings(4587 buildings) inside the property

    Scheduled Monument

    Edinburgh Castle (1993); Edinburgh, Palace of Holyroodhouse (1981); Holyrood Abbey, Palace

    Gardens and Park (1994); Edinburgh,Abbey Strand (1981); Edinburgh Town Wall, Flodden Wall,Johnston Terrace to Grassmarket (1970); Edinburgh Town Wall, Flodden Wall and Telfer Wall,Heriot Place (1970); Edinburgh Town Wall, Flodden Wall, Drummond Street to Pleasance (1970)

    Site of Special ScientificInterest

    Arthur's Seat Volcano (1986) [the site covers three separate locations, which are:Holyrood Park (1953, 1972), Calton Hill (1958, 1972) and the Castle Rock (1958, 1972)]

    Non-statutory Urban Wildlife Site Water of Leith Urban Wildlife Site, Calton Hill and Regent Gardens Urban Wildlife Site,

    Holyrood Park and Meadowfield Park Urban wildlife Site

    Open Space ofOutstanding Landscape

    Quality

    Castlehill, Princes Street Gardens, Calton Hill and Regent Gardens, the New Town Gardens, theWater of Leith, the Grounds of Donaldson's School, Holyrood Park

    Garden and DesignedLandscape

    Dean Cemetery (2001), Palace of Holyroodhouse (1987), the New Town Gardens (2001)

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    The Planning Permission and Development Control process represent

    the most relevant statutory one. Listing Listed Buildings is anotheradopted statutory tool. 76% of the total number of buildings inside

    the property has been listed as Listed Buildings (Edinburgh World

    Heritage 2004). The listing date of some of these buildings goes back

    to 1969 (PASTMAP Map Page). The listing of buildings allows

    extending the local authorities' control over developments affecting

    these buildings. Undertaking developments, such as alterations or

    extensions, to Listed Buildings requires the application for the Listed

    Building Consent (Historic Scotland 1998).

    Scheduling Ancient Monuments is the third adopted statutory tool.

    Inside the property, there are seven Scheduled Monuments. The

    earliest date of scheduling any of these Monuments is 1970

    (PASTMAP Map Page). Scheduling Monuments allows the controlof developments affecting them. Undertaking any work to a

    Scheduled Monument, such as felling and planting trees, requires the

    application for a Scheduled Monument Consent (Historic Scotland

    ___).

    Designating Conservation Areas, CAs, is another adopted statutory

    tool. The entire extent of the property is covered by seven CAs

    (Edinburgh World Heritage 2004). The designation of the Dean CA,

    in 1975 (the City of Edinburgh Council 1997), is the earliest among

    the seven CAs. Article 4 Directions have been applied in all these

    CAs. The application of Article 4 Directions in the Dean CA, in 1976,

    is the earliest among the seven CAs (Ibid). Designating CAs allows

    the further control of new development. Undertaking developments,

    such as the demolition of unlisted buildings inside designated CAsrequires the application for the Conservation Area Consent (Historic

    Scotland 1998). Planning authorities have the right to extend their

    control over new development inside designated CAs by the

    application of Article 4 Directions. The application of Article 4

    Directions implies that the planning permission will be required for

    classes of development that would otherwise be considered as

    permitted development. The designation of CAs allows the control of

    developments affecting trees and the control of advertisement (Ibid).

    Designating Sites of Special Scientific Interest, SSSIs, represents the

    last adopted statutory tool. Inside the property, only one SSSI, which

    covers three locations (the City of Edinburgh Council 1997), has

    been designated (Sitelink Site Details V2). The earliest designationdate of these locations goes back to 1958 (Ibid).

    There are other non-statutory tools that have been adopted to

    control new development inside the property. These non-statutory

    tools include the listing of properties on the Inventory of Gardens

    and Designed Landscapes in Scotland. Inside Edinburgh WHS, three

    of such properties are designated. The designation of the Palace of

    Holyroodhouse, in 1987, is the earliest among the three properties

    (GAP Search). The other adopted non-statutory tools include the

    designation of Urban Wildlife Sites, and the designation as Open

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    Space of Outstanding Landscape Quality. In addition to the previous

    tools, the Central Edinburgh Local Plan has adopted many policiesinvolved with the control of new development (the City of

    Edinburgh Council 1997). The previous preview seems to indicate

    that adopting almost all the previous tools has preceded the listing,

    on the Tentative List, and the nomination, for the WHS status, of the

    property. The previous finding seems to indicate that the application

    of these tools has been motivated by the community's choice of the

    quality of the urban environment they prefer to live in, their desire

    to preserve their heritage, and the subsequent response of the

    government.

    The strict control of new development practiced inside the property

    has allowed the introduction of new developments that contribute

    towards its authenticity. The 112 Canongate, designed by the Scottisharchitect Richard Murphy, is an example of such developments. The

    architectural style and the design of the building make reference to

    the original style of the buildings in the Canongate area and

    emphasize the authentic spirit of the area.

    4.0. Historic quarters and monuments of Rosetta/Rachid

    4.1. Introduction to the property

    "Historic quarters and monuments of Rosetta/Rachid" is a cultural

    property that has been listed on the Egyptian Tentative List submitted

    in 2003 (UNESCO 2004). The site consists of three key elements;

    which are the city of Rosetta, "Izbat Burj Rachid", which is a small

    village located to the north of Rosetta; and vast palm trees fields

    incorporating the two urban areas. The property is encompassed by

    the Mediterranean, to the west, and the Nile to the east, and islocated close to the firth of the Nile. "Izbat Burj Rachid" retains much

    of the "Mamluk" fort known as "Qaitbay Fort". The fort has been the

    place where the French officer Pierre Bouchard unearthed the

    Rosetta Stone (Anani 1987). Rosetta retains a large number of

    Islamic residences, most of which belong to the Ottoman era, such as

    "Arab Killi House" (Ibid). The city retains a large number of historic

    mosques, such as "Zaghlul Mosque"; a mill, which is "Abu Shahin

    Mill"; an Islamic bath known as "Hammam Azuz"; and one of the

    historic gates known as "Abu al-Rish Gate". The city retains most of

    its historic street pattern almost intact. The main streets in the city are

    "Zaghlul Street" and "Dehliz al-Mulk Street".

    The property can be classified as the subsidiary categories of "groupsof buildings", "historic towns", and "historic towns which are still

    inhabited". The site owes much of its urban form and character to the

    influence of its natural environment; represented by the key

    elements of the Nile, the sea and the surrounding sand and dunes, as

    well as to the work of man (Historic quarters and monuments of

    Rosetta/Rachid UNESCO World Heritage Centre). These influences

    seem to indicate the possibility to classify the property as a cultural

    landscape. Many aspects emphasize the profound influences of the

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    surrounding natural environment on the form and significance of the

    property. The Nile has been the source of the alluvia that precipitatedalong its bank, and which has been used to make the red bricks, of

    which all the historic buildings have been built (Ibid). The

    surrounding palm trees fields have largely contributed towards the

    city's distinctive historic spirit. The possibility to navigate through the

    branches of the Nile has profoundly contributed towards the

    prosperity and the decline of Rosetta (Lane 2000).

    The proposed criteria under which the property might be nominated

    are criteria (ii), (iv) and (v) (Historic quarters and monuments of

    Rosetta/Rachid UNESCO World Heritage Centre). Criterion (v) is

    detailed as: "[Nominated properties shall] be an outstanding example

    of a traditional human settlement, land-use, or sea-use which is

    representative of a culture (or cultures), or human interaction withthe environment especially when it has become vulnerable under the

    impact of irreversible change" (UNESCO 2005, p. 19-20). The

    previous implications of criterion (v) seem to indicate its relevance to

    cultural landscapes.

    Rosetta enjoys an outstanding universal value because it represents

    an outstanding example of the Ottoman Islamic architecture. On the

    national level, Rosetta is the Egyptian city that retains the largest

    number of Islamic residences, which enjoy unique design features,

    such as the internal treatments. The interior of houses, such as

    "Alwan House", has been decorated by using colored ceramic tiles

    (Anani 1987). This treatment is unique in Egypt, and represents an

    influence of the northern Africa's architecture (Al-Kadi, al-Sadik and

    Ismail 1999). The universal value of the property also stems from itsassociation with the French campaign, and the discovery of the

    Rosetta Stone (Anani 1987). The attributes of authenticity that

    express the property's value include form and design, material and

    substance, use and function, techniques, location and setting, and

    spirit and feeling. The spirit of the city is attributed to the sudden

    transition from the desert surrounding the city to the greenery along

    the Nile, and is also associated with the distinctive architectural and

    urban qualities of the city's built environment (Lane 2000).

    4.2. The key factors that have contributed towards the decline

    in the authenticity and integrity of the property

    There are two key factors that have contributed towards the decline

    in the authenticity and integrity of the property. Building legislationand regulations represent the first factor. The City Council has

    adopted street plans aiming at widening the streets in the city by

    imposing new building lines over the existing urban fabrics. These

    building lines have resulted in widening a section of the "Dehliz al-

    Mulk Street" leaving "Abouhom House" projecting inside the street.

    According to Rosetta General Plan, the maximum height of the

    buildings adjacent to "Abouhom House" has been determined as 16

    m (Abu Mousaaid 2008), which is a height that is unsympathetic to

    the character of the area. The second factor is the limited control of

    the quality of the new development introduced inside the property.

    Few tools have been adopted to control the quality of the new

    development inside the property. The most relevant tool is the

    "Integrity and/or Authenticity": The Potential

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    Building Permission process, which is involved with developments;

    such as building works, vertical extensions and alterations(Department of the Legislative Affairs 2008). Scheduling Antiquities

    is the second adopted statutory tool. Thirty-nine Antiquities have

    been scheduled inside the property (Figure 1).

    Figure 1. The Antiquities scheduled inside Historic quarters andmonuments of Rosetta/Rachid.

    Map source: Adapted from: The Egyptian Survey Service 1950.Data source: The Supreme Council of Antiquities ___.

    The scheduling as Antiquities allows the further control of

    developments affecting these buildings. Undertaking any of a list of

    particular developments, such as alterations or demolition, to

    Scheduled Antiquities requires the application for the consent of theSupreme Council of Antiquities (Department of the Legislative

    Affairs 2002).

    The designation as Archaeological Area is another adopted statutory

    tool. "Abu Mandour" is the only Archaeological Area designated

    inside the property. Article 20 of the Act No. 117, which is concerned

    with the management of such areas, prohibits the granting of a

    Building Permission inside Archaeological Areas, and prohibits

    developments, such as erecting structures inside these areas.

    Undertaking other developments, such as planting or felling trees,

    requires the consent of the Supreme Council of Antiquities

    (Department of the Legislative Affairs 2002). The Nile is also

    protected against pollution under the Egyptian Act No. 48 (Ministry

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    of State for Environmental Affairs 2008).

    There are other statutory tools involved with the control of thequality of new development, yet none of them has been adopted in

    Rosetta. Designating Protected Perimeters around scheduled

    Antiquities is one of such tools, regarding that the Supreme Council

    of Antiquities has begun the procedures to designate such areas in

    Rosetta, yet none of these perimeters has been officially designated

    (Abd al-Aziz 2008). The other tools that have not been adopted in

    Rosetta include the listing under the Act No. 144 as Buildings

    Enjoying a Distinctive Architectural Style (Department of the

    Legislative Affairs 2008, Mahmoud 2008), the designation under the

    Act No. 106 as what can be called Special Streets and Areas

    (Department of the Legislative Affairs 2008, Abu Mousaaid 2008),

    and the designation as Natural Reserves (Protectorates). The limitedcontrol of the quality of new development exercised in the property

    has led to the introduction of unsympathetic residential

    developments, such as the Rosetta International Hotel, which detract

    from the authentic spirit of the city. On the other hand, other

    developments have tried to reconstruct the authentic image of the

    city by making reference to traditional architectural features, such as

    the Antiquities Centre.

    Conclusions

    The previous preview seems to reveal the challenges, concerning the

    evaluation of integrity and authenticity that are expected to face the

    nomination of Rosetta for the World Heritage Site status. The

    prevalence of unsympathetic new developments that detract from the

    authentic spirit of the city, and the declining number of the city'sScheduled Antiquities are the key potential challenges. The

    comparative analyses, conducted between the two properties, in

    Edinburgh and Rosetta, seem to emphasize the contribution of the

    early community's reaction against the comprehensive development

    proposed for the city centre towards the high level of authenticity

    that Edinburgh enjoys. The lack of such an active reaction against

    street plans has contributed towards the decline in the authentic spirit

    of Rosetta.

    The strict control of new development exercised inside Edinburgh has

    also contributed towards its authenticity. A variety of tools have been

    adopted to control the quality of new development inside the

    property. These tools cover almost the entire area of the property, andalmost all the elements of its environment. Most of these tools have

    been adopted a long time before the listing, on the Tentative List, and

    the inscription of the property. The previous finding seems to indicate

    that the motive of adopting these tools in the property has been the

    community's choice of the quality of the urban environment they

    wish to live in, and their wish to preserve their historic environment.

    The previous finding also indicates that securing and sustaining

    authenticity and integrity requires a long time, during which a very

    strict system of controlling new development should be exercised.

    On the other hand, the limited control of new development in

    Rosetta has led to the decline in its authentic spirit. Very few tools

    have been adopted to control new development in the property.

    These tools cover a tiny area of the property, and are involved with

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    few elements of the environment in the property. Other relevant

    tools, such as the listing under the Act No. 144, as Buildings Enjoyinga Distinctive Architectural Style, have not been adopted in the

    property. The very few tools adopted to control the quality of new

    development inside Rosetta seem to be the reason for the decline in

    the authenticity and integrity of the property. The previous findings

    seem to suggest the need to adopt all the available tools involved

    with the control of new development in Rosetta.

    ReferencesAbd al-Aziz,Mohammed, (2008), Head of the Supreme Council of Antiquities' Office in the DeltaRegion, Interview with Ayman G. Abdel Tawab, Rosetta, Rosetta Antiquities Centre, June 15.Abu Mousaaid, Isam, (2008), Architect in Rosetta City Council, Interview with Ayman G. Abdel

    Tawab, Rosetta, Rosetta City Council, April 14.Al-Kadi, Galila Gamal; al-Sadik, Mohammed Taher and Ismail, Mohammed Hossam, (1999),Rosetta; Emergence, Prosperity and Recession, Cairo, Dar al-Afaq al-Arabia.Anani, Ibrahim Ibrahim, (1987), Rosetta in History; a Study in History, Monuments and Tourism,Alexandria, Moassasat Shabab al-Gamiaa.Bertilsson, Ulf and Von Droste, Berd, (1995), "Authenticity and World Heritage", in: Knut EinarLarsen (ed.), NARA CONFERENCE ON AUTHENTICITY in relation to the World HeritageConvention, Paris, UNESCO World Heritage Centre, 1995, p. 3-15.Department of the Legislative Affairs, (2002), The Egyptian Act No. 117 (1983) on SafeguardingAntiquities, Cairo,Ameria Press.Department of the Legislative Affairs, (2008), The Egyptian Act No. 106 (1976) on the Control ofBuilding Works, Cairo,Ameria Press.Earl, John, (1997), Building Conservation Philosophy, Reading, The College of Estate

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    CONFERENCE ON AUTHENTICITY in relation to the World Heritage Convention, Paris, UNESCOWorld Heritage Centre, 1995, p. 121-135.Mahmoud, Mohammed Aasim, (2008), Professor of Architecture, Alexandria University, and amember of the Conservation Committee of al-Beheira Governorate,Telephone Conversation withAyman G.Abdel Tawab,April 19.Ministry of State for Environmental Affairs, (2008), Governorates Environmental Profile, El-Beheira Governorate, Cairo, Ministry of State for Environmental Affairs.Mujica, Elas, (1995), "Authenticity and Heritage Diversity: Archaeological Sites and CulturalLandscapes in the Andean Countries", in: Knut Einar Larsen (ed.), NARA CONFERENCE ONAUTHENTICITY in relation to the World Heritage Convention, Paris, UNESCO World HeritageCentre, 1995, p. 233-250.Ouf, Ahmed M. Salah, (2001), "Authenticity and the Sense of Place in Urban Design", Journal ofUrban Design, New York, Routledge, 2001, y. 6, n. 1, p. 73-86. PASTMAP Map Page[Online],Available: http://jura.rcahms.gov.uk/PASTMAP/Map [2008, May 21]. Protectorates[Online], Available:http://www.eeaa.gov.eg/English/main/Protectorates.asp [2008, May 12].http://gateway.snh.gov.uk/portal/page?_pageid=53,910305,53_910314&_dad=portal&_schema=PORTAL&PA_CODE=91&NEW_WINDOW=false [2008, May 12].Stovel, Herb, (2007), "EFFECTIVE USE OF AUTHENTICITY AND INTEGRITY AS WORLD HERITAGEQUALIFYING CONDITIONS", City & Time, Olinda, Centro de Estudos Avanados da ConservaoIntegrada', 2007, y. 2, n. 3, p. 21-36.The City of Edinburgh Council, (1997), Central EDINBURGH LOCAL PLAN,WRITTEN STATEMENT,Edinburgh, The City of Edinburgh Council.The City of Edinburgh Council, (2005a), OLD TOWN CONSERVATION AREA CHARACTERAPPRAISAL, Edinburgh, The City of Edinburgh Council.The City of Edinburgh Council, (2005b), NEW TOWN CONSERVATION AREA CHARACTERAPPRAISAL, Edinburgh, The City of Edinburgh Council.The Egyptian Survey Service, (1950), City of Rosetta Map, scale 1:5000, Cairo, The Egyptian

    Survey Service Press.The Supreme Council of Antiquities, (___), A List of the Antiquities in Rosetta, Rosetta, TheSupreme Council of Antiquities.Thomson, Robert Garland, (2008), "Authenticity and the Post-Conflict Reconstruction of HistoricSites", CRM:The Journal of Heritage Stewardship,Washington,National Park Service, 2008, y. 5,n. 1, p. 64-80.UNESCO, (1972), CONVENTION CONCERNING THE PROTECTION OF THE WORLD CULTURALAND NATURAL HERITAGE, Paris, United Nations Educational, Scientific and CulturalOrganisation.UNESCO, (1986), Item 4 of the provisional Agenda: Tentative lists of cultural and naturalproperties received since the Ninth Ordinary Session of the Committee, Paris, United NationsEducational, Scientific and Cultural Organisation.UNESCO, (1994), Information note: Nara Document on Authenticity. Experts meeting, Paris,United Nations Educational, Scientific and Cultural Organisation.UNESCO, (1998), Report of the World Heritage Global Strategy Natural and Cultural HeritageExpert Meeting, Paris, United Nations Educational, Scientific and Cultural Organisation.UNESCO, (2004), Item 14 of the Provisional Agenda: Tentative Lists of States Parties submittedas of 15 May 2004 in conformity with the Operational Guidelines, Paris, United NationsEducational, Scientific and Cultural Organisation.UNESCO, (2005), Operational Guidelines for the Implementation of the World HeritageConvention, Paris, United Nations Educational, Scientific and Cultural Organisation.Yang, Minja and Phars, Jehanne, (2002), "Safeguarding and Development of World HeritageCities", in: UNESCO World Heritage Centre and Istituto Universitario di Architettura di Venezia(IUAV), Partnerships for World Heritage Cities, World Heritage 2002 Shared Legacy, CommonResponsibility Associated Workshop, Paris, UNESCO World Heritage Centre, 2002, p. 10-14.

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    Sandro Bondi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

    PrefacePrefazione

    BUILDING THE VALUE OF THE CULTURAL ASSETS: THE HERITAGECostruzione del valore del Patrimonio Culturale: l'Heritage

    Tullia Romagnoli Carettoni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Introduzione

    Jukka Jokilehto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Heritage Values and Valuation

    Luiz Oosterbeek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46Dominant vs. undermined values? A perspective from the most western seaboard of Europe

    Tito Conti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54Il valore visto nella prospettiva della qualit

    Cristina Coscia, Michela Vycpalek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Valore/ Valori dei beni culturali: visioni di prospettiva in seno alle teorie dellutilit e delle preferenze del consumatore

    Sergio Fiorentino . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67The approach by Economists to valuing the invaluable

    Wilfried Lipp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69Heritage Values: Preservationists Ideology and Economic Reality

    Jorge Rodrigues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73The question of Value in Heritage: Use Value versus Cultural Value

    Ayman Abdel Tawab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77"Integrity and/or Authenticity": the Potential Challenges Facing the Nomination of Historic Towns for Inscription on the World Heritage List

    Matilde Gonzlez Mndez . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Narrative and communication, tools for value generation in Cultural Heritage

    Rocco Curto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

    La messa in valore del Patrimonio Culturale: la progettualit strategica

    Giancarlo Deplano , Milena Lecca, Anna Maria Colavitti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102Citt storica come patrimonio culturale, valori espressi e valori potenziali

    Maurizio Quagliuolo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110Il valore del Patrimonio Culturale dal punto di vista di HERITY

    GreetingsSaluti

    Gianni Alemanno . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    Mounir Bouchenaki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    Jos Manuel del Ro Carasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

    Maria Chiara Accarini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    Gherardo La Francesca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

    Alberto Deregibus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Carla Petagna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

    Luciano Marchetti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

    Giulia Rodano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

    Cecilia DElia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

    Dino Gasperini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

    Valter Giuliano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

    Michele Marsonet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

    Francesco Sisinni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

    Roberto Conforti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

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    VALUE FROM THE POINT OF RESIDENT PEOPLE: LOCAL MEMORY AND CONFLICTS OF INTERESTIl valore visto dal residente: memoria locale e conflitti di interesse

    Case Studies

    Casi di Studio

    Stephen Harrison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117The Story of Mann An Expression of Local, National and International Value for Heritage Identity

    Nota Pantzou . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125On Global Value: the case of Butrint

    Maria Jos de Azevedo Marcondes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .134Cultural heritage in the city of Sao Paulo: An overview of the Valorization of Cultural Heritage in an Historic Perspective

    Anna Maria Ghiberti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139Verso una nuova definizione di patrimonio culturale

    Lucia Marchi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143Biblioteche pubbliche statali in palazzi storici: un valore nel valore

    Maria Grazia Massafra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147Arte e tecnica della vetrata Liberty nel Museo della Casina delle Civette

    Giuseppe Garau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151Beni Culturali, grandi e piccole realt, valori diversi: quali paragoni possibili?

    Simona Cadar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154Historical and Political Values of Heritage: the Metamorphoses of the Past

    Caterina Gardella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156Conoscenza e valorizzazione del Patrimonio ligure di rilevanza Culturale e paesaggistica

    Luisa Sisti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157Il Museo virtuale delle Collezioni geologiche e storiche dellISPRA

    Helena Trindade Lopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159Apries Palace (Kom Tuman/Memphis/Egypt): The archaeological finds from 2001-2008 campaigns

    Renaldas Gudauskas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162The Cultural Heritage of Lithuania

    Sarah Court, Christian Biggi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .165Separated from heritage: local community perceptions of Herculaneums values

    Stefano Aragona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170Qualit urbana, desideri degli abitanti/cittadini, progettazione dello spazio

    Suzanna Pembroke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175Using GIS to understand social influences on perception of place and cultural heritage resources

    Maria I. Simeon, Piera Buonincontri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180Il valore del patrimonio culturale per il residente: aspetti teorici ed evidenze empiriche

    Case StudiesCasi di Studio

    CONTENTSindice

    Kannika Suteerattanapirom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Archaeology of Ancient Bangkok: Bridging archaeology and the Public

    Rita Capurro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188I beni culturali ecclesiastici tra identit religiosa e Heritage

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    Casi di Studio

    Ziad Alrawadieh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201Cultural Heritage Conservation by Using Tourism: Taypet Zaman As a Case Study

    Mariela de Salvatore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206Per un Turismo di Qualit

    SUSTAINABLE TOURISM: HOW TO MATCH VALUE FOR VISITORS AND VALUE FOR RESIDENTSTurismo sostenibile: come creare un compromesso tra il valore del visitatore e il valore del residente

    Marcella Bagnasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193Il valore dellidentit

    Aylin Orbasli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196Historic towns: are tourist values and local values compatible?

    CONTENTSindice

    Italiano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232

    Franais . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .233

    Espaol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234

    Portugus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234

    Gal de Guichen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .225

    Patrizio Fondi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227

    Francesco Bandarin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .228

    VALUE FROM THE POINT OF VIEW OF OTHER STAKEHOLDERS: THE SOCIAL SELECTION OF MEMORYIl valore visto dagli altri stakeholders: selezione della memoria e societ

    Charlotte van Emstede . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209Values and Sustainable Conservation The Case of Dockyard Willemsoord, Den Helder, The Netherlands

    Luigi Campanella, Susanne Heidi Plattner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212To preserve means taking to better account: Metals

    Antonella Nuzzaci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216Quando la valutazione dei processi e dei prodotti didattici diventa cultura di servizio

    ConclusionsConclusioni

    RemarksInterventi conclusivi

    Addendum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .236Appendice