ABCs of Producing the Best Match for Spot Colours

Lou PrestiaSr. Product Line Manager, Fiery

Mark FletcherAssociate Marketing SpecialistAPAC

Agenda

• Why spot colours?

• How are spot colours produced?

• Spot colour challenges

• The value of DFE spot colour tools

• Three typical customer scenarios

• Useful resources

Why Spot Colours?

Corporate Colour Guidelines

4

Corporate Colour Guidelines

5

How Are Spot Colours Produced?

• In offset printing

How Are Spot Colours Produced?

• In digital printing

CMYK Based Printer’s Gamut

9

10

Spot Colour

Spot Colours at the Fiery Server

L: 44.08a: 67.69 b: 37.09

Fiery Spot Colour Libraries

HKS

Toyo

DIC

PANTONE

Fiery Output Profile

Printed OutputC: 4%

M: 97.5%Y: 73.5%K: 0%

Spot Colour Challenges

1. Consistency

2. Accuracy

3. Design file challenges

4. Subjectivity

Consistency

• Make sure the printer is in a known and repeatable state

• How often should I calibrate?

–After the engine is warmed up

–Before a large job

–Media changes

–Environmental fluctuations

Accuracy

• Use a CMYK output profile for your press, paper, print settings and environment

–Define print system gamut

• Spot colour LUT created from the output profile

Why choose Color Profiler Suite?

• Modular functionality in a complete solution

• Only profiling software to integrate with Fiery servers

Monitor Profiler

Express, Printer Profiler

Printer Match

Verify,

Auto Verify

Profile Editor

Profile Inspector

Measuring devices

Device Link

Software Modules

Profile Creation

Profile Evaluation

Quality Assurance

Consistent and Accurate

Design File Challenges

• Spot colour name

PANTONE

Design File Challenges

• Spot colour name

• Spot colour not found

PANTONE+ V2 library colour not

found

C=30%M=100%Y=90%K=2%

PANTONE 19-2047

PANTONE 19-2047

Design File Challenges

• Spot colour name

• Spot colour not found

• Spot colour plate not present

Subjectivity

DFE Tools for Spot Colour Matching

1. Works with all source applications

2. Fast, accurate, easy

3. Meets sophisticated colour-matching needs

22

DFEs Spot Colour Tools

1. Edit spot colour definitions

2. Create or import new spot colour libraries

3. Define or modify spot colours from colourmeasurement devices

4. Export spot colour libraries

24

Three Typical Customer Scenarios

Typical Customer Scenario #1

• “I need to perfectly match the Coca-Cola logo”

Matching a known PANTONE colour

Make Sure the DFE is Up-To-Date

Output will match the first time

you try!

Typical Customer Scenario #2

• “I need to match the colour of this business card but I can’t find a PANTONE colour that matches it”

Matching a colour from a sample

Add a New Spot Colour to Library

Spectrophotometer

29

Typical Customer Scenario #3

• “Office documents we reproduce in-house don’t match our corporate standards”

Colour Consistency Across Documents

Without Spot Colour Management

With Spot Colour Management

What We’ve Learned

• How are spot colours produced?

• Spot colour challenges

• The value of spot colour tools

Resources

• White Paper: The Easiest Way to Get the Right Color Every Time

• Fiery How-To Guides at

– http://www.efi.com/resources/fiery-how-to-guides-and-docs/

http://www.efi.com/resources/fiery-how-to-guides-and-docs/

Get the latest PANTONE Libraries

• PANTONE PLUS V3 Libraries (Coated and Uncoated)

• PANTONE PLUS Extended Gamut Library (Coated)

• PANTONE FASHION, HOME + INTERIOR Libraries

Go to http://www.efi.com/marketing/fiery-servers-and-software/downloads/pantone-library/

eLearning Bundle

• Free 3-course bundle for all registrants1. Optimizing Color and Consistency with your Fiery Server

2. Spot Color Accuracy with your Fiery Server

3. Introduction to Fiery Color Profiler Suite

• How does it work?Look for email with details

Must sign up and begin courses by September 30, 2016

• Go to https://training.efi.com

• User name: WOFW.Color

• Password: Fiery.1

https://training.efi.com/

Fiery Resources

• resources.efi.com/fiery

–Quick online assistance

–Software downloads

–Training resources

–More...

http://resources.efi.com/fiery

Fiery Forums

FieryForums.efi.com

38

Q&A

http://fieryforums.efi.com/

Thank You!