Social Media

Marketing

Abby BobéPortfolio and Work Experience

5/2005 – 5/2007Management-In-Training(ACME – Grocery)

5/2007Graduated

Bachelor of Science,Marketing

Minor: Applied Statistics

6/2007 – 12/2008Electronic Marketing Analyst(ACME – Grocery)

1/2009- 11/2009Regional Marketing Lead(ACME – Grocery)

1/2011Started

Master of Business

Administration

1/2010- 6/2011SEO Specialist(College CrowdfundingStartUp)

5/2011- 3/2012Community ManagerIntern(Data VisualizationStartUp)

3/2012- 6/2012Business SystemsAnalyst Intern(Location BasedAdvertising StartUp)

5/2012- PresentCommunity Manager/Media Lead(Tech - Nonprofit)

12/2012GraduatedMaster of Business

Administration

Work and EducationTimeline

Abby Bobé

Social Media & Marketing Samples

Social Media• Created ACME’s Facebook Page

• Led objectives and layout• Created content and

engagement• Received 10k+ “Likes” in 10

months• Supervised communities

and monitored all Facebook pages

• Closed 50 individual store pages to monitor consistency in brand messaging

• Created Sweepstakes

Marketing• Partnered and coordinated with CPG companies and other vendors in creation and execution of marketing campaigns generating $100k-$500k per promotion

and increasing average basket sales by 15-20%. Companies included:

• Managed $1mm budget for community partnerships in Greater Philadelphia Area.• Led direction in strategy development to engage Latino segment, $70 million market, and creation of bilingual campaigns for “Latin Flavor.”

Abby Bobé

Social Media & Marketing Samples

Social Media• Facebook Management

• Increased “Likes” by 50%• Biggest Campaign:

Philanthropy Awards• 1,650 Shares• 2,845 Likes• 50,069 Weekly

Impression• Twitter Management

• Increased followers by 75%• Biggest Campaign:

Philanthropy Awards• 2,460 Retweets• 2,150 users engaged

with hashtags• 456,000 Impressions

• Email Marketing• Create Newsletters, emails

with updates• Website Maintenance

• Blog• Layout/Wireframe

• Community Management• Plan events for community• Attend events regarding

industry• Create guidelines for chapters • Meet with Chapter Leads

• SEO Strategy• Editorial Calendar• Photography & Design• Hootesuite, RebelMouse, & other

tools Abby Bobé

Additional Resources and Experience

Social Media Tools UsedBloggerCamtasia StudioCision – PR Database ToolDiggdel.icio.usFacebookFeedBlitzFlickrGetListed.orgGoogle+Google Analytics,Hashtags.orgHelp a Reporter Out (HARO)HootSuiteIndiegogo.comInstagramKlout

Abby Bobé

Public Speaking Appearances• White House Tech Summit (2013) • Livestream Host: Grits and Greens

presented by Hub Oakland (2012-13)• Interview Speakers• Collect Speaker Bios• Engage online community• Appearing in SXSW Event

• San Francisco Green Festival (2012)• Panelist for:Impact Hacking: Geeks for Social Good

• Girls Geek Dinners (2012)• Guest Speaker at

ThoughtWorks Night

Klout

Computer Skills: MS OfficeCamstasia StudioWordPressDrupalAnasaJiraGitHubSPSSHTML & HTML EditorsPhotoshopWireframe DesignWebpage FlowchartUse CasesDebuggingTestingQuality AssuranceJAVA

LinkedInMySpacePathPitchEnginePinterestRebelMouseredditReportingOnSmoreStumbleUponTumblerTwitterWeb Engine OptimizerWordPressWikipediaWildfireYouTube

Para ponerse en contacto conmigo(To contact me):

Abby Bobé

/IdalinBobe/

@AbbyBobe

215 – 307 – 5107

www.IdalinBobe.com

I.L.Bobe@Gmail.com

http://goo.gl/KJkwl