Abbi Whitaker & Constance Aguilar - Content Marketing
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Content Marketing By Abbi Whitaker @abbijayne
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Transcript of Abbi Whitaker & Constance Aguilar - Content Marketing
Content Marketing
By Abbi Whitaker@abbijayne
What is Content Marketing?
Content marketing the strategic
marketing approach of creating and
distributing valuable, relevant and
consistent content to attract and acquire
a clearly defined audience – with the
objective of driving profitable customer
action.
What is Content Marketing?
The Advantages of Content Marketing
over Traditional Advertising
Advantages
1. Content marketing provides
something of value to customers
whereas traditional ads do not.
Advantages
Advantages
2. Content marketing educates
customers to the point that they’re
ready to purchase your product.
Advantages
Advantages
3. Content marketing creates a
sense of reciprocity with
customers.
Advantages
Advantages
4. Content marketing attracts
customers for free.
Advantages
Advantages
5. Content marketing creates
content that gets shared.
Advantages
Advantages
6. Content marketing provides a
SEO benefit.
Advantages
Advantages
7. Content marketing increases
traffic.
Advantages
Advantages
8. Content marketing is highly
targeted.
Advantages
Advantages
How to build a killer content marketing
plan
Four Questions
1. What is your goal?2. Who are you targeting?3. What is your story?4. What is your content?
Building a Marketing Plan
Know Your Audience: Create Personas
Building a Marketing Plan
Building a Marketing Plan
What Content Should I Produce?
Blog Posts / Expert Positioning
Social Media / Gifs / Memes
Podcasts
White papers & eBooks
White papers & eBooks
Infographics
Videos
Branded Channels
Tell Your Story
It’s a marathon, not a sprint
• Keep creating great content• Entertain people, inform people, educate people… make
them love & share your content• Keep posting regularly and consistently• Keep connecting to people in your target group• Keep promoting your content wherever you can• Keep networking with other authors, entrepreneurs and
influences• Keep measuring, learning and improving your efforts
