Abbey C Art Direction

This art direction is based on a moody back drop of grey hues with elements of reflection through mirrors and contrasting simple props such as a plain white chair. The movement will be centric around Abbey’s personality bringing to life movement in hair and close crops to show detail and texture of the garments adding a strong presence to the Abbey Clancy range. The lighting will be strong to emphasis the mood and style of the range. Shot in a vignette style to focus on the product.Hair will be voluminous and wavy with make up to compliment a dark kohl eye and soft coloured lip.