Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.

SEO INDUSTRYINFOGRAPHIC SURVEY

2014BROUGHT TO YOU BY

Abacus Desk

Fun Facts

of online traffic to businesswebsites comes from searchengines.

of companies expect toincrease their SEO budget.

Look up SEO on Googleevery Second..

94%

865 Million

3.5 People

67%

2

of Websites globallymention "SEO"

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The bottom line is that inbound marketing is one of the most effective and inexpensive branding exercise. It improves customer confidence on your product, it increase your market reach and it also works for you 24x7. Abacus Desk helps you realize the true potential of the Internet using effective SEO and Social Marketing.

Why you need SEO ?

SEO is an important inbound marketing tool, Since every one is looking for information related to business service or product online. Being found on search results is an option you can’t overlook.Internet has global reach so not only you can serve your local customers, you can also eye the global market as well. Since its all integrated, SEO does wonder to your brand reputation.

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Google is truly considered as the gateway to the internet. Its most preferred search engine followed by Bing / Yahoo. Such is the might of Google that Yahoo and Bing had to join hands to compete in search advertising and they are still distant second to Google. Abacus Desk has certified partnerships with both Google and Bing to get you the best of both worlds.

Market Share of Search EnginesGoogle is the Master of Search !

04%ASK

73%Google

23%Yahoo/Bing

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With the option to profile your users Internet Marketing helps you to penetrate even deeper than you can ever imagine. Abacus Desk can help you micro target your user based on Language, Gender, City, Country, Device type and even by the content they like to consume.

Knowing Your Target user.

Male are the leading users of internet and thus are majority consumers of

search results.

Women are close second but are more spenders compared to men.

52%Men

48%Women

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Targeting specific user profiles is a huge advantage that comes with internet marketing. Abacus Desk uses the content marketing and social media marketing to target the audience which can get easily converted to more business.

Targeting the Right UsersSearch Engines are most effective medium to reach your TG

75% users find a websitevia Search Engines

7

18

7

11

39

25

Mobile MarketingArticle MarketingS.Media MarketingEmail MarketingVideo Marketing

An effective SEO campaign should cover all the tactics. You need to have quality content presence and user engagement across all platforms. Abacus Desk has a team of experts which will strategize your campaign and will get your brand positive recognition signals across all platforms.

What does it takes !

SEO Tactics Share

SEOTactics

8

INDIA has the most concentration of web design Agencies unlike the west where the SEO and Online Advertising concept is more prominent. Abacus Desk is the preferred inbound marketing agency for businesses in US and Canada.

Agency/Consultancy type

USA AUSTRALIA CANADAINDIASEO ConsultancyWeb Design ConsultancyViral MarketingAdvertisingS.Media Marketing

5 Key SEO Service Areas

AnalyticsUnderstanding the market

and current traffic trends

Fine tuning the website and landing pages for rankings

Engaging users on Social media and optimizing the presence on social media

Creating and distributing quality content like blogs, videos, graphics and presenations.

Networking and opportuniites to build quality links.

Optimization

Social Media

Content marketing

Link building

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Web Marketing Process

Web Marketing varies a from one campaign to the other, but the thumb rule for every campaign has to cover all these techniques in varied quantity depending on campaign requirements.

43%Search Engine

Marketing

28%Social Media

Marketing

19%Paid

Marketing

10%Article

Marketing

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Main Factors of SEO

Programmers

MarketingStuff

CommunityManagers

Users

On-pageFactors

Off-pageFactors

SocialNetworksAnalysis

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The challenge to get consistent rankings and traffic is to cover all the channels and platforms. They say if Content is the King the Distribution is the queen. We at Abacus Desk have this unique approach to distribute content across all platforms and to get maximum visibility.

The 360 Degree SEO

We cover all the bases !

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22%12%25%13%

Its very important to use the analytics from various sources correctly deduce the effectiveness of any campaign. Abacus Desk uses the top Analytic tools to be on top of the game. We have google certified analytics professionals in our team.

Top 5 Analytics

Google AnalyticsWordPress StatsOmnitureKiss metricsCompete

18%

Top 5 Analytics Tools

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Abacus Desk uses the best tools available to positing your brand in the intended geo locations. We have strategic partnerships with brands which helps us to achive this.

Geo Targeting

Geotargeting is another huge advantage with SEO

71%

58% 87%

56%

Targeting Tools

Content Social MediaLocal SEOPaid Search AdvertisingDisplay Advertising

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Information makes people powerful, they like to make well informed decisions and do like the process of doing research before any purchase.Abacus Desk gets your business content amplified by the thought leaders in your industry, With positive reviews from the high Authority blogs you are bound to get better conversion rates.

Networking with Thought Leaders9 out of 10 people read reviews online before making any purchase decision.

Thought Leaders are Great Resources to amplify the content.

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We are still just 14% of our total population. Its only gonna go up from here. Internet is the major influencer and your can’t ignore it. We at Abacus Desk leave no stone unturned to get you on top of contextual search results. We do quality content, link building and social media marketing.

The SEO Pyramid

245 Million People inIndia use the internetSocia

lLink Building

Keyword Research& Targeting

Accessible, Quality Content

On-site User,Engagement,Social Media,Viral Marketing...

Keywordbrainstorming,Anchor text, H1s,Metas, Text...

Link creation,Scalable,Content-basedLink Strategies...

URL structure, Sitemaps, Bot Accessibility...

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Social Media Marketing tops the most important web marketing channel, This is a trend which will not go down. We might see a increase in the Pay Per Click campaigns as they provide instant results. But SEO still is a good investment as it does wonder to brand reputation.

Top 5 SEO Channels

34%58% 62%

76%

30%

The Most important WebMarketing Channel - 2015

Online Advertising Search Engines OptimizationVideo Marketing Social Media MarketingPay Per Click

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Information technology is effecting our lives in more way than we can imagine. Its fuelling business growth, and driving innovation. We are Abacus Desk are aware of the core idea of a winning web presence, It should cover all bases from being browser friendly to having a great social engagement.

Winning Web PresenceIts every where and its got you that’s why its called web

Essentials of a Winning web Presence

Browser FriendlySearch Friendly Mobile ReadyOnline ReputationSocial Presence

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This is too big a market to be ignored, Smart phones have been the biggest driver of Social media and web to the masses.So it becomes all the more important to have a website which is mobile ready and that’s why we have experts in responsive web design and web applications.

Mobile SEO117 Million People in India use the Mobile Internet

Next Big Growth

100 Users=

Your Mobile Site

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Social Media has changed the marketing landscape, Elections are won using social media. Its too important to ignore.We know that social media plays a huge role in your brand positioning that’s why we are partners with Social Media Giants like Facebook

Social Media MarketingSocial Lead Conversion rate is 13% Higher than the average lead conversion rage.

54%Online users rely on social media for their buying decisions

Search Engine Word Map

Over 10Billions

Over 02Billions

Over 09Billions

Over 03Billions

Over 09Billions

Over 05Billions

OVER 1000 BILLIONSGlobal searches being conducted every month

USAFranceIndiaBrazilRussiaAustralia

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Search Engines are growing smarter, they are developing a better understanding of human behavior. Google is quick to penalize all the shortcuts like keyword stuffing, paid links and cloaking. We are Abacus Desk only use Ethical SEO techniques to get you promoted and that is creating quality content and engaging your users effectively.

The Short Cuts to Avoid

Paid links Stuffing Cloaking Hiding Link Spam

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Get in TouchAddress (Head Office) 5E/7 B.P Railway Road. Faridabad 121001

PhoneMobile: (+91 ) 9350059390Phone: (+0129 ) 4021258

NetworkNew York: (+1 ) 973 234 3941

WebWebsite: www.abacusdesk.comEmail: info@abacusdesk.com

Social MediaTwitter:twitter.com/abacuswebdesignFacebook: facebook.com/abacusdesk

SkypeYou can set up an Online chatwith us via Skype 24/7Username: manumayank12