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WE E K 3 SE M IN AR 1

(i ) CONS TR U CTI NG S OU ND A R G U MENTS

( i i ) R H E T O R IC & O R G A N I S AT I O N O FP ER S U A S I VE MES S A G ES

AB0602

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Building a Case (i)

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Building a Case (ii)

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Activity 1: Context

TJ Wong is Chief Assistant to Stephen Kasmaro, VP of Sales atInternational Bearings, Inc (IBI).

IBI produces ball bearings for a range of vehicles

Kasmaro is a transformational leader full of enthusiasm & alwaysinvolved in scouting new business

Wong is accompanying Kasmaro to the airport when Kasmaro passesWong a piece of paper.

Kasmoro says Look this over, I did it in a hurry so there may be

some flaws in my logic. I want to use this argument during mymeeting in France tomorrow. Send me an e mail tonight with yourcritique and any suggestions you have for strengthening myargument.

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Activity 1: Memo

Reliability of IBI ball bearings & resulting satisfiedcustomers

According to the IBI Customer ServiceDepartment, over a 2-year period, only 1 out ofevery 100 customers complained about bearingfailure

This shows that 99 out of 100 IBI customers aresatisfied.

Therefore, IBI bearings are highly reliable.

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Activity 1

Work in groups and critique Kasmaros argument,

based on Toulmins model (figure 1).

Suggest ways that he could strengthen the argument

based on both models (figures1 & 2)

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Activity 2: Discussion

1. What is persuasion?2. When is persuasion needed?

3. How does one persuade?

4. What are reader benefits?

5. Why are they important & how do they work?

6. How do we identify them?

7. How do they help the writer achieve his goals?

8. Why is it necessary to address reader concerns?

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Activity 3: Persuasive Scenarios

1. Would you need to be persuaded to do thefollowing?

2. If so, what kind of reader benefits would persuade

you?

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Activity 3: ctd. (ii)

Give up a week day evening 2 weeks before the final exams to attend atalk on the importance of communication in the workplace, given by areputable university lecturer.

Give up a weekday evening 2 weeks before the final exams to attend atalk on how to write an effective resume and cover letter, given by areputable university lecturer.

Give up a weekday evening at the beginning of the semester to helporientate new students to university life.

Spend an hour each week providing free tuition to some neighbourhoodchildren.

,

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Activity 3: ctd. (iii)

Choose one scenario that you would need

persuasion for, what would your concerns be, and

how can these concerns be minimised?

Activity 4: Drafting a Short Email

Based on your discussion from the previous activity

write a short persuasive message to the student

body in general

Your aim is to persuade students to volunteer

Critique another groups e mail

Post on Discussion Board