COLLABORATIONB O O K S & J O U R N A L S

Steve Cohn (Duke), Katie Luu (MIT; @kt_luu), Emily Nowak (Wayne State)

"Teamwork" by Eric Harrison viaFlickr Creative Commons

WHO WE AREThree Marketeers

Steve Cohn, Director, Duke University Press

Emily Nowak, Marketing and Sales Manager,

Wayne State University Press

Katie Luu, Journals Marketing Specialist, MIT

Press

Questions encouraged!@kt_luu

#BKSJNLS

BEFORE WE BEGIN

quick poll

" Q U E S T I O N 1 " B Y V I R T U A L E Y E S E EV I A F L I C K R C R E A T I V E C O M M O N S

MARKETINGMERGE

T H E M I T P R E S S

why, how, & what's next

KATIE LUU, KLUU@MIT.EDU@KT_LUU

WHATPROBLEMARE WESOLVING?

Missed opportunities.

TEAMSMerged books & journals

marketing teams into one

cohesive marketing

department.

Shifting times = shifting

responsibilities.

FOCUSROLES

W H A T D I D W E C H A N G E ?

22 people, 6 strategic drivers.

TRADE MARKETING & SOCIAL MEDIA PROFESSIONAL, TEXTBOOK, AND

BACKLIST MARKETING DIGITAL & USER EXPERIENCE

MARKETING INSTITUTIONAL MARKETING

AUTHOR RELATIONS INTERNATIONAL MARKETING

Strategy

" C a n m o r e R o a d T r i p i n t h e R a i n " v i a F l i c k r C r e a t i v e C o m m o n s

RESOURCESMore effective use of

resources and talents.

Rethinking user experience,

conference presence, & how

we share our content.

AUDIENCESTRATEGY

W H Y D I D W E C H A N G E I T ?

Better serving our current

readership while reaching

new markets.

OURAUDIENCE

main obstacles

A K A G R O W I N G P A I N S

BUDGETS

PROCESSES

ROLES

CHALLENGES

"Struggle" by David Feltkamp via Flickr Creative Commons

POSITIVESwhat we've tried so far

Unified conference presence

Synced outreach

Little Free MITP

Creative advertising

User experience/customer satisfaction survey

Cohesive web presence (Pentagram)

"Flourish" by jim simonson via Flickr Creative Commons

NO MORESEPARATEBOOTHSBooks and journals, integrated

TRAVEL IS MORETHAN JUST AN

EXPERIENCE"Travel is a way of life."

COLLABORATIVEOUTREACH

engaging with our community

L O C A L O U T R E A C H

Earlier this year, a few of our creative staff members

sprinkled local "little free libraries" with our books &

journals, along with a coupon to use in the

MIT Press bookstore.

Check out the video: bit.ly/1lSINHs

#LITTLEFREEMITP

Revamping international outreach, improving user experience, looping in acquisitions

WHAT'S NEXT?O N W A R D

LONDON OFFICEUtilize our neighbors across the pond

A recent user experience survey (March 2016) revealed

that half of our audience is located outside of the US. We

need to better utilize our UK office & shape marketing

efforts to reflect ourselves as a truly international

publisher.

of our audience isinternational.

50%

" I N W H A T C O U N T R Y D OY O U L I V E ? "

1,141 RESPONSES

"Macro Globe" by Max Froumentin via Flickr Creative Commons

LOOPING INACQUISITIONS

C O M P A N Y . C O M

THANK YOUC O N N E C T W I T H M E

E : K L U U @ M I T . E D U T W E E T S : @ K T _ L U U