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![Page 1: AASCU Spouse/Partner Annual Meeting Mary Van Galen Associate of the Chancellor University of Wisconsin-River Falls.](https://reader033.fdocuments.in/reader033/viewer/2022051415/56649cb05503460f949742f1/html5/thumbnails/1.jpg)
Fundraising in Higher Education:Reflections of a Spouse
AASCU Spouse/PartnerAnnual Meeting
Mary Van GalenAssociate of the Chancellor
University of Wisconsin-River Falls
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Why Do We Engage in Fundraising/Friendraising?
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Higher Education Provides Opportunity…
To Change Lives
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An Opportunity They Never Had
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An Opportunity to Explore
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An Opportunity to Enjoy
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An Opportunity to Succeed
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An Opportunity to Pay Forward
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For Future Generations
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Most donors say that knowing the IMPACT of their gift is more important than “recognition”
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Active Listening
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A Few Golden Rules
Respect and Support the Development Staff
“I will respect and support the
development staff!”
Practice Good Stewardship “I will be a good steward of
university resources”
Spread the Good News
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The “90/10 Rule”
90% of the dollars will come from 10% of the donors
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It is better to build strong relationships with a small
number of key prospects, than inconsistent relationships with
many prospects
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The Fundraising Cycle
Identification
Stewardship Cultivation
Solicitation
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The Capital (Comprehensive) Campaign
An institutional effort to raise a specific amount of money for a specific purpose in a defined period of time.
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A Major Capital Campaign
Requires strong commitment from entire institution, including Boards and the President.
Feasibility study often conducted to help establish campaign priorities and preliminary goal.
Usually involves a quiet phase (2-3 years) and a public phase (2-3 years).
Leadership gifts are absolutely essential for campaign success.
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Predicted gift distribution for a $20 million capital campaign
Gift category Total $ amount
Number of gifts
Lead gifts (> $500,000)
$8.9 million
8
Major gifts ($50,000 - $499,999)
$6.7 million
56
General gifts (< $50,000)
$4.4 million
many
TOTAL $20 million
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Influencing Major Gift Decisions
Prospective donors report that their decision to make a gift is most influenced by:
A. a former classmate or other alumB. a volunteer leader (trustee or alumni
representative)C. a faculty member
D. a development officer or alumni officer E. the president or dean
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Decision to Give Most Influenced by...Source: Bentz Whaley Flessner Survey
Public College/ University
Private College/ University
A former classmate or other alum
36% 35%
A volunteer leader (trustee or alumni representative)
18% 20%
A faculty member 21% 14%A development or alumni officer
12% 13%
The president or dean 13% 18%
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Creativity in Fundraising/Friendraising
Thinking outside the box
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Creative Engagement
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The “ARGO Chef” Competition
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Fundraising- Friendraising - Stewardship
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“Bowls For Hope” 2010
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Local Artists
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COMMUNITY
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UNIVERSITY
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Local
LEADERS
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Fundraising: Providing Opportunity to Invest in Something Larger than Ourselves
“Try not to become a person of success, but rather a person of value”
- Albert Einstein
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Homework: Fundraising Vocabulary
Foundation University Advancement Development Officer Annual Fund Major Gifts Planned Gifts Prospect Research Stewardship/Donor Recognition Endowment Donor Bill of Rights
(www.afpnet.org)