Ben HenretigFounder, micro-documentaries.comResearcher, The Stanford Persuasive Technology Lab

micro-documentaries.com

A 20-min Crash Course in Video Production

Overview

My story and work in 60 seconds. Two 60-second micro-documentaries. Tips and tricks for web video production.

Our Mission:

your stories

micro-documenta

ries

inspire your audience for

positive change

micro-documentaries.com

The power of micro-documentaries

person to person connection

short and sweet

microcosm of mission & values

an engaging catalyst for action

Serena & Lily of Serena & Lily Arnold Wasserman for Collective Invention

Why shoot video?

For fun… … or as a tool.

3 P’s to Video Production

Pre-production Planning

Production Shooting

Post-production Editing

Pre-production

Great planning = great video.

How will the audience take action?

Audience who

are we speaking

to?

Call to action what’s the trigger ?

Story what can we share

that’s inspiring?

Pre-production

Story, Subjects, Content

Video is visual medium. What can I show you to make you care? Think actions, events, locations

Subjects. Think like a journalist – Who has the info I need?

Pre-production

Lighting

Video is light. More is better! Even lighting. Be wary of shadows.

Shade > sunlight Favor golden hours. Mornings and evenings.

Production

Production

Use the rule of thirds!

Framing

Watch eyeline. Mix different range of shot.

Establishing, medium, CU Faces, hands, eyes.

ProductionFraming

Camera Movement

Camera guides attention. Where is it looking? The five-second rule. Zoom sparingly. Tripod for interviews, handheld for BROLL. Control shake w/ two hands.

Production

Sound

(More than) half the experience is sound.

Never use a built in mic. Wear headphones to monitor

sound. ALWAYS. Background noise = no no

Production

Interviews

Backbone of your video. Location, location, location Avoid loud places,

interruptions. Make your subject feel

comfortable. Talk to eyes, not to camera Set expectations Stop, start, repeat

Production

Editing

iMovie

Post-production

Final Cut Pro

VS.

Editing

Editing Interviews then BROLL

Music Add music into timeline based on preference Should help set mood, but should not be distracting

SAVE & Back-up OFTEN! Export – H.264 is good for web.

Small web version, full res version Best way to learn it is to do it

Post-production

Resources

Google is your friend – blogs, message boards, support sites www.KenStone.net

CurrentTV Training Tips YouTube How To’s Me!

Post-production

Micro-Documentaries

Thank You!Ben Henretig

Email: henretig@gmail.comPhone: 509-969-9863Twitter: henretigWeb: micro-documentaries.com