WelcomePresentation on Field Trip as a part of Business

Communication at Aarong Retail Outlet, Uttara.

Team Aristocratic.

Team Members:1. Rashedul Hasan Khan Pathan.

ID #11308011. Prog: BA Econ.2. Md. Mamunur Rashid.

ID #12302112. Prog: BBA3. Md. Rayhan Kabir.

ID #12302160. Prog: BBA.4. Md. Parvez Mosharrof.

ID #13102497. Prog: BBA.

Presented by:

Aarong

Aarong, an iconic Bangladeshi brand and the largest country's retail chain.

Founded: 1978

Founder: Ayesha Abed, Martha Chen

Director: Tamara Hasan Abed

Head Office: 346 Tejgaon Industrial Area, Dhaka

Cont:

Textiles, Home Accessories, Jewellery, Leather, Terracotta, Bamboo/Cane/Leaf, Metal, Candles, Jute, Ceramics, Nakshi Kantha, Paper, Wood, Glass.

Products of Aarong

A pioneer in the country's craft industry, Aarong's unique product designs have brought consumer attention back to crafts and materials indigenous to Bangladesh, as its designers blend the traditional with the contemporary in a way that continues to win consumer appeal.

Stock Market Activity: It is not enlisted into stock market.

Market

Aarong has transformed into Bangladesh's biggest retail chain, with 10 stores spread across the major metropolitan cities - Dhaka, Chittagong, Sylhet and Khulna. It is contributing to promote our traditional clothing and reducing unemployment problem.

Promotion: Aarong selects its promotional mediums carefully to ensure accurate reflection of the brand's values. They use print media, billboard, fashion show etc to promote their products.

Achievements:

Aarong has established it’s flagship outlet in Uttara, Dhaka.

This 36,000 square feet store will be the largest retail store in Bangladesh and promises customers an entirely new shopping experience. There are 200 employees working in this outlet.

Flagship outlet at Uttara:

Half of the profit from every purchase at Aarong goes towards supporting schools, health services and specific interventions targeted to the ultra poor segment by BRAC since it’s a sister concern of BRAC.

It is a proactive protector and promoter of traditional craft and It has managed sustainable livelihood for rural women.

Social Activity:

Photo Session in Field Trip

Aarong is a globally positioned as a highly successful Bangladeshi craftbased retail chain and brand of pride.

It also carries the distinction of being BRAC's most successful social enterprise.

Their high-quality craftsmanship make every Aarong product unique and demand for them has been consistently rising due to Aarong's focus on innovation, quality, value-based pricing and these have made Aarong a true household brand in Bangladesh.

Conclusion:

Any Question?

Thank You.