Aaron PSU NEW Forum
22
Every Opportunity Every Employee Every Time SM 1 NOW “Using Social Media to Build Your Network”
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21-Oct-2014 -
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Transcript of Aaron PSU NEW Forum
Every Opportunity Every Employee Every Time SM
1
NOW
“Using Social Media to Build Your Network”
Every Opportunity Every Employee Every Time SM
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Topics
Connecting with meWhat’s driving networking
today?Why do I care about social
media?Is this really “back to the
future?”Getting started
Every Opportunity Every Employee Every Time SM
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CONNECTING WITH ME
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Connecting With Me Aaron Howard | President & COO | MASS INGENUITY®
OFFICE: 503.705.6920| MOBILE: 206.550.3503 | FAX: 206.374.2542
EMAIL: [email protected] | WEB: www.massingenuity.com
My Google: http://www.google.com/profiles/aaronhoward2010My LinkedIn: http://www.linkedin.com/in/aaronhoward2010My Facebook: http://www.facebook.com/aaron2010My Twitter: http://twitter.com/aaronhoward2010My Blog: The Periscope Group
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WHAT’S DRIVING NETWORKING TODAY?
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Drivers Macro
Economy, housing, jobs, politics Technology, cool gadgets Global speed of everything Business growth, customer
experience, employee engagement
Personal Friends, family Careers, jobs Learning Entertainment
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WHY DO I CARE ABOUT SOCIAL MEDIA?
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It’s Real, It Works and It’s NOW
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IS THIS REALLY “BACK TO THE FUTURE?”
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Yes! You’ve Been “Social” Forever
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GETTING STARTED
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Start Simple, Pace Additions The model
Connect, Engage, Transact
Starting point for social media channels LinkedIn, Facebook, Twitter, Google
Profile, Flickr, YouTube
Next steps Blogs, groups, brands, specialized
communities
Create a presence that is truly you
YIKES!!!
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The Model
Connect, Engage, Transact It works!
A guiding principle for social mediaConnect means just that – connectEngage means add value on a sustainable basisTransact is earned through the value addedBottom line – It’s no different then the physical
world
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Starting Points
Don’t become overwhelmed with all of the possibilities
Focus on the basics and use the most accessible social media channels
LinkedIn, Facebook, Twitter, Google Profile, Flickr, YouTube
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Your Presence Be yourself just like you do in the physical world Create a great short “vision”
http://www.facebook.com/aaron2010 http://twitter.com/aaronhoward2010
Create a great bio http://www.google.com/profiles/aaronhoward2010#about
Add details to your profiles appropriate for each social media channel http://www.linkedin.com/in/aaronhoward2010
Choose a Gravatar image and propagate it across the networks Create a Flickr account and upload lots of pictures Create a YouTube account and upload/favorite lots of videos
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Be Proactive
Express your opinionsJoin groupsAsk for helpTweet and retweetPostBlog and comment
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Based on the coming book by
JOHN BERNARDChairman & CEOMASS INGENUITY
If you would like to follow development of the book, please give us your business card
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WHAT MY COMPANY DOES
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Improved Customer
Experience
Reduced Costs
Accelerated Growth
FUNDAMENTALSRoutine Work
TARGET REVIEWS
7-Step Problem Solving
System Elements
BREAKTHROUGHSStrategic Initiatives
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FUNDAMENTALSThe Routine Work
SYSTEM ELEMENTS
BREAKTHROUGHSThe Strategic Initiatives
MANAGEMENT SYSTEM MAP℠ STRATEGY MAPPER℠
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OUTCOME MEASURES STATUS TREND STRATEGIC STATUS TRENDO-1 Revenue
O-2 Total Return to Shareholders
O-3 Top Quartile EBITDA
O-4 Cash on Hand
O-5 Ideas Implemented Per EE
O-6 Customer Retention
O-7 Customer Referrals
O-8 New Product Revenue
O-9 Volunteer Hours
O-10 Dollars Contributed
O-11 Turnover
O-12 Engaged Workforce
PROCESS MEASURES STATUS TREND TACTICAL STATUS TRENDOP1 MARKETING1.1 New Product Ideas Approved
1.2 Column Inches Coverage
1.3 Leads Generated
1.4 Leads Converting to Prospects
OP2 SELLING
2.1 Prospects in the Funnel
2.2 Qualified Leads
2.3 Proposals Presented
T2 Sales Proposals Effective
T3 Key Financial Controls Validated
S4
T1 Cross Sell ing Adds Revenue
FUNDAMENTALS
S1
S2
S3
Fundamentals Disciplines Routine
Employees Implement Their Ideas
New Product Development Delivers on Promises
BREAKTHROUGHS
TARGET REVIEWS
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