Aaron D. Allen

The Cloud The One Machine

Coming Soon

Evolution of MarketingYellow PagesCash RegisterPost CardsMass SystemizationPostersBroadcastingPre-Shift MeetingsHand-Written SchedulesCookbooksGeo-Mapping Search InterfacesAccessible B.I. TechnologiesSelf-Destructing Email CommercialsUser-Defined Experience CustomizationRFID Preference ChipsOn-Demand BrandsEmployee-Driven Social NetworksIntranet SchedulingSemi-Pro Online Food NetworksOnline DirectoriesPoint of Sale SystemHTML Email NewslettersMass CustomizationDigital SignageNarrowcastingCulture ManifestosComputer SchedulingTV Food NetworkYesterdayTodayTomorrow

Google.comYahoo.comFacebook.comYoutube.com

MySpace CrazeSource: TechRadar

Social Networks

Cell Phone CouponingSource: www.nrn.comRich media phones enable new marketing approaches

Cell Phone Menus & MoreSource: www.nrn.comFleming's Prime Steakhouse & Wine Bar, based here, has formatted for Web-enabled cell phones and PDAs information about its "Fleming's 100" wines-by-the-glass program, as well as menu details and maps and directions to the chain's 57 restaurants.

Summaries and labels for the wines featured in the "100" program are categorized by their varieties and made available, along with general information about Fleming's, at the chain's new http://m.flemings100.com mobile website.

WEB 2.0?

WEB 2.0Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser.

These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it.

Web 2.0 sites often feature a rich, user-friendly interface based on Ajax, OpenLaszlo, Flex or similar rich media.

Online Video Punchwww.fakerestaurant.com

Online Video PunchThe recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. There are no computer graphics or digital tricks in these images. The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didnt work. The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. The duration of the video is only 2 minutes and has turned out to be the most displayed in the history of the Internet at its peak.Source: theutaheblog.com

Fun Viral MarketingSource: rubytuesday.com

Fun Viral MarketingSource: wendys.com

Email Marketing

40%

Email MarketingSource: April 2008 www.theemailingexperience.comThis study reveals that the most used Internet service is e-mail, despite spam andother annoyances. It almost doubles P2P downloads, and on-line gaming.

Digital Signage

Digital SignageSource: today.comDigital Signage Statistics: Streaming OpportunityThe digital signage and professional display market will grow to US $13 billion by 2010, a 3.6% compound annual growth rate from US$10.9 billion in 2005. (Source: iSuppli). By 2011 the North American market for large flat panel display for sign will be more then worth more than US$3.5 billion (Source: Frost & Sullivan). Digital Signage have 47.7 per cent effectiveness on brand awareness, increase the average purchase amount by 29.5 percent, create a 31.8 per cent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pull in 32.8 per cent more store traffic.( Source: Info Trends)

Digital Signage for RestaurantsPeople are eating out now more than ever before, and smart restaurateurs are using digital technology to engage their customers on a deeper level.

FOOD AND THE FUTURE

Food and the FutureThe cost of food:

Food and the FutureThe cost of food:

Resources(upon request)

What are you asking me to do?

Adopt the New Way Now1Its now time to trade obsolete mass for restaurant marketing 2.0Evolving or irrelevantGeneration now

Shift Resources Accordingly2Immediately shift 20-40% of budget to PR & digital marketingDigital marketing agency / staffGeometric progression; will not reverse

Honor Your Website3View website as most important marketing collateral second only to the menuFirst step is recognizing its undervaluedGroups, press, franchisees, new markets website a must

Call a Meeting with Marketing4Request presentation from marketing head on reconciliation of physical and online brand (promise, personality, positioning, story-telling)Does it match?Web is the easiest / most effective medium to communicate the brand

Ponder The One Machine Theory5It is all connected and evolving faster than the human brainConsider industry-specific implications for 30-minutes uninterrupted

Get Mobile Compliant7Is your website viewable by phone?Are you maximizing its potential for sales / promotion / connection?

Digital Versus Printed8Everything printed will one day be digitalStart moving printed signage and messages to digital reincarnationsMarketing at the Point of Decision

The Database Race10CRM will proliferate throughout the restaurant industryStart now capturing customer preference and contact profiles goal 10% +He who has the best database will win at marketing ROI

Social Networking Committee11Its not just for customersForm corporate social networking committee with marketing, IT, HR and influencers from every level authorize time and budget

Own Your Words12You need to rank in Google for more than just your company nameDevelop keywords and phases wish-list; hire SEO spider food writers

Prepare for the Age of IntellectualProperty Wars14Industrial era versus information eraThis will be a hot bed of activity very soonCommission an audit of intellectual property threat and risks

Website Flavors

Intellectual Rights & MoreHow far is too far? How close is too close?

Put Spiders to Work19Keeping the pulse spiders do the work for youSet-up Google Alerts for your company, competitors and world growth brands

Email Me20Thank you for your time. Please email me for missing slides and extra resourcesaallen@quantifiedmarketing.com