©Bradley Arant Boult Cummings LLP

AARMR 2019

Haydn RichardsAugust 7, 2019

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Data Collection: Active and Passive

• Active: Voluntarily provided by customer• Passive: Browser tracking, third-party

applications• Automatic software logs• Cookie placements• FTC: 57% of busiest e-Commerce sites

allow third-party cookie placement, but only 22% disclose that

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Data Collection: Active v. Passive

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