Aalto M!B Recruitment Evening 26.3.2014

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© 2014 SKYHOOD OY Thomas Grönholm • CEO & Co-founder [email protected] • 040 544 4523 Aalto M!B Recruiting Evening 26.3.2014
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Presentation at Aalto M!B Recruitment Evening 26.3.2014.

Transcript of Aalto M!B Recruitment Evening 26.3.2014

Page 1: Aalto M!B Recruitment Evening 26.3.2014

© 2014 SKYHOOD OY

Thomas Grönholm • CEO & Co-founder [email protected] • 040 544 4523

Aalto M!B

Recruiting Evening 26.3.2014

Page 2: Aalto M!B Recruitment Evening 26.3.2014

© 2014 SKYHOOD OY

Who & what?

THOMAS GRÖNHOLM CEO and CO-FOUNDER +358 40 544 4523 [email protected] ! linkedin.com/in/gronholm ! @tumppi

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© 2014 SKYHOOD OY

www.rekrytointitutkimus.fi

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© 2014 SKYHOOD OY

Why is recruiting important?

Media revolution & recruiting

Headhunting !

Agenda

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© 2014 SKYHOOD OY

Why is recruiting important?

“That day when the true potential of every individual can be reached by new opportunities out there, our companies and our societies will look very different.”

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© 2014 SKYHOOD OY

66% of hiring decisions

prove to be mistakes

Peter Drucker, Harward Business Review

Why is recruiting important?

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© 2014 SKYHOOD OY

50 000 USD cost of a bad hire (employers in US)

CareerBuilder 2013, What’s the Cost of a Bad Hire? A Global Perspective

Why is recruiting important?

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© 2014 SKYHOOD OY

75% of applicants are

unqualified based on the CV

Recruiting is difficult

Skyhood, Kansallinen Rekrytointitutkimus

Every second recruiter experience that

75% of applicants aren’t

suitable (personality) based on the interview

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© 2014 SKYHOOD OY

Why is recruiting difficult?

1 failed job

specification, employee value

proposition (EVP)

2 potential

candidates are selected from

the wrong pool

3 lacking skills to

measure the fit – what kind of personality is

suitable for the team and position

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© 2014 SKYHOOD OY

Why is recruiting important?

Media revolution & recruiting

Headhunting !

Agenda

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© 2014 SKYHOOD OY© 2013 SKYHOOD OY

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© 2014 SKYHOOD OY

Media ja recruiting revolution

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© 2014 SKYHOOD OY

What do recruiting professionals think?

The role of traditional media has decreased in recruiting

0 % 20 % 40 % 60 % 80 % 100 %

3 %19 %12 %49 %16 %

Strongly agreeAgree moderatelyUndecidedDisagree moderatelyStrongly disagree

65%{

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© 2014 SKYHOOD OY

What do recruiting professionals think?

Social media has a significant impact to recruiting and job search

0 % 20 % 40 % 60 % 80 % 100 %

3 %12 %10 %59 %16 %

Strongly agreeAgree moderatelyUndecidedDisagree moderatelyStrongly disagree

75%{

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© 2014 SKYHOOD OY

How important are the following channels in recruiting?

Internal recruitingCorporate website

Mol.fi (Government)Contacts of the personnel

Daily newspapersMonster.fi

Professional journalsOikotie (online job board)

Other job boardsLinkedIn

FacebookTwitter

TelevisionRadio

0 % 20 % 40 % 60 % 80 % 100 %

Very important Important Moderately Important Of little important Unimportant

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© 2014 SKYHOOD OY

How job ads reach potential candidates?

77% are not reached

traditional job ads reach

23%

Lou Adler: The Job-Seeking Status of the

Fully-Employed

Lou Adler: The Job-Seeking Status of the Fully-Employed (Dec 2010)

Traditional job postings only expose your opportunities

to 23% of the viable candidate pool

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© 2014 SKYHOOD OY

Who is a jobseeker?

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© 2014 SKYHOOD OY

Job-seeking status of employed professionals

Lou Adler: The Job-Seeking Status of the Fully-Employed (Dec 2010)

21% 15% 44% 20%

Active Actively looking for a new job

Tiptoer Thinking about changing jobs, but not actively looking

Explorer Not looking for a new job, but would discuss an opportunity with a recruiter

Super passive Completely happy in their current job

{80% open to new opportunities

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© 2014 SKYHOOD OY

Why is recruiting important?

Media revolution & recruiting

Headhunting !

Agenda

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© 2014 SKYHOOD OY

Suorahaku (executive search, headhunting) on sopivien ehdokkaiden etsimistä avoimeen työtehtävään ilman

että työpaikasta ilmoitetaan julkisesti.

Executive search / headhunting

Executive Search: The work process conducted by an Executive search firm, in which the most suitable person is selected for a top management position in a company.

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© 2014 SKYHOOD OY

www.suorahakuyritykset.fi

43 companies – only headhunting 113 companies – uses headhunting process

Executive search / headhunting

43,7 MEUR

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© 2014 SKYHOOD OY

Executive search process

14 steps

www.fex.fi

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© 2014 SKYHOOD OY

Number of targets along process, example

Canditate profile 1

Business sectors 1–4

Companies 50–150

Positions in the companies 50–200

Background information gath. 50–150

Contacted 30–50

Interviewed 10–15

Presented 3–5

Selected 1

Identifying (capability) Contacting (m

otivation) Assessing (suitability)

Number of targets

Executive search / headhunting

“A lot has been happened

before you’re contacted.”

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© 2014 SKYHOOD OY

Leave footprints

Marginal in Finland? Experts, thought leaders, journalists,

CV database for recruiters

What’s your digital footprint?

2,5M Finnish people 20% on all time online

530 000

2 300 000

100 000

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© 2014 SKYHOOD OY

Ad Search

Executive Search

Personal High Value, Low Volume

Public Low Value,

High Volume

Active jobseekers

Passive jobseekers

The future of recruiting

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© 2014 SKYHOOD OY

The future of recruiting

1 MASS MEDIA JOB BOARD ADVERTISING !2 REACHING ONLY ACTIVE JOBSEEKERS !3 ONE-WAY COMMUNICATION (employer market) !4 OVERFLOW OF CANDIDATES (for known brands) !5 RECRUITMENT OUTSOURCING (USING AGENTS ) !6 HIGH HR COSTS

Recruitment as cost center

PAST

1 JOB ADVERTISING TO TARGETED CANDIDATES !2 REACHING ALSO PASSIVE JOBSEEKERS !3 TRANSPARENCY & EMPLOYER BRANDING (job-seeker market) !4 REFERRALS - CROWDSOURCING OF CANDIDATES !5 LOWER AGENCY COSTS & TIME-TO-HIRE !6 UTILIZING CAREER NETWORKS (TALENT MAPPING)

Recruitment as profit center

COMING

FUTURE

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© 2014 SKYHOOD OY

The future of recruiting

1 EMPLOYER BRANDING

!

2 RECRUITING AS A SALES PROCESS

!

3 ANALYTICS & DATA IN RECRUITING

Page 28: Aalto M!B Recruitment Evening 26.3.2014

© 2014 SKYHOOD OY

Thomas Grönholm • CEO & Co-founder [email protected] • 040 544 4523

Aalto M!B

Recruiting Evening 26.3.2014