Aalto Executive Summit 2017 in Singapore

FINLAND / SINGAPORE / POLAND / SOUTH KOREA / IRAN / TAIWAN / CHINA / INDONESIA / SWEDEN / RUSSIA / THE BALTICS

Driving Growth

in Turbulent Times

August 21-25, 2017

Singapore


Aalto Executive Summit is an integral part of Aalto Executive MBA. It brings

senior executives from different locations for a one week of studies,

networking and socializing. In 2017 Aalto Executive Summit is taking place in

Singapore.

The theme of this year’s summit is “Driving Growth in Turbulent Times”.

Participants will be able to gain insights on a variety of topics but all of them

are united by one idea – providing practical advice that could be applied

immediately.

To stimulate networking opportunities and exchange of ideas, the summit is

open not only to Aalto (E)MBA participants and alumni but also to our

esteemed partners: ESADE (Spain), GUSEE (Sweden), and GSOM (Russia).


Aalto Executive Summit 2017 focuses on ways organizations can achieve growth in volatile and uncertain

environments. Throughout the week you will gain insights on a range of topics that will allow you to drive

growth in your organization.

Having a winning strategy is a necessary starting point in the pursuit of growth. However, even the best

strategy does not worth much without it being well executed. The first day of the Aalto Executive Summit

will focus on the main challenges of strategy execution and how to overcome them.

Implementing strategies for growth and adapting to a changing environment requires steering your

organization in the desired direction. During the second day we will concentrate on leadership and key

ingredients of growth capability beyond the average.

For the third and fourth days you will choose one out of three growth driving areas: how to gain

competitive advantage through superior customer experience management; how to monetize the

offerings in a way that turn strategy into lasting revenue; or how to contribute to company's growth by

creating new opportunities with key accounts.

Finally, advances in information technologies have proven the potential of accelerating growth at

unprecedented rates. Yet, many organizations are still struggling with their digital strategies. The last day

of Aalto Executive Summit will show how to successfully navigate the digital landscape and maximize the

value technology can bring to your organization.

Executing Strategy

in Uncertainty

Rebecca HomkesLondon Business School

Customer Experience Management

Emma MacdonaldCranfield School of Management

Monetization: Turning Strategy into

Lasting Revenues

Marco BertiniESADE Business School

Global and Key Account Management

Cecile VinianeHEC Paris

Succeeding in the

Digital Landscape

Joe PeppardESMT Berlin

Leading for

Growth

Pekka MattilaAalto University

Monday

August 21Tuesday

August 22

Wednesday-Thursday

August 23-24

Friday

August 25

AALTO EXECUTIVE SUMMIT STRUCTURE

Gro

wth

Drivin

g A

reas

Take your organization

to the next level

Combination of common and elective

modules for customized experience

EXECUTING STRATEGY

IN UNCERTAINTY

Senior leaders and managers are ever asking themselves how to successfully navigate - and succeed -

in the market, and what strategy will get them there. Yet while a sound strategy can allow firms to achieve

competitive position, solid execution will allow them to sustain that path. Despite the importance of

execution, many companies struggle to translate strategy into results.

Complex organisations consist of diverse functions, units, and divisions that must mutually coordinate

their activities. Managers must also adapt strategic priorities to local circumstances. In successfully

executing strategy, adjusting as circumstances change and coordinating across units are as important as

aligning up and down the hierarchy. Exploring this definition of execution will form the first part of our

sessions.

During the second part of the session, we will delve into the ‘black box’ of execution capacity, i.e. what

are the key levers organisations must consider regarding whether or not they are equipped to execute

their strategy. These are shared context, leadership (top team and distributed), hardware (processes),

and software (culture). We will conclude by considering how senior leaders and managers can better

utilise these levers to translate strategy into results.

Dr Rebecca Homkes

Teaching Fellow, London Business School (UK)

Director, Ashridge Strategic Management Centre (UK)

Format: one-day common module

LEADING FOR GROWTH

Managing a factory is a different thing than heading a discovery. Growth-seeking

organizations need many different structural choices, operating models and cultural

particles compared to their optimization-orientated run-of the-mill counterparts. This day is

about tracking the roots and ingredients of growth capability beyond the average. How to

build a management framework that supports both efficiencies of scale and bold new

ventures? How to make sure that the crucial resources are not stuck in siloes but fluid and

constantly optimized? How to build a culture of experimentation, courage, and

organizational learning?

Dr Pekka Mattila

Professor of Practice, Aalto University (Finland)


CUSTOMER EXPERIENCE MANAGEMENT

Developing customer experience is a challenge many organisations are

grappling with. While great service is a must, it's customer experience which

differentiates you from your competition. This course will provide you with the

skills to develop and implement a coherent customer experience strategy.

You will learn tools and processes to help you bring your organisation closer to

your customers, including unpacking the dimensions of customer value and

mapping the customer journey. You will learn how to plan and implement

customer experience insight, channel management and delivery strategies.

And discuss strategies for gaining senior management and key stakeholder

buy-in. You will leave the programme with the skills and confidence to guide

your organisation to a more customer-centric future.

Dr Emma Macdonald

Professor, Cranfield School of Management (UK)

Format: two-day elective module

MONETIZATION: TURNING STRATEGY INTO

LASTING REVENUES

Monetization is an area of business that professionals seldom talk about with enthusiasm.

In fact, although most understand that pricing decisions can truly make or break a

company’s bottom line, they tend to tackle today’s demanding markets without the aid of a

carefully crafted strategy. The actions that result are collections of tactics held together by

questionable assumptions and crude heuristics that, by shunning buyers and obsessing

over competitors, often put financial and brand health in jeopardy.

This two-day module will provide you with a set of tools and insights from research on

pricing decisions and the ways that companies can appropriate value.

Dr Marco Bertini

Associate Professor, ESADE Business School (Spain)


GLOBAL AND KEY ACCOUNT MANAGEMENT

In turbulent times, managers are asked to contribute to the company’s growth by

continuously creating/identifying new sales opportunities with customers.

Designing commercial strategies that foster sales growth requires identifying strategic

accounts, understanding their latent needs and developing customized value propositions;

this will lead to preferred supplier status and enable a more profitable and sustainable

business, faster and better than competitors. To achieve these objectives, managers

should develop entrepreneurial competences, attitudes and skills that allow them to

generate insights and transform them in business opportunities for their brands, products

and companies.

Cecile Viniane

Adjunct Professor, HEC Paris (France)


SUCCEEDING IN THE DIGITAL LANDSCAPE

Digital technology is one of the most powerful disruptive forces confronting most

organizations and their leadership teams today. And it is not just large organizations, but

organizations of all sizes including the public sector that are being impacted by the

inexorable advances in technology. Most businesses today are – or, at least, are

becoming – digital businesses. No industry, it seems, is immune to the realities where

business models, business processes, value proposition, customer experiences, products,

services and management practices have been or are being transformed by the internet

and other digital technologies.

Business leaders play a pivotal role in determining whether or not their organizations

exploit the growth opportunities provided by technology. In particular, realizing value from

digital requires the leadership team’s attention and oversight. The leadership team sets

the tone for digital, and their active participation determines whether their organization

optimizes a return from spending on. Most don’t seem to understand this, or quite know

what they should do. The objective of this EMBA one day course is to provide guidance for

you to successfully navigate the digital landscape.

Dr Joe Peppard

Professor, ESMT Berlin (Germany)


Learn from the

world-class faculty

Experienced educators with

track record of impactful teaching

AALTO EXECUTIVE SUMMIT FACULTY

Rebecca Homkes

London Business School

Pekka Mattila

Aalto University

Joe Peppard

ESMT Berlin

Emma Macdonald

Cranfield School of Management

Marco Bertini

ESADE Business School

Cecile Viniane

HEC Paris

© Aalto University Executive Education

Rebecca Homkes

Dr. Rebecca Homkes is a Teaching Fellow at the London Business

School (LBS)’s Department of Strategy and Entrepreneurship as well as

its Centre for Management Development. She is also a Fellow at the

London School of Economics’ Centre for Economic Performance (CEP)

and a Director at the Ashridge Strategic Management Centre. Homkes

founded a boutique consultancy firm, where she works with CEOs and

executive teams of the top global companies on strategy and execution

as well as hyper-growth companies on developing and executing

strategies for growth, especially when facing extreme uncertainty.

A partner at GrowthX Corporate, mentor at GrowthX, and Board Member

for the Silicon Valley Growth Syndicate (SVGS), Silicon Valley

investment firms, she advises several technology companies and groups

of entrepreneurs on strategy and growth and works to transfer skills of

innovation, growth mindsets, and scaling from start-ups into established

enterprises.

She also directed the joint McKinsey & Co/ CEP Global Management

Matters project since 2007 and serves on several commissions relating

to productivity, management and competitiveness policies. She was

formerly a fellow at the White House’s President’s Council of Economic

Advisors and strategy consultant with Bain & Co. A Marshall Scholar,

she earned her MSc and PhD at the London School of Economics.

PhD

Teaching Fellow

London Business School

UK

Director

Ashridge Strategic

Management Centre


Pekka Mattila

Dr. Pekka Mattila is a specialist in strategic management and

agility, strategy co-creation, business model innovation, executive

leadership, top team dynamics, change management,

organizational culture and strategic marketing. He works frequently

with both European and Asian executive audiences, and is a

much-requested speaker at corporate and other events around the

world. Over the years, he has frequently visited a number of

prestigious European and Asian universities teaching

management, organizational behaviour, marketing and sociology.

In addition to his academic activities Dr. Mattila has conducted an

active business career. Currently he serves as the Chairman of the

Board or as a Member of the Board at a number of innovative

companies. Previously he served in executive, management and

senior staff positions in the Nordic financial services industry. From

2012 till 2014 he served as a board member at a leading Finnish

bank. Currently he serves as the Chairman of the Board for the

foundation operating the renowned Helsinki Festival and as a

Member of the Board at the Finnish Society of Crafts and Design

(Design Forum Finland).

Dr. Pekka Mattila is the Group Managing Director and Associate

Dean of Aalto EE, and serves as a Professor of Practice at the

Aalto University School of Business. He holds a D.Sc. in sociology

from the University of Helsinki and an Executive MBA at London

Business School.

D.Sc. (Soc.), EMBA

Group Managing Director,

Aalto University Executive

Education

Professor of Practice,

Aalto University School of

Business

Joe Peppard

Joe Peppard is a Professor at ESMT Berlin, Germany and an Adjunct

Professor at the University of South Australia. Previously, he held the

Chair in Information Systems at Cranfield School of Management

(United Kingdom) – where he was also Director of the Information

Systems Research Centre and led the IT Directors Forum. In 2011 he

was Dean’s Distinguished Scholar at the University of Southern

Queensland (Australia).

With his reference discipline in information systems, Professor Peppard

researches, teaches and consults in the domains of IT leadership, digital

strategy and innovation, the execution of digital transformation

programs, IT value and in the role, structure and capabilities of the IT

unit in contemporary organizations. His research studies contemporary

issues and challenges that mangers face in an environment of

accelerating technological change. While academically rigorous, with his

research he seeks to steer a pragmatic path. He recognizes that

managers want frameworks and models to help them understand their

own predicaments, insights to figure out options and consequences and

clear actionable advice and guidance.

Findings from his studies have been published in a number leading

journals. In 2009 The Operational Research Society awarded him the

prestigious Stafford Beer Medal for his research while he received Best

Paper Awards at the 2012 American Marketing Association’s

International Service Research Conference and the 2014 International

Data and Information Management Conference.

PhD

Professor

ESMT Berlin

Germany


Marco Bertini

Marco holds a Doctor of Business Administration from Harvard Business

School, a Master of Business Administration from IESE Business

School, and undergraduate degrees in Arts (Politics and International

Studies) and Commerce (Economics) from The University of Melbourne.

His research, which investigates the psychology of pricing decisions,

appears in the major journals for marketing scholars and management

practitioners (Harvard Business Review and MIT Sloan Management

Review). This work is often cited in print media and television; most

recently in the BBC, Bloomberg BusinessWeek, Financial

Times, The Times and Wall Street Journal.

In 2012, Marco was nominated for the Business Professor of the Year

award, a global competition administered by the Economist Intelligence

Unit, and in 2013 he was recognized by the Marketing Science Institute

in the United States as one of the most promising researchers in the

discipline as part of its biennial Young Scholars program.

Marco is a frequent keynote speaker on monetization issues and his

corporate clients have ranged from entrepreneurial start-ups to Global

Fortune 500 companies, not-for-profit organizations and government. He

is a member of several academic associations, pricing institutions and

the liaison committee of the Chief Marketing Officer Council.

A native of Italy, Marco has also lived in Australia, the United States, the

United Kingdom and currently in Spain.

DBA

Associate Professor

ESADE Business School

Spain

Emma Macdonald

Professor Emma Macdonald joined Cranfield from London Business School

where she researched continuous improvement through incremental

innovation. Prior to joining the academic world, Emma worked in

telecommunications, including marketing management for professional

services at Australia's number 2 telecommunications company, and as a

commercial researcher conducting brand, ad, and new product research for

leading consumer brands.

Emma is Programme Director of the Customer Experience Strategy

programme, Module Leader for Strategic Marketing on Cranfield's Executive

MBA, and Module Leader for Marketing Strategy on the Masters of

Management. She is also co-Director of the Cranfield Customer Management

Forum, a syndicate of leading organisations who meet regularly to drive

forward best practice in marketing.

Through her impactful research, Emma has developed tools for unpacking

customer value now implemented in dozens of leading organisations. Two

Knowledge Transfer Partnership Projects (UK Government Grants) with

innovative agency, MESH were named amongst the ‘best of the best’ by

InnovateUK and recognised in 2015 Impact Case by the Economic and Social

Research Council (ESRC).

Emma's mission is to help companies get closer to their customers through

better marketing strategy, insight and implementation. She provides

consultancy to organisations such as Mott Macdonald, SAS Analytics, Sport

England and Turkish Airlines on customer experience, customer insight

processes, and transforming insight into action.

PhD

Professor

Cranfield School of

Management

UK

Cécile Viniane

Cécile Viniane teaches in Executive Education programs and, more

specifically, is the Academic Director of short open-enrolment programs

in Marketing and Commercial Development at HEC Paris.

Cécile Viniane draws on 15 years of business experience in various

operational positions in Marketing and Sales: from Purchasing and Key

Account functions to the management of marketing and sales

departments. As a consultant, she has also developed an in-depth

understanding of issues related to Marketing and Sales and customer

expectations in various sectors, organizational contexts (from small and

medium size businesses to large groups) and cultural environments

(Europe, Africa, USA, Australia, South America).

In her teaching and consultancy work, Cécile Viniane particularly

focuses on supplier attractiveness levers. She helps companies better

understand their markets, their customers and their customers'

customers, and build profitable value propositions based on their product

and service offering, their supply chain or sales behaviour. Her

approach, combining strategic, technical and relational issues, is further

enriched by her double background in business and psychosociology.

Cécile Viniane has consulted or taught for companies such as Solvay,

Sanofi, Coca-Cola, Schneider Electric and others.

MSc

Adjunct Professor

HEC Paris

France

Enjoy the best of

Singapore

Social events and networking with

fellow executives

Aalto Executive Summit

Venue

Central location and

easy access to attractions


Aalto Executive Summit will be held at the Carlton Hotel

conveniently located in the Singapore’s Downtown area. The

hotel is within walking distance to some of the Singapore’s

attractions – historic Raffles Hotel, bars at Clark Quay, and

shopping and spectacular views at Marina Bay.

River Cruise and

Cocktail Reception

Monday

August 21, 2017


RIVER CRUISE AND COCKTAIL RECEPTION

On Monday evening we will invite you to explore Singapore’s beautiful skyline

from water by taking famous Singapore river cruise. For more than a decade

and a half, iconic bumboats have been plying the Singapore River. In this

modern age, Bumboats on this historic waterway remind us of its rustic charm.

The heritage of this important river has been preserved for more than two

decades. Its bumboats have become the icon of Singapore river to visitors and

locals alike.

The tour will be followed by a welcome cocktail reception at the marvelous

Clifford Pier. Occupying the space of the original Clifford Pier, this new dining

destination preserves the pier’s hawker culture while honouring its historical

role as the landing point of Singapore’s forefathers.

On Monday evening we will invite you to explore Singapore’s

beautiful skyline from water by taking famous Singapore river

cruise. For more than a decade and a half, iconic bumboats

have been plying the Singapore River. In this modern age,

Bumboats on this historic waterway remind us of its rustic

charm. The heritage of this important river has been

preserved for more than two decades. Its bumboats have

become the icon of Singapore river to visitors and locals alike.


The tour will be followed by a welcome cocktail reception at the

The Lantern Rooftop Bar. The bar derives its evocative name

from Clifford Pier’s historical Chinese name of Red Lantern Pier.

The pier, the key landing point for Singapore’s early immigrants

and seafarers, was lit by red lanterns that provided illumination

for the shoreward journey along Marina Bay. Framed by an

infinity lap pool and green landscaping, the stylish rooftop bar

offers dazzling panoramic views of Marina Bay waterfront and

Singapore’s skyscraper skyline..


Clifford Pier

Dinner in the garden

Thursday

August 24, 2017


On Thursday we will invite all participants for a dinner at Villa Halia,

located in the Singapore Botanic Gardens, 156-year-old tropical garden

which is the only tropical garden to be honoured as a UNESCO World

Heritage Site.

Halia – Malay for ginger – is located in the one-hectare Ginger Garden of

the Singapore Botanic Gardens where over 250 species of gingers with

their stunning foliage and colourful flowers thrive.

Halia was officially opened in 2001. The result is an unobtrusive dining

room with full height glass windows, beckoning the greenery indoors, and

allowing guests to dine in the Garden whilst still comfortably ensconced in

cool surroundings. Decades-old majestic palm trees stand like sentries,

guardian-witness to the earthy beauty that is the Singapore Botanic

Gardens.

VENUE, FEES AND REGISTRATION

REGISTRATION PAGE:

http://www.aaltoee.sg/summit

Seminar fee for MBA participants, alumni, and Aalto EE partner schools:

SGD 2250 + 7% GST

Fee includes:

• River cruise and the opening cocktail reception

• Three common one-day modules

• One elective module

• Lunches and tea break items during the modules

• Summit dinner

Aalto Executive Summit Venue:

Carlton Hotel, 76 Bras Basah Rd

Link to book the rooms at Carlton Hotel: http://bit.ly/2nH5kfg

NOTE! Registration deadline is June 1, 2017

http://www.aaltoee.sg/summit

http://bit.ly/2nH5kfg


For more information please contact:

Valentin Chernikov

Senior Program Manager

[email protected]

+65 9745 7780

Aalto Executive Summit 2017 in Singapore

Business

Transcript of Aalto Executive Summit 2017 in Singapore