An international hub for innovation, testing and use of welfare technologiesfor social and health care

Managing director Henning Seiding

Increasing demand for public service•Increasing number of senior citizens•More demanding clients

Available resources (labor force and capital)•Decreasing labour force•Restrictive economic policy

Market potential for welfare technology

Time: 2010 - 2012

The Challenge (”Burning platform”)

BURNING BURNING PLATFORMPLATFORM

Potential

New enterprises

New jobs

Technological opportunities

Use of new technology in the public sector

Time

NEW PRODUCTS NEW PRODUCTS and and

SOLUTIONSSOLUTIONS

Location

• Welfare Tech Region is The Region of Southern Denmark

• Welfare Tech Region includes 22 Municipalities and more than 1,2 mio. citizens

• Close to the German border and a natural gateway to the European markets and the other Scandinavian countries

3 hours

2 hours

The Welfare Tech Region

Association

An independent organization•Strategy and business development •Executive board

A project under The European Regional Development Fund•Period 2010-2012•10 million EURO in private and public funding•Goals and milestones•100 Projects 

The Welfare Tech Region

Project

Innovative collaboration

Enterprises/industry•Development•Market knowledge•Production•Business

DesignersDesignConcepts

Public FundingProgramsSupport

Institutions of Research and Education

Generates knowledge Disseminates

Education

Health Care Sector•Needs / demands•Ideas and userbased innovation•Testing•Research

Municipalities – Social/health care public sector•Needs / demands•Ideas and userbased innovation•Testing

Vision

• Welfare Tech Region is an international hub for innovation, testing and use of welfare technologies for social and health care– Unique interplay and collaboration between private

enterprises, hospitals, universities and public authorities

– Concentration of private enterprises that produce and develop intelligent solutions for the social and health care sector

– Proactive approach to testing and implementing new technologies at hospitals, private homes, rehabilitation centres etc.

Mission

• Promoting business growth and create value through collaboration between industry, private enterprises, research, education and public sektor to develop, produce and implement technological products for social and health care, that are useful for the society and improves the daily lives of citizens– Coordinate collaboration and knowledge sharing – Fundraising– Consultancy services

Focus and objectives for the WTR Project

50 new companies in the region

500 new jobs in the region

100 new projects

Telemedicine

Assistive Techonologie

s

Robotics Information Technologies

2010 - 2012

Overview

Projects for Product Development

Welfare Tech Region Association

Projects

Welfare Tech Region

Project

Telemedicine Assistive Techonologies

Robotics Information Technologies

A Product

development

B Project

development

F Internationa

l aktivities

EEducation

DNetwork

and conference

s

C Marketing

and PR

5 private sector

3 research & education

3 public authorities

MembersBoard

Industry / enterprises

Research/education

Public sector

Partners

Partners in the WTR project

• 49 initial partners from the region– 24 corporate interprises and companies– 25 public organizations and universities

• Members of the association:

Prerequisites - Strong political support

• Political support by the Region of Southern Denmark• Political support by the City of Odense• Collaboration with 22 municipalities in the region • Welfare technology is pointed out as a strategic area by

the Danish government• Support by 60 public and private organisations• The members include University Hospital Odense, one of

the leading hospitals in Denmark and University of Southern Denmark

• All are working together to develop new welfare technology products and to create the best possible business environment for international enterprises.

The Regional Venture

Commercial success

Profit/savings

Users

Research

ImplementationBusiness

development

TestingDevelopmen

t

Needs

Welfare Tech Region

Velfærdsteknologi.nuUmbrella organisation for the regional initiatives

Living LabTest center

Venture Capital

Knowledge basePublic / Private collaboration

WTR - Services for the members

• Access to end-users• Idea development• Testing of proof of concept• Project development• Matchmaking• Fundraising• Project management

• Testing/living lab• Access to public buyers• Social networks• Knowledge sharing

Contact

For further information contact:

Welfare Tech RegionForskerparken 10

DK-5230 Odense M

Managing Director

Henning SeidingWelfare Tech Region

+45 2127 0039

hts@wtr.dkDeputy Managing Director

Morten BierbaumWelfare Tech Region

+45 2933 5432

mbi@wtr.dk

info@wtr.dkwww.welfaretechregion.dk