Aafreen_Babar_Marketing_Resume

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1| Page Aafreen Babar PROFESSIONAL SUMMARY Strategist, Researcher and a passionate Marketer with more than 6 years of work experience in core marketing. Directed pricing, segment strategy, new product development and commercialization, product positioning and demand generation programs. Thanks to the Quantitative research work experience, is committed to ensuring business growth by focusing on the most critical aspect of success – understanding the consumer’s psyche. PROFESSIONAL EXPERIENCE: As a MARKETING & BUSINESS DEVELOPMENT LEAD at Wadhawan Techspaces (July 2015-Present) ! Waged successful yearly marketing campaigns, increasing sales annually while improving the popularity and integrity for our brand. ! Responsible for raking in the first revenue and appreciation for the company. Handled accounts from inception including getting the client brief, sharing the proposal, pricing decision till the delivery. ! Executed detailed primary/secondary market research for new market opportunities through both organic and inorganic growth. Synthesized and formulated data into multiple opportunity analyses and recommended direction for our new products. Have been involved extensively in product lifeJcycle planning for the various startJups of the parent company. ! Participated in numerous customer visits and extensive round table discussions to gain complete understanding of customer requirements for new product specifications and/or existing product changes. ! Created detailed goJtoJmarket plans and pitch decks for approximately 6 of our business ideas. ! Established integrated, multiJchannel marketing campaigns covering the spectrum of print, web, direct marketing, digital, sales and training campaigns. ! Developed content strategy, and wrote both corporate and customerJfacing technical materials within Marketing Communications. ! Led the development of major customerJfacing knowledge collaterals, such as product tours, demos, video scripts and user guides. ! Contributed to creation of the company's social media strategy J Twitter, Facebook, corporate blog and LinkedIn communication. ! Led Marketing costJreduction initiatives resulting in INR 25L less spent annually, moving to a more costJ efficient model ! Aided hiring process by reviewing prospective employees, advising the core team on qualifications and suitability of applicants. ! Implemented consumer research to aid our innovation efforts as well as improve results of our promotions. (e) [email protected] (m) +91 98929 77 222 (h) A9303, Prarthana Apt, MG Road, Goregaon – West, Mumbai – 4000 90

Transcript of Aafreen_Babar_Marketing_Resume

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Aafreen Babar PROFESSIONAL SUMMARY

Strategist,%Researcher%and%a%passionate%Marketer%with%more%than%6%years%of%work%experience%in%core%marketing.%

Directed%pricing,%segment%strategy,%new%product%development%and%commercialization,%product%positioning%and%

demand%generation%programs.%Thanks%to%the%Quantitative%research%work%experience,%is%committed%to%ensuring%

business%growth%by%focusing%on%the%most%critical%aspect%of%success%–%understanding%the%consumer’s%psyche.%

PROFESSIONAL EXPERIENCE:

As a MARKETING & BUSINESS DEVELOPMENT LEAD at Wadhawan Techspaces (July 2015-Present)

!!Waged%successful%yearly%marketing%campaigns,%increasing%sales%annually%while%improving%the%popularity%

and%integrity%for%our%brand.%

!!Responsible% for% raking% in% the% first% revenue%and%appreciation% for% the%company.%Handled%accounts% from%

inception%including%getting%the%client%brief,%sharing%the%proposal,%pricing%decision%till%the%delivery.%

!!Executed% detailed% primary/secondary% market% research% for% new% market% opportunities% through% both%

organic%and%inorganic%growth.%Synthesized%and%formulated%data%into%multiple%opportunity%analyses%and%

recommended% direction% for% our% new% products.% Have% been% involved% extensively% in% product% lifeJcycle%

planning%for%the%various%startJups%of%the%parent%company.%

!!Participated% in% numerous% customer% visits% and% extensive% round% table% discussions% to% gain% complete%

understanding%of%customer%requirements%for%new%product%specifications%and/or%existing%product%changes.%

!!Created%detailed%goJtoJmarket%plans%and%pitch%decks%for%approximately%6%of%our%business%ideas.%

!!Established%integrated,%multiJchannel%marketing%campaigns%covering%the%spectrum%of%print,%web,%direct%

marketing,%digital,%sales%and%training%campaigns.%

!!Developed%content%strategy,%and%wrote%both%corporate%and%customerJfacing%technical%materials%within%

Marketing%Communications.%

!!Led% the%development%of%major% customerJfacing% knowledge% collaterals,% such%as%product% tours,% demos,%

video%scripts%and%user%guides.%

!!Contributed%to%creation%of%the%company's%social%media%strategy%J%Twitter,%Facebook,%corporate%blog%and%

LinkedIn%communication.%

!!Led%Marketing%costJreduction%initiatives%resulting%in%INR%25L%less%spent%annually,%moving%to%a%more%costJ

efficient%model%

!!Aided%hiring%process%by%reviewing%prospective%employees,%advising%the%core%team%on%qualifications%and%

suitability%of%applicants.%

!! Implemented% consumer% research% to% aid% our% innovation% efforts% as% well% as% improve% results% of% our%

promotions.%

(e)[email protected]$$

(m)$+91$98929$77$222$

(h)$A9303,$Prarthana$Apt,$MG$Road,$$$$$$$Goregaon$–$West,$Mumbai$–$4000$90$

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As a SENIOR RESEARCHER (Quantitative), at Hansa Research Group, (Dec 2010-July 2015)

!!Have%independently%handled%a%wide%spectrum%of%researches%which%include%Brand"Health"Track,"Media"

Impact"Measurement,"Media"Habits"Research,"Segmentation"studies,"Communication"evaluation,"Ad"Testing," Usage" &" Attitude" Survey" (U&A)," Concept" Test," Product" Test," Mystery" Shopping," Price"

sensitivity,"Employee"satisfaction,"Customer"Satisfaction"and"Trade"Area"Surveys.%

!!The% foremost% component% of% my% job% is% effective% client% consulting% by% gauging% the% client’s% marketing%

problem%to%which%he%seeks%answers%for,%and%suggesting%effective%solution%for%the%same.%

!!Key"client"contact%for%McDonald’s"India%and%due%to%the%diligent%service%provided,%have%garnered%client’s%

appreciation.% I% have% managed% to% multiply% the% revenues% from% them% on% a% yearJonJyear% basis.% SingleJ

handedly%manage% all% the% studies% done% for%McDonald’s% which% include% J% Brand% Track,%Media% Habits% &%

Profiling,% Product% &% Concept% Tests,% Pricing% Sensitivity% Studies,% Customer% &% Employee% Satisfaction%

researches%and%MenuJboard%Analysis.%

!!Extensively%worked%for%an%array%of%companies%such%as%Mondelez%India,%Bosch,%Times%Of%India,%Siemens,%

TATA%CBIL%(Banking%Study),%Future%Group%(Big%Bazaar),%Reckitt%Benckiser%(Dettol),%HRI%(Streax%Hair%Color%

&%Super%Vasmol%Kesh%Kala),%J.K.%Helene%Curtis%(Park%Avenue%Soaps%&%Deodorants),%Chitralekha%Magazine’s%

Opinion%Poll,%RPG%Group%(Spencer’s%Retail%Brand%Track)%and%CRY.%

!!Nominated% by% Senior% Management% to% be% a% member% of% the% ‘Aesthetics( Review( Committee’.% This%

committee%works%towards%building%and%enhancing%the%organization’s%brand%appeal.%

!!Key%responsibility%areas:%!! Client%Servicing%and%Business%Development%

!! Proposal%writing%and%making%pitch%documents%for%prospective%clients%

!! Devising%the%sampling%plan%&%designing%questionnaire%%(Best(suited(for(the(project(scope)(

!! Affixing%the%study%cost%for%the%client%Costing%as%well%as%Internal%Budgeting%!! Briefing%the%field%and%analysis%executives%(By(envisioning(the(crucial(aspects(of(data(and(getting(extra(

analysis(done(such(as(Correspondence(Mapping(,(Driver(Analysis(amongst(others)%

!! %Creating%insightful%Creative%reports%(By(structuring((the(research(findings(in(a(way(that(answers(the(client’s(marketing(problem(in(an(attractive(yet(easy(to(comprehend(manner)(

!! Personally%presenting%research%findings%to%clients((Linking(the(research(to(the(business(needs)((

INDUSTRY PROJECTS As a MARKETING STRATEGIST at Care2Cure Pvt Ltd. (May - June, 2010)

!!Formed%a%comprehensive%BTL%marketing%strategy%for%Digital%media,%Direct%Marketing%and%Promotion%to%

reach%maximum%prospective%customers%and%ensure%high%Returns%On%Marketing%Investments%(ROMI)%

!!Conducted%research%on%target%group%to%know%their%main%concerns,%which%would%form%the%essence%of%the%

marketing%communications%and%thus%devised%a%comprehensive%marketing%strategy%which%also%included%a%

weekJwise%timeline%of%the%various%media%employed,%along%with%budgetary%estimations.%

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EDUCATIONAL QUALIFICATIONS

Qualification Year School/College University Percentage

MMS%%

(Marketing,%Sem%III)%April%2011%

St.%Francis%Institute%of%Mgmt%&%

Research,%Mumbai%Mumbai%

75.64%%

1st"in"Marketing"

BSc%(Microbiology)% April%2009% Mithibai%College,%Mumbai% Mumbai%62.15%%

4th"in"MithiBai"

Class%XII% March%2006% Mithibai%College,%Mumbai% Mumbai% 65.33%%

Class%X% March%2004% J%B%Khot,%Mumbai% Mumbai% 8%3%.%2%0%%%

AWARDS & RECOGNITION

!!First%Ranker%in%the%Marketing%Batch,%SFIMAR%(St.(Francis(Institute(of(Management(and(Research)%%

!!Won%the%‘Student%of%the%year’%award,%SFIMAR%(2011)%

!!Won%Gold%Medals%for:%Business%Plan%Competition%(2011),%Economic%Debate%Competition%(2010),%HR%Quiz%

(2010),%Carrom%(2010(&(2011),%Team%Building%Competition%at%Lala%Lajpat%Rai%College%(2009)%

!!Won%Silver%Medals%for:%Business%Quiz%(2010),%%Ad%Mad%Competition%(2010),%Lateral%Thinking%(2010)%

!!Won%Bronze%Medals%for:%Summer%project%(2010),%Lateral%Thinking%at%Lala%Lajpat%Rai%College%(2009)%

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EXTRA CURRICULAR ACTIVITIES !!Undertaken%a%certificate%course%in%Animation%Basics%from%Maya(Academy(of(Advanced(Cinematic((2012)%

!!CoJordinator%for%SFIMAR%placement%committee%

!!Provided%operational%support%for(Retailer’s%Association%of%India%(RAI)%Summit%(2010)%

!!Key%organizer%and%Compere%for:% ‘Prerna%J%an%Entrepreneurship%seminar’%(2010),% ‘Pathh%%J%a%NationalJ

level%research%paper%presentation%(2010),%‘BizCzar%–%a%Corporate%panel%discussion’%(2010).%

%

TECHNICAL EXPERTISE !!Proficient%in%Microsoft%Office%–%Powerpoint,%Excel%&%Word%

!!Knowledge%of%Adobe%Photoshop,%and%basics%of%Adobe%Premiere,%After%Effects%&%3d%Max%

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PERSONAL INFORMATION !!Date%of%birth:%October%26,%1988%

!!Languages%Known:%English,%Hindi,%Urdu,%Gujarati,%Marathi%

!! Interests:%Dance,%MicroJblogging"and%Photography%(esp.%Image%Editing)"