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Agricultural Editor’s Association Ready, Set, Tweet: The Journalist’s Guide to Social Media Indianapolis July 29, 2014
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Transcript of AAEA_ReadySetTweet_July29_2014
Agricultural Editor’s Association
Ready, Set, Tweet: The Journalist’s Guide to
Social Media
Indianapolis
July 29, 2014
+ Who Is Using Social Media?
74% of online adults using social networking
+ Who Is Using Social Media?
71% of online adults use Facebook
22% on LinkedIn
21% Pinterest
19% use Twitter
17% Instagram
+ Who Is Using Social Media?
Facebook 128 million visitors to website vs. Google Plus 29 million—Nielsen/Nov. 2014
+ Google Hangout
+ Journalists Using Twitter
n 1/3 of journalists spend 30 to 60 minutes/day on Twitter.
n 40% say social media important to their work.
n 53.8% use Twitter for reporting, news gathering.
n 80.3% believe social media helps promote them and their work.
n May, 2014/ Indiana University School of Journalism Study
+ Why Should You Be on Board?
n Follow breaking news, issues
n Media with strong follower numbers are valuable to companies who are looking to boost their digital presence.
n Companies pay content/digital experts to manage social media feeds
n #TrySomethingNew
+ TWITTER BASICS
Feed: your stream of posts or tweets
Post: 140 characters, usually contains a URL to image, website or video—aka “Tweet”
Handle: The @XXXX name of your account.
Avatar: Picture associated with your handle
Bio: Who you are and website link
@WSJ feed pic
+ BETTER BIOS
Continue to edit your bio as you chart your course:
Is the feed tied to a news outlet?
Are you indie?
Retweet does not indicate an endorsement.
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+
+
+
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TWITTER BASICS
Follow: People you follow who are included your Timeline.
Followers: People who follow you.
Timeline: Stream of all the posts from the people you chose to follow.
@WSJ feed pic
+ Twitter / Hootsuite—essential apps!
How To: #Hashtags
Hashtags pull together all the conversation about a topic.
#farmbill
#deadzone
#hypoxia
#weedresistance
#AgMedia
#Hypoxia
#LandPrices
#WeedResistance
How do you “engage”?
Favorite
Reply or Retweet
Share original posts
+
Tagging is like an old-fashioned carbon copy.
How do you “engage”? Tagging
+ How Do I Garner Twitter Power, i.e. Followers?
Focus your feed/know your goal
Check in morning/afternoon-or at least 3x/week
Reply
Retweet
Share link with your original comment
+ Craft a Compelling Tweet
n Be specific about what’s in the web URL or photo you have built your tweet/post around.
+ Craft a Compelling Tweet
Write it like a headline.
“Five Reasons #LandPrices May Go Down This Month” vs. “My story on land prices…”
Build mystery: “How much belt-tightening can farmers take? #commodityprices”
+ How Do You Engage: Live Tweeting
+ Who will you follow?
n Other communicators, @stevencolbert
n PR people
n Advocacy groups
n @peytonmanning
n People you find on topical searches
n People your friends follow
+ Who will follow you back?
The key is to offer VALUABLE content back.
n Tweet five or ten things before you start following others to give future followers a taste of the content they can expect from you.
n Follow savvy friends who will follow back first.
n PR People
n Or just listen. That’s okay, too.
+ QUESTIONS
Thanks!
Susan Dosier tweets at @SDosier
DK Communications Group, Charlotte NC
704.993.7871 mob
Find the presentation on Facebook: DK Communications Group
Thanks!
Susan Dosier tweets at @SDosier
Find the presentation on Facebook: DK Communications Group
http://bit.ly/AAEAsocmed
