Aachi ready mix -By A.R.ROHINI
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Transcript of Aachi ready mix -By A.R.ROHINI
AACHI READY MIXAACHI READY MIX
FMCG companyFMCG company Founded in 1995 Founded in 1995 The companies which are under the shadow of The companies which are under the shadow of
AACHI roof are:-AACHI roof are:-
AACHI MASALA FOODS (P) LTD AACHI MASALA FOODS (P) LTD
AACHI SPICES & FOODS (P) LTD AACHI SPICES & FOODS (P) LTD
AACHI SPECIAL FOODS (P) LTD AACHI SPECIAL FOODS (P) LTD
TurnoverTurnover
Aachi Masala Foods (P) LtdAachi Masala Foods (P) Ltd
2010-11 - Rs.448 Crores2010-11 - Rs.448 Crores
Aachi Group Aachi Group
Rs. 700 Crores ( 2010-11) Rs. 700 Crores ( 2010-11)
consumer-oriented approach consumer-oriented approach
AACHI avails currently 150 product ranges in AACHI avails currently 150 product ranges in
different pack sizes to suit every householddifferent pack sizes to suit every household. .
VARIETIES OF AACHI READY VARIETIES OF AACHI READY MIXMIX
Onion Rice Paste Onion Rice Paste Garlic Kulambu Rice Paste Garlic Kulambu Rice Paste Bitter Gourd Rice Paste Bitter Gourd Rice Paste Ghee Rice Paste Briyani Rice Paste Ghee Rice Paste Briyani Rice Paste Vathal kulambu Rice PasteVathal kulambu Rice Paste Curry Leaf Rice Paste Curry Leaf Rice Paste Tomato Rice Paste Tomato Rice Paste Lemon Rice Paste Lemon Rice Paste Puliyotharai Rice PastePuliyotharai Rice Paste
MARKET MARKET SEGMENTATIONSEGMENTATION
GEOGRAPHIC SEGMENTATION:GEOGRAPHIC SEGMENTATION:
Southern statesSouthern states
DEMOGRAPHIC SEGMENTATION:DEMOGRAPHIC SEGMENTATION:
AgeAge: Above 25 mainly households: Above 25 mainly households
IncomeIncome: For all income groups: For all income groups
GenderGender: Female influence is more: Female influence is more
PSYCHOGRAPHIC SEGMENTATION:PSYCHOGRAPHIC SEGMENTATION:
LifestyleLifestyle: culture oriented: culture oriented
BEHAVIORAL SEGMENTATION:BEHAVIORAL SEGMENTATION:
OccasionsOccasions: Regular, Special: Regular, Special
Usage RateUsage Rate: Heavy: Heavy
MARKET TARGETINGMARKET TARGETING
Households and working women.Households and working women. Young men and women.Young men and women. KidsKids Rural market (60%)Rural market (60%) Urban market (30%)Urban market (30%) Exports market (10%)Exports market (10%)
POSITIONINGPOSITIONING
Taste and Preferences of consumersTaste and Preferences of consumers Emotional Bond Emotional Bond Trust on BrandTrust on Brand Easy for consumption and for Time savingEasy for consumption and for Time saving Model shopsModel shops
COMPETITORSCOMPETITORS
MTR Foods Pvt LtdMTR Foods Pvt Ltd
Sakthi MasalaSakthi Masala
CSR activitiesCSR activities
Women Self-Help GroupsWomen Self-Help Groups
Develops and encourages budding entrepreneur.Develops and encourages budding entrepreneur.
BYA.R.ROHINI