AaBbCcDdEeFfGgHhIiJjKkLl COLOR PALETTE AND FONTS...
6
ITC Kabel Bold AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrtaUuVvWw XxYyZz The Sims Display AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz FONTS The Sims Typeface COLOR PALETTE 56 124 44 65 0 100 42 364 R G B C M Y K PMS 0 84 155 98 75 8 0.4 287 R G B C M Y K PMS 0 157 220 85 19 0 0 299 R G B C M Y K PMS 1 58 129 100 80 0 26 2758 R G B C M Y K PMS 140 198 64 50 0 99 0 376 R G B C M Y K PMS 208 228 166 20 0 44 0 366 R G B C M Y K PMS 44 110 140 85 49 31 7 5405 R G B C M Y K PMS The Sims Typeface (Flat) 4 BRAND COLOR PALETTE AND FONTS
Transcript of AaBbCcDdEeFfGgHhIiJjKkLl COLOR PALETTE AND FONTS...
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
FONTS
The Sims Typeface
COLOR PALETTE
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
COLOR INFORMATION
Primary Color Palette
14019864
500990
376
RGB
CMYK
PMS
5612444
65010042
364
RGB
CMYK
PMS
208228166
200440
366
RGB
CMYK
PMS
0157220
851900
299
RGB
CMYK
PMS
084155
987580.4
287
RGB
CMYK
PMS
158129
10080026
2758
RGB
CMYK
PMS
FONT INFORMATION
ITC Kabel Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrtaUuVvWwXxYyZz
The Sims Display
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
44110140
8549317
5405
RGB
CMYK
PMS
13018662
510986
369
RGB
CMYK
PMS
The Sims Typeface (Flat)
4
BRANDCOLOR PALETTE AND FONTS
HUMOR
8
BRANDBRAND TENETS
It’s the little details that go into creating all of The Sims games-from whether preparing broccoli requires more of a slicing or a chopping motion to giving one of the non-playable character (NPC) babysitter Sims the klepto trait. Lots of attention to small details like these is one of the reasons that players are often amused and surprised by their Sims.
BRAND TENETS
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
DO NOT COMPRESS DO NOT EXPAND
DO NOT SKEW DO NOT BREAK APART
DO NOT OVERLAP DO NOT CHANGE COLOR
ASDF VBNM
The signature green diamond is called the Plumbob. It appears in-game above the active Sim and is also used throughout our messaging as an iconic representation of The Sims. This symbol is trademarked by Electronic Arts and therefore should also include the ™ mark when it appears separate from the brand logo. When the Plumbob is linked with The Sims 3 logo, it does not require a ™ mark.
10
BRANDTHE SIMS PLUMBOB
THE SIMS 3 PLUMBOB
NOTE: The addition of the trademark symbol ™ to the Plumbob icon requires notice in legal disclaimers. Please add “...and The Sims Plumbob...” to the legal notice copy.
47
SIMSTHE SIMS 3 PC CAST
The Sims 3 PC cast of Sims is perfect for any PC-specific usage. Sims may also be used in generic franchise (or corporate) communications, but should not be used for any console-specific assets.
Although there are only four PC-specific Sims, each Expansion Pack features new Sims which will also be available to market that specific Expansion Pack.
Note: Expansion Pack-specific Sims should only be used for the Expansion Pack for which they were created. Do not use Expansion Pack-specific Sims to market the PC base game, or a different Expansion Pack or Stuff Pack.
Rafael SañudoBen Abrams Rachel Brooks Kate Carter
65
RETAILTHE SIMS 3 RETAIL BACKGROUNDS
73
LICENSINGTHE SIMS 3 LICENSED PRODUCT EXAMPLES
