NEXT LEVEL YOUTH

PERFORMANCE SCHOOL

WENDY TRINH JAMES

DENNISAUSTIN COLE ZACH JONES

CORY COFFIN TORI

LAWSON

EXECUTIVE SUMMARY• NEXT LEVEL YOUTH PERFORMANCE SCHOOL IS AN ESTABLISHED FULL-SERVICE STRENGTH AND CONDITIONING FACILITY THAT IS LOCATED IN MOBILE,

ALABAMA. THIS STATE OF THE ART FACILITY IS LOOKING TO OPEN A HIGH SCHOOL ATHLETE BASED PROGRAM. THIS PROGRAM WILL CATER TO ATHLETE’S SPECIFIC STRENGTHS AND WEAKNESSES THAT WILL CREATE PERSONALIZED PLANS TO HELP ATHLETES REACH THEIR ATHLETIC AND SCHOLASTIC GOALS.

• WHILE OUR OTHER WELL KNOWN FITNESS FACILITY PROVIDES GUIDANCE TO MULTIPLE ASPECTS OF TRAINING TO ALL INDIVIDUALS, THIS PROGRAM WILL AIM TO ASSIST HIGH SCHOOL ATHLETICS ENHANCE THEIR SKILLS IN ORDER TO MOVE THEM ABOVE AND BEYOND THE NEXT LEVEL IN THEIR PERSPECTIVE SPORT.

• EVEN THOUGH NEXT LEVEL YOUTH PERFORMANCE SCHOOL IS SURROUNDED BY OTHER FITNESS AND TRAINING CENTERS IN MOBILE, OUR PROGRAM WILL OFFER UNIQUE, RARE, AND INCOMPARABLE TRAINING SESSIONS WITH SKILLED EXPERTS THAT ARE STRUCTURED AND DESIGNED TO ENRICH BOTH TEAM AND INDIVIDUAL ATHLETIC PERFORMANCE.

• ALTHOUGH MOBILE, ALABAMA HAS GROWN TREMENDOUSLY, THE NEED FOR SPECIALIZED SPORT SPECIFIC INSTRUCTION IS GRADUALLY ON THE RISE. • NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL RISE TO THE OCCASION BY SERVICING THE COMMUNITY WITH SPECIALIZED AND INDIVIDUALIZED

INSTRUCTION.• UPON COMPLETION OF THE NEXT BIG THING FROM NEXT LEVEL YOUTH PERFORMANCE SCHOOL, WE HOPE TO INCREASE OUR PROFIT MARGIN BY

25%, INCREASE MEMBERSHIP RETENTION AS WELL AS THE OVERALL NUMBER OF ACTIVE MEMBERS.

HISTORY• NEXT LEVEL FITNESS HAS BEEN AN ESTABLISHED FITNESS CENTER FOR 5 YEARS. EVERY YEAR THE

CUSTOMER BASE HAS INCREASED 50%. THIS IS NO ACCIDENT BUT IS ATTRIBUTED TO THE OVERALL CUSTOMER SATISFACTION. OUR STAFF HAS HAD A VERY POSITIVE IMPACT ON CUSTOMER PERFORMANCE AND SATISFACTION. MANY OF OUR PAST CLIENTS HAVE IMPROVED THEIR ATHLETIC PERFORMANCE AND HAVE WENT ON TO EARN THEMSELVES COLLEGE SCHOLARSHIPS. OUR FOCUS IS TAKING OUR CLIENTELE AND HELPING THEM REACH THEIR PERSONAL LEVEL OF PERFORMANCE. OUR PHILOSOPHY OF TRAINING ATHLETES SAFELY AND EFFICIENTLY HAS BEEN A CORNERSTONE OF OUR SUCCESS OVER THE PAST 5 YEARS. WITH THIS IN MIND IT IS TIME TO TAKE OUR BUSINESS TO THE NEXT LEVEL. WE ARE HAPPY TO PRESENT THE NEXT LEVEL YOUTH PERFORMANCE SCHOOL. THIS PROGRAM WILL OFFER SMALL, SPORT-SPECIFIC TRAINING OPPORTUNITIES FOR TEENAGE ATHLETES LOOKING TO HELP PREPARE THEM FOR THEIR NEXT LEVEL.

MISSION STATEMENT• NEXT LEVEL FITNESS IS AN ORGANIZATION FOCUSED ON THE SAFETY OF OUR

CLIENTS WHILE HELPING THEM REACH THEIR PERSONAL GOALS. WE AS A COMPANY FIND IT OF THE UTMOST IMPORTANCE TO OFFER QUALIFIED PROFESSIONALS THAT CAN CATER TO THE INDIVIDUAL NEEDS OF EACH OF OUR CLIENTS. TAKING OUR CLIENTS TO NEW PERFORMANCE LEVELS SAFELY AND EFFICIENTLY IS THE MAIN FOCUS OF OUR PROGRAM.

OBJECTIVES• TRAIN CLIENTS SAFELY AND EFFICIENTLY• DESIGN CUSTOM PROGRAMS FOR EACH CLIENT• OFFER KNOWLEDGEABLE, CERTIFIED PERFORMANCE COACHES • TARGET TEENAGE ATHLETES WHO WANT TO IMPROVE THEIR PERFORMANCE

MANAGEMENT• GENERAL MANAGER OF NEXT

LEVEL FITNESS (OWNER OF NEXT LEVEL FITNESS CENTER)

• PERFORMANCE MANAGER (NSCA CERTIFIED STRENGTH AND CONDITIONING COACH, CERTIFIED NUTRITIONIST WITH 5-10 YEARS EXPERIENCE)

• 2 PERFORMANCE COACHES (NSCA CERTIFIED STRENGTH AND CONDITIONING COACH)

Performance

Manager

Performance Coach

Performance Coach

Intern Intern Intern Intern

General Manager

TECHNOLOGY• FREE WEIGHTS (BARBELLS, DUMBBELLS, OLYMPIC BUMPERS, WEIGHT PLATES)• TENDO UNITS• SKINFOLD CALIPERS • MEASURING TAPES• VERTIMAX• STOPWATCHES

STRATEGIES FOR SUCCESS• TRAIN ATHLETES SAFELY• TRAIN FOR MENTAL AND PHYSICAL SUCCESS• TEACH PROPER NUTRITIONAL HABITS• EMPLOY AN EXPERIENCED, KNOWLEDGEABLE, AND CERTIFIED STAFF• RECORD PROGRESS AND KEEP AS REFERENCES• KEEP PARENTS INFORMED THE THEIR CHILD’S PROGRESS

CUSTOMERS

• THE PRIMARY CUSTOMER FOR NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL BE MALE AND FEMALE ATHLETES FROM 13-18 YEARS OF AGE THAT ASPIRE TO BE AN ATHLETE ON THE COLLEGIATE LEVEL OF COMPETITION.

• OUR MAIN PURPOSE WILL BE TO WORK WITH TEENAGE ATHLETES WITH A DESIRE TO PERFORM ON THE COLLEGIATE LEVEL AND ARE LOOKING TO ADVANCE AND SUSTAIN THEIR FITNESS AND SPORT’S SPECIFIC GOALS.

• NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL ALSO APPEAL TO ATHLETES WHO ARE IN THE MARKET FOR A STATE OF THE ART FACILITY TO TRAIN, DUE TO THE LACK OF EXPERTISE (EDUCATION, EXPERIENCE, AND CERTIFICATIONS) OFFERED FROM THEIR CURRENT PROGRAM.

BENEFITS OF THE PROGRAM• IMPROVE SPORTS SPECIFIC SKILLS• IMPROVE STRENGTH AND POWER• INDIVIDUALIZED PROGRAMMING• INCREASED AGILITY AND SPEED • INCREASE MENTAL CAPACITY• INCREASED ONE-ON-ONE COACHING AND INSTRUCTION

COMPETITION• SCHOOLS THAT OFFER SPORTS TRAINING PROGRAMS• FACILITIES THAT FOCUS ON SPORTS SPECIFIC PERFORMANCE• PERSONAL TRAINERS• OTHER LOCAL GYMS• ANY FACILITY THAT WILL OFFER INDIVIDUALIZED TRAINING IN STRENGTH AND CONDITIONING• OUR COMPANY AND STAFF WILL REQUIRE AND PROVIDE MORE REPUTABLE CERTIFICATIONS

WITH SPECIALIZED DEGREES, THIS MAKING OUR COMPANY MORE PROFITABLE AND MORE QUALIFIED TO ASSIST IN ACCOMPLISHING OUR CLIENT’S GOALS.

SERVICE FEATURES• NEXT LEVEL YOUTH PERFORMANCE SCHOOL OFFERS INDIVIDUALIZED

PROGRAMS THAT ARE SPORT SPECIFIC FOR TEENAGE ATHLETES.• NEXT LEVEL YOUTH PERFORMANCE SCHOOL STAFF ARE ALL HIGHLY

EDUCATED AND CERTIFIED IN THE FIELDS OF EXERCISE SCIENCE, STRENGTH AND CONDITIONING, AND PERSONAL TRAINING.

• THE FACILITY IS FULLY EQUIPPED WITH STATE OF THE ART EQUIPMENT THAT ALLOWS FOR ATHLETES TO PERFORM AT THE MOST OPTIMAL LEVEL

BASIC OPERATIONS• NEXT LEVEL YOUTH PERFORMANCE SCHOOL WILL OPERATE DURING

REGULAR BUSINESS HOURS FROM 5 A.M. TO 9 P.M. INDIVIDUALIZED PROGRAMS FOR TEENAGE ATHLETES CAN BE SCHEDULED BETWEEN THESE HOURS AND CAN CONSIST OF GROUPS OF EIGHT PEOPLE OR LESS. EACH GROUP WILL BE DETERMINED ACCORDING TO THEIR SPORT SPECIFIC NEEDS, TO ENSURE THAT THEY RECEIVE THE APPROPRIATE TRAINING FOR THEIR SPORT. COACHES WILL BE ASSIGNED TO EACH GROUP BASED ON THEIR SPORT AND EXPERIENCE.

PRICING OF SERVICES• 1 WEEK (3 SESSIONS): $75.00• 1 MONTH (3 SESSIONS/WEEK): $250.00• 3 MONTHS (3 SESSIONS/WEEK): $700.00• OPTIONAL SERVICE

• NUTRITION PLAN (BI-WEEKLY): $100.00

SALES AND PROMOTION• SOCIAL MEDIA: FACEBOOK, TWITTER, INSTAGRAM• PHYSICAL MEDIA: BROCHURES, PAMPHLETS, SPONSORSHIPS, AND

NEWSPAPER ADS• EXPERT APPEARANCES: FORMER OR CURRENT COLLEGIATE AND

PROFESSIONAL ATHLETES• CHARITY EVENTS: FITNESS CAMP• REFERRAL PROGRAM: OFFER DISCOUNTS TO ANYONE WHO REFERS NEW

CLIENTS• PROMOTIONAL SALES: 1 FREE INTRODUCTORY SESSION, MEMBERS WILL

RECEIVE ONE FREE MONTH FOR EVERY 12 MONTHS PURCHASED, FREEBEES (T-SHIRTS, WATER BOTTLES, WRIST BANDS, ETC.)

Next Level Youth Performance SchoolAccount Description Proj. # of Members-

40 Members (5 Groups of 8)

RevenueMembership Dues $112,000Week Trials $3,000Nutrition Programs $104,000Miscellaneous revenue $1,500Total Revenue $220,500

ExpensesWages- Performance Manager $55,000Wages- Performance Coaches $30,000Wages- Performance Coaches $30,000Total Payroll $125,000

Employee Morale $50Federal Unemployment $210State Unemployment $120Group Insurance $985FICA (Employer) $850Payroll Taxes and Benefits $2,215

Uniforms $1,000Continuing Education $1,000Dues and Subscriptions $1,000Postage $200Printing $200Travel and Entertainment $1,000Employment Advertising $100Administration $4,500

Advertising $2,500Brochures and direct mail $1,000Membership Relations $200Special Promotions $200Advertising and Marketing $3,900

Miscellaneous $500Miscellaneous $500Total Operating Expenses $136,115

Insurance $2,000Total Fixed Expenses $2,000

Total Expenses $138,115

Net Income $82,385