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TypographyTypographyWATERFORD DISTRICT HIGH SCHOOL

Intro to Typography Intro to Typography (write blue (write blue text)text)

We often don’t pay much attention to We often don’t pay much attention to typography, but it can dramatically affect typography, but it can dramatically affect how we react to an ad, poster, package or how we react to an ad, poster, package or text.text.

TypeType forms the basis for many designs. forms the basis for many designs.Designers are careful to choose type styles Designers are careful to choose type styles

that that suit the purpose of their suit the purpose of their designsdesigns. .

The type should The type should fit the “mood” of fit the “mood” of your work (suggests feeling).your work (suggests feeling).

Intro to TypographyIntro to Typography

Regardless of type uses or Regardless of type uses or purpose, purpose, you want to make you want to make sure your text is readablesure your text is readable..

Fonts are measured in Fonts are measured in POINTS (POINTS (7272 points = points = 11 inch)inch)

Intro to TypographyIntro to Typography

All type faces, or All type faces, or FONTSFONTS, can , can be placed in one of four be placed in one of four FONT FAMILIES.FONT FAMILIES.

1.1. SerifSerif2.2. Sans SerifSans Serif3.3. ScriptScript4.4. Decorative / NoveltyDecorative / Novelty

Intro to TypographyIntro to Typography1.1. SERIF Fonts:SERIF Fonts: Fonts in this family are Fonts in this family are

categorized categorized by serifs by serifs (feet), on the ends of (feet), on the ends of letters.letters.

Includes fonts like Includes fonts like Times, Times, New RomanNew Roman

Good for use as Good for use as BODY BODY TEXTTEXT – – small type for small type for articles, etc.articles, etc.

Aaserif (feet)

Intro to TypographyIntro to Typography2.2. SANS SERIF FontsSANS SERIF Fonts Fonts in this family are Fonts in this family are

sometimes called sometimes called BLOCK BLOCK letters – no feet on ends letters – no feet on ends of lettersof letters

Includes fonts like Includes fonts like ArialArial and and HelveticaHelvetica

Suitable for Suitable for HEADLINESHEADLINES Not easy to read whenNot easy to read when smaller smaller

than 12ptthan 12pt

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Intro to TypographyIntro to Typography

3.3. SCRIPT FontsSCRIPT Fonts Fonts in this family Fonts in this family look like look like

fancy handwritingfancy handwriting Letters areLetters are joined together joined together

and flow smoothlyand flow smoothly UseUse sparinglysparingly NeverNever use as all capitals use as all capitals

(difficult to read) or as (difficult to read) or as body textbody text

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Intro to TypographyIntro to Typography4.4. DECORATIVE / NOVELTY DECORATIVE / NOVELTY

FontsFonts Fonts in this family Fonts in this family are unusual are unusual

and don’t fit into other and don’t fit into other categoriescategories

Usually “trendy” or “funky” fonts Usually “trendy” or “funky” fonts such as, such as, Jokerman, SlipstreamJokerman, Slipstream..

UseUse for emphasis or interest for emphasis or interest on a pageon a page

NeverNever use these as body textuse these as body text Can evoke Can evoke many types of many types of

moods (fun, scary, cool)moods (fun, scary, cool)

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Intro to TypographyIntro to TypographyFont Styles:Font Styles: You can change a font’s appearance by using You can change a font’s appearance by using

stylesstyles:: 1.1. BOLD BOLD – letter lines are heavier (stand out)– letter lines are heavier (stand out) 2.2. Italic Italic – letters have a slight lean to the right – letters have a slight lean to the right 3.3. UnderlineUnderline – kinda’ obvious – kinda’ obvious

Styles createStyles create VARIETY VARIETY withoutwithout CLUTTERINGCLUTTERINGa document with too many fontsa document with too many fonts..

Intro to TypographyIntro to TypographyGeneral Rules to Follow:General Rules to Follow: Avoid using more than Avoid using more than 33 fonts on one page. fonts on one page.

Using too many fonts may make a Using too many fonts may make a document/publication look document/publication look cluttered, cluttered, sloppysloppy OR disorganized OR disorganized

Make sure your fonts are Make sure your fonts are consistentconsistent (i.e. (i.e. body text same, quotes same, headings same)body text same, quotes same, headings same)

Try to Try to manipulate fonts (stretch, manipulate fonts (stretch, space letters apart, etc.) or add space letters apart, etc.) or add styles to create interest on a pagestyles to create interest on a page