AA CV October 2016

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ALLYSON ANDREWS MCIPR 3 London Mews, London W2 1HY Telephone: 020 7402 1687 Mobile: 07887 633 832 Extensive communications experience spanning 20 years. Excellent interpersonal skills and the ability to communicate and collaborate at all levels. An unrivalled network of contacts across the property and retail industry, media and key stakeholders in London’s West End, including neighbourhood forums, West End retailers, property companies, agents, public sector organisations and other Business Improvement Districts (BIDs). A confident, conscientious, loyal ambassador and networker. NEW WEST END COMPANY Feb 2016 – December 2016 Interim Director of Communications An interim role overseeing and coordinating all communications spanning public affairs, consumer, property and inward investment and retail for the Business Improvement District (BID) representing 600 members in London’s West End. Managing a team of 5 and three PR agencies. We have generated in excess of £16m media coverage since April 2016, covering a range of topics from trading performance, Sunday Trading, business rates, plans to pedestrianise Oxford Street to tackle poor air quality and reduce congestion in the West End to Golden Week and international shopping trends, benchmarking against other global cities. Responsibility for the publication of all collateral, coordination of attendance at trade events and securing speaking and media opportunities for senior leadership team. KIER GROUP PLC July 2015 – December 2015 Project Manager – Corporate Communications (interim contract) A project management role to deliver the 2015 Annual Report & Accounts, Group Overview and Infrastructure brochures for the Kier Group plc. Acting as key coordinator between the business and the design house. Chaired the Working Group meetings, managed flow of copy, amendments and photography. Supported the content editors. Daily liaison with external design house to ensure output met corporate brand guidelines and strategic objectives and delivered the project on time and to budget. Also worked closely with the in-house teams to deliver the digital copy for web and intranet. COLLIERS INTERNATIONAL UK October 2014 – April 2015 Associate Director, PR, Marketing & Communications (six-month maternity cover) A six-month maternity cover position, supporting a busy in-house team. Developed PR plans with business heads and delivered media campaigns in support of their business objectives. Lead on a national media campaign to raise awareness of the Business Rates Appeals deadline, generating extensive coverage nationally (FT, Investors Chronicle), regionally (London, NW and SW) across a host of trade titles and secured airtime on BBC Radio 4. Supported the EMEA business in publishing research papers. Developed media pitches and organised media briefings. Utilised the full range of PR and media relations tools, including digital and social media platforms, to deliver business priorities, business wins and profile teams and individuals. GAZPROM MARKETING & TRADING LTD (GM&T) April 2012- October 2014 Senior External Communications Advisor (extended contract) Provided comprehensive and strategic communications counsel and support to GM&T businesses and key stakeholders, both internally and externally. Proactively worked

Transcript of AA CV October 2016

Page 1: AA CV October 2016

ALLYSON ANDREWS MCIPR3 London Mews, London W2 1HY

Telephone: 020 7402 1687 Mobile: 07887 633 832

Extensive communications experience spanning 20 years. Excellent interpersonal skills and the ability to communicate and collaborate at all levels. An unrivalled network of contacts across the property and retail industry, media and key stakeholders in London’s West End, including neighbourhood forums, West End retailers, property companies, agents, public sector organisations and other Business Improvement Districts (BIDs). A confident, conscientious, loyal ambassador and networker.

NEW WEST END COMPANY Feb 2016 – December 2016Interim Director of Communications An interim role overseeing and coordinating all communications spanning public affairs, consumer, property and inward investment and retail for the Business Improvement District (BID) representing 600 members in London’s West End. Managing a team of 5 and three PR agencies. We have generated in excess of £16m media coverage since April 2016, covering a range of topics from trading performance, Sunday Trading, business rates, plans to pedestrianise Oxford Street to tackle poor air quality and reduce congestion in the West End to Golden Week and international shopping trends, benchmarking against other global cities. Responsibility for the publication of all collateral, coordination of attendance at trade events and securing speaking and media opportunities for senior leadership team. KIER GROUP PLC July 2015 – December 2015Project Manager – Corporate Communications (interim contract) A project management role to deliver the 2015 Annual Report & Accounts, Group Overview and Infrastructure brochures for the Kier Group plc. Acting as key coordinator between the business and the design house. Chaired the Working Group meetings, managed flow of copy, amendments and photography. Supported the content editors. Daily liaison with external design house to ensure output met corporate brand guidelines and strategic objectives and delivered the project on time and to budget. Also worked closely with the in-house teams to deliver the digital copy for web and intranet.

COLLIERS INTERNATIONAL UK October 2014 – April 2015Associate Director, PR, Marketing & Communications (six-month maternity cover)A six-month maternity cover position, supporting a busy in-house team. Developed PR plans with business heads and delivered media campaigns in support of their business objectives.Lead on a national media campaign to raise awareness of the Business Rates Appeals deadline, generating extensive coverage nationally (FT, Investors Chronicle), regionally (London, NW and SW) across a host of trade titles and secured airtime on BBC Radio 4. Supported the EMEA business in publishing research papers. Developed media pitches and organised media briefings.Utilised the full range of PR and media relations tools, including digital and social media platforms, to deliver business priorities, business wins and profile teams and individuals.

GAZPROM MARKETING & TRADING LTD (GM&T) April 2012- October 2014Senior External Communications Advisor (extended contract)Provided comprehensive and strategic communications counsel and support to GM&T businesses and key stakeholders, both internally and externally. Proactively worked with the business leaders to identify and deliver communications requirements and develop appropriate messaging. Worked closely with the global communications teams and the wider Gazprom group to ensure alignment between global, corporate and local messaging. Managed relationships with key media contacts, developing messaging documents and press releases. Worked on the Crisis Management team and input content into the business continuity programme. Provided a full range of external communications advice for critical projects, including development of external engagement plans, liaised with external stakeholders, identified and mitigated potential risks and issues that could potentially harm Gazprom’s reputation. Provided support at all external events, including conferences, exhibitions, speaking engagements, as well as back up support on corporate sponsorships. Full responsibility for publishing the Annual Report & Accounts, Corporate brochure, Annual Review and the quarterly external newsletter, Energise.

GROSVENOR April 2010 – Jun 2011Media Relations Manager, Grosvenor Britain & Ireland (GBI), Group and Grosvenor Fund Management (GFM) – Maternity CoverBoth a strategic and tactical role involving Grosvenor’s corporate and product PR. Managed the media relations and internal communications function for the GBI business. Worked with Grosvenor Fund Management in the UK and Continental Europe, and interfaced with the other five operating companies around the world. Worked with senior managers across the business, identifying PR opportunities to generate coverage across a range of national, trade and regional titles, as well as keeping Grosvenor out of the press spotlight when necessary. Worked on establishing robust crisis communications protocols and conducted regular reviews of efficacy. Developed and delivered media plans aligned to each key project/areas of business activity. Drafting material for both internal and external use and researched and planned for features in relevant and targeted publications. Advised and coached individuals on how to handle the media and built on excellent relationships across the

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property industry press. Raised profiles of key people, developments and retail streets. Coverage secured across all national titles. Managed retained consumer PR agency.

KING STURGE LLP Nov 2006 – Nov 2008Corporate Public Relations ManagerDelivered all corporate PR, internal and external relations for the firm across the UK. Built on King Sturge’s reputation as a leading privately owned international property consultancy and worked closely with the Internal Communications team.Established and consolidated relationships with key journalists at trade and national titles. Introduced and implemented tracking and monitoring systems to unify the UK PR network and delivered these across European network. Provided media training for Shopping Centre Managers and developed a programme of in-house media training. Handled media briefings and production of material for all trade events attended including MIPIM, Mapic, Expo Real. Managed and contained negative press comment.Managed relationships with 14 external PR agencies across 16 regional offices.

IMPERIAL COLLEGE LONDON Dec 2003 – Aug 2006PR Manager – Estates DivisionThe College’s Estate Division is responsible for the smooth running of approximately 500,000 m² of College premises. The College invested more than £350m over a three year period and invests around £100m each year on replacing, upgrading, servicing and maintaining their building stock. Engaged with local residents and the Knightsbridge Association on the redevelopment of Prince’s Gardens, the delisting and development of two halls of residence, the construction of a £17m Sports Centre and the opening of the Imperial College Business School, attended by Her Majesty the Queen and HRH Prince Andrew. All sensitive consultation processes with issues relating to disruption, noise and light. Worked with the main College press office during the consultation period for the pedestrianisation of Exhibition Road, engaging with key representatives from each of the institutions, museums and academies on and around ‘Albertropolis’.

WJB CHILTERN GROUP Jun 2003 – Aug 2004PR ManagerDevised and implemented a communications strategy for promoting the firm in the UK media. Built a network of media contacts and produced information on the Group for third parties. Worked on the development of positioning statements and key messages for the business. Worked closely with business heads to promote their divisions to key trade press. Set up and managed internal communications across the firm, producing a bi-monthly newletter “Grapevine”.

JONES LANG LASALLE Sep 1998 – Mar 2003UK Public Relations ManagerManaged the PR function for the UK business and the five regional PR agencies in the UK. Developed close relationships with property trade, national, regional and European publications. Worked on merger communications when Jones Lang Wootton joined LaSalle Partners and became a listed company on NYSE. Responsibility for issuing quarterly results and communicating Stock Exchange compliance requirements to key directors. Worked closely with Internal Communications function. Developed crisis communication strategy and provided 24/7 cover for media calls.

BRITISH AIRWAYS PLC Apr 1998 - Sep 1998Media Relations Manager (Six month contract)One of four Media Relations Managers working on the news desk. Handled media arrangements for the royal opening of ‘Waterside’, BA's £200 million business centre near Heathrow, by HRH Prince of Wales. Developed educational programmes, liaising with local press and broadcast media. Defined media strategy for launch of new products. Generated peripheral profile raising stories and sold these into specialist titles such as BBC Good Food magazine.

FREELANCE PR Jul 1997 - Apr 1998

EUROTUNNEL PLC Jul 1991 - Jul 1997Senior Press OfficerOn-call to respond to media attention arising from company announcements, press speculation, market rumours and emergencies including the fire in the tunnel in November 1996. London Stock Exchange compliance and issuing share price-sensitive information, co-ordinating with the Paris office. Developed close contacts with leading national financial and transport correspondents, regional and trade press, international and broadcast media. Organised media interviews with UK co-chairman and Board directors, including giving radio interviews personally, ranging from leaking tunnel to start of motorcycle services. Launched the ‘Le Shuttle’ brand name and transportation system to national and international press. Promotion of the commercial brand, terminal retail offering and the high profile Royal Opening Ceremony in May 1994.

EDUCATION 1984 – 1986 ST GODRIC'S COLLEGE, Hampstead, London. 1977 - 1984 BATTLE ABBEY SCHOOL, Battle, East Sussex.