1 Executive Summary

>>1.1 Objectives

>>1.2 Mission

>>1.3 Keys to Success

2 Company Summary

>>2.1 Company Ownership

>>2.2 Company History or Start-up Plan

>>2.3 Company Locations and Facilities

3 Products and Services

>>3.1 Product and Service Description

>>3.2 Technology

>>3.3 Future Products and Services

4 Market Analysis Summary

>>4.1 Market Needs

>>4.2 Market Trends

>>4.3 Industry Analysis

5 Strategy and

Implementation Summary >>5.1 Value Proposition

>>5.2 Competitive Edge

6 Web Plan Summary

>>6.1 Website Marketing Strategy

>>6.2 Development Requirements

7 Management Summary

rket Analysis Summary

>>7.1 Organizational Structure

>>7.2 Management Team

>>7.3 Management Team Gaps

6.0 Web Plan Summary 6.1 Website Marketing Strategy How to save energy environment green building Building shell energy-saving design Energy-saving design of the building shell re-open the window rate, the air conditioning load factors accounted for more than 50%. Appropriate and the number of windows in buildings not only enhance a sense of light, energy consumption will reduce inappropriate. Second, the opening part of the sun building design, such as the sun terrace design will also affect the air conditioning load by about 20%, and North and South regions as well as intensity of sunlight are different for different standards. Again, building orientation is also building housing one of the key energy-saving design, large windows face east to west to avoid the building of the long side of the adoption of better north-south. Also, a more comprehensive ground glass does not meet the design need to strengthen the heat treatment, and reduce the rate of Caixing window. Finally, the roof insulation design especially large school or gymnasium roof buildings, energy efficient design or very large impact. Air Conditioning Energy Saving Design Daily energy consumption by air conditioning and lighting account for the largest proportion of electricity, particularly in the energy impact of air conditioning the most, because in Taiwan, the average summer peak air conditioning power consumption of the total electricity consumption of one third, thus enhancing air-conditioning electricity Energy-saving design is top priority. Green Building Rating system is only targeted at the central air conditioning, air-conditioned building construction plans so the more simple the more energy-saving. Again, after a rigorous calculation of the building's heat load, and then planning precision air-conditioning system to avoid excessive design, energy efficiency will contribute to air conditioning. Secondly, use of high efficiency air-conditioning energy saving freezers help, absorption refrigeration machine is superior to other options, but the high cost, not to seek immediate cheap, cheap and uncertain use of frozen machine, not only a waste of energy, high power fee is a waste. Again, both air-conditioning systems of ice storage tanks at night preferential rates also reduce freezer capacity. Finally, if the building can stop using air conditioning in the autumn and winter, and have windows open for ventilation of good design, but also an assessment of energy-saving air-conditioning. Energy Saving Lighting Energy efficient design in general lighting specific to do so is to use fluorescent instead of incandescent bulbs, halogen lamps, electronic ballast, high-reflection coating fluorescent or metal halide lamps, sodium vapor lights instead of mercury. Secondly, the indoor environment can be used sophisticated degree of color, improve lighting, reduce the number of lamps to save energy. Also, short 20W Fluorescent Tube 40W or 60W lamp power ratio can be replaced by a 40W lamp 20W Fluorescent tubes 2,3 branch. In fact, as far as possible with natural light design, as well as regional switch control, automatic day light saving lighting control system, will also achieve the purpose of energy saving lighting.

6.2 Development Requirements Green design and manufacturing ─ ─ Earth energy consumption at least, the greatest enjoyment of life Mimic natural ecosystems industry Internationally renowned manufacturers of photocopiers Fuji Xerox, in order to reduce the environmental impact of its products, Fuji Xerox from design, material selection, production, packaging, transportation, and even the recovery system, all done a complete planning and design. Photocopy machine components such as R & D, they will move towards detachable and recyclable, re-use principle, and as thin, light weight, in order to reduce raw material consumption. In addition, the use of new technology, more uniform color and quality mix, so they can less raw materials and energy, to achieve satisfactory results. In the production process, the more removed the lead, hexavalent chromium and brominated fire retardant agent of harmful substances as raw materials, not only prevent pollution, but also to facilitate future recycling, more points are to reduce the environmental impact. Wait for transportation, the same minimum amount of recycled paper is designed to impact-resistant packaging. When the copy machine and delivered to consumers will be replaced after use, Fuji Xerox immediately start the recovery mode, back and classification of materials and components, recycling, re-manufacturing process. This has not only design and produce a single product, but rather the product of the "birth" before it is expected that his "end", the entire "life cycle" on how to reduce the impact on the natural environment to do a comprehensive consideration, it is " Green Design "(Green design) spirit. In general, green design or environmental design (Design for Environment) of the argument in the U.S. and Japan use more frequently, while the European countries most commonly used eco-design (Eco-Design) word, name, although different, the basic content of general the same. From the very beginning of green design Reduction (Reduce), re-use (Reuse) and material recovery (Recycle), is the green design of the "three R Code." Although the statistics, 40% to 50% of the waste can be recycled, but recycling is not easy, as the recovery rate of domestic resources is only about 3%. In fact, with the end in the production of a lot of effort and money spent to reduce waste, pollution and processing recyclables, as in the source ─ ─ prepare planning and design stage. The simplest example of me in your ─ ─ Budweiser beer in the United States, not reduce capacity under the edge of the aluminum reduction of one inch diameter, year 21 million pounds to reduce consumption of raw materials, and dealing with their recovery, reproduce the saved money and energy, of course, even more impressive. The original re-master of the RC building, may have to take 100,000 tons steel support was up until now with the new materials and new technologies, light steel frame structure can be designed to reduce the waste of nearly two-thirds of the material, it is new construction trends. Germany wilkhahn company early 90's design would have been a series of Picto office chair, stressed that we did not have glue and welding, 95% of the parts can be dismembered and then re-use, multi-purpose aluminum alloy material and no poisoned engineering plastics, both aesthetic , technology and functionality, can be said that he had "mutilated design" Origins. In addition, the use of new materials to design products, will also achieve the purpose of green production. Japan and Germany have developed a watch, the human body temperature and outside temperature differences to produce electricity to drive them secret, in the use of a "thermoelectric materials." This is a very unusual material, as long as access current, there will be hot and cold ends; but if the same exposure to different temperatures at both ends, will be formed in the internal loop current, as long as the temperature difference is bigger, the more current is generated strong. At present the use of this principle, the design of the refrigerator, without compressor, no noise, no emissions of pollution are also very suitable for travel. The same principle, Kubota Corporation of Japan issued using factory waste heat and cooling water temperature difference between the power generation, is also a mature stage, worth the wait. If we change the traditional mode of production is estimated to 3R principles of green design for each stage of product life cycle analysis and make appropriate improvements, at least to reduce the environmental impact of more than 90%! Without polluting production processes to save money

Into the production process and energy-saving, waste reduction, pollution control, manufacturing green products remains the focus. Cheng Loong to domestic mills, for example, its efforts in environmental protection production management, in particular, changing the process so that the environmental impact of paper greatly reduced. For example, in the past in order to increase paper strength, we must add the curing agent in the pulp, but pulp curing agent suspended in the tank, the concentration of control is not easy, more than half to stay in the water, forming a waste. Today curing agent to change from paper surface coating, to achieve 100 percent efficiency, and more to improve the quality of paper. On the other hand, Cheng Loong change the water flow, the first stage of wastewater recycling and paper fibers, not only to reduce the burden on sewage treatment plant, saving water, but also allow more to improve efficiency of paper fibers. In addition to focus on streamlining production processes, materials reduction, reduce pollution; the development of more natural, more moderate new technology can bring green space for the industry! Cotton, cotton fiber outer layer of wax is a natural ingredient, was first removed in order to be effective for cotton dyeing. Tradition is to use chemical agents to the acid-base, and finally plenty of water for cleaning, this process is caused by the textile industry ─ ─ most criticized the main reason a lot of wastewater. Novozymes, a U.S. company, developed an enzyme that attacks cotton and cotton fiber wax layer between the pectin, so that cotton will be released from the wax, it will not hurt the fiber, made of fabric, therefore, not only more soft and fluffy, manufacturing process, nor do they need to add chemicals, it can save 50% of the clean water, reduce pollution at least 30%. New technology, new materials research and development, can greatly change the production process, reduce more energy consumption and pollutants. When these new products is sufficient to cause the green green whirlwind, to seize the past to invade the market made of earth resource consumption, this "industrial ecosystem" natural can also achieve internal and external balance of the natural ecosystem. Used without losing the new packaging Products, after the release in the past for the sake of safety, beauty, food and gift packaging more complicated; some precious cargo, then wrapped layer after layer of plastic, foam plus cartons, No wonder, then almost say, most household waste comes from These improper packaging. Green packaging is also talk that some naturally becoming widely used new materials such as biodegradable and available food materials. Queensland chips container company, developed a deep-fried potato chips used to dress the edible container, in which the acid, spicy, salty taste, and toasted, sauce and other flavors, making the taste of the container and no less than potato chips flavor, can eat it. In Japan, the use of crustaceans extracted from a polysaccharide, to produce edible packaging, used for packing instant noodles, condiments, etc., consumers cooking, instant noodles, etc. can be directly packed into the pot with cooking cook, will not produce garbage. If you can not be completely without the burden had to re-use of packaging materials such as recycled paper, as a second choice. In fact, many goods are increasingly dependent on the packaging. World Packaging Star Award, Taiwan Packaging Star Award stretched such prestige company with a very distinguished design: use of seven full use of recycled paper into corrugated, can spell the eight cartons, save more than half materials, and totally without riding nails, adhesive agents and adhesive tape, each layer anti-stress more than 4500 kilograms per second, higher than the galvanized and plastic pallets! More specifically, for goods shipped to stores, these pallets to re-assemble, display rack can be transformed into; as a bookshelf to do! Fully meet the reduction, recycling, re-use of 3R principles!

7.0 Management Summary

7.1 Organizational Structure Green building means a building life cycle (defined by the building materials to building planning, design, construction, use, management and removal of a series of processes), consumption of at least the earth's resources, use at least a minimum waste of energy and manufacturing buildings

7.2 Management Team Top companies how to incorporate green elements of corporate strategy, encourage innovation, create value, and establish a competitive advantage. These leaders to a new view of your business, they develop new products to meet environmental requirements. Up and down the value of refining their view, they bear in mind the environmental impact of business. They know that efforts to protect the earth is to protect their own careers, as they can to defend their assets, motivate employees and attract new "knowledge workers" join the festivities. Enterprises and companies to environmental thinking into core business strategies face the true costs, difficult decision, and the advantages and disadvantages. Denigrate into simple topics to look at nature a scholar, or underestimate the difficulty of corporate strategy for the implementation of environmental critics, both on business and not help the natural world.

7.3 Management Team Gaps Therefore, businesses around the world have begun to implement green management. The implementation of green management, the most basic, the enterprise must comply with environmental regulations; in recent years, an increasing number of international environmental conventions, national laws and regulations on environmental protection to Taiwan, it is important such as the Noise Control Act, Water Pollution Control Act, Waste Disposal Act, Air Pollution Control Act, Toxic Chemical Substances Control Act, etc., must be observed, especially in the international market to the enterprise, but also must pay attention to international environmental conventions and trade the country's environmental laws and regulations. Compliance with environmental laws and norms is a basic requirement, the enterprises should enhance their competitiveness, as well as from future violations of environmental laws and regulations which impede the possibility of transactions, it must have long-term and forward-looking vision, not only in line with existing international and domestic environmental laws, but also to predict the development of the overall context of environmental protection, environmental requirements than the current standard. According to the above, and we can understand that environmental issues are closely related with sustainable enterprises; and a distance, the future development of practical implementation of environmental protection, environmental protection concept of full implementation, it must not only enterprise ontology, but also to give future The man, a survival and quality of living space; Therefore, we must come up with the right attitude to do to change, to change the current face of the Earth crisis, changed the attitude of every person on environmental protection so that people in the era of advances in technology growth Next, to have a clean living environment, a pollution-free planet. Change that simple is not easy, but that is difficult, it is just a thought ─ ─ from the "attitude" began.