A41, Thursday, December 28, 4:00-5:30 P - · Web viewAnita Sarkar, Indian Institute of...

CONTRIBUTED PAPERS

A41, Thursday, December 28, 4:00-5:30 P.M.Session: Case Studies - I

Session Chair: Prashant KulkarniInstitute of Finance and International Management, Bangalore

418 Global Marketing and Challenges for Future: Franchising in BanksK. Ravichandran, Gandhigram Rural University, [email protected]. Muruganandham, Sudharsana Raamanujan, R, P. Nandakumar, M. Sasi SiddharthThiagarajar College of Engineering, [email protected], [email protected] [email protected], [email protected]

The global economic scenario is undergoing a major innovative metamorphosis at a rate never experienced before. All organizations have their brands to face the global marketing challenges to secure a role of leader in this state of economic revolution. Our paper identifies the current marketing challenges and global economic threats for service industries. Besides our paper also explores the management strategies to overcome these challenges in the liberalized economy. The banking service is considered, where the franchising marketing strategies, introduction of new products and delightful customer service by new private sector banks and foreign banks pose a serious threat to the existence and survival of public sector banks profitwise. Hence our paper deeply discusses the benefits of e-banking with a view to minimize transaction cost cum operating expenses thereby increasing the overall net profit to enable for successful survival by overcoming the threats posed by foreign banks.

455 Ball Bouncing ExerciseJayanta K. Nandi, ICFAI Business School, Jaipur, [email protected]

This exercise is aimed at to demonstrate such dynamics that influence the individuals to achieve the organizational goal as a whole, more effectively and efficiently. During this exercise two balls (one small and other big) are put in front of the participants and they are asked to get the small ball bounced back up to that height from where it is put on the ground, to achieve the target. The paper states about five achievable methods (method 1-5), out of which the fifth method is the most appropriate.

503 Effect of Enterprise Information Portal on Dimensions of Procurement Cycle: A Case Study of IT Implementation in Construction Industry

Rane S.B., Dept. of Mech. Engg., Sardar Patel C.O.E., [email protected]. S. Mantha, Dept. of Mech. Engg., V.J.T.I. Mumbai, India, [email protected] Kapali, Larsen & Toubro Ltd – ECC Division, [email protected]

Business organizations are facing the intense cutthroat competition in local as well as international market. To compete effectively and efficiently organization can use the Information Technology (IT). Enhanced IT has reoriented the entire business scenario. IT implementation can play a crucial role in managing the flow of supply chain. IT has redefined how businesses work together to cater the needs of increased customer requirements, tastes and new demands in supply chain. IT has revolutionized the supply chain by making it faster, flexible, and alert. This paper illustrates the effect of Enterprise Information Portal on dimensions of Procurement Cycle by suitable case study in construction industry. It also illustrates Objectives of developing EIP, Flow Chart for procurement module by using EIP, constraints in implementing EIP solutions, Result Analysis of effects observed.

505 Modeling Evaluation of Effectiveness of TPM Using O-MAX: A Case Study in Amusement Park OrganizationRane S. B., Dept. of Mech. Engg., Sardar Patel C.O.E, Mumbai, [email protected]. Mantha, V.J.T.I. Mumbai , India, [email protected]. V. Bhonsale, [email protected]. Ghatge, Amusement Park, Mumbai, [email protected]

To compete successfully in global market it is essential for organization to implement strategy like Total Productive Maintenance. After institutionalizing TPM it is necessary to assess the effectiveness of the TPM implementation. It is essential to study the depth of TPM culture and the ease with which it is being followed in industry. Unless the effectiveness of TPM is tracked, there is risk of deterioration of TPM culture. [14, 15]. The paper introduces structured methodology to evaluate the effectiveness of TPM by using Objective Matrix. It also develops the factors affecting effectiveness of TPM.

516 Competing Against the Giants: Case Studies of Local CompaniesT.V.P. Chowdry, Prashant Kulkarni, Anantha Murthy N.K., Institute of Finance and International Management [email protected], [email protected], [email protected]

The dynamic process which globalization has unleashed presents opportunities as well as challenges to the organizations, particularly the local players in the emerging economies. The three-pronged aspects of technological growth, globalization and consumer evolution have brought forth a new dimension to the competitive dynamics of business today with tremendous implications for the local companies. While many have perished, some local players have not only withstood the onslaught but have emerged triumphant. This paper is an attempt to study the strategies these companies have followed and what distinguishes them from the rest.

A42, Thursday, December 28, 4:00-5:30 P.M.

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Session: AccountingSession Chair: Jatin Pancholi

Middlesex University

398 Accounting for Intellectual Property A Comparative Study of Accounting StandardsP. R. Kumuda, Acharya Institute of Technology, Bangalore, [email protected]

Knowledge is the keyword today. Models have been developed for valuing intangibles and Accounting Standards have been issued for reporting them. Objectivity is difficult to achieve in this context. The author makes an attempt to make a comparative study of Accounting Standards and the GAAP of various regions to see the extent of difference in identifying, measuring, and reporting Intellectual Property.

402 An Exploratory Study of Contemporary Practices in Teaching Accounting and FinanceSuchismita Sengupta, Army Institute of Management, [email protected] Pancholi, Middlesex University, [email protected] Sunder Ram Korivi, Narsee Monjee Institute of Management & Higher Studies, [email protected]

This paper is an attempt to explore contemporary practices of teaching accounting and finance to MBA students. The study also seeks to identify the practitioners’ expectations from an MBA student as to the workable and conceptual knowledge in Finance an Accounting. The exploratory study enlists various creative and innovative practices of international standards and its effectiveness in shaping MBA students to deliver as per the expectations to the industry. The study has shown how to experiment and develop innovative practices for moulding accounting subject to teach to MBA students in shaping them into strategic thinker and a pragmatic manager.

421 Calculating a Firm’s Cost of CapitalDevesh Baid, Indian Institute of Management , Ahmedabad, [email protected]

The knowledge of the "firm’s cost of capital" is necessary for finance and accounts managers for long-term capital budgeting, merger and acquisition, financial control, evaluating financial performance, equity valuation analyses etc. This study reviews and applies three methods for estimating weighted average cost of capital (WACC) for 2 widely held Indian firms: Infosys Technologies Ltd and Tata Iron and Steel Company Ltd, and also overviews theoretical and empirical issues involved in estimating a firm's WACC. The most difficult to estimate component of a firm's WACC relates to the cost of equity capital, a process complicated in practice by the need to make various assumptions and practical choices.

496 Making Indian Automobile Industry Competitive through Joint VenturesVipin Agrawal, Jaipuria Institute of Management, [email protected] Garg, Jaipuria Institute Of management, [email protected]

July 1991 is definitely the most recalled period for the Indian automobile sector. It not only laid the foundation for opening up of the economy, it was responsible for a major turn-around in the automobile sector. In 1991, foreign investment upto 51% was allowed in the automobile sector and the components industry, but not for the motor cars which was de-licensed in 1993. Hence the car segment flourished thereafter with only one major exit of Daewoo due to external reasons. If we look closely in the car segment the majority of sales was due to the Maruti Udyog Limited (MUL) and later on grabbed by Hyundai, Telco and Daewoo in due course of time. All others can be called as under performers or niche players. It is very obvious that two of these players are sole ventures while other two are JVs. So a question for discussion evolves asking whether competitiveness enhance by making the Joint Ventures in Automobile Sector. The Present paper is an effort to find the answer of this question with specific emphasize on Maruti Suzuki.

497 An Insight into the Costs and Causes of Corruption in the Tax System in Developing Countries- With Specific Reference to India

Vipin Agrawal, Jaipuria Institute of Management, Ghaziabad, [email protected] Pant, Jaipuria Institute of Management, Ghaziabad

Governments have several options at hand to finance their activities and pursue their fiscal policy. These options include the imposition of taxes and the generation of non-tax revenues through fees, levies, cost recovery and user charges, property and investment income, domestic and foreign borrowing, the sale of government assets (including the sale of public enterprises) and domestic and foreign grants. In most countries, conventionally defined legal taxes and levies constitute a significant proportion of GDP, and finance a major part of government expenditure. The paper is an attempt to provide some insights into the costs and causes of corruption in developing countries with specific reference to India

A43, Thursday, December 28, 4:00-5:30 P.M.Session: Manufacturing


Session Chair: Omkarprasad S VaidyaSymbiosis Centre for Management and Human Resource Development, Pune

332 Managing Global Organizations: Challenges, Opportunities and StrategiesSaroj N Gupta, ICFAI-Bangalore, [email protected] Nirmal K Gupta, LM Glasfiber (India) Pvt. Ltd., [email protected]

“If the current trends gain momentum, a washing machine sold in Singapore, a mobile phone sold in Dubai and an engine sold in Canada would all have a feature in common – the ‘Made in India’ sign” IBEF in ‘Beyond Auto & Pharma’.Thanks to Globalization. This has brought internationalization of production process & movements towards low cost, resource rich & near the market locations. MNCs are finding possibility to deliver Japanese quality at Indian prices with lower cost & knowledge base making India a global excellence centre.

399 A Framework to Integrate Manufacturing and Service Dimensions of QualityOmkarprasad S Vaidya, Symbiosis Centre for Management and Human Resource Development, Pune [email protected] Sushil Kumar, Indian Institute of Management Lucknow, India, [email protected]

Manufacturing and services aspects of the product quality are visualized, understood and analyzed as separate entities at present. The narrowing gap between these, though, demands an extensive analysis of these interrelated quality dimensions with an integrated perspective. This necessitates the study of the impact of variations in product quality dimensions on the service quality dimensions and vice-versa. The present work proposes a framework to quantify the inter-relationships existing between these two quality dimensions. To prioritize quality dimensions and rank them in the order of influence, these inter-relationships are captured in a proposed framework.

417 E-Manufacturing: A System Audit Model to Monitor ProductionC. Sridharan, Thiagarajar College of Engineering, [email protected]. Muruganandham, Thiagarajar College of Engineering ,[email protected] Raamanujan. R, Thiagarajar College of Engineering , [email protected]. Nanda Kumar, Thiagarajar College of Engineering, [email protected]

The present economic scenario has brought out new challenges for the corporate people. The challenges faced by organizations include differing nature of work done by workers, issues in maintenance, meeting the expenditure on replacement of parts, power cost etc., and these factors have to be properly tackled in order to improve overall productivity & profitability. Work done on every shift gets varied, and the repair of machines, cost of spare parts and the power tariff greatly affect the profitability. All these challenges can be addressed through a comprehensive E-Manufacturing strategy by which a new user friendly software model can be evolved to monitor the status of the production and to increase the overall productivity in user friendly manner.

473 A Study on Erosion Behaviour of Glass-Fiber Reinforced Polyester Composites using Taguchi Method Amar Patnaik, National Institute of Technology, Rourkela, [email protected] Satapathy, National Institute of Technology, Rourkela, [email protected]. Mahapatra, [email protected]. Dash, [email protected]

Solid particle erosion, an important material degradation mechanism encountered in a number of structural and engineering components, has been intensively investigated over the last few decades. However, the influence of factors like impact velocity, impingement angle, erodent size, fiber loading and stand-off distance (SOD) on erosion behavior of glass fiber reinforced polyester composites is yet to be fully clarified. To this end, a design of experiment (DOE) approach based on Taguchi method is adopted in this paper to evaluate effect of these factors on erosion rate of the composite. The study indicates that the rate of erosion of composites by impact of solid erodent is greatly influenced by factors such as impact velocity, impingement angle and erodent size.

A44, Thursday, December 28, 4 :00-5 :30 P.M.Decision Models




mailto:amar%[email protected]








Session Chair: Amit DeokarDakota State University

110 A Declarative Approach to Designing Scientific Workflow ProcessesAmit Deokar, Dakota State University, [email protected] Deokar, University of Mumbai

Modern organizations are deploying information systems for supporting a variety of decision-making and information management activities. This however, has not realized the requisite benefits due to a variety of technological and organizational issues. In response, support tools such as Business Process Management Systems (BPMS) are being adopted. Study of organizations supporting scientific processes, such as new drug discovery indicate the need to enhance BPMSs with intelligent capabilities such as flexible and adaptable process coordination, to overcome the shortcomings of traditional procedural approaches. To address these issues, this paper presents a declarative approach based on situation calculus and AI planning.

438 Fuzzy TOPSIS Model for Selecting Third Party Reverse Logistics ProvidersG. Kannan, National Institute of Technology, [email protected]. Devika, Government Polytechnique College, [email protected]. Noorul Haq, P. Murugesan

Reverse logistics has become an important entity and plays an important role in company’s competitive advantage and helps in strategic decision. It does not include disposition management, administration time and the cost of converting unproductive returns into productive assets. This gives rise to the situation for outsourcing. Outsourcing has provided many third party providers with a unique opportunity to enter the reverse logistics market. This paper proposes a structured model for evaluating and selecting third party reverse logistics provider by considering factors such as Third Party Logistics Services, Organizational Performance Criteria, Organizational Role and Reverse Logistics Functions using the Fuzzy TOPSIS. The effectiveness of the TOPSIS model is illustrated using a company in southern part of India.

451 Collaborative Filtering Recommender Systems: Techniques to Overcome Ratings SparsityHemalatha Chandrashekhar, Bharat Bhasker, IIM Luckow, [email protected]

Customers of E-Commerce sites are often overwhelmed by the multitude of options available to them and depend on Recommender Systems for a personalized set of recommendations. Automated Collaborative Filtering Recommender Systems identify the active user’s community and translate the collective opinion of the community to a set of recommendations for the active user. The only major issue with Collaborative Filtering Systems is a sparse ratings’ matrix where a rating represents a user’s implicitly or explicitly expressed preference to an item. This paper reviews some existing approaches that attempt to overcome the ratings sparsity issue and suggests possible extensions to the same.

506 Modeling Evaluation of Effectiveness of Collaboration by Using O-MAXRane S.B., Dept. of Mech. Engg., Sardar Patel C.O.E., [email protected]. Mantha, V.J.T.I. Mumbai, India, [email protected]. V. Bhonsale, Dept. of Mech. Engg., Sardar Patel C.O.E., [email protected]. B. Ambedkar, Larsen & Toubro Limited, [email protected]

The enormous forces of Liberalization of Economy, Privatization, Globalization has certainly created a fierce competition in Indian market. To venture and to become successful in the competitive environment, the resources can be made available by collaboration more effectively and efficiently. Organizations are putting in efforts to make collaboration more effectively. To assess the outcome of collaboration methodically one should have suitable evaluation techniques. It is therefore necessary to establish the structured methodology to evaluate effectiveness of collaboration.The paper introduces Structured Methodology of Evaluation of Effectiveness of collaboration by O-MAX. It also develops the parameters affecting collaboration.

507 Trends in Logistics Services: Indian ScenarioM. Qureshi, Dinesh Kumar, Pradeep Kumar, IIT Roorkee

Business world is under the tremendous influence of globalisation. The enhanced opportunity has put an extra pressure on the business to meet the growing customers’ need. Logistics outsourcing option is being exercised globally to meet this challenge which has evolved through various stages like LSP, LLP, 3PL, 4PL. The logistics trend is not at par across the globe hence draws serious attention to grab the business opportunity. The paper gives the insight of logistics trend of the developing and the developed countries. It is high time to explore the logistics opportunity to be in race with rest of the world

B11, Friday, December 29, 9:30-11:00 A.M.Session: Conference Theme-1




Session Chair: Candace DeansUniversity of Richmond, Richmond, USA

109 A Model of Global Business Innovation for Small and Medium Sized EnterprisesCandace Deans, University of Richmond, [email protected] Ackerman, Philip Morris USA, [email protected]

As business becomes more globally integrated and competitive worldwide, small and medium sized enterprises need to respond with innovative thinking in order to grow their business and produce profit. Much research has addressed innovation issues for large corporations. Little research looks at the specific needs of small to medium sized companies as they strive to innovate in a global business environment. In this paper a model is developed to address this gap in knowledge. This 4P Model (product + process + people = profit) becomes an innovation tool for long-term success.

118 Managing Global ServicesRakesh Bisaria, Merlin Telecommunications, Inc., [email protected]

Global Enterprises face the non-negotiable requirement to deliver consistent and reliable services to clients across the world. For most service providers, quality of service delivery is the key business differentiator. To deliver agreed service levels, it is critical service providers support processes and technologies to quantify and measure the customer service experience. However, to create brand services, organizations need to move to a Services Delivery Culture that views quality services as a corporate deliverable cutting across people, policies and processes.

334 TRIPS and the Changing Patent RegimeDebansu Ray, International School of Business & Media, [email protected],Arpita Roy, International School of Business & Media, [email protected]

Intellectual properties are the products of creative minds-they emanate from knowledge capital. The progress of a society critically depends on its ability to create intellectual properties through research and development. However the entire process is thwarted if the society is not in a position to protect its intellectual properties from plagiarism. The rapid advancement in technology and phenomenal increase in cross border economic and financial transactions in recent times has further increased the importance of protection of intellectual properties not only from the national point of view but also from global point of view.

382 A Coherent Knowledge Management Framework for Changing Global OrganisationAbdullah, National Institute of Industrial Engineering (NITIE), Mumbai, [email protected] Date, National Institute of Industrial Engineering (NITIE), [email protected]

The World is moving rapidly from Information based economy to a Knowledge based economy and the business direction we call Knowledge Management have been receiving an unprecedented attention. Knowledge Management popularly known as “KM” emerged over the last decades as a result of many intellectual, societal and business forces. Some of its roots extend back for millennia, both in the West and the East, while others, particularly those associated with cognitive and information sciences are quite recent. This conceptual paper put forth a coherent Knowledge Management Framework for Global Organisation, its adaptability to changing technology, business process and business diversification function like SCM and CRM.

425 Enterprise Resource Planning: A Strategy for Growth in Small and Medium EnterprisesNeetu Ganapathy, SDM Institute for Management Development, [email protected]. K. Raju, Institute for Management Studies, Kuvempu University, Davangere, India

Globalisation has thrown open the domestic markets causing local players to compete with global Multi National Companies (MNCs). To survive, firms have to adopt strategic management policies to build competence and capabilities. While several large companies have successfully used enterprise integration as a strategic choice, Small and Medium Enterprises (SMEs) are still looking skeptically at this as an option due to the large number of integration failures and other issues. This paper clearly brings out the concerns and fears SMEs have about Enterprise Resource Planning (ERP) and elucidates how ERP can be a strategy for growth in SMEs.

B12, Friday, December 29, 9:30-11:00 A.M. Session: Strategy - I






Session Chair: Suhas Rane ICFAI Business School – Mumbai

331 A Strategic Approach to NPA RecoverySuhas Rane, Manjunath M G, ICFAI Business School – Mumbai, [email protected]

Asset Reconstruction is not a conventional business. Before entering into the AR industry, one is unsure how the bad assets must be dealt, because of various types of risks involved. Thus, the risk parameter outweighs all other factors. This paper suggests a method of measuring various types of risks associated with NPA account. By attaching proper weightage to such risk heads, each NPA can be mapped on a Portfolio Grid, formed with “ARC’s Ratio” on X axis, and “Risk Adjusted NPV” on Y axis. The grid then suggests strategies - how to deal with each account, for recovery

347 A Missing Dimension in Corporate Sustainable DevelopmentSaroj Datar, Jankidevi Bajaj Institute of Management Studies, S.N.D.T. Women’s University, MumbaiKavita Laghate, Jamnalal Bajaj Institute of Management Studies, University of Mumbai

The purpose of human life is to attain the evolution of consciousness and reach universal happiness. The current model of development is based on consumerist tendencies with the sole aim of maximizing consumption. In this context today’s businesses are producing innumerable goods to satisfy those needs of comfort and luxurious nature, whereas sustainable consumption and production are related to the use of goods and services that respond to the basic needs and bring the better quality of life. This paper tires to find a missing link between the purpose of human life and the existent model of sustainable development.

391 Hedging Strategies for Indian IT companiesAshok Herur, Wipro Technologies, India, [email protected]

Many Indian IT companies derive up to 90% of their revenues from the international market, notably the US, with a major part of their overseas revenue billed in US dollars. Over the last 4 years, the movement of the Rupee – US dollar exchange rate hasn’t been as predictable as it used to be earlier. In this paper, we compare the various strategies adopted, and those which can be adopted, by the Indian IT companies, to hedge the risks associated with an unfavorable exchange rate. Hedging is important because a lot could change, on the exchange rate front, from the time the contract is signed to the time the payment is realized and converted to rupees.

393 Managing Attrition in the BPO Industry for Sustainable Competitive Advantage: An Empirical Analysis of BPOs in NCR Sangeeta Chhabra, Rashmi Sinha, Lal Bahadur Shastri Institute of Management, Delhi [email protected], [email protected]

Due to rapid technological advances, a new global competitiveness is developing in the 21 st century. Offshoring, the process of relocating discrete business functions or processes to foreign locations is rapidly expanding. Literature reveals that the BPO industry gives rise to a range of "people issues." Of these the main concern is the high levels of staff attrition. This paper attempts to analyse the reasons for high attrition rates in the Indian BPO industry with specific reference to NCR. The research method employed includes the sample and measurement tools and data analysis concerning attrition by using SPSS package 12.

491 Differing Perspectives - Judging Business Value of Enterprise SystemsAshish K Mitra, ICFAI Business School, Haryana, [email protected]

The criticality of IT in executing business strategies is well understood, notwithstanding some discomfort in corporate boardrooms around IT’s value-cost relationship. Questions about the business value of IT have perplexed researchers for nearly two decades. While the debate continues, IT’s nature has continually changed – rapidly embracing co-ordination, communication, collaboration and decision support across enterprises. In recent years, ERP systems (along with SCM, CRM & SRM) have represented one of the highest chunks of corporate IT investments. The study dwells with the different perspectives from which the Business Value of Enterprise Systems can be viewed by corporations.

501 Strategic Issues Identification for Decision Making in Information Technology OutsourcingRekha Gupta, Sangeeta Chhabra, Lal Bahadur Shastri Institute of Management, Delhi, [email protected],

Literature review corroborates that there is little scholarly research available to guide decisions in the pre-outsourcing phase. As the decision domain has shifted primarily from cost cutting to engagement of a strategic nature, an understanding of critical issues influencing organizations decision to outsource is significant. The IT outsourcing decision is considered strategic as the relationship and the knowledge gained during the engagement can be translated into tangible and intangible business values for the organization. In this paper, the authors propose to explore the variables that impact these outsourcing decisions. The proposed research also has the potential to extend to the post-engagement phase of the outsourcing in terms of identifying the conditions for strategically focused relationship management.

B13, Friday, December 29, 9:30-11:00 A.M.Session: Leadership





Session Chair: Amit ShahFrostburg State University, USA

102 Leadership Tools for Competitive Advantage: An Analysis of University PresidentsAmit Shah, Frostburg State University, [email protected] Monahan, Frostburg State University, [email protected]

University presidents need a variety of skills to deal with myriad stakeholders. They must multitask and keep and seek competitive advantage to deal with these stakeholders. Bolman and Deal postulated that leaders who analyze problems from a variety of perspectives are able to solve more complex problems. This study examined the leadership frames of Master I presidents and found the frames employed in descending order were human resources (30.7%), structural (22.5%), political (22.5%), symbolic (18.8%) and no-frame (5.5%). The study also offers the analyses based on race, gender, marital status, and institutional variables and implications for businesses in general.

108 Global Chief Information Officer (CIO): Characteristics for SuccessCandace Deanse, University of Richmond, [email protected] Frumberg, University of Richmond, [email protected]

The Chief Information Officer (CIO) is the top executive in charge of information technology in organizations today. The CIO is part of the executive team and in many organizations reports directly to the CEO. While prior research has focused on the role of the CIO and skills required for success in this position, no prior work can be found that addresses the role of the CIO in large globally integrated companies and the specific skills necessary for success in the global business environment. This study identifies the unique international business skills necessary for CIOs in large multinational companies.

350 Can Emotional Competencies Predict Transformational Leadership Styles?Radha R. Sharma, Management Development Institute, [email protected]

Emotional intelligence, an emerging field of study, has paucity of empirical researches, particularly on emotional competencies in relation to leadership. The study is an attempt to bridge the knowledge gap about role of emotional competencies in predicting transformational leadership styles. Based on a questionnaire study on a sample of 400 middle level executives from public and private sector firms representing manufacturing and service industry, the multivariate analysis reveals 7 equations with a combination of competencies and their individual contribution in predicting different transformational leadership styles. The findings contribute to talent management and development of transformational leadership through emotional competencies.

412 Transfluence: Understanding Leadership Challenges in SMEs of Developing CountriesSatish K Nair, Institute of Management, Nirma University, [email protected] Gopalkrishnan, Institute of Management, Nirma University, [email protected]

In the networked economy, a major casualty will be that of ‘management’ as practiced till the end of the 20 th Century. The concept of power will be redefined in the face of technological convergence and other societal forces impacting organizations. The paper examines the evolving scenario for managerial power and the redefinition of influence strategies to cater to the needs of the 21C SMEs. The authors have coined the term, Transfluence, to explain the leadership and managerial styles suggested for the paradigmatic shift. The paper shall prove valuable to practitioners in developing the requisite collaborative strategies for success.

494 Impact of Gender and Ethics on Transformational LeadershipPreethy Balasubramanian, Great Lakes Institute of Management, [email protected]

In this extremely competitive business world, it is important to understand the factors that enhance the performance of organizations. It has been shown by several studies that transformational leadership results in performance beyond expectations by shifting followers to higher levels of motivation and morality. It is therefore important to understand the variables that affect transformational leadership positively. This paper presents two such variables, gender and ethics. Managers who exhibit feminine characteristics and ethical behaviors are likely to be higher on transformational leadership. The paper also discusses the different ways in which feminine characteristics and ethical behaviors can be encouraged in organizations.

B14, Friday, December 29, 9:30-11:00 A.M.Session: HRM-1

Session Chair: R. Radhakrishna Pillai




Indian Institute of Management Kozhikode

355 Global Teams – Benefits, Challenges and Training Needs Sudha Vepa, Pendekanti Institute of Management, Hyderabad, [email protected] Desai, Wipro Technologies, Hyderabad, [email protected]

An integral component of the ‘global organization’ is its diverse workforce. Successful companies are recruiting knowledge workers with different backgrounds, cultures, styles and motivations. They work from different physical locations that are separated by time and space. All these factors together suggest that firms are faced with increasing challenges to coordinate tasks across time zones, physical boundaries, cultures, and organizational contexts. This great resource presents increased possibilities for misunderstanding, mistrust, cultural blunders and communication barriers and hence needs special attention and effort in some key areas to ensure team success. This paper seeks to provide insights into the benefits and challenges of global teams and identify the training needs of effective teams.

377 The “People” NumbersJ. P. Kumar, Karunya University, [email protected],K. Manian, [email protected]

The paper critically looks at the population explosion the world over and its after-effects on organizations globally. The issues addressed include employee size, composition, workforce diversity, performance evaluation, quality of life, social responsibility of business, organization culture, macro-environment pressures on organizations etc. The great paradox of the abundant availability of manpower co-existing with a dearth of quality manpower is also discussed. Finally, organizational strategies to channelize people power and turning it into a competitive advantage are presented.

389 Analogy between Network Computing and Inner Faculties of Human BeingR. Radhakrishna Pillai, Indian Institute of Management Kozhikode, [email protected]

Network computing is playing a key role in transforming the society. Network computing facilitates sharing of resources and is mainly realized through the power of software. The analogy between network computing and the inner faculties of human being including mind is explored in detail in this paper. Exactly in the same way a number of collaborative open systems work together with the power of software and bring a positive change in business, a network of flexible, sharing, and open minded individuals bring a positive change in our society.

406 Human Resource Planning: Towards A Holistic ConceptualizationAnita Sarkar, Indian Institute of Management Ahmedabad, [email protected]

Traditionally human resource planning has been seen as the matching process between demand of manpower and the supply of manpower. Unlike this traditional approach the current paper conceptualizes human resource planning more holistically. In this paper planning co-ordinates with the entire human resource management system, taking into consideration other organizational activities, such as marketing, operations management, systems management and also the broader strategic considerations in the face of environmental uncertainty. Through its various propositions the paper promises to give a holistic insight of human resource planning system and strategic considerations of any organization.

428 Effect of Intrinsic and Extrinsic Reward on Behaviour and PerformanceSumi Jha, Narsee Monjee Institute of Management and Higher Studies, [email protected]

Changes in reward management systems have been at the heart of developments in human resource management. The reward management literature emphasizes the need to shift from short-term, ad hoc approaches of reward to a long-term, strategic approach and thereby enhance behaviour and performance. A substantial amount of experimental and field studies indicate that extrinsic motivation (contingent rewards) can sometimes conflict with intrinsic motivation (the individual’s desire to perform the task for its own sake) and will affect reward management. The present study emphasises on how extrinsic and intrinsic reward will influence performance of employees having different personality characteristics and effect of same when employees are working in team.

B21, Friday, December 29, 11:30-1:00 P.M.Session: Conference Theme-II

Session Chair: Gita Kumta





Narsee Monjee Institute of Management & Higher Studies, Mumbai

304 Selection and Training Expatriate Managers:Issues, Opportunities and Challenges for Global OrganizationsNilanjan Sengupta, Mousumi S. Bhattacharya, IFIM Business School, Bangalore, [email protected]

MNCs have been facing persistent problems of premature return and low productivity of expatriate managers. The evidences show that inability to adapt to a different culture, personality characteristics, and inability to cope with the complex work responsibilities, are the most important reasons for expatriates’ failure. Therefore, selection of the person with right personality and attitude, their cross-cultural and language training become the most important HR functions for a global organization. The present paper attempts to discuss various personal and work-related issues and challenges of expatriate assignments and in the above context, suggests an integrated approach towards expatriates’ selection and training.

307 Explanation of EPRG Framework with Contingency ApproachAnita Sarkar, IIMA, [email protected]

The paper takes an in-depth tour to well known organizational theories, such as Contingency Theory, Intuitional Theory, and Ecological Perspective. The objective of the paper is to find out as organizations move up in the EPRG framework, do they put a trail for other companies, so that they can also follow the same path to become truly “global”. The emphasis here is on structural implications. The paper proposes structural forms in terms of centralization, formalization and geographical dispersion and builds a model of its own. Researchers interested in multi-disciplinary approach might find the paper stimulating for further empirical tests.

330 Internationalization of Financial Services – Asia- India Scenario Sudhindra Bhat, Institute of Finance and International Management, [email protected]

Twentieth century saw most countries liberalizing in an attempt towards integrating with the rest of the world. Trade barriers started disappearing, countries started coming nearer, globalization was ultimately taking over. Need was now felt for an organization (WTO) which would replace General Agreement on Trade and Tariffs (GATT). The multilateral framework instituted a Financial Services Agreement (FSA) under WTO With the FSA, the largest service sector, which includes all banking and other financial services, and all insurance and insurance related services became fully subject to multilateral trade rules. This paper tries to provide an in-depth understanding of multilateral disciplines prevailing at global level and their impact on the financial services sector

346 India’s Global Competitiveness through Mergers and Acquisitions: Trend and StrategiesRattan Raina, SGRR Institute of Technology and Sciences, [email protected]

The new business environment has provided an opportunity to Indian organizations to become global through acquisition and merger. In 1988, numbers of acquisitions by Indian companies were just 15 foreign companies, which has grown to more than 115 foreign companies by 2006. In Oct. 2006 itself, there have been two major acquisitions, one by Tata steel and other by India’s largest electronics firm – Videocon. With this trend, we do expect some more acquisitions by Indian companies by end 2006. This paper discusses trends of acquisition and mergers by Indian companies and recommends strategies to make these a success.

465 Knowledge Management - A Strategic Tool for Managing Global OrganisationsGita Kumta, Narsee Monjee Institute of Management & Higher Studies, [email protected]

A global organisation is essentially a global market player. Business organisations, forced by intense competition and the globalisation of markets have undergone a massive transformation, which has resulted in re-definition of their strategies, structures and processes. To remain competitive organisations operating around the globe have expanded their horizons through mergers and acquisitions and are coping with the challenge of the ongoing alignment of "local" business processes and cultures with "global" corporate strategies. The paper attempts to understand the strategic, operational and human aspects of IT consulting organisations operating around the globe and identifies knowledge management strategies in globalizing ‘local knowledge’.

546 Dynamics of Human Resources and Knowledge Management in MNCsAnkur Jain, Jaipuria Institute of Management, [email protected]

Human resource planning has always been a challenging task at the micro or macro levels in a country. Time-based dynamic analysis would be of great help in strategic human resource planning. At the same time, the transition from industrial economy to knowledge-based economy has necessitated an efficient knowledge management (KM) at the national level. Hence, the time is now ripe to dynamically analyse human resource management (HRM) and KM through the development of an integrated model.In this analysis implications of knoweldge management techniques in human resource management practices.

B22, Friday, December 29, 11:30-1:00 P.M.Session: Finance-I

Session Chair: Anjali DesaiWipro Technologies, Hyderabad




367 A Study on Impact of Portfolio Optimization on Oil and Gas BusinessPawan Gupta, University of Petroleum & Energy Studies, [email protected]. Sahai, University of Petroleum & Energy Studies, Dehradun, (UA) -248007 India

Oil and gas business is a high risk financial venture due to high failure rate of hitting discoveries as well as volatile pricing structures under rapidly changing geo-politico scenario. Induction of newer or latest technology is not sufficient to reduce this risk and change uncertainties to certainties. However, optimization of funds and assets helps in decision analysis and tracking as part of portfolio management.. The paper articulates the impact of portfolio optimization in oil and gas business and highlights the different methods of portfolio optimization and suggests the best.

493 Mutual Funds in India: An Investors PerspectiveVinti Agarwal, ICFAI Business School- Gurgaon, [email protected] Majumdar, ICFAI Business School- Gurgaon, [email protected] Singh, ICFAI Business School- Gurgaon, [email protected]

Mutual Funds in India have over the last two decades increased their assets under management manifold but yet are still to find a place as a preferred investment avenue amongst households. The initiatives and soundness displayed by the Mutual Fund Industry in terms of product offerings, investor servicing and regulatory mechanism would however gradually make mutual funds as an integral part of the every Indian investor’s portfolio. This research paper based on a comprehensive survey attempts to study the preferences of the investor for various types and options of Mutual Funds across various demographic profiles.

517 Strategies and Instruments of Hedge FundsPreethy Balasubramanian, Great Lakes Institute of Management, [email protected] Santhanam, Tata Consultancy Services Ltd., [email protected]

Popularity of hedge funds is increasing day by day, because of their ability to recognize changes in market trend, and reduce the market risk. These are not easily obtained through traditional long-only stock and bond investment vehicles. This makes hedge funds the mysterious strangers of the investment world. This paper discusses the various strategies they use to hedge their position and analyses their instruments- futures, options and contract for difference (CFD). The paper also analyses the risk and return of their diversified portfolio and suggests ways to be implemented by investors to enhance their profit.

526 Predicting Bankruptcy Using Linear Discriminant Analysis - An Alternative to Credit Rating Sudha Vepa, Pendekanti Institute of Management, Hyderabad, [email protected] Desai, Wipro Technologies, Hyderabad, [email protected]

Credit Rating agencies claim that subjective judgement, which cannot be reduced to mathematical formulas, is critical in deciding credit ratings (see Standard and Poor’s 2000). In addition, they claim to have access to superior information that is difficult if not impossible for outsiders to obtain (see Du 2003). Despite the skepticism from the rating agencies, alternate models did well in explaining and predicting the ratings of a large cross section of corporate bonds (see Du 2003). We attempt to predict bankruptcy in Indian firms using the Linear Discriminant Analysis. Discriminant Analysis is the appropriate statistical technique when the dependent variable is categorical (non metric or nominal) and the independent variables are metric.

534 Analysis of Exchange Rate, FII and Stock Index RelationshipKeyur Thaker, National Institute of Cooperative Management, [email protected] Rajput, [email protected]

In globalized world, exchange rate, FII and Stock Index are Important economy variable and reflect underlying strength & stability of business & an economy. Earlier studies findings revels Positive, Negative and Mixed relationship amongst those variables. We measure the relationship and its predictive power for long period of Jan 2000 to December 2005, contemporary to 3rd generation reforms in India. A simple correlation and regression analysis found no long run positive correlation ship between exchange rate and Stock Index except for year 2002 and 2005. FII and Stock Index show positive correlation, but fail to predict the future value.

B23, Friday, December 29, 11:30-1:00 P.M.Session: Supply Chain Management

Session Chair: Avijit BanerjeeDepartment of Decision Sciences, Drexel University, Philadelphia, PA, USA

103 A Lead-Time based Approach for Planning Rail-Truck Intermodal Transportation




Manish Verma, Memorial University of Newfoundland, [email protected] Verter, Desautels Faculty of Management, [email protected]

Intermodal transportation has experienced phenomenal growth over the past two decades, and is being increasingly used to move hazardous materials (hazmats). Despite its significance in carrying hazmats, intermodal transportation has not been studied in hazmat literature. In this paper, we present a first attempt for the development of an analytical framework for planning rail-truck intermodal transportation of hazmats. A bi-objective optimization model to plan and manage intermodal shipments where route determination is driven by the delivery-time (lead-time) specified by the customers and appropriate solution methodology is developed. A realistic size problem instance is solved and used for presenting managerial insights.

117 Concurrent Pricing and Lot Sizing in A Coordinated Supply Chain For Make-to-Order Contract ProductionCraig B. Lipkin, Department of Decision Sciences, Drexel University, Philadelphia, PA, USAAvijit Banerjee, Department of Decision Sciences, Drexel University, Philadelphia, PA, USA

This paper develops a model for simultaneously determining the production, inventory and retail pricing policies for an engineered product in a coordinated supply chain. A single supplier is contractually obligated to a single retailer for producing and delivering a unique product in batches, for satisfying eventual market demand. Previous research in this area largely focuses on lot sizing, without considering possible price sensitivity of retail demand. We take into account such price sensitivity and suggest a revenue sharing procedure for maximizing supply chain profitability, which is demonstrated to be superior to the double marginalization approach involving a transfer price.

210 Configuration of Logistics Activities across Life- Cycle of the Firms and Performance: Proposal of a Conceptual Model

João Ferreira, João Leitão, Susana Azevedo, University of Beira Interior, [email protected], [email protected], [email protected]

In the last years, broad changes have contributed to the enhancement of the importance of the logistics as a source of competitive advantage, not just for increasing the satisfaction of the clients, but also for improving the performance of the firms. These changes are related, fundamentally, to the globalisation of the businesses, the focus on B2B operations, the continuous reduction of the life cycle of product, and the intensification of the competition. The increase of competitiveness in the markets has provoked different effects on the business administration models. Additionally, it has promoted the need for developing logistics, as a corporate and strategic mechanism for increasing the performance of the firms. Nevertheless, the response functions of the firms to the referred changes are different according to the life-cycle stage that they face. According to this argument, the present paper aims to present a conceptual model that explores the connection between the life-cycle firm’s stage, and the standard profile of logistics activities, which are developed in terms of information systems, storage, and handling of materials. Furthermore, the potential impacts of the changes occurred in the logistics activities, on the performance of the firms, are identified, along the firm’s life-cycle.

436 Competitive Human Resource Management Practices in Banks Operating in India: A StudySubhash C. Kundu, Guru Jambheshwar University of Science and Technology, [email protected] Malhan, Guru Jambheshwar University of Science and Technology, [email protected]

Primary data based on 312 observations from 29 branches of 6 banks (4 Indian, 2 Multinational) was analyzed to assess HR practices in banks. Using factor analysis, five factors emerged. Further analysis found that ‘selection, development and performance appraisal’ and ‘job analysis and human resource planning’ were practiced highly in banks. Two factors i.e. ‘contemporary HR practices’ and ‘competitive compensation and flexible-work system’, were moderately practiced. ‘Recruitment practice’ was also prevalent but not as high as other practices. Further results showed that Multinational banks were stronger on competitive compensation (pay for performance, benefits) and flexible-work system (like flexible work hours).

536 A Conceptual model to improve the Rural Supply Chain through Corporate-SHG Network LinkageD. G. Kantharaj, East Point College of Engineering and Technology, [email protected] Begum, T. Mallikarjunappa, Mangalore University, [email protected] [email protected]

There are over 6,00,000 villages in India with 700 million people speaking in 500 dialects to cover. There are several constraints like infrastructure inadequacies, traditional bound behaviour of rural consumers, unwillingness of sales people to serve in the rural areas etc.. These pose serious challenges to Indian marketers in rural supply chain. In back drop of this, the objective has been set to present a conceptual model to explore the possibility of establishing the a linkages between the corporate and SHG network to improve the rural supply chain and the core issues needed to be addressed in making further attempts towards this direction.

B24, Friday, December 29, 11:30-1:00 P.M.Session: Marketing

Session Chair: Vipin DewanCentre for Management Training & Research, Kharar

111 Innovation Decisions in Vertically Related MarketsBhattacharya Gautam, University of Kansas, [email protected]








This paper considers a simple model of dynamic equilibrium in a system of two industries to study how the vertical structure of the market affects the innovative activities in these industries. Several scenarios are considered - process innovations in both upstream and downstream industries, drastic innovations in both industries, and a drastic innovation in one but a non-drastic innovation in the other industry. It is shown that the standard conclusions of the patent race models and the usual monopoly effects and replacements effects become more complex and interesting because of the semi-complementary relationships that exist in vertically related industries.

315 Are Indian Retailers Ready for Mall Culture?Pritee Saxena, ICFAI Business School, Mumbai, [email protected]. Ailawadi, VES’s Inst. of Mgt. Studies & Research, Mumbai, [email protected]

This paper deals with issues and expectations of retailers along with the dilemmas faced by the mall developers. The study was undertaken for 150 retailers of 50 different brands from Mumbai. The study indicated that by and large Indian retailers are accepting the mall culture, albeit gradually. There is an increased demand for quality retail space. The kind of growth of malls that is visualized, it is imperative that property developers will have to undertake simultaneously the two-pronged task of estate development and mall management and address, Contractual agreement, Consumer traffic, Real estate cost, Promotion and layout, Facilities, Location, Brands.

415 Factors Affecting I.T. Adoption in the Indian Retail FirmsAnkit Sharma, Indian Institute of Information Technology and Management, [email protected]

Indian retail companies will face competition because of the government’s decision to allow 100% FDI in retail and real estate. The supportive laws and policies will increase the competition among the retail firms. Information technology can reinforce the competitive advantage for retail companies. This study tries to find out the factors that affect IT adoption in the retail companies and the factors that will greatly influence the IT adoption are listed. A Indian retail company's IT adoption initiative was studied as a case. Results and conclusion are drawn that may be helpful for IT adoption in other Indian retail companies.

471 Impact of Sensation Seeking on Consumers’ Purchase BehaviorShabnam Priyadarshini, Centre for Management Training & Research, [email protected]

The massive expansion of the cellular network in India and rapid change in the cellular handset features is a well known occurrence. The present study aimed at examining whether personality characteristic of sensation seeking had any impact on the purchase behavior of cellular handset users. For this purpose, a questionnaire survey was conducted on a sample of 250 cellular handset users in the Chandigarh region. Individuals high on sensation seeking were found to be significantly different from those who were low on sensation seeking in terms of the frequency of upgrading their handsets and evaluation of the handset attributes.

472 Buyers’ Behavior in Consumer FairsVipin Dewan, Centre for Management Training & Research, Kharar, [email protected] Priyadarshini, Centre for Management Training & Research, [email protected] Sharma, Centre for Management Training & Research, Kharar, [email protected]

Consumer fairs are organized with a dual objective of information dissemination and sales promotion. The present study aimed at examining the degree to which these objectives are achieved. A sample of 2085 respondents was administered questionnaires while they were visiting the consumer fair to find out the motive and purpose of their visit to the fair. It was concluded that while the objective of information dissemination was being met successfully, purchase decision of majority of the visitors was found to be rational rather than impulsive.

B41, Friday, December 29, 4:00-5:30 P.M.Session: Mobile Industry

Session Chair: Kala C. Seal Loyola Marymount University, Los Angeles, CA

112 The Case for the Third Screen: A Comparative Analysis of Mobile TV Markets in the US and Western EuropeKhulan Bayartsaikhan, Paul Danielak, Kyle Dunst, Jason Guibert, Lara Luxford,Raffi Romanossian, Michael Storti, Kala C. Seal, Loyola Marymount University, Los Angeles, CA, [email protected]





Mobile Television is the latest evolution in the capabilities of mobile devices; culminating in the marriage of media companies with telecommunications companies. Media companies see it as a new distribution medium enabling them to reach a broader audience and to drive business to their products. Telecommunications companies see it as a new value proposition for a mobile market and thus a new opportunity. . The focus of this study is to provide an overview of the mobile TV industry in the US and Western Europe and an analysis of the relationships between principal players. This insight is then used to identify key factors for participants in the mobile TV market of decisions on technology, pricing, and partnerships; and to recommend a more efficient supply and revenue model than what is generally used today.

311 ‘Hanging Out’ Culture in Indian Urban YouthDeval Kartik, MICA - Mudra Institute of Communication, Ahmedabad, [email protected]

54 percent Indians are below 25 years of age – i.e. 500 million people. For any company targeting its products towards them, it’s a big opportunity and a bigger challenge. For this generation is dynamic.This paper aims to explore the changing meaning of the term ‘hanging out’. How much of it is real and how much virtual. The author will use qualitative methods of data collection in the age group of 15-24, to find out their meaning of ‘hanging out’ and based on the study, present findings and insights that will be useful for marketers.

342 Sensitivity Analysis of Promotional Strategies of Mobile Telephone Service ProvidersMihir Dash, M. Vishwanathiah, Alliance Business Academy, [email protected], [email protected]

In order to attract customers, the two major mobile telephone service providers, Airtel and Hutch, offer several special promotional schemes. As a result, there has been largescale brand-switching behaviour of customers. This study analyses the extent of brand-switching in the mobile telephone services among students in Bangalore, Karnataka. Using the Markov brand-switching model, the effect of combination of promotional strategies adopted by the two providers is analysed. The optimal mixes of promotional strategies are then found using game theoretic techniques. Finally, sensitivity analysis is performed to assess the effect of sampling/estimation error on the results.

414 A Pilot Study of Teenagers’ Perception towards Cell Phones in DelhiDeepa Kumari Sharma, Atul Bahl, Kshitij Kumar, IILM Delhi, [email protected], [email protected]

This paper is an attempt to gain an insight into perceptions’ of teenagers towards their cell phones in Delhi. Based on a series of statements, the paper explored various issues related to teenagers owning cell phones. The data collected was analyzed with the help of factor analysis. This paper serves as a precursor to an extensive study on issues with respect to teenagers and their cell phones. Insights thus gained can help cell phone handset marketers, cell phone service providers and advertising agencies to customize and/or revamp their products and services according to the needs of teenagers.

453 A Research Work on Customer Perception Gap (CPG) of Postpaid Cellular ServiceDharmajit Parida, Institute of Management, Bhubaneswer, [email protected]

Customer satisfaction & retention are today’s marketing mantra as per 20/80 principle. Marketers have to find ways & means to meet the changing need & preference of consumers, simultaneously keeping ahead of competitors. For this they have to quantify customer perception gap (CPG), a difference between customer’s expectation & perceived performance after use. A quantifying tool for the above process can go a long way in keeping a company ever prepared for the future. The researcher has successfully converted service qualities and value added services of different service providers into a measurable quantity to find out the CPG.

477 Development of Outsourcing Matrix based on Investment on Indian IT & Service IndustrySuchismita Sengupta, Army Institute of Management, [email protected] Saha, Rajendra Sahu,IIITM, Gwalior, [email protected], [email protected] Kumar Bhattacharya, Thapar Institute of Engineering and Technology

In a rapidly changing global environment, organizations need to experiment new strategies for better corporate governance & benefit. Outsourcing has emerged to be an effective strategy as a growing number of firms outsource more of their professional services across geographic and temporal boundaries. This paper presents the survey based analysis of the current trend for outsourcing needs and the long term effects on them. This study attempts to evaluate strategic and business process outsourcing, review comparative advantages, towards cost savings, accessing to new skill sets, and access to cutting-edge technology.

B42, Friday, December 29, 4:00-5:30 P.M.Session: Case Studies-II

Session Chair: S. VenkataramanaiahIndian Institute of Management Indore

321 A Case Study Project Appraisal in HUDCOPradeep Kumar, ICFAI Business School, Gurgaon, [email protected] Kathuria, ICFAI Business School, Gurgaon, [email protected]

mailto:%20ICFAI%20Business%20School,%20Gurgaon,%[email protected]







HUDCO was incorporated on April 25, 1970 under the Companies Act 1956, as a fully owned enterprise of the Government of India. HUDCO focus on the social aspect of housing and utility infrastructure provision. Despite commercial in its orientation, it continues to focus on sectors, which are more socially relevant rather than only on commercially viable and profitable sectors. HUDCO’s techno-economic capabilities have enabled it to continue as an Institution par excellence in the field of housing and urban development. This case study explains the procedure of appraisals from both marketing and financial point of view.

340 From Cottage to Corporate: The Success Story of Shri Mahila Griha UdhyogSonal Goyal, International Institute of Foreign Trade and Research, IndoreRicha Vyas, International Institute of Foreign Trade and Research, Indore

Shri Mahila Griha Udhyog, cottage industry by its inception, is perfect blend of social and commercial values . It has emerged as a classical example of women empowerment and modern management. With its presence in international market, the company is heading towards a turnover of Rs.4 crore.. These achievements make it an interesting case to study. The objective of this paper is to evaluate the factors which can help the company in gaining competitive advantage globally. This observational study will enrich the knowledge of the academia and will also help the company in deciding the road map for future.

384 Managing Stakeholders’ Dynamics in Industrial Disputes: The Case- HMSIAmit Kumar Srivastava, Indian Institute of Management, Ahmedabad, [email protected]

Dynamics of industrial disputes includes key actors, both within and outside the company. Hence, it is important to address the issues of identification and management of key stakeholders in industrial disputes. The paper deals with the issues and implications of dynamics of stakeholders’ interest, power, ideology, and predictability of stakeholders’ groups in industrial disputes. The study is based on the Industrial Unrest (2005) in Honda Motorcycles and Scooter India (Private) Limited. Single Sovereign and Steerer models, proposed by Garavan (1995), have been used to analyse and explain how HR practitioners can cope with diverse priorities of stakeholders in industrial disputes.

409 Benchmarking of Coal Mines Using Data Envelopment Analysis: A Case Study of MCl, SambalpurG.N. Patel, BIMTECH, NoidaD. K. Mahalik, Rohit Mishra, Sambalpur University, [email protected]

Benchmarking is a concept by which organization knows their efficiency with respect to self and other similar unit, which helps in improving their business process. The process of benchmarking starts with determining efficiency level at all level of investments. In this paper an attempt has been made to determine and examine the efficiencies level and benchmarking of mines producing coal as there output using Data envelopment analysis (DEA) of Mahanadi Coal Limited, Sambalpur a subsidiary of Coal India Ltd. The efficiency levels have been calculated using yearly data of past four years using DEA.

527 Models for Supplier Capacity Planning – A Case of Eicher MotorsS. Venkataramanaiah, Indian Institute of Management Indore, [email protected] Agarwal, Eicher Motors Ltd.

Due to global competition and product diversification, capacity management at all levels became very critical for achieving bottom line efficiency across all organisations. In order to meet the organisational goals in terms of meeting the deadlines without compromising in quality and cost needs approaches that addresses the capacity planning problem at subcontractors or vendors of the organisation. Most of the models and approaches have focused on capacity at individual organisation level. Due to increasing degree of outsourcing and stringent quality and timely delivery of orders impose additional constraints. In this paper we highlight the importance of models in supplier capacity planning. Our experience shows that the improvement potential is very significant.

B43, Friday, December 29, 4:00-5:30 P.M.Session: Cross-cultural Issues

Session Chair: Mahesh N. Rajan San Jose State University

106 The Performance of Cross-Listed Firms from Developing CountriesK. G. Viswanathan, Hofstra University, [email protected] Shah, Hofstra University , [email protected]


With the globalization of world capital markets, firms have been trying to create value by cross-listing their securities on foreign securities exchanges. Cross-listing has the potential to lower financing costs, enhance firm's reputation and profile, and improve the liquidity of its securities. However, the regulatory and operating costs of listing on foreign exchanges can outweigh the benefits. This study analyzes the costs and benefits of cross-listing by firms from developing countries by looking at the operating and return performance of a sample of firms. The conclusions have important implications for corporate policy pertaining to the decision to cross-list.

114 Advertising in America, Japan and Thailand: A Cross-Cultural PerspectiveMahesh N. Rajan, San Jose State University, [email protected] Onkvisit, San Jose State University, [email protected] Combs, San Jose State University, [email protected]

In America, it is quite common to witness comparative advertising, especially in consumer industries, wherein companies make specific comparisons with their major competitor(s). However, in Japan, comparative advertising is considered inappropriate and unprofessional by companies and society in general. Additionally, indirect rather than direct forms of expression are preferred and often there is little relationship between ad content and the advertised product (brand). Predictably, advertising in Thailand is quite similar to the Japanese practices and orientations. In this paper, we discuss the main characteristics of advertising (promotional) strategies in each of these countries and the implications for international marketing executives.

115 Entrepreneurial Networks for Regional Economic DevelopmentPradeep Chowdhry, Eastern Michigan University

Successfully developing entrepreneurial networks is a key factors in the economic development of any area. These networks are often the key catalyst to help bring together the needed resources, mentoring, and access to globally dispersed expertise to spawn new industries based on an assessment of a region's core strengths. This paper highlights some of the lessons learned about the importance of networks at location like Silicon Valley and Bangalore which have spawned new industries. The paper also offers suggestions how to go about developing a successful entrepreneurial network.

316 Teaching the Importance of Culture and Interdisciplinary Aspect in Change ManagementNiharika Gaan, Siddaganga Institute of Technology, [email protected]

Presents a case study of an interdisciplinary, post graduate level course on ‘change management’ and its importance to sustainable development. The importance of this course is it mixed culture, cross culture, other interdisciplinary field of management to understand change management. The pedagogical structure of the course was designed to enable student to learn necessary skills for interdisciplinary, cross culture and cross sector business change management issues through their participation in the course. Discuss the course design specifics and presents the result of student towards the effectiveness of the course. Overall the student did find the participation in course helped for improving their ability to communicate across discipline, cultures and industries. Students also highlighted key cultural aspects that contribute to the different ways in which business sector responds to change management.

520 Impact Of Cross Culture Training on Business - Due Diligence in the Corporate Sector - A Diagnostic StudyS. K. Bhagavan, Wipro Limited, [email protected] K. V. Prabhakar, M P Birla Institute of Management, [email protected]

The definition of organizational effectiveness has changed drastically over the last decade. Operating in a global environment throws up unfamiliar challenges. The people are unfamiliar, and, their work ethics are unfamiliar. Once these gaps are delicately bridged, business synergy would become a practical reality. The result: a rising interest in cross cultural training for employees. Cross cultural training programs aim at bringing an awareness of the cultural differences and prepare individuals and groups to interact with business associates across borders more effectively. The impact of culture shock is reduced and conflicts due to misunderstandings are avoided.

B44, Friday, December 29, 4:00-5:30 P.M.Session: Branding Decisions

Session Chair: Mohan KotwalInstitute of Management and Entrepreneurship Development, Pune

301 Branding Star Hotels - A Conceptual Framework with Reference to AhmedabadPrateek Kanchan, B.K.School of Business Management, [email protected]

A Hotel is a symbol of service personified. When we talk of a star hotel, it acquires an altogether different and deep meaning. Further on, when we add the stars to it, the expectation from it increases and it lands the hotel with higher responsibility towards






all involved in making it a sought after destination. Although, the copy-book definition of a service indicates intangibility in it, but there are a lot of tangibles attached to any service which demand lot of managerial inputs in making it successful on a regular basis. Same applies to a star hotel while branding it.

359 Management of Global Brands—A Strategic PerspectiveMohan Kotwal, Institute of Management and Entrepreneurship Development, Pune, [email protected]

The lure of Global Brands is now an all pervading phenomenon in the Corporates of the world.The costs of creating global brands is very large and even if the company can afford it, the process of building Global Brands is so complex that a lot of efforts are required for the company to under take it. Shrinking developed world market populations, similarities of world brands, and saturations of markets with products, brands and services all make it even more daunting a task. When the whole world is a market having a global brand is must for an industry leader.

380 Market Penetration at Kotak Securities, FaridabadPawan Sood, ICFAI Business School, Gurgaon, [email protected],P. K. Garg, ICFAI Business School, Gurgaon , [email protected]

The stock market is making a new record everyday; the people who never thought they will look at stock markets have started to take note of RIL, RCVL, SATYAM etc. Every week we find a new Mutual Fund NFO coming in the market, companies like GSPL, Nitco Tiles, M&M Finance, RPL are coming in with IPOs and witnessing oversubscription of up to fifty one times. The markets are becoming more and more tempting to invest day by day. This is where Kotak and other broking houses are trying to book there profits. The aim is to penetrate optimally in the market to get HNI investors who give good volumes to the brokers. Kotak Securities at Faridabad had similar aim on their inception during February2006.

386 Celebrity Endorser Selection Using the Brand Personality Scale: An Illustration S. Victor Anandkumar, Pondicherry University, India, [email protected]. Armstrong Jeyakumar, Majan College (University College), Oman, [email protected]

In the marketing decision concerning celebrity endorsement, match-up hypothesis suggests that the personality of the celebrity and the brand be similar. Using Jennifer Aaker’s Brand Personality Scale, this research studied the celebrity-brand personality match (or mismatch) among four soft drink brands (namely Coke, Fanta, Pepsi and 7Up) through their nationwide Bollywood celebrity campaigns. The respondents were chosen to represent the target segment of these brands. The gender and language proficiency effects on the perceived brand and celebrity personalities are also tested for. The research findings have important implications for the marketers in their pursuit for celebrity endorsers.

518 Employer Branding: A Journey towards Corporate PositioningDisha Awasthi, NTPC Ltd., [email protected],Ranjana Mittal, NTPC Ltd., [email protected]

In today’s competitive global era corporates not only require the ability but also need to position themselves uniquely. ‘Employer branding’ as a concept & phenomenon plays a crucial role in this and thus also helps them in attracting and retaining talent. There is also found to be a direct correlation between an effective employer brand and achieving business success. NTPC, a leading PSU and the world sixth largest power utility, has constantly been admired as an ‘employer-of-choice.’ This paper will delve into the various strategies & initiatives taken up by NTPC behind this branding & will try to analyze & evaluate these initiatives besides looking into the various roadblocks.

C11, Saturday, December 30, 9:30-11:00 A.M.Session: Conference Theme-III

Session Chair: Tapan Panda IIM Indore

351 Role of Technology and Spirituality in the Management of Global OrganizationsR. Radhakrishna Pillai, Indian Institute of Management Kozhikode, [email protected]

In the past, developments in transportation and information communication technologies had a tremendous impact on the growth of global organizations. The global standardization, improvements in speed, cost, quality of these technologies have lowered the barriers of time and distance and enabled organizations to be globally competitive. However, the barrier for human-to-human







interaction is still raising and it is one of the major challenges in managing such organizations. This paper examines how the application of technology, spirituality and the Law of Karma, the law governing the actions, can address challenges in globalization.

362 Ecological and Cultural Adaptations - An Innovative Strategy for Global Sustenance C. Ramakrishna, VLB Janakiammal College of Arts and Science, Coimbatore, [email protected]. Priyadarshini, P.Chelladurai, VLB Janakiammal College of Arts and Science, Coimbatore

Global business concept has dated back to several centuries and not an outcome of WTO agreements. Food and living requirements were the beginning of the trade and to list; the mobility of a knowledge worker is the latest. Ecological adaptation of those living materials namely the flora and fauna for commercial advantage was first exploited for global reach. Now the scenario is focusing on the stakeholders cultural adaptations for global sustenance. Managing the diversities to the best advantage of the enterprise would be the critical success factor. It is supposed to be an innovative strategy to manage a global enterprise.

368 Role of Communication in Global BusinessDhruv Thakkar, Sardar Vallabhbhai Institute of Technology, [email protected] Khedkar, Babaria Institute of Technology, [email protected] Agrawal, Babaria Institute of Technology, [email protected]

Effective Communication plays vital role in managing any business. It becomes more essential in global scenario where factors like media for communication, difference in time zone, country-based customs/ culture, language, working hours affect in deciding cost and overall efficiency of communication. It is equally important for both manufacturing based organization as well as service oriented organization. This paper highlights various factors of such nature, availability of tools and techniques, their specific utilization with advantages and disadvantages. It helps is selecting most effective and efficient mode/ tools for communication.

396 High Performance Work Practices –an Endeavor to foster Global OrganisationsP. J. Renuka, Pendekanti Institute of Management, Hyderabad, [email protected]

In a highly dynamic and competitive world, organizations across the globe are searching for ways to continuously improve performance and profitability. Adopting high performance work practices has been identified as one of the pioneers in achieving these outcomes. High performance work practices imply new ways of organizing work, rewarding performance and involving employees in the decision making. The objective of high performance work practices is making learning continual and adaptation a reality. This paper deals with certain models, which explains how and why such practices make a difference in performance and productivity.

403 Foreign Ownership and Export PerformanceSudershan Kuntluru, NMIMS, Mumabi, [email protected] Reddy Muppani, IIT Bombay, [email protected]. Akbar Ali Khan, Osmania University, Hyderabad, [email protected]

Foreign Direct Investment (FDI) into India has been increasing. Through FDI, host coutnry firms, in additon to capital, are getting acess to technology, international markets and managerial skills of the home country firm. In the extant literature, it is observed that foreign ownership influences the exports of goods and services by host firms. In this paper, we investigate the relationship between foreign ownership and the export performance for the period 2001-2005. We consider drugs and pharmaceutical industry in India. We observe a positive impact of foreign ownership on export performance.

C12, Saturday, December 30, 9:30-11:00 A.M.Session: Strategy-II

Session Chair: Nilay M.YajnikNarsee Monjee Institute of Management & Higher Studies, Mumbai

317 Marketing Strategies for eCommerceKiran Hiremath, Acharya Institute of Technology, [email protected]

Net’s use for commercial purposes has emerged into eCommerce. eCommerce is defined as the complete set of processes that support commercial/business activities on a network. The author would like to work on marketing strategies used by the traditional business organizations who have started to have presence on the net. The organizations who have only vertual presence. This study would help in understanding how marketing landscape and marketing strategies are changing. Traditional




marketing model is obsolete and can not answer todays marketing questions and dilemmas. This paper is an attempt in this direction.

348 Challenges and Opportunities for the Indian IT Industry in the Next Phase of GlobalisationNilay M. Yajnik, Narsee Monjee Institute of Management & Higher Studies, [email protected]

The Indian IT Industry has grown from a pure India focused industry to a global focused industry. India is now known globally as one of the top providers of IT services. However the business dynamics of the World is also changing fast. This opens up several opportunities as well as challenges for the Indian IT industry. This paper will discuss opportunities in areas such as embedded systems and high end outsourcing as well as challenges such as the adoption of the emerging Global Delivery Model for the Indian Software industry.

363 Spirituo Managerial Approach and Ethical Issues – A Strategic Duo of Indian EnterprisesRamakrishna C, Uma Maheswari, Balaji VigneshSchool of Management, VLB Janakiammal College of Arts and Science, Coimbatore , [email protected]

Entrepreneurship is phenomenally characterized by innovative practices of individuals irrespective of their belonging and educational background. The Indian enterprises are synonymous in nature but varying in their risk taking mechanism. A high degree of variation is found among the entrepreneurs based on their social and cultural background. The spiritual and holistic approach of an Indian entrepreneur helps him to uphold the ethical practices. This article is deliberately discussing the ethical issues to ensure that one should understand the reality instead of going by conventional assumptions and moderate statements to suggest ways and means for overall development in the global scenario.

431 Freeing Leadership Processes from Hierarchical Processes: The Holy Grail of Modern CorporationsSupriyo Chaudhuri

Almost all organizations have some kind of hierarchy- either simple and complex. Leadership is conventionally expected to flow down the hierarchy leading to the unexamined and perhaps unconscious myth that hierarchical position somewhat magically endows an incumbent with leadership capabilities. If this was true leadership would not have been such a crying need in these corporations. This paper tries to explore the origins of the above myth. Thereafter it tries to study how hierarchy is so deeply ingrained in the members of industrial organizations that they find it immensely difficult to become leaders. The paper further proceeds to show the various ways in which managers of today can free themselves from the coding of hierarchy and emerge as leaders in their own right irrespective of ranks/levels etc.

461 Privatization of Life Insurance Sector and LIC : An Empirical AnalysisRachappa Shettewar, NMIMS (Deemed University), [email protected]. V. Achalapathi, Commerce Department, Osmania University, [email protected]

In response to-India’s initiatives in other sector and changing global insurance scenario, the life insurance sector in India was privatized in 2000. The objective of this paper is to study the impact of privatization of life insurance industry on Life Insurance Corporation of India (LIC) and to study the profile of policyholders of LIC. The study is based on both primary and secondary data. It is found that there is significant difference in profile of policyholders. The impact of privatization on the performance of LIC is positive which is in consistent with earlier studies.

C13, Saturday, December 30, 9:30-11:00 A.M.Session: Quality Management

Session Chair: Vishnuprasad NagadevaraIndian Institute of Management Bangalore

308 Impact of Competition on Quality of Passenger Transport ServiceT V Ramanayya, Indian Institute of Management Bangalore, [email protected] Nagadevara, Indian Institute of Management Bangalore, [email protected] Roy, Indian Institute of Management Bangalore, [email protected]

Passenger transport services in India are offered by both state owned corporations as well as by private operators, each operating as a monopoly. Owing to this, the transport organizations do not pay much attention to the service quality. However, there are certain pockets in the country where the private and public sector organizations compete with each other. It is expected that such competition leads to higher levels of service quality. This paper brings out the impact of competition on service quality of both types of operators by analyzing the service levels in different regions with and without competition.






309 Turnaround Strategies for Financial Institutions for Development of Backward CommunitiesT V Ramanayya, Indian Institute of Management Bangalore, [email protected] Nagadevara, Indian Institute of Management Bangalore, [email protected] Roy, Indian Institute of Management Bangalore, [email protected]

Government of India has initiated a number of schemes for the economic development of SC/ST population. Many state governments have created autonomous financial institutions for assisting the economic development of SC/ST families. Even the central funding through NSCFDC, NSTFDC and NSKFC etc. are channeled through these institutions. Over the years, many of these institutions have become sick and unviable. Their recovery performance is extremely low. This paper analyzes the major reasons for the failure of these financial institutions and suggests appropriate strategies for their revival. These suggestions will be useful to various state governments to revitalize these institutions.

401 Service Quality Evaluation of Internet Banking in IndiaS. S. Mahapatra, NIT, Rourkela, [email protected]. S. Khan, BIET, Bhadrak , [email protected], RIMS, Rourkela, [email protected]

This paper primarily concerns with examining the service quality of internet banking in India from two perspectives i.e. banker’s perspective and consumer’s perspective. The study identifies various dimensions and characteristics of service quality in e-banking and explores various aspects of customer satisfaction in relation to the traditional and e-service quality. Factor analysis applied on 1143 responses collected through structured questionnaire indicates that seven dimensions are important for internet banking. The statistical analysis on these dimensions concludes that banks providing internet banking facilities are reliable but have to improve a lot on user friendliness.

489 Quality Financial Reporting – A Must to Keep Investors’ Confidence High in Competitive Global Markets- A Case Study

J. K. Misra, Institute of Professional Studies & Research (IPSAR), Cuttack

The scandals that sent shock waves in the corporate world in late 2001, lifted the veil on corporate governance and revealed immense irregularity in financial reporting robbing the poor investors. Since then corporate governance practices with mandatory disclosures have undergone sea change through enactment of legislations in countries having strong capital markets. The research article draws how well INFOSYS an Indian Global company has crafted its reporting system conforming to international laws that has kept investors’ happy, cost of capital low and a high brand equity in global competitive markets.

512 Finance, HRM, Marketing - Concoction of Analytics and ManagementSaigopal Santhanam, Tata Consultancy Services Ltd., Velachery. Chennai, [email protected]

Analytics is an art of extrapolating the past. This paper recounts the concepts of analytics in various branches of management. The variables discussed in the various fields are: Finance: Informed investment banking by grouping instruments based on risk, real rate of return, growth progression, maturity, and pay-off. Operations: Autopsy of constituents contributing to law of increasing marginal cost with dependant variables as V-E-D affiliations, epoch of operation, and ease of substitution. Human Resource: Attrition Index with dependent variables salary, experience,education and gender. Marketing: Mass and focused marketing with dependent variables BEP, competitive products, and collection mechanism. It discusses how analytical concepts with apposite dependent variables will lead to preeminent decisions.

C14, Saturday, December 30, 9:30-11:00 A.M.Session: HRM-II

Session Chair: Mihir DashAlliance Business Academy, Bangalore

338 HR Finance Partnership: A Successful Marriage?Shalini Khandelwal, ICFAI Business School, [email protected]

Traditionally, HR and Finance have been considered functions that never blend with each other. HR propagated a soft and protective approach towards employees while Finance concentrated on cost cutting and using available resources efficiently. Changes in the corporate world, however, have lead to a sea change in these professionals’ outlook towards each other. 39% of the participants in a recent survey by CFO Research Services look at HR as a strategic partner. One third of them view HR both as a cost centre and a strategic partner while 28% of them believe that it is only a cost centre. This paper examines the role played by each of these functions and proposes a synergistic collaboration which leads to financial success and also a better workplace.

344 Understanding Aspirational Differences among Prospective Employees








Vivekanand, Alliance Business Academy, Bangalore, [email protected],Mihir Dash, Alliance Business Academy, Bangalore, [email protected],Anubha Singh, Alliance Business Academy, Bangalore, [email protected]

One of the problems that organizations face today is that of retaining talented employees. This issue of high attrition can be addressed by relating it to the aspirational levels of the employees. Aspiration can be categorized into intrinsic and extrinsic, and understanding these with respect to prospective employees would help organisations to design more meaningful and relevant reward systems. This study would employ the use of Kasser & Ryan’s aspirational scale to measure the different levels of the two kinds of aspiration among prospective employees, and the effect of various demographic factors on them.

345 Multiple Intelligence and Educational Performance among Management GraduatesVivekanand, Alliance Business Academy, Bangalore, [email protected],Mihir Dash, Alliance Business Academy, Bangalore, [email protected],Anubha Singh, Alliance Business Academy, Bangalore, [email protected]

There has been an increasing trend among companies to hire business executives from a variety of streams, especially from the broad stream of humanities and social sciences, and not just the stream of management and business studies. This reflects an increasing awareness about the role of multiple perspectives on the functioning of businesses. In such a scenario, individuals should be assessed in terms of multiple intelligence characteristics, rather than measuring them uni-dimensionally in terms of IQ. This study would focus on understanding individuals in terms of multiple intelligence, and would relate it to their educational performance.

353 Emotional Competence, Personality and Job Attitudes as Predictors of Job PerformanceN. R. V. Prabhu, SRM Valliammai Engineering CollegeC. R. Krishna Prasad, VIT Business School, VIT, Vellore

Emotional intelligence, as Mayer et al, 2000 conceived it, is “The ability to perceive and express emotion, assimilative emotion in thought, understand and reason with emotion, and regulate emotion in the self and others”. Emotional intelligence has recently emerged in both academic and popular literature which will be the focus of this paper. It explored the role of predictive variance of emotional competencies, personality variables and job attitudes in job performance of 204 middle level managers, who completed Emotional Competency Inventory, Type A Personality Pattern, Job Attitudes Scale and Performance Rating (Self) Scale. Step-wise regression analysis showed that RxR increased from 0.1155 to 0.3369 with addition of each of the seven variables that contributed significantly to the prediction of job performance.

549 Ramcharitramanas on HRM Rajneesh Khare, Jaipuria Institute of Management, NoidaYateesh Wahaal

Ramcharitramanas, a unique and great epic of all time, was written by Tulsidasji where he has discussed each and every aspect of human life in context with the principles of Human Resource. Unfortunately, scholars have never reviewed it in this context. This paper moves on this untrodden path and tries to produce a unique theory on Human Resource, relating Ramcharitramanas with several important areas of HR like Leadership Style and its Traits, Communication, Layout of the Organization, Problems and Stresses, Strategic Alliances, Model of a Man , Life cycle of the Organization ,Motivational theories and attempts to enlighten readers on this aspect, while also trying to build onto that missing link helping provide better understanding of the concept of HR through insights from Ramcharitramanas, thus answering whatever lies unanswered.

C21, Saturday, December 30, 11:30-1:00 P.M.Session: Conference Theme-IV

Session Chair: T. Mallikarjunappa, Mangalore University

360 Management of Global Brands—A Strategic Perspective Mohan Kotwal, Institute of Management and Entrepreneurship Development, [email protected]

The lure of Global Brands is now an all pervading phenomenon in the Corporates of the world.The costs of creating global brands is very large and even if the company can afford it, the process of building Global Brands is so complex that a lot of efforts are required for the company to under take it. Shrinking developed world market populations, similarities of world brands, and saturations of markets with products, brands and services all make it even more daunting a task. When the whole world is a market having a global brand is must for an industry leader.

419 Emergence of Indian Approach in Managing Global Organizations: Bhagwadgita WayShiv Tripathiv, VBS Purvanchal University, [email protected]






The enormous growth of business activities during the last century has resulted into the consequent increase in the material desire among the organizations and individuals. In order to promote balanced growth of the different societies, a number of scholars have explored the possibility of blending ancient Indian thought with modern concepts of management. The paper draws insights from Srimad Bhagwadgita and provides a framework for value-based management of organizations.

433 An Empirical Examination of the Relationship Between the Returns of The Indian And Global Securities MarketT. Mallikarjunappa, Mangalore University, tmmallik @yahoo.comCaren Laveena Crasta, Mangalore University, [email protected]

Ever since liberalisation and globalization policies were initiated, Indian stock market has witnessed a radical change. Many researchers have made empirical studies on the risks and returns of securities market. This paper investigates the relationship between the Indian stock market and 42 indices of prominent countries of the world. The results indicate that 14.29% and 16.67% of the global indices have high correlation with Sensex and Nifty respectively. About 2.38% and 7.14% show negative correlation with Sensex and Nifty respectively. Indian market has given higher returns than the global market in majority of the cases. Therefore, the returns in the emerging Indian market are attractive compared to global markets. This paper contributes in a significant way to understand the relationship between the returns of Indian and global securities market.

437 Advantage ERP for Global OrganizationsRahul A. Kulkarni, S.M.Agrawal Institute of Management[AIM], [email protected] P. Bhakkad, B.P.H.E. Society’s IMSCDR, Ahmednagar, [email protected]

Organizations are spreading their wings globally and capturing untapped potential market. The traditional information systems are not sufficient to satisfy multilingual, multi-currency requirements. Enterprise Resource Planning software is capable of giving advantage in global work scenario to organizations. The ERP is helping organizations to utilize their resources, which include men, material, money, machines and information, more effectively without language or currency barriers. ERP is enabling global organizations for effective decision-making. This paper deals with various aspects of ERP, which makes it essential for global organizations.

514 Role of HR in Global Organisations: A Research Study in Some Countries and CompaniesShubhasheesh Bhattacharya, ICFAI Business School, Pune, [email protected]

In the era of Global Economy, the opportunities are as high as the complexities, associated with this. Differences across the nations, in terms of work-practices, pay-levels, work- attitudes, education levels / skills etc., are only some of the many issues which compound the complexities of a Global Organisation, if we have to compare it with a Local organization. These complexities & differences need to be managed for Productive use. Most of such complexities are HR related. This paper is based on research on some countries and companies, to reinforce the point that HR has to take pro-active role in managing the Global Organisations Effectively.

C22, Saturday, December 30, 9:30-11:00 A.M.Session: Finance-II

Session Chair: P K BanerjeaICFAI Business School, Pune

107 Robust and Adaptive Portfolio ManagementMichael Dziecichowicz, Lehigh University, [email protected] Thiele, Lehigh University, [email protected]

Traditional techniques in portfolio management rely on the precise knowledge of the underlying probability distributions, such as Gaussian random variables. In practice, however, such accurate information is difficult to obtain because of the multiple factors that affect stock prices on a daily basis. To address this issue, we propose an approach to dynamic portfolio management based on the sequential update of stock price forecasts in a robust optimization setting, where the updating process is driven by the historical observations. Forecasts are updated using only the most recent data when the stock price consistently differs from predictions. Numerical results are encouraging.

327 Selection Test – Predictor of Candidate Fit for the Job

mailto:Lehigh%20University,%[email protected]



Praveen Kulkarni, Institute of Management Education and Reserach, [email protected]

Testing candidates for job positions is growing as part of the hiring process. The present study considers DISC Profile Test, an assessment instrument in selection process. Study covers history of DISC Profile; technical information about DISC profile .Finally, the study would focus on the advantage of applying tests in the selection process.

343 The Effect of Net FIIs on SENSEX: A Time Series AnalysisMihir Dash, Alliance Business Academy, [email protected] Singh, Alliance Business Academy, [email protected] Singh, Alliance Business Academy, [email protected]

Several studies have suggested that the strengthening of Indian financial markets has been because of the influence of FII. Clearly, better performing financial markets have made India an attractive market for foreign capital. Thus there should be an inter-relationship between Indian financial market performance and FII in India. This study is an empirical investigation of the causality relationships between SENSEX and net FII. The results show that, contrary to the general impression, changes in net FII does not have a significant effect on SENSEX.

366 Managing Intangible Assets in the Realm of GlobalizationKaruna Jain, Indian Institute of Technology Bombay, [email protected] Sharma, Indian Institute of Technology Bombay , [email protected]

Advent of globalization has augmented organizational focus towards realizing the inevitable role of the intangible assets. Today intangibles assets are assumed as one of the important determinants of the core capabilities of an organization. Opening up of the economies has led to paradigm shift in the management of intangible assets towards value creation and enhancing the organizational performance. This paper examines the intangible asset management literature in the pre and post globalization era. The paper also presents the changing role of intangible assets in enhancing the organizational competence and organizational performance.

540 Innovation to Serve the Bottom of the PyramidP K Banerjea, ICFAI Business School, Pune

Bottom of the Pyramid is defined by Prahlad and Hurt as base of the population pyramid having income of less than $1500 per annum. Whenever any MNC executives are asked what they are doing to serve this large market of 4 billion consumers, they come out with stock reply that they can not afford their products. The author has shown that with innovative products and services, corporate can really create wealth for their stake holders while meeting the basic necessities of lives of this unfortunate lot. He has given four cases of community toilet services, hybrid seeds, sanitary napkins and finally developing a steady source of software personnel for their requirement.

C23, Saturday, December 30, 9:30-11:00 A.M.Session: Economics

Session Chair: Manesh ChoubeyAssam Institute of Management

394 Eradicating Poverty through Micro-FinanceB.K. Swain, Institute of Management & Information Science, Bhubaneswar, [email protected]

In each and every country, some development takes place naturally or automatically over time, but its level and pace may not be adequate to maintain a satisfactory standard of living for the less advantaged sections of the population. In such situations, an intervention is needed to speed up the natural pace of development. Micro-finance is an intervention, which has tried to speed up this process in a two-pronged manner; improving household income by providing timely and adequate support for economic activities and sharing the responsibilities of the Government. In India, micro-finance is at a nascent stage with vast potential for growth. Based on international experiences, micro-finance can truly transform both urban and rural India into engines of economic growth.

422 Consumption of Milk and Dairy Products in Assam: An Economic Analysis Manesh Choubey, Assam Institute of Management, [email protected]






This paper is a part of the project dairy development in Assam funded by ILRI, Nairobi. The paper deals with household consumption for different dairy products. The data were collected from 1500 households from different parts of Assam. It has been observed from the production data that the quantum of per capita availability of milk in Assam is very (2.4 liters of milk). The survey revealed that milk, curd, powdered milk and cream were the most frequently consumed dairy items. In urban areas average quantity purchased was higher as compared to rural.

426 India’s Trade with European Union and Association of South East Asian Nations: A Comparative StudyAlok Bansal, Prestige Institute of Management and Research, Indore, [email protected] Dhar Panga, International Institute of Foreign Trade and Research, Indore, [email protected]

The world has changed significantly over the last half century. One of the most significant developments in the world trading system is the formation of regional trade blocks and regional trade agreements in different part of world. The economy of India is linked with number of countries and regional trade blocks. European Union (EU) and Association of South East Asian Nations (ASEAN) are two such major regional trade blocks. This paper is focused on India’s trade with EU and ASEAN. On the basis of Indo-EU and Indo-ASEAN trade figures from 2000-01 to 2005-06, a comparative study is conducted. The paper also highlights the impact of WTO on these regional trade blocks.

476 Micro Finance- The Noble way for Poverty EradicationGurunath Fagare, S. B. Khade Mahavidyalaya, Koparde-Kolhapur, [email protected]

Micro finance-banking with unbankable is the noble way for poverty eradication and sustained economic development. It creates confidence among the rural poor; thereby they improve their standard of living. It develops entrepreneurial abilities among the rural poor. The Indian banking sector is inching forth, however, forging is necessary to grab the opportunities in micro finance. This paper aims at identification of new issues that needs to be considered in order to cater the fruits of micro finance to the masses.

539 Role of Elasticity of EVA in Business DecisionsBalappa Kanjalli, Gulbarga University, [email protected] Deene, Gulbarga University, Gulbarga, [email protected]

Economic Value Added (EVA) is emerging as superior performance metric in order to gauge the performance of firms. This has been well accepted in Western world and lately it has been gaining importance in India also. For instance, Infosys, Hindustan Lever Ltd. Godrej Consumer Product Company Ltd. and Reddy’s Laboratories have started publishing information about EVA. Therefore, keeping the importance of EVA in view, this paper proposes to present an idea about EVA elasticity and its role in the development of business decisions.

C24, Saturday, December 30, 9:30-11:00 A.M.Session: Indian Industries

Session Chair: Prateek KanchanBK School of Management, Gujarat University, Ahmedabad

413 Reliability Theory – Advantages in BusinessRohit Mutkekar, Institute of Management Education and Research, [email protected]

Reliability testing a statistical model provides various advantages to the business operation. The present study considers reliability test model, areas of application in the business. History of reliability testing Finally, the study would focus on the advantage of applying reliability testing in the business operation.

416 An Overview of Indian Financial SystemSantosh M. Bais, Dept. of Management, Gulbarga University, Gulbarga ,[email protected] Salgar, Dept. of Commerce, Gulbarga University, Gulbarga Shiv Deene, Gulbarga University, Gulbarga , [email protected]

This paper discusses the meaning of finance and Indian Financial System and focus on the financial markets, financial intermediaries and financial instruments. The brief review on various money market instruments are also covered in this study.





The term "finance" in our simple understanding it is perceived as equivalent to 'Money'. We read about Money and banking in Economics, about Monetary Theory and Practice and about "Public Finance". But finance exactly is not money, it is the source of providing funds for a particular activity. Thus public finance does not mean the money with the Government, but it refers to sources of raising revenue for the activities and functions of a Government. Here some of the definitions of the word 'finance', both as a source and as an activity i.e. as a noun and a verb.

434 Determinants of the Capital Structure of Indian Steel IndustryT Mallikarjunappa, Mangalore University, Mangalore, [email protected] Carmelita Goveas, Besant Women’s College, Mangalore, [email protected]

Much of the history of capital structure theory in the post M&M hypothesis period has involved examining how robust the M&M model is to more realistic assumptions regarding market frictions. It has been documented that in practice, capital structure matters, as leverage ratios of specific industries have been documented by several researchers. This paper investigates the determinants of the capital structure of Indian steel industry by taking the debt-equity ratios as the dependent variable and several independent variables like profitability, collateral value of assets, growth, uniqueness and business risk. The results indicate that none of them emerge as the significant determinants of the capital structure of the steel industry. The present paper makes a significant contribution to the debate on capital structure from the emerging markets perspective.

510 Degree of Instant Competition: Estimation of Market Power in India’s Instant Coffee MarketSatish Y. Deodhar, Indian Institute of Management, Ahmedabad, [email protected] Vivek Pandey, Indian Institute of Management, Ahmedabad ,[email protected]

New competition policy seeks to promote competition and to increase market efficiency. Infact, degree of price transmission between farmers and final consumers depends on degree of competition in processing sector. Moreover, trade liberalization policy is expected to influence domestic markets. Hence, it becomes imperative, to determine the degree of competition in various industries. Indian Instant Coffee market is a duopoly of Nestlé and Hindustan Lever, differentiating their products through branding. We econometrically estimate the market power parameter. Results indicate that market is not characterized by collusive behaviour; instead it is close to perfect competition although we cannot reject the Cournot-Nash behaviour.

530 BI Growth in Indian Insurance Sector: A Case Study Prithvi Yadav, Indian Institute of Management, [email protected],Tarun Soni, DAVV Indore, [email protected]

The insurance industry is now witnessing new competition the market (such as risk management, branding, fraud, ROI, operational efficiency etc.). Because of this, insurers find themselves fighting as in larger battlefield. A successful insurer in this competitive world will be the one who is intelligent enough to have the foresight of market and built strategies to gain an edge over the competitors. Large pool of customers, increasing per capita income and low insurance penetration in developing countries such as China, India, Brazil, Thailand, make these insurance market potentially high growth candidates. In today’s increasingly competitive business environment, BI solution acts as a key differentiation. To stay ahead of the competition insurance company require the ability to predict & also respond to trend in the market place. In this paper, challenges faced by Indian insurance industry in view of the presence of multinational insurance companies in India which are equipped with up-to-date BI tools. BI tools were applied on data collected from local insurance company, reveal that customer oriented approach has been lacking. At the same, Indian companies are showing readiness to jump in BI era to move inch-to-inch with multinational companies.

C41, Saturday, December 30, 4:00-5:30 P.M.Session: Outsourcing

Session Chair: Sanskritirani DesaiIBS Mumbai (ICFAI) & Consultant in IT

319 Watch out India – More Countries Want a Share in the Outsourcing PieSanskritirani Desai, IBS Mumbai (ICFAI) & Consultant in IT, [email protected]

India the preferred offshore location has attracted the lion’s share of outsourcing activity as per NASSCOM. From 2001 to 2005 India’s share of global sourcing has grown from 62% to 65% in IT and from 39% to 46% for ITES/BPO. Though India is on top as per the index, it cannot afford to be complacent. A. T. Kearney’s Global Service Location Attractive Index 2005 shows India’s competitor countries. Each country has certain advantages. To continue on top India needs to strengthen advantages & reduces disadvantages. Impeccable quality, government support & moving up the value chain is the key.

371 Business Process Outsourcing: Challenges, Opportunities and Strategies – A Case StudyA. M. Gurav, D. R. K. College of Commerce, Kolhapur, (MS), [email protected]

Competition is the basic MANTRA for managing global organizations and Business Process Outsourcing is the vibrant term in today’s industrial world. The researcher has studied Kolhapur (M.S.) based industries for BPO and 80% of industries use BPO.









80%, 60% and 67% of Contractees, Contractors, and Contractual labour respondents are happy about BPO. 80%, 70% and 80% Contractees, Contractors, and Contractual labour respondents admitted 20%, 25%, and 25% increases in productivity respectively.Effective use of BPO, Japanese management concepts like TQM, 6-Sigma, 5-S’s, must be used by Indian industries as a strategy for going international level and accepting challenges and enchasing opportunities.

378 Human Resources Outsourcing : Driving Forces and Emerging ChallengesSantosh Bais, Dept. of Management, Gulbarga University, [email protected] Agadi, Gulbarga University, Gulbarga, [email protected]

Outsourcing is part of the change in organisational structure of the companies that has extensive effect. In today’s changing technological environment staying on top of the cutting edge technology and having knowledge of the latest tools are a must to successfully take advantage of them . Having specialized knowledge in-house could be very expensive and a futile, since new technologies come about very often . In these situations outsourcing make a lot of sense. Outsourcing creates strategic value by creatively examining the process and changing the way it is processed. In the present paper an attempt is being made to study the factors attracting outsourcing and the possible challenges facing the outsourcing of activities.

C42, Saturday, December 30, 4:00-5:30 P.M.Session: Organization Behaviour

Session Chair: N.R.V. PrabhuDepartment of Management Studies, SRM Valliammai Engineering College

337 Reengineering Corporate CultureSmrita Sinha, Graduate School of Business & Administration, [email protected] Dutt, MIMT, Meerut, Uttar Pradesh

In this paper, the authors tends to highlight the need for the vital re-engineering of culture, which would bring about greater flexibility, harmony and all pervasive effectiveness, essential for the development of an organization. Emphasis is also laid on how core ideology relates to the organization and binds it into a common culture through communication management, fostering global awareness, competencies, increased teamwork, and giving feelings of oneness. The authors in this paper propose the VSMT Model for Core Ideologies, and The Cross-Functional Communication Model that would assist in promoting the core ideologies to foster a global outlook and synergistic approach, which is essential in present scenario.

354 Impact of Emotional Maturity on Stress and Self Confidence of Adolescents N. R. V. Prabhu, Department of Management Studies, SRM Valliammai Engineering CollegeC. R. Krishna Prasad, VIT Business School, VIT, Vellore


Emotions play central role in the life of an individual, as behaviour is constantly influenced by the emotional maturity level that we possess. Especially, the adolescents who are observed to be highly emotional in their dealings need to be studied to find out the impact of emotional maturity on their stress and self confidence. Sample of the study consists of 105 adolescents studying in the XI and XII class at Chennai city of Tamil Nadu State, India. The scales such as emotional maturity (Singh and Bhargav, 1994) Self Confidence Inventory (Rekha Agnihotri, 1987) and Students’ Stress Scale (Deo, 1997) were administered on the selected sample. Emotional intelligence has recently emerged in both academic and popular literature which will be the focus of this paper.

452 Are the Indian First-line Managers Achievement Oriented at all?Nandi Jayanta, ICFAI Business School, Jaipur, [email protected]

Dr. David C Mc Clelland revealed that there is a positive relationship between need achievement, successful entrepreneurship, and economic development. Saiyadain and Manappa revealed that the need for achievement is a major characteristic of the managerial class. Thakar revealed that achievement needs play a dominant role in affecting the behaviour of the employees of an organisation. Now in this context a pertinent question is “Are the Indian First-line Managers Achievement Oriented at all? This paper is intended to answer this question.

553 Delta Neutral Hedging – Basic GuidelinesT. V. Venkatarathna, Polaris Software Lab Limited, Hyderabad, [email protected]

Many financial institutions hold derivative instruments in their portfolio whose value changes in response to a change in the value of the underlying security. The option-pricing model developed by Black and Scholes (1973) indicate that a portfolio consisting of a risky asset and call options thereon can be balanced in such a way that the returns from the portfolio will approximate to a risk free rate of return. Ascertaining the right balancing mix between the units of the underlying security and the options thereon is the central theme of delta hedging. This paper summarizes the basic principles to design a delta neutral portfolio.

C43, Saturday, December 30, 4:00-5:30 P.M.Session: Entrepreneurship

Session Chair: Madhusudana N. RaoBridgewater State College, USA

119 Global Entrepreneurship in the IT Sector: An Exploratory Case StudyMadhusudana N. Rao, Bridgewater State College, [email protected]

In this paper, the genesis and growth of an SME in the IT sector is traced against the backdrop of far reaching changes in the information technology industry in the United States and the economy in India in the early 1990s. The relative contributions of the founder and the changes in the external environment are juxtaposed in the success of the entrepreneurial venture. Opportunity recognition, instinct and deliberate strategies are delineated to be the root causes of the successful IT start-up and its resilience through the dot com bust, with important lessons to be learned by prospective entrepreneurs.

328 Competitive Advantage through Customer Relationships: Insights from Dynamic Capability ViewDarshan Desai, Institute of Management, Nirma University, [email protected] Sahu, Alliance Business Academy, Bangalore, [email protected]

When Customer Relationship Management (CRM) is well accepted as a strategic process, it is important to answer weather it leads to a competitive advantage or not. Certain firms are very successful in gaining competitive advantage through CRM, while

many other failed. The reasons for the competitive advantage through CRM are still unexplored. Dynamic capability view suggests that firms’ ability to integrate internal and external competencies can lead to competitive advantage. In this paper, we describe why dynamic capability view can be applied to understand how competitive advantage can be achieved through CRM, and what managerial implications are.

376 Entrepreneurship in Global Context: An Analytical Study of Entrepreneurship Development in Kolhapur District R. S. Nilpankar, Ajara Mahavidyala, Ajara, Dist: Kolhapur (MS), [email protected]

Economic prosperity of any country in the context of globalization demands strong entrepreneurship development. The future of Indian Entrepreneurship lies in innovation and not in imitation. Use of internet, e-commerce in direct marketing is must. The present study aims at analyses of entrepreneurship in a district. Main finding shows; 80% entrepreneurs support globalization’ e-commerce, VAT; 30.5% achieved ISO/ISI mark, 67.5% computer users, 49.5% technical/ professional qualified, 69.5% innovative manufacturing and the like. The huge potentiality is available in the region and needs healthy support from government.

469 Entrepreneurs’ Attitude towards Investment Decisions – An Empirical StudyArunkumar Salgar, Dept. of Commerce, Gulbarga University, [email protected] M. Bais, Dept. of Management, Gulbarga University, [email protected]

Entrepreneurship is a complex and multifaceted phenomenon and it is gaining importance in many countries around the world. The changing nature of the business and the world in which it operates make entrepreneurial behavior influential. Change is pertinent in today’s world and change creates opportunities for the entrepreneurial class. The exploding industry sector has opened up exciting opportunities. The increased prevalence of outsourcing by many business operations is creating new opportunities for Entrepreneurs. In this rapidly changing world, Entrepreneurs should be able to change his attitude and his approaches depending on the prevailing environment. Changing attitude is tough as there can be innumerable hurdles to acquire the change. The purpose of this paper is to examine the attitude influencing investment decisions.

C44, Saturday, December 30, 4:00-5:30 P.M.Tutorial Session: Intellectual Property Rights: Issues for Indian Industries

Session Chair: R. Radhakrishna PillaiIndian Institute of Management Kozhikode

Speaker: Justin Paul, Indian Institute of Management [email protected]

The term 'Intellectual Property" has come to be internationally recognized as covering patents, industrial designs, copyright, trade marks, know how and confidential information. Although the creation of trade mark has very little to do with intellectual creativity, it cannot be doubted that patents, designs and copyright are the product of intellectual effort and creative activity in the field of applied arts or technology and fine arts. In the information age, IPR protection takes on a pivotal role. Indeed, a healthy IPR framework is the sine qua non of the knowledge revolution. In a world linked by a digital framework, empowered by software, and where innovations of the mind, derived through massive expenditure of intellect and resources, are the key products, the strength of IPR regimes can mark the difference between a flourishing and an absent market. A global environment creates extraordinary new challenges in IP protection, which the international community is only just coming to terms with. Furthermore,Sound IPR policies will play a key role in developing some of India’s most exciting growth areas, including software development, biotechnology, entertainment, and pharmaceutical development. This paper demonstrate the term `Intellectual Property Rights, examine how the WTO protect these rights and assess the likely impact of TRIPS Agreement on Indian Industries.

D11, Sunday, December 31, 9:30-11:00 A.M.Session: Conference Theme-V

Session Chair: Prafulla AgnihotriIndian Institute of Management Calcutta

104 The Role of Technological Innovations in the Chinese Economy: Analysis and SuggestionsChoong Y. Lee, Pittsburg State University, [email protected]

Since China started its economic development, industrial policies have been formulated and became an integral part of its economic development plans. This research is to examine various aspects of the Chinese technological innovations in which industrial policies have been incorporated and applied based on the success of its economic policies in improving their technological capacity. Its focus will be on technological innovations in transportation, manufacture, and agriculture in China. Then, this research will discuss what effects technological innovations have on the Chinese economy. Finally, it will include a conclusion of the role of technological innovations for the Chinese economy in the future.

105 Knowledge Transfer and Absorptive Capacity in Multinational CorporationsChoong Y. Lee, Pittsburg State University, [email protected] Chi Wu, Pittsburg State University, USA

With the increasing speed of competition, knowledge management has become a critical competitive weapon. The process of knowledge transfer between business units is an essential aspect of knowledge management. The ability to transfer knowledge internally is one of the main competitive advantages of multinational corporations. This research explores knowledge transfer and absorptive capacity in multinational corporations. It also reviews relevant literature on knowledge management especially for knowledge transfer and absorptive capacity. The objective of this study is two fold. First, conceptualize of absorptive capacity by emphasizing both ability and motivation. Second, explore the internal transfer of knowledge by multinational corporations.

341 An Empirical Analysis and Extension of Bartlett and Ghoshal Typology of Multinational Companies to the Global Automobile Industry

Prafulla Agnihotri, Indian Institute of Management Calcutta, [email protected]

This paper presents an objective measurement of the extent to which the automobile industry is globalised. Industry globalisation is largely studied through subjective measures, consisting mostly case studies. This research measures the extent to which automobile industry is globalised on the basis of cluster analysis. In addition to provide a quantitative equivalent to Bartlett and Ghoshal’s (1989) conceptual industry classification, this paper examines the important but previously untested parameters of globalisation. The results of this study reveal that the auto industry operates in a multidomestic environment and thus most of the firms adopt a country centered, multidomestic strategy to maximize their performance. Lastly, the study makes several theoretical and methodological contributions to the international marketing and strategy literature.

531 Growth of BI Tools in Indian Organizations: A ReviewPrithvi Yadav, Indian Institute of Management, Indore, [email protected] Gupta, Indian Institute of Management, Indore, [email protected]

The Business Intelligence (BI) market is on a growth curve as far as India is concerned. From large enterprises with existing ERP, SCM, and similar implementations to SMBs that are ready to improve their IT infrastructure, the scope for BI implementations lies wide open. Although major users are in BFSI (Banking, Financial, Services and Insurance) sector, but others like pharmaceutical, manufacturing, retail, government bodies are also entering into BI arena. BFSI is the largest spender on BI software having a major share of 35%, followed by Telecom, Manufacturing, Services industry (including the ITeS) and others (as per IDC India Report). In the paper, we have reviewed BI tools available, ready to use and general purpose, for industries in Indian situation. Prices vary drastically over different areas in the BI space with each segment having issues affecting them in different ways. Each BI tool offers different functionality and different verticals. The BI tools comprise a number of integrated applications. BI solutions deployed by organizations are either a single-vendor solution or a mix-and-match integrated solution.

538 Leveraging Information Systems and Technology for Managing Global Organisations: An Analytical ApproachS. Padmanaban, SDM Institute for Management Development, [email protected]

Global organisations face complex challenges, opportunities, risks and threats, arising out of borderless business, especially through information systems and technology [IST], thanks to Internet and WWW. How one organisation distinguishes itself from its competition, survives and grows in global scenario, depend very much on its ability to leverage its IST effectively. This calls for well orchestrated approach, identifying components of IST appropriate to the organisation, and then leveraging them. This paper analyses factors to be considered while leveraging IST, and outlines a step by step approach to identifying and unifying appropriate IST components to strategically leverage IST.

D12, Sunday, December 31, 9:30-11:00 A.M.





Session: Strategy-IIISession Chair: Prabin Kumar PanigrahiIndian Institute of Management Indore

468 Factors of Corporate Social Responsibility as Antecedents of the Promotion of ProSapna Parashar, Prestige Institute of Management and Research, [email protected] Dhar, Prestige Institute of Management and Research , Indore, [email protected]

Corporate Social Responsibility is the set of economic, legal, ethical and discretionary expectations of the society from an organization.Managing legal and moral responsibility in the marketplace can be signficant part of a corporation’s activities , long term interest of the organization to create and sustain customer trust by offering safe products ,truthfully informing consumers about product content and use, and treating stakeholders ethically .The present paper is an attempt to identify the constituent factors of Corporate Social Responsibility as antecedents of the promotion of products and services .

492 Gaining Competitive Advantage using EmotionSabita Mahapatra, Indian Institute of Management Indore

In a world of information overload, rapid change and complexity, increased product proliferation, growing availability of web-based product and service, companies need to do more than appeal to the head in product positioning. Affect has a powerful role to play in product positioning today. With care, affect can be a powerful addition to positioning based on features and benefits. This paper will make an attempt to examine the power of emotions as a behavioral driver and address how the application of emotional theories to consumer behaviour may be used to develop effective marketing strategies.

511 Data Mining - Modeling Financial Statement Frauds Using Data Mining TechniquesPrabin Kumar Panigrahi, Indian Institute of Management Indore, [email protected]

Financial statement fraud, commonly known as ‘cooking the books’, has become a common type frauds in many organizations. In order to detect these frauds, accounting and auditing firms employ accounting, auditing, and investigative skills including data analysis techniques such as Benford law, ratio and trend analysis, relative size factor, horizontal and vertical analyses. The limitations of traditional modeling techniques as well as the nature of complexities in frauds trigger the need for modeling using data mining modeling. This Paper discusses traditional modeling and explains how financial statement frauds can be modeled for identification and prediction by using data mining techniques.

523 Online Advertisement, Click Fraud, Data Mining - Application of Advanced Analytics: A Case of Emerging Click Fraud Detection

Prabin Kumar Panigrahi, Indian Institute of Management Indore, [email protected]

Click fraud, a particular type of fraud in pay-per-click search-engine advertisement, has emerged today as a biggest threat to online advertising industry and endangers future viability of web advertising. Currently well-established service providers like Google and Yahoo fight this fraud by employing proactive filtering using manual and automated detection approaches that are based on rules, classifier and anomaly. As number of inquiries grows rapidly, manual inspections and its process scalability have become a major concern. This Paper discusses various advanced analytics such as click scoring, simulation, optimization, and data mining that might improve detection of click frauds along with various issues and challenges.

D13, Sunday, December 31, 9:30-11:00 A.M.Session: Operations Management

Session Chair: Matteo M. SavinoSannium University, Benevento, Italy

116 Production and Distribution Decisions in Direct Shipment Networks under Time-Varying DemandKhalid H. Mokhashi, Drexel University, Philadelphia, USA, [email protected] Banerjee, Drexel University, Philadelphia, USA, [email protected] Y. Benson, Drexel University, Philadelphia, USA, [email protected]

We extend the classical transportation problem, incorporating deterministic time-varying sink demands over a finite, multi-period planning horizon. At each source, a fixed setup cost is incurred for initiating production, apart from a variable production cost. Similarly, there is a fixed shipment cost, in addition to a variable transportation cost, for any shipment action. Inventories are allowable at all source and sink nodes and are charged at linear rates. We formulate a generalized (0, 1) network flow model for this problem. A numerical example is presented to illustrate our model.

201 A New Model for Risk Analysis in Project EngineeringApolloni Stefano, University of Naples Federico II, Italy, [email protected] M. Matteo, Sannium University, Benevento, Italy , [email protected] Carmen, Department of Engineering Sannium University, Benevento, Italy

The prevision of project costs during offering phase is a very critical activity for the competition of Engineering and Contracting firms. It’s necessary to utilize instruments which improve decisions quality taken during offering phase, verifying firm capacity of estimate project risks. Among engineering activities, job security, is particular meaningful in project risk field, this because they cover all shipbuilding systems areas and they result to be subjected to an initial uncertainty level. In this work we propose a specific instruments for risk estimation. This model is been developed on the integration between project risks management and job security. It’s been successfully applied to a Transport and Railway System firm, obtain a system with a systematic, documented and periodic estimation capacity, making easy the control of those events which could threaten project targets.

208 Demystifying Some Common Myths of Six SigmaJiju Antony, Caledonian Business School, Glasgow Caledonian University, [email protected] Maneesh Kumar, National Institute of Foundry and Forge Technology, [email protected] K. Tiwari, [email protected] Ghorpade, [email protected]

Six Sigma has been part of our business lexicon for more than 15 years. Six Sigma has evolved significantly and continues to expand since its inception at Motorola in the mid 1980s to improve the performance of its processes. This paper discusses some common myths of Six Sigma by critically reviewing the literature on Six Sigma. Authors of the article present their viewpoints on the future research in Six Sigma and its integration with other continuous/breakthrough management initiatives. Six Sigma will evolve over time like many other initiatives, however the key concepts, the principles of statistical thinking, tools and techniques of Six Sigma, will stay for many years, irrespective of whatever the ‘next big thing’ will be. The paper will yield a great value to researchers and practitioners of Six Sigma in dispelling the myths of Six Sigma and realising the strengths of this business strategy that has been into existence and generating tangible benefits for nearly two decades.

482 Trends in Logistics Services: Indian ScenarioM. N. Qureshi, Dinesh Kumar,Pradeep Kumar, Indian Institute of Technology, Roorkee

Business world is under the tremendous influence of globalisation. The enhanced opportunity has put an extra pressure on the business to meet the growing customers’ need. Logistics outsourcing option is being exercised globally to meet this challenge which has evolved through various stages like LSP, LLP, 3PL, 4PL. The logistics trend is not at par across the globe hence draws serious attention to grab the business opportunity. The paper gives the insight of logistics trend of the developing and the developed countries. It is high time to explore the logistics opportunity to be in race with rest of the world

485 Performance Analysis of Drum Buffer Rope (DBR) Scheduling using Discrete Event SimulationSandhyarani Biswas, Amit Sahu, S.S. Mahapatra, Siba Mahapatra, National Institute of Technology, Rourkela [email protected], [email protected], [email protected]

Theory of Constraints (TOC) has introduced a new approach for operating production lines referred to as drum-buffer-rope (DBR) for improving throughput time and inventory turnover. Production lines designed with a single bottleneck when operated with a DBR system needs less inventory protection than required conventional flow lines and better on-time delivery. In this paper, the performance of DBR system is compared with conventional flow lines using discrete event simulation. A methodology based on back propagation algorithm of neural network is proposed for accurate prediction of throughput considering mean processing time, coefficient of variance, buffer size, number of stations and signal buffer.

D14, Sunday, December 31, 9:30-11:00 A.M.Session: Information Systems







mailto:[email protected],





Session Chair: S. DeyIIM Indore

313 Hajj Pilgrims Trend toward Private Tours and MIS DevelopmentAlaskar M. Kamal, Bharati Vidyapeeth University , Institute of Management Kolhapur, [email protected] M. Patil, Chh. Shahu Central Institute of Business Education and Research, Kolhapur, [email protected]

All over the world there are hundreds of private tour operators (PTOs) managing tour for hajj pilgrims from all corners of the world. According to the Visiting Indian Ministry 155,000 Indian pilgrims performed hajj during 2006. Of them100,000 through the Hajj Committee and 55,000 through PTOs. By the year 2006 there were 397 registered PTOs.In order to have efficient and smooth flow of Hajjis, Saudi Government conducts survey every year of those Hajjis traveling through Hajj committee and invites suggestions .It is necessary to have in-depth investigation of present PTOs services to examine the performance and develop MIS which will accredit PTOs and give Gradation.

388 Communication Pattern and Support Structures in Distributed Software DevelopmentSumit Bakshi, IIM Bangalore, [email protected]. Krishna, IIM Bangalore, [email protected]

New advents in information and communication technology have enabled globally distributed teams to do major share of software development. Managing such temporally or spatially distributed team presents enormous challenge towards providing necessary support and control structures, and in designing better enabling processes to enhance the efficiency and effectiveness of the distributed teams. This paper tries to relate the design of enabling structures and processes to the characteristics of tasks performed in the different stages of SDLC. Taking communication pattern over the SDLC as the indicator the fit of structure and process with different task characteristics can be tested.

404 Managing Security and Privacy of Information Dilip Kumar Sharma, G.L.A. Institute of Technology and Management, MathuraGopalji Varshneya, G.L.A. Institute of Technology and Management, MathuraG.P. Sahu, DMS, Indian Institute of Technology DelhiJitendra Kumar Sharma, The Indian Smelting Refining & Company Ltd., Pune

The objective of this article is to illustrate the incidence of unauthorized data access and threats to security of valuable data. It present statistics depicting present occurrence of security damage leading to both ethical and economical loss of an organization and suggests remedies that an enterprise may implement for building a strong shield of protection in dynamic environments. It establishes the importance on latest researches, including dynamic password technique as a novel version which will not only provide password authentication but will also allows the remote system to efficiently conduct the valid access phase of each legitimate user on each login.

542 Academic Excellence through Knowledge-Based Decision Support SystemSudhakar Bhoite, Department of Computer Studies, SIBER, Kolhapur, [email protected]

Today’s globalized environment has increased pressure on every aspects of life, including academic field too. Due to rapid changes in field of Information Technology academic field is facing lot of challenges. To tackle with the problems that are faced by today’s academic institutions (especially IT Schools) various ways and remedies has been suggested by various academicians and leading experts in the field. We present a Knowledge Based Decision Support System for solving the problems that are faced by IT Schools. Knowledge based decision making supports the IT School heads to deploy effective strategies as well as provides solutions for the typical problems of rendering quality IT education and finally to achieve the academic excellence by keeping a pace with the changing technology and IT industry needs in this rapidly maturing information age. The proposed system not only helps in decision making process but it posses the capability to situation analysis and aids knowledge workers in finding course of action to be followed.

551 A Comparative Study of Security and Authorization Models for Web ApplicationsEkata Shah, Sardar Vallabhbhai Patel Institute of Technology, Gujarat University, [email protected]

Increasingly people are using the information contents on the web quite extensively leading to increasing need to provide security of the information on the Internet. In last few years researchers started thinking about the access control on the information available in different formats on Internet. However, access control and Authorization model for hypertext is different than that of data available in DBMS. There are special requirements of the authorization model for hypertext language including finer level of authorization and context dependent authorization. This paper analyses various existing authorization models and tries to check whether all these models satisfies these requirements or not. We conclude with the recommendations for extending the existing models.

D21, Sunday, December 31, 11:30-1:00 P.M.Session: Banking Industry




Session Chair: Pankaj TrivediK. J. Somaiya Institute of Management Studies and Research, Mumbai

336 Calculating a Firm’s Cost of CapitalDevesh Baid, Indian Institute of Management, Ahmedabad, [email protected] Joshi, Som Lalit Institute of Management Studies, Ahmedabad

The knowledge of the "firm’s cost of capital" is necessary for finance and accounts managers for long-term capital budgeting, merger and acquisition, financial control, evaluating financial performance, equity valuation analyses etc. This study reviews and applies three methods for estimating weighted average cost of capital (WACC) for 2 widely held Indian firms: Infosys Technologies Ltd and Tata Iron and Steel Company Ltd, and also overviews theoretical and empirical issues involved in estimating a firm's WACC. The most difficult to estimate component of a firm's WACC relates to the cost of equity capital, a process complicated in practice by the need to make various assumptions and practical choices.

352 Corporate Governance in Indian BanksPankaj Trivedi, K. J. Somaiya Institute of Management Studies and Research, [email protected]

The concept of corporate governance in banks emerged as a vital issue in response to the failure of several banks in the recent past. It has become one of the important matters of discussions among the depositors, borrowers, employees and regulators. RBI has already initiated steps in this regards by way of disclosure and prudential accounting norms. Deficiencies in disclosure and transparency are the major concern of corporate governance. Corporate governance in Indian banking sector can be strengthen by adopting appropriate policy with regards to financial structure, board structure, ownership pattern, and institutional environment.

364 Mergers and Acquisitions of Indian Banks: Past, Present and FutureSuralkar Suresh, SJM School of Management, IIT Bombay, [email protected]

This study examines Indian bank M&As, starting from eighteenth century to present times. In 1960, RBI initiated compulsory merger of weak banks with strong ones, resulted in reduction of 566 banks in 1951 to 85 in 1969. Financial sector reforms initiated in 1991 along with Narasimham committee recommendations culminated into 31 numbers of bank M&As. We have empirically analyzed these M&As for the operating performance parameters. The study suggests that the period of more than five years is required to crystallize the gains and to generate operating performance benefits. This study also explores into the future of Indian bank M&As.

450 Measuring Customer Ecstasy in Banks: An Empirical Study Tarun Kushwaha, Prestige Institute of Management, Dewas, [email protected] Upinder Dhar, Prestige Institute of Management and Research, Indore, [email protected]

In this era of customer focused and service sector dominated economy, marketing activities need more efforts. Mere satisfaction of customers is not enough. They should find reasons to come to the same organization again and again. When all the organizations are trying hard to catch the customers’ attention, only those organizations will lead which are able to not only satisfy them, but create the feeling of delight in them. Customer delight is believed to result into customer ecstasy, which is a stage where the customer is at the peak of pleasure and excitement and he/she is not only satisfied but is also very enthusiastic in dealing with the organization. Customers want more than satisfaction, they want thrill and excitement in their dealings with the organization. Most of the work in the area of Customer Relationship Management (CRM) is confined up to customer satisfaction only which, however, does not guarantee the revisit of the customer to the same organization. The present paper attempts to study the perception of ecstasy in the customers of public versus private sector banks. The paper attempts to study customer ecstasy on various parameters in order to have a better insight into the intricacies of CRM. The study has implications for marketing strategists to facilitate them in designing the plans and policies for CRM and also understanding consumer behaviour in a better perspective.

529 Business Intelligence : Challenges for Indian Banking SectorPrithvi Yadav, Indian Institute of Management, Indore, [email protected] Mazumdar, DAVV, Indore. [email protected]

The financial services industry is rapidly changing. Competition from non-financial institutions and technological innovation, have forced companies to re-think their business plans. In the present context, role of banks has altered from being “I” to being a service provider and concentrating on customer’s perspective. Many large companies have been using Business Intelligence (BI) computer software for some years to help them gain competitive advantage. With the introduction of cheaper and more generalized products to the market place, BI is now in the reach of smaller and medium sized organizations. This paper seeks to identify and solve problems faced by Indian banks because of their fast need for change to cope up with national and global competitiveness and challenges in the era of BI tools.

D22, Sunday, December 31, 11:30-1:00 P.M.Session: Finance-III

Session Chair: Abhilash S. Nair




Nirma University

374 Working Capital Evaluation through trade off between Profitability and LiquidityNarayan Baser, B.K. School of Business Management, Gujarat University, [email protected]

Management of working capital in a given enterprise has profitability and liquidity implications. Working capital represented by current assets, constitutes a dominant and controllable segment of investment, particularly in manufacturing enterprises, and efforts to optimize its size must promptly enhance the profitability. A thick relationship has been found between the level of economic growth and the quantum of cement consumption in developed as well developing countries. This paper will be focused on analysis of liquidity and profitability trade off with the help of different relevant ratios for cement manufacturing companies and integration of it into the overall working capital management.

441 Efficiency of Indian Stock Market: A Study of Stock Price Responses to QuarterlyIqbal, P.A. College of Engineering, P.G. Dept. of Business Administration, [email protected]. Mallikarjunappa, Department of Business Administration, Faculty of Commerce, Mangalore University

This paper examines semi-strong form of efficient market hypothesis by taking December 2000 quarter earnings announcement as an event. The study is based on 146 companies having minimum 20 percent foreign holdings. We have used event study methodology, t test, Runs test and sign test to test the semi-strong form of efficient market hypothesis. We have used both raw returns and log returns. The behaviour of AARs and CAARs are examined for 30 days before and 31 days after the announcement of quarterly earnings. The results of the study revealed that Indian stock market is semi-strong form of inefficient.

448 The Disposition Effect and Investor Behaviour: A SurveyNeeraj Amarnani, Institute of Management, Nirma University, [email protected]

Behavioural Finance has emerged as a serious contender to the Efficient Markets Hypothesis in the study of asset pricing and capital markets. A major tenet on which it rests is the investor’s aversion to regret and the consequent tendency to hold losing stocks too long and sell winners too soon. Shefrin and Statman (1985) called this ‘the Disposition Effect’. This paper surveys literature on the subject and creates a broad framework documenting evidence of the effect across various geographies, differenial susceptibility among investor segments and the potential for creating abnormal returns using strategies based on the disposition effect.

462 Asset Liability Management: Opportunities, Challenges and StrategiesSireesha Tiruvarangam, Hyderabad Central University, [email protected]

In the process of financial intermediation, banks have to grapple with risks. The objective of the paper is to evaluate different types of risks on the assets and liabilities of a bank and set up an integrated and holistic conceptual framework. An attempt is made to calculate the total risk (TR) of each item individually, not captured earlier (like capital adequacy, risk assessed weights, internal control etc.), to obtain an overall risk profile. After incorporating all the factors, a quantified Asset Liability Management (ALM) model is presented. The Paper concludes with discussion of the opportunities, challenges, and strategies thereof.

481 An Overview of Indian Stock Markets in the Post-Reforms PeriodAbhilash S. Nair, Nirma University, [email protected]

Prior Literature suggests that as an economy progresses, the stock markets play a more important role in resource mobilization and allocation. The present study tries to analyse the developments in the Indian stock market in terms of the measures suggested by Demigurc-Kunt and Levine. However, since the said measures are based on secondary market performance, in the present study the performance of the stock markets is also evaluated on the basis of the primary market parameters. It was seen that though the reforms undertaken could sanitize the secondary markets, with regard to primary markets lot more needs to be done.

D23, Sunday, December 31, 11:30-1:00 P.M.Session: Customer Relations Management

Session Chair: Atish ChattopadhyayICFAI Business School, Kolkata


335 Benefits of Efficient Consumer ResponseSanjay Kumar Kar, Indian Institute of Management, Ahmedabad, India, [email protected]

Efficient consumer response movement started in 1993 in US and then moved to Europe and other continents by 1996. The basic objective of ECR is to fulfill consumer wishes better, faster and at less cost. Researchers and practitioners in this field debate over the potential and real benefits accrue to all parties involved in the process. This conceptual paper investigates real benefits realized by the retailer, manufacturer and consumer. Findings suggest that adoption of ECR practices helps the retailer and manufacturer to reduce unnecessary distribution cost, minimize stock out and increase customer satisfaction.

392 Invest or Not to Invest in Customer Relationship Management –How Mandatory it is to Industry Today- A Strategic Analysis

Sriram Rajann, ICFAI Business School , Chennai, [email protected]

CRM strategy is complex. It is more complex than an ERP strategy or a network strategy. This is because it involves contemporaneously defined customers. It is 6-7 times more expensive to gain a new customer than retain an existing customer-Harvard Business Review. A 2004 AMR research study found that 28 % of CRM projects failed to go live. 33% had serious user adoption problems. A 2005 Forrester Research found that 2/3 of respondents were unhappy with the ease of the use of their CRM system. More than half of the respondents were not satisfied with their CRM systems return on investment (ROI)

400 User Perception of the Retail Loyalty Programs in the City of Kolkata, IndiaAtish Chattopadhyay, ICFAI Business School, Kolkata, [email protected] Sengupta, ICFAI Business School, Kolkata, [email protected]

Loyalty programs are being increasingly used as CRM tactics. Recent studies have questioned the fate of loyalty programs. This study explored the user perception of various retail loyalty programs in Kolkata, through a consumer survey. It was observed that retailers need to have a clear insight of shopper expectations while designing a loyalty program and the relative importance of various factors which makes the loyalty program successful. The current research addresses the issue of identifying the factors which are critical to the success of a retail loyalty program in the Indian context.

544 Analysis of Customer Relation Management Tecnique in Banks of Small Towns Gajendra Singh, H.N.B. Garhwal University, Srinagar, [email protected] Singh, Academy of Management Studies, Dehradun

This study has been undertaken to examine the critical role and status of CRM strategies adopted by Banks. This paper also addresses the various bottlenecks and barriers coming in the effective functioning of CRM strategies considering its level of satisfaction in the field of Banking. This is the area of this study to see weather the banks giving services to small town customers are following the integrated care for the customers which is known as customer relationship management.

D24, Sunday, December 31, 11:30-1:00 P.M.Session: Management Education

Session Chair: Subhash SharmaIndian Business Academy, Bangalore

310 Measuring Stages of Concern of Management Academia about Information Technology Based Education:






A Comparative Study between University Departments and Private B-SchoolsDeepak K. Srivastava, Institute of Management, Nirma University, Ahmedabad, [email protected]. S. Thakur, Faculty of Management Studies, Dr. Harisingh Gour University, SagarDinesh Sharma, Department of Commerce, Lucknow University, Lucknow

In present paper an attempt has been made to compare stages of concern between faculty members of university management departments and private b-schools about the use of information technology based education. This study is based on modified version of Hall et al Concern Based Adoption Model (CBAM). Analysis of variance (ANOVA) and multivariate analysis of variance (MANOVA) were employed in the data analysis. Results show that faculty members have high impact concern and results also demonstrate no significant difference in concern between university department and private b-school faculty members.

312 A Study on Mushroom Growth of Two-Year Management Programme in IndiaSubramanian S.Saravanan, Indian Institute of Management, Ahmedabad, [email protected]

This research paper addresses the quantum jump in the number of “2 year - Management Programmes” in India. The study examines the quality adherence in the past 15 years by taking institutions approved by AICTE in Tamilnadu as a sample. The objective is to identify the key reasons for increase in numbers and “Quality Initiative” taken by these institutes. It enables us to understand qualitative terms of the inorganic growth and its impact on the quality of “Management Education”.The study further analyses “2 year – Management Programmes” and offers suggestions to increase the control over quality process and its effectiveness.

361 New Experiments in Institution Building: A Journey from Unknown to Well knownSubhash Sharma, Indian Business Academy, Bangalore

This paper presents experience of three experiments in institution building with which the author was involved from the seeding stage and which have been founded on the basis of three foundational concepts viz. BEST (Behavioral, Economic, Strategic & Technical) manager, Wisdom equation W = R + I ( Wisdom = Reason + Intuition) to train ‘Wisdom leaders’ and New age CEOs (Creative, Enlightened, Organic) leaders. The three institutions viz. Indian Institute of Plantation Management, WISDOM and IBA have become well known for their distinctiveness.

470 Digital University Software in Maharashtra : Opportunities and ChallengesRahul Kulkarni, Smt. S.M. Agrawal Institute of Management, [email protected] Bildikar, CES'S SMA Science College,, [email protected] B. Naik, National Institute of Bank Management, [email protected]

Government of Maharashtra State has made it mandatory for all state universities to implement Digital University concept for offering e-services to all stakeholders. Digital University is a comprehensive software framework for a fully web-based management of the University and its network of affiliated colleges. It is seamlessly integrated with the Digital College and Digital Directorate software frameworks so as to offer electronic exchange of data and information between colleges, university and the Government in the form of digital objects. Digital University software framework offers various administrative services. This software framework is developed by MKCL - Maharashtra Knowledge Corporation Limited. Digital University Software Framework will be operational in all state universities in Maharashtra within year or so. This paper deals with various opportunities and challenges this new concept of Digital University Software Framework.

528 Attracting and Retaining Faculty in Technical Educational InstitutionsManoj Kumar, Indian Institute of Management, Lucknow, India, [email protected]

Presently, the biggest challenge faced by technical educational institutions in India is the acute shortage of qualified and competent faculties. This has resulted in a scenario where institutions are vying with each other to attract & retain for them the best available faculty talent. Therefore, it is of utmost importance that institutions should design and pursue policies/mechanisms so as to compete well in market place to attract and retain for them the best faculty talent. This paper offers some possible strategies that institutions can adopt to attract & retain for them the best available faculty talent.



A41, Thursday, December 28, 4:00-5:30 P - · Web viewAnita Sarkar, Indian Institute of...

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Transcript of A41, Thursday, December 28, 4:00-5:30 P - · Web viewAnita Sarkar, Indian Institute of...