A2 Textual Analysis

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Textual analysis for Advanced Production portfolio - print

Transcript of A2 Textual Analysis

  • 1. A2 MEDIA COURSEWORKtextual analysis
    JACK HERBERT 13HP

2. NEWS INTERNATIONAL
News International Ltd is a British newspaper publisher owned by Rupert Murdoch's News Corporation. Until June 2002, it was called News International plc.
The company's major titles are published by three subsidiary companies:
Times Newspapers Ltd
Times Newspapers Limited publishes the compact daily newspaper The Times and the broadsheet The Sunday Times.
News Group Newspapers
News Group Newspapers publishes the tabloid newspapers The Sun and the News of the World.
NI Free Newspapers Limited
thelondonpaper was the first newspaper to be launched by News International rather than bought. It was a evening freesheet for the London Zone 1 and Zone 2 areas, although it was withdrawn from circulation in September 2009.
3. The sun
The Sun is a daily tabloid newspaper published in the United Kingdom, with the second highest circulation of any daily English-language newspaper in the world and the biggest circulation within the UK, standing at an average of 2,986,000 copies a day between January and June 2008 and with a daily readership of approximately 7,900,000, of which 56 percent are male and 44 percent female. By circulation it is the tenth biggest newspaper in any language in the world. It reaches 2.9 million readers in the AB1 demographic and 5.0 million in the C2DE demographic. It is published by News Group Newspapers of News International, itself a subsidiary of Rupert Murdoch's News Corporation.
Information sourced from Wikipedia
NOTE : AB1 Demographic is similar to my main demographic
4. Date, Price and website all shown in the same box as the logo. This makes it easy for the reader to find.
Smaller headlines shown on front page for each of the different types of news featured in the paper. E.g. Showbiz and sport.
Logo in the top left hand corner. Which is the first place a reader looks when they pick up a newspaper.
Word EXCLUSIVE shown on cover to show the reader that there are stories in the paper which have not been shown in any other newspaper .
The cheap price of the newspaper is made a big deal of by making the price stand out by giving it a metallic elevated effect with a different background to the rest.
Familiar face shown on the cover which will broaden the demographic of readers by attracting the fans of that person or people with an interest.
Smaller story shown on the left side of the cover, with a smaller headline , image and story beginning.
Stories begin under the headline but you must turn to the page which is stated to continue reading it.
Author of the story shown above the story in bold and their position at the company is stated.
Main headline to attract
readers eyes and show them what the cover story is. Headline is indirect to maximise impact and effect. Makes the reader want to find out exactly what the headline is about.
Small internal advert to advertise a feature which can be found in the newspaper. Saving money is a popular topic at the minute so this could be why they chose to advertise this feature on the front.
Each headline/story is in its own box which separates it from the others which makes it more clear, spaced out and readable. Making it more attractive to readers.
5. THE SUN- FIRST PAGE
Page number shown at the top of the page instead, in comparison to magazines where the convention is usually to put the page number at the bottom.
Date and Logo shown next to the page number.
Lines and different colour backgrounds used to separate articles.
Largest story on the page, has a bigger headline than the other stories, to show its importance on the page and draw the readers eyes to that particular story.
The first word in every article is capital letters to signify the start of the article to the reader.
Because it is a national newspaper, a national map is shown in the same format as those shown on the television. This is because the reader is familiar with this format and will not confuse or put off.
Important words are put in bold and capitalised to stand out to the reader from the rest of the text.
Various small stories along the edges of either side of the page. Each with small fairly direct headlines.
These stories could be on this page because they are small but important and could be of interest to the reader.
They show that they get their weather information from Sky News, which the reader might see as a trusted source and they show a picture of the familiar news reader that the News network uses. Sky and The Sun are both part of the same institution (News Corporation).
Tiny, sentence long article about general interest/quirky issue. The reader would not buy the paper for this particular story but it is just
a little fact that they might laugh
at.
A teaser is used to attract the reader to a story within the newspaper, page number is included so the reader knows where to turn to.
Internal advert, asking for the public to send
in their stories for cash. Cash would entice the public so this
is what they need to offer. They offer various different mediums in which the
public can get in contact e.g. Phoning, emailing and texting. They incorporate all this different technology to attract more interest as the public have different technological preferences.
The same number is used somehow in each technological medium so it is easy for the reader to remember.
6. THELONDONPAPER
thelondonpaper (pronounced "The London Paper") was the name of a free daily newspaper, published by NI Free Newspapers Ltd, a subsidiary of News International. It was available from Monday to Friday each week in Central London from 4 September 2006 until 18 September 2009 (its final print-run before closure).
The week before thelondonpaper was first published, Associated Newspapers, the publisher of the Evening Standard, re-branded their existing free lunchtime newspaper Standard Lite to London Lite and changed the publishing time to include the evening rush-hour, a move that has been widely seen as a 'spoiler' to protect against the launch of thelondonpaper.
The paper was targeted towards young readers, with emphasis on celebrity and more light hearted news, little analysis of news stories and uses lots of images and colour. As a consequence of the launch of thelondonpaper as well as Associated Newspaper's own London Lite, the Evening Standard has attempted to go more upmarket, emphasising the difference between the free newspapers and itself by adding the tagline "The Quality Newspaper" across the top of the front page.
Information sourced from Wikipedia
7. Familiar faces shown throughout the cover, this attracts the fans or people with an interest in the celebrities which broadens the audience.
Logo shown along the top of the page, with images overlapping it.
The website and date (pug) is shown underneath the logo, which seems to be conformant to newspaper cover conventions
Various news and features which are in the issue are shown , with accompanying photographs.
News features and another called The Buzz feature are in different colours to set them apart from each other.
Main photograph is of celebrities. To draw in the eyes of the reader. A small indented story is also shown with a small headline. The story is continued on another page within the newspaper to make the read open it.
Big, bold indirect headline to attract the eyes of the reader. A smaller more direct sub headline is shown above.
Page numbers always shown so that the reader knows where to turn to in the newspaper to find the whole article/story.
Smaller headlines shown on front page for each of the different types of news featured in the paper. E.g. Showbiz and sport.
The weather is shown on the front page. This makes it quick and easy for the reader to find the information, which is what a busy London commuter would want.
Information to let the reader know that the paper is printed on 100% recycled paper , with environment friendly ink which make their brand appear more ethical.
One word caption title is used along with the description of the small photographs.
Advert spread along the bottom of the page. Free newspapers need to sell these expensive advertising spots to maker more money.
8. They offer an online service for an interactive night life map which cannot be offered in print. This would appeal to younger more computer literate readers. There is also an accompanying image of a disco ball to represent fun, music and partying.
Page number shown at the top of the page instead, in comparison to magazines where the convention is usually to put the page number at the bottom.
Logo shown next to the page number with the web address shown underneath, so that the website is shown on every page to increase the amount of hits their website receives.
Website stated again.
Date shown in the top right hand corner in the same strip as the logo as website and logo, except with a different background.
A blue and black colour scheme is used, as the newspaper has decided this for their thelondonnews section. Regular readers will familiarise with this colour scheme and know that when they see it they are reading the news.
Short snippets of stories from other newspapers to attract the readers of those newspapers. Also a good tool in advertising the paper under the same ownership such as The Times and The Sun.
Large advert positioned in the bottom left hand corner. These large adverts need to be positioned here on the first page where readers will first turn to, because the paper can sell this space and receive a good income from it.
24 hrs in pictures feature