Minor tasks

MINOR TASKSWebsites and postcards production

RESEARCHPrimary research into existing websites and postcards

WEBSITE CODES AND CONVENTIONSMasthead- The title or emblem of the movie is clear and is in a recognisable font which will allow audiences to unmistakably see that this website professional and specifically for the film.Layout- this website is easy to navigate as the grid system has separate sections for each aspect of the film.Font- Different typography indicates different pages of information. Images- are used to illustrate as much as possible from the film and to also create visual interest.Content- This is an entertainment website, therefore it has non fictional content in order to appeal to fansGenre- as this film is a science fiction, the website uses the typical language and colour schemes associated with this genre so it is recognisable to audiences Target audiences- the layout is designed based on the target audiences preference as to appeal to them.

WEBSITE RESEARCHLayout- this website has the title and awards of the movie in the centre of the page as to inform and impress the audiences at the same time. The navigation bar on the right hand corner, making the website easy to operate and the main image is the backdrop making the page look professional as well as creating intrigue.Masthead- The title is central making it the first thing audiences will read. It also creates intrigue which will make viewers read on.Font- The typography is simplistic and white which makes the text stand out from the background and gives it a dramatic edge.Content- this page features: news, festivals, synopsis, cast & crew and contact. Indicating that the content is factual and informative about the film. Target audience- The Chicken is aimed at 18-40 year olds audiences, therefore the layout, fonts and content is suited to sophisticated and informed viewers. Images- The website has sliding images in order to showcase the variety of cinematography used within the film. It also creates visual intrigue and appeal.Genre- This short film falls under the drama genre as its synopsis describes- As a present for her 6th birthday, Selma gets a live chicken. When she realises the creature is going to be killed to feed the family she decides to set it free, unaware of the dangerous consequences such action will lead to... It is Sarajevo, year running 1993. This is why

POSTCARD CODES AND CONVENTIONSImage- There should be one or two focal images to capture the attention of audiences and to portray what kind of film it is.Font- The title should be in a large eye catching font as to inform audiences of the name of the film.Genre- The genre should be easily identifiable due to the language, fonts and imagesDate- There should be an indication of when the film is being released.Makers- The production company, directors and stars are usually listed at the top or bottom of the postcards to give audiences an idea of the standard of the film.Colour scheme- The colour scheme should imply the genre and style of the film.Critics quotes- If the film received good reviews the postcard may advertise them.Certificate- The rating of the film is usually advertised in the corners of the postcardsWebsite- The website address is normally included in the postcard so audiences can visit and fin out more information.Tagline- The tagline for the film should be on the postcard as to reveal a little more about the film.

POSTCARD RESEARCHFont- The title is right above the image making it visually impactfulImage- The image is at the bottom of the postcard and immediately draws attention to itself.Genre- The genre can be identified as a dramatic comedy due to the bright colours and dramatic image.Makers- The production company, directors and stars are all named at the top of the postcards to showcase the well established actors and creators.Tagline- The tagline for the film is under the title and it reaffirms the dramatic comedy genre.Certificate- The rating of the film is advertised in the corner of the postcard in the small print as the film want to attract a mass audience first.Date- This postcard advertises a vague release date-coming to theaters this summerColour scheme- The colour scheme is bright and vibrant showing its comedic side.Website- The website address is included in the small print as the film makers want audiences to focus on the image and title.Critics quotes- The film displays the critics quotes as to encourage audiences to see it.

ROUGH DESIGNSPencil drawing of the website and postcard for Bardo

Initial drafts

WEBSITE DESIGNDesigning and creating Bardo website

DIGITAL DRAFT WEBSITE DESIGNLayout- this website is easily navigated due to the simplistic grid layout BardoMusicFilmingCyber bullyingCastTarget audiences- due to the target audience being teens my website is designed to be visually intriguing and colour coordinatedGenre- as this film is a fantasy drama I have used dramatic images so it is recognisable to audiences that this is a dramatic short film with non fictional elements.Images- to capture the attention of audiences my website is predominantly images that convey different aspects of my film. This makes my film site impactful and memorable.Content- This is an informative website, therefore it has factual content about the film in order to appeal to fans who want to understand more about the movie.Font- The festival text is in its recognisable official font. And to indicate links to different pages of information I used Arabic Typesetting in white as to make it stands out against the images.Masthead- The title of the movie is identifiable, clear and central to the page, which will allow audiences to see that this website is professional and legitimate.

FINALLayout- I have had to alter my initial layout due to technical difficulties. I am not best pleased with how it has turned out however it does have a strong visual impact on viewers. Instead of having links on the images I have resulted to a classical tool bar making my website easier to access and clearer. Target audiences- There is twice as much colour and a variety of images which will attract my target audience.Genre- from a first glance I think this website looks a little like a romance due to the pink and grey colour scheme yet in closer expectation it can be identified as a drama due to the intense images. Images- The repetition of images makes my magazine look information pact. It also gives my page summitry and visual intrigue.Content- I have included pages concerning the synopsis, the concept of Bardo and behind the scenes. Font- The festival text is in its recognisable official font Didot. And the tool bar is in Baskerville Old France so to match the PassTime productions font.Masthead- The title of the movie is repeated across the page making it stick in viewers minds. PassTime productions is positioned at the top of the page making audiences take note of the up and coming film company.Conclusion- Over all I was disappointed that I was not able to technically achieve my initial idea. However this is an functional and informative website that I achieved with in a deadline.

POSTCARD DESIGNThe designing and creating stages of my film product postcard

DIGITAL DRAFT POSTCARD DESIGNFont- The title is slightly to the right of the postcard and works well against the heart monitor background. The font is simple and eerie making it stand out to viewers.Genre- The genre can be identified as a drama due to the dark colours and dramatic image.Tagline- The tagline for the film is under the title to reveal a little more about the plot whilst creating intrigue. Date- I have chosen the traditional movie method of scheduling and gone for coming soon to keep audiences on the edge of their seats.Colour scheme- Unlike the neutral website colour scheme, for the postcard I've gone for a darker and more dramatic pallet choice. This is so my film can attract as many viewers as possible to generate hype for my film.Critics quotes- I have incorporated a critics quote on my postcard so to affirm that this is a film worth watching in the audiences minds.Makers- I have not advertised the directors or actresses name as they are unknown which could put some viewers off seeing the film. I have however included the production company as it ties in well with the style and is a typical convention of a postcard.Image- The image is along the left side of the postcard to create visual intrigue and to show the glowing door in the background. Allowing viewers to speculate what the film is about as well as holding their interest.

FINALFont- I like the font Didot as I feel it looks specialized and visually appealing. I have kept the positioning of the text to the right as it leads on nicely from the image.Genre- I was concerned that audiences night mistake my film for a horror yet after sampling it to a test market, viewers identified it as a drama due to the critics comment.Colour scheme- I have continued with the dark colour scheme as it coincides with my opening title and the colours used in a heart monitor. Image- I have chosen a more appropriate image that has a frightened expression, as the main character faces life and death. I also blurred at the edges more professionally to symbolise her fading. I also changed the glowing door to a calling light as the test market said the door looked like a book.Certificate- In the final I have included the rating of the film in the corner to comply with conventions and to make it look legitimate.Website- The website address is mentioned subtlety at the bottoms so to advertise my film whilst not detracting from the image and title.Makers- I have changed the font of my production company to Baskerville Old France as it looks more professional. I have also changed the logo of the company to a sand timer as it is more appropriate.Tagline- The tagline for the film is positioned under the masthead in a smaller font as the test market said it made it sound like a horror.Critics quotes- I have kept the critic quote as it fits in well with my design and impresses audiences. I have also positioned two awards along the top so it is the first thing audiences see and encourages them to watch the film.

COMPARISONComparing my work to an existing website and postcard

WEBSITE COMPARISON

Layout- For the layout of my film website I took inspiration from the divergent website. By having a variety of images viewers will be visually intrigued to click on them and find out more about the film. Target audiences- Teens like to see colours and a choice of icons to explore, which is why my website sight will also appeal to teen audiences.Masthead- The title of the movie Divergent is clear and is in a recognisable font and the bottom of the page. Similarly, my movie title is central to the page and is also in a identifiable font. Genre- Due to Divergent being science fiction the website uses the typical teen language and a purple and yellow colour schemes which is associated with this genre. I have gone for a grey and pink colour scheme as to match the hospital gown of the character and the somber tone, audiences can tell that this film falls under the drama genre. Images- in the one on the right the image illustrates a dystopian future and the different fractions the human race is divided into. And in the one on the left the images represent the different points of information my website has to offer- music, synopsis, filming, Justice festival, help line and so on.Content- The official divergent website is an entertainment site, therefore it has non fictional content in order to appeal to fans, such as an aptitude test. My website is more of an informative one meaning I have factual content concerning the concept of Bardo and filming tips and tricks.Font- Divergent uses the same formal and serif font but in different sizes to indicate the level of importance of each text. I use a font called Didot for y film title as it is proper and appealing to the eye.

POSTCARD COMPARISONFont- The title for Les Miserables is in a big and eye catching sans serif font making it stand out from the other text. In my postcard I used the font Didot as it is the logo font for my film and makes the text be prominent and look professional.Genre- The genre is identifiable in Les Miserables poster due to the dark colour scheme, intense fonts and image. From this audiences can easily judge that it could be categorised as a drama. Likewise, my film includes dark colours with dramatic text and images revealing that is it also a drama. Tagline- The tagline for Les Miserables above the title and dramatically reveals more about the film. My tagline is under the title and is in a smaller font as I didnt want to crowed the postcard.Date- I decided not to include the date in my postcard as I want people to visit my website in order to find more information. Where as Les Miserables says Christmas Day which will excite audiences more.Colour scheme- The colour sheme of blue and gold indicates drama and hope. In mine I used green and black to show suspense and drama. However it could be misinterpreted as a horror due to the use of black and green. Yet as a heart monitor uses these colours I have used them in my postcard.Website- In my own design I have included the website name in a small font under the production company, complying with conventions. And in Les Miserables it is also at the bottom of the postcard.Critics quotes- I have included critic quotes in mine as to reassure audiences that this production is worth watching. Where as Les Miserable is a big budget production with a great cast so critic quotes are unneeded.Certificate- The rating of the film advertised in the corner or my postcard to inform viewers. Yet Les Miserables does not include one, showing it is trying to attract a mass market.Makers- The stars in Les Miserables are listed at the top of the postcards so it is the first thing audiences read. I have credited my production company and logo in the right hand corner to balance out the layout.Image- Both designs use a single face to attract audiences. Psychologists have proven faces on posters attract audiences due to humans wanting to read emotion and expressions. This is a technique that makes the postcard seem professional as well as captivating.