Deaf Havana -

Fools and Worthless

LiarsAD CAMPAIGN

Deaf Havana - Fools

and Worthless Liars

(album cover)

The album artwork for this album features a young boy, dressed smartly beside a briefcase and newspaper. The boy himself is a unusual contrast to the costume he wears and the props beside him (all of which are central to the camera shot and therefore all significant however the boy is more in focus, pinpointing him as being more important than the props) which all connote adulthood and age. This may be an indication of the band's lyrics which may detail growing up too soon or adult responsibilities. The boy Is also eye level to the camera shot making his stare appear to connect with the audience and also indicates this boy symbolises whatever theme the album may carry. The album is also bordered by an old fashioned camera reel, this may be symbolism that the lyrics and emotions in the album are simply nostalgic and old that have been captured in the album. The album cover follows typical conventions by including the band's name and album title however the colours in both are faded and grainy which once again suggest age and maturity. The album colour filter leaves an off-brown tone to the cover creating a tone of nature/natural and raw indicating that the lyrics/theme of the album would be similar with raw emotions coming through.

Deaf Havana - Fools and

Worthless Liars (Deluxe

Edition)

Upon the re-release of Fools and Worthless Liars, the band also changed the album cover to set it apart from the original. Instead of a brown filter, the album featured a monochrome filter which connotes old age, the past, wisdom etc. This may be in reference to the band's decision to recreate their original songs in new styles with an array of instruments in ways they have learnt over their years: wisdom of the music industry. The person on the album cover also changes and the boy is replaced by an old man. This may also be symbolism of the band aging together and also growing up with their approach to their music. The typography of the band name channels handwritten calligraphy which may connote old fashion or perhaps the band's personal lyric written song on their album. Aside from these changes, their decision to keep the album covers similar keeps a sense of familiarity with this campaign and it is therefore easily identifiable.

Deaf Havana - Fools

and Worthless Liars

(Print Ad Poster)

The ad campaign for Fools and Worthless Liars also featured many print advertisements in magazines such as Kerrang! And Rocksound (both of which are targeted towards the rock genre). The print advert featured to the left was also used for billboards as promotion. It follows typical print ad conventions as it includes the band name, album cover and title, release date and positive reviews from several critics. It also includes the band's record label and a medium to purchase the album upon release - HMV.

The grainy, super 8 camera reel effect is continued within this print ad to continue the familiarity and easy identification of the band's new album campaign. This is an effective way of reminding fans or those interested in investing as they may have previously seen the album artwork and can now identify the artwork in print ad.