IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

INSTRUMENTAL SHOTS…

Throughout the duration of my music video I used shot types similar to that of other music videos. This is because through observation of other music videos I was able to see that these shots were most appealing and fitting for my genre. I also found that this improved the overall quality of my transitions as it provided a smooth change between shots.

This conforms to typical music videos through both shot type and the acting as it is common for a music video to have instrumental shots. By including shots of the guitarist I have lived up to the expectations of the audience, this is because shots of the band are expected.

STEREOTYPES…

My music video is the story of a girl that is lonely and that finds love/companionship at the end, this conforms to the typical ‘girl meets boy’ storyline that is found in many music videos, this includes popular videos such as: Taylor swift - you belong with me and Katy Perry- last Friday night.

Although I conformed to the storyline of lonely girl meets guy my music video subverted from the ‘lonely girl look’ as my actress did not wear smart clothing and glasses. This is because I found that the video would be more relatable to if the main actor had the look of a normal person, this applies more to modern teenagers which fits my target audience.

SETTING…

It is common in music videos that are

aiming to display isolation and

loneliness for shots of large widespread

areas to be shown. I have conformed to

this as I have used shots of both fields

and meadows in order to display the

largeness of the world in contrast to the

loneliness that my actor will be

experiencing.

By conforming to this I have defined the

isolation that my actor is feeling and

this has lead to my video emphasising

desolation and loneliness within the

world and to the individual themselves.

HOW I HAVE DEVELOPED, CONFORMED OR CHALLENGED CONVENTIONS…

Through my use of storyline and props I believe that I have conformed to the conventions of a typical music video. My storyline follows the ‘lonely girl meets boy’ storyline commonly found in modern day music videos, in addition it conforms to the message of the song which is expected from audiences.

I have also conformed to the conventions through my use of setting and props. I have filmed in a school setting with props such as books and instruments, this is commonly found within storylines like mine.

However, I believe that I have also challenged the conventions through my use of costume and dress code, this is because the typical image of a friendless person is that of a person wearing glasses and dressing smartly. I decided to keep my actors clothing style average and so I ended up with a normal person that was friendless. This is more relatable to most people nowadays as not many people dress in the way that is stereotyped.