QUESTION 2: H O W E F F E C T I V E I S T H E C O M B I N AT I O N O F Y O U R

M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ?

My thought process for my ancillary texts was to create a similar tone and mood throughout all products. This way I could ensure that my main product and ancillary texts combined to create a realistic and professional effect. One similarity I purposefully tried to achieve was the overarching influence of gritty realism. For my main product I added a grungy colour grade effect in Premiere Pro. Likewise, my poster features a picture that has been colour graded in the same way my main product has, this allows the theme of grimy realism to transcend my products. Furthermore, my magazine review opts for a similar approach. I used a real Empire magazine page as my inspiration which immediately makes it more professional looking.

I created my texts with similarities because it significantly improves the synergy between all products. If a potential viewer reads the magazine review and then saw the poster, they would expect the short film to be exactly how it is; gritty and realistic.

My magazine review page – created within Adobe Photoshop

My secondary poster (Not Used)

Another reason the combination of my texts works well together is the fact that everything is linked to my main text. The magazine reviews sole purpose is to persuade potential audiences to view my film. Likewise, the poster incorporates the same objective. Therefore, when combined, the mixture of the texts all lead to the promotion and potential viewing of my film. Also, I purposefully strived to make the poster more related to the film, rather than the magazine review. My thought process for this was that because the magazine review would have been created and distributed by Empire magazine. Therefore, the tone and style would have been slightly different to the texts I would’ve created myself. But, I still tried to keep the same undertone of dark, realism present throughout all texts. I believe this technique works effectively in keeping all the texts related without seeming exactly the same.

Similarly, I used the same font for the magazine review and the title on the poster. This helps creates a feeling of consistency and competence when seen side by side. However, with all things said, there are some inconsistencies which take away from this effect. One being the bullet hole on the poster. Some would say this looks cheesy, which is definitely not was I was aiming to achieve. Yet, the effect and diversity it brings to the poster makes in stand out amongst others which helps the overall tone come together.

Bullet hole on the poster Real Empire review which I used for inspiration

The font I used was called Trajan Pro II