Audience research

What gender are you?

From our audience research we have discovered that more females are likely to watch music videos than men, which means that the majority of our audience will be females.

How old are you ?

In our audience research we have focused on 5 different categories and as you can see on the pie chart the majority of our audience are between the age groups of 16-19.which means that with our music video we should be aiming at that specific age group.

Male Female12

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15.5

Gender

Series1

Do you like to see flash backs in music videos

For our music video we considered using flashbacks as this is a common feature in RnB music videos, and judging from our audience research we have come to the conclusion of using flashbacks in our music video. 82%

14%

4%

Age

16-1920-2425-3031-3535+

What location/s do you expect to see?

In order to get a clear understanding of what the expected location setting for an RnB music video is we asked our audience what types of locations they associate with RnB music videos and the majority of have stated hotel, and due to our audience feedback we are considering to use a hotel room scene in our video. Club Hotel Hoods Alley Studio Bedroom

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Location

Series1

What objects/props do you expect to see?

So that we could decide as group what specific objects and props we should have in our music video, we have asked the audience what types of objects/props they anticipate with RnB music videos. Overall the majority of our audience said flashy props such as cars and jewellery and money.

9%

38%

22%

22%

9%

Objects/Probs

StudioCarsJewelleryMoneyBeds

How to you expect the hair/makeup to be?

Extended makeup Casual 60s0

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Type of hair and makeup of artist

Series1

Due to the fact that artist in different music genres portray unique physical appearances, we have chosen to ask our audience about the types of makeup and hair they would link with an RnB artist. The bar chart shows the 3 main categories that have been recommended by our audience and we hope to use one of those in our music video.

What clothes do you expect them to wear?

48%

26%

26%

Type of clothing of artsist

Designer fashion Revealing sexyCasual

Keeping in mind the difference between the physical appearance of artist due to their genera , myself and my group members have asked our audience what type of clothing they expect and RnB artist to be wearing in a music video and the majority have said designer fashion.

How do you expect their body language to be?

Sexy Confident Relaxed0

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Type of body language you expect

Series1

In order to send our audience the right message about what the song is about the actors in our video need to be sending out a clear body language. so once we have asked our audience what they type of body language from this genera they have stated several but sexy, relaxed and confident were the most common.

Do you expect any particular types of lighting/effects to be used?

45%

41%

14%

Type of lighting

LowBrightBlack&White

In the processes of making a music video its essential to get the perfect lighting as this determines the specific mood that is being represented, which is way we have asked our audience what type of lighting they expect and the majority have said bright.

Can you give an example of a typical RnB music video that represents your view?

41%

59%

What artsist do you mainly see

RkellyUsher

We have asked our audience what the typical RnB music videos that they watch are, and the majority have stated those of artist such as R-kelly and Usher. So myself and my group will be using the videos of these two artist as examples that we can relate to.

What do you think the narrative/storyline should be?

Party life Relationship0

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What do you think the narrative storyline should be

Series1

As well as using the lyrics of our song to set the storyline for our music video, we have also decided to get some audience feedback on what the audience expect to see, and the majority have said a relationship based storyline.

• Our audience have given us a variety of different answers to how they expect an RnB music video edited. However the majority have said that they expect the edit to be with the beat with few effects and medium paced.

Do you expect the edits to be in a certain way?

• Our female and male audience had different expectations of how the camera should be shot in an RnB music video. And the results

were that the female expect to see a variety of shots, whilst the male expect to see lots a of

medium shots.

Do you expect the camera to be shot in a certain way?