A2 Pre-production Tasks Feedback

Student Name: HOWDEN Megan

Task 1 – Pre-production: Research & Planning Evidence on blog

1. Similar Products – music video analysis y

2. Genre Analysis (including genre & digipak research) y

3. Target Audience y

4. Annotated lyrics y

5. Drafts y

6. Storyboards y

7. Shotlist y

8. Layouts – floor plan y

9. Locations y

10. Costumes y

11. Props y

12. Actors y

13. Equipment y

14. Production schedule y Teachers comments

1. Alanis Morissette/ Katy Perry/ Mumford and Sons – good, detailed analysis

of video with imagery and technical elements discussed linking to Goodwin and narrative theory. At times detail is too descriptive and not analytical.

2. Some nice detail on EDM music using Prezi, showing concise research. Early influence added with good detail and examples. Some nice links to culture, with good use of images. Secondary research sources clearly

shown. Post has been added on album cover same genre, which again shows understanding of task and conventions. Advert for tour added,

needs advert for album – please add 3. Some nice detail on audience with good use of primary research. Could

have some detail on other interests and primary research. Add

4. Good clear post on lyrics, showing initial ideas, lots of detail 5. Brief post of ideas drafting, with brief reflection on comments – add more

6. Very effective storyboarding reflecting genre showing video - shows action, good variety of shots that follow genre video conventions.

7. Shot list added with detail on type and description

8. Floor plans are easy to understand and show plan. Please rotate. 9. Lots of images added with some good description on how they will be

used. 10. Good detail added on what actors need to wear in relation to genre 11. Some detail added as to choice of props but needs more considering post

states they are important 12. Good detail on actor choices and suitability to video

13. Good detail on what will be used and how 14. Very good detail on production and post but nothing on pre-prod. Plus presentation could be better.

Overall this is a very good body of work, well done. Some good use of

technologies throughout. At this stage you are not missing any posts, but you need to add more detail where requested.

You could add additional content such as a risk assessment.

Good clear blog. Mark out of 20: 15/20

Teacher name: M Drummond Date: Jan 2017

Student action plan for improvement

Student has amended/added the following:

Additions made to all analysis of videos. This shows better analytical writing with good links to theory and audience. Good use of examples

throughout.

Audience post has been added, with some secondary research and other

interests added.

Good addition to the ideas drafting showing good reflection from peer

feedback and how some ideas may be incorporated.

Floor plan rotated

Much better detail now added to props showing a much better

understanding of how props will be used linking narrative and props.

Schedule improved with all parts of production added

Cover analysis added showing good understanding of conventions

Risk assessment added with good detail on potential hazards.

Good posts have also been included showing the filming and editing process, with some detail on why some editing choices have been made.

Final mark out of 20: 19 Date: Feb 2017