A02 Breitzmann Sperling
Transcript of A02 Breitzmann Sperling
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K. H. Breitzmann, W. Sperling: MARITIME TOURISM IN MECKLENBURG-WESTERN POMERANIA
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KARL-HEINZ BREITZMANN, PhD, Full Professor
WERNER SPERLING, PhD, Assistant ProfessorBaltic Institute of Marketing, Transport and Tourism
Institute of Transport and Logistics, University of Rostock, Germany
MARITIME TOURISM IN
MECKLENBURG-WESTERN POMERANIA
STRUCTURE, DEVELOPMENT AND REGIONAL
ECONOMIC EFFECTS
UDC 338.48:658.8](430)
Original scientific paper
Maritime tourism plays a considerable and increasing role. Its most important segments are
characterized as well as their development tendencies and effects.
Key words: maritime tourism, incoming tourism, tourism marketing.
1. AIM OF THE CONTRIBUTION
For the federal land Mecklenburg-Western Pomerania in the northeast of theFederal Republic of Germany tourism is of extraordinary economic importance.
This is justified both by the favorable natural and cultural conditions of the
land for tourism and also in its economic structure, which expresses itself in a smallshare of processing industries in gross domestic production.
Up to the year of 2003 a substantial and constant growth of the number of
guests and their overnight stays was achieved until a decrease of the arrivals of guest
had to be accepted for the first time in 2004, 2005 was marked by stagnation. Each part
of the tourist supply is therefore of importance, in order to return to an upturn. Last butnot least the water tourism - the Maritime Tourism, as we call this range - plays a
considerable and increasing role.
We will describe the regional-economic effects of the tourism and themaritime tourism for Mecklenburg-Western Pomerania and define maritime tourism, in
order to characterize the most important segments of this maritime tourism and their
development tendencies.The basis forms a study concerning maritime tourism in Mecklenburg-
Western Pomerania, which we worked out for the regional Ministry of Economic
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Affairs1. Also some of the sub ranges were examined more in detail of our tourism- and
transport students in theses (diploma) and seminar works.
2. MARITIME TOURISM IN MECKLENBURG-WESTERN
POMERANIA AND REGIONAL-ECONOMIC EFFECTS
Since 1990 Mecklenburg-Western Pomerania has developed to one of theleading destinations in the German vacation tourism. (Place 2 behind the federal land
Bavaria in number of the journeys). The number of overnight stays in commercial
accommodation facilities could be increased threefold in opposite to 1992 (Table 1).
This was made possible by high investments in tourist infrastructures and by thedevelopment of extent and quality of the entire tourist supply. The federal land
supported this development with investments of 1.1 billion, which made private
investments of 5.4 billion possible. A visible sign for it is the high increase in
bedroom capacities. The number of beds in commercial accommodation facilities rosefrom 67,313 in the year 1992 to 188,924 in the year 20042.
Table 1: Development of arrivals and nights spent in accommodation
establishments / Mecklenburg-Western Pomerania 1992 2004
Year Arrivals
(1000)
Nights spent
(1000)
Average
duration of
stay (days)
Average bed
occupancy
(%)
1992 1,976 6,659 3.4 44.6
1994 2,417 8,664 3.6 41.0
1996 2,850 10,809 3.8 38.2
1998 3,316 13,280 4.1 33.2
2000 4,258 18,240 4.3 36.1
2001 4,535 19,760 4.4 37.2
2002 4,751 21,006 4.4 38.5
2003 5,146 22,140 4.4 40.9
2004 4,946 21,348 4.3 39.1
Source: compiled from: Statistische Berichte Tourismus in Mecklenburg-Vorpommern" (1992 2004),
Statistisches Landesamt Mecklenburg-Vorpommern.
As economic factor the tourism in Mecklenburg-Western Pomerania exhibits
an above-average importance compared with other lands of the Federal Republic.Overnight and daily tourism together result a gross turnover of 3.5 billion (2003).
1 Feige, M., Breitzmann, K.-H., Obenaus, H. et al: Entwicklungschancen des maritimen Tourismus in
Mecklenburg-Vorpommern, Studie fr das Wirtschaftsministerium Mecklenburg-Vorpommern, Schwerin2000.
2 Statistisches Landesamt Mecklenburg-Vorpommern, Statistische Berichte Tourismus in Mecklenburg-
Vorpommern Dezember 1992, Dezember 2004.
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The derivable contribution to the net domestic product is 1.7 billion and the
share of the tourism of the entire net domestic product amounts to 7.4 %.Approximately 130,000 jobs result from tourism (hospitality industry, retail and other
industries)3. A considerable part of more than 10% of this economic output is
contributed by maritime tourism, for which excellent conditions exist in Mecklenburg-Western Pomerania.
As maritime tourism we understand thereby all the tourism supply, which
use the open sea, territorial coastal waters, lakes, rivers and channels as natural basiccondition for various tourism activities.
Figure 1:Water tourism areas in Mecklenburg-Vorpommern
Mecklenburg-Western Pomerania offers particularly favorable natural
conditions for this maritime tourism. The land has 340 km of outer coast line at the
Baltic Sea, 1130 km bay coast line, 60 islands, 2013 lakes with a total area of 724 kmand approx. 26000 km running water, with predominantly unspoiled and natural banks
(Figure 1). The majority of the wide nature conservation areas of the land includes
coastal and lake areas (like e.g. the national park `Mritz`, the national parks
`Vorpommernsche Boddenlandschaft` and `Jasmund`, the national park `FeldbergerSeenlandschaft), the biosphere reserves `Sdostrgen` and `Schaalsee`, bird sanctuaries
like the Wismarer Bucht`, the Greifswalder Bodden, the Peenetal` et al.
To the maritime oriented original supply factors belong also importantcultural-historical conditions in Mecklenburg-Western Pomerania. It is to refer to the
3 Landestourismuskonzeption Mecklenburg-Vorpommern 2010, S. 19,20.
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buildings and city ensembles from the days of the Hanseatic League, the typical flair of
the seaside resorts and fishing villages, sea ports, lighthouses etc.In addition there are the derived (secondary) supply-components of maritime
tourism in the shape of developed and guarded beaches, sea bridges, camping sites at
the water, regatta areas, marinas, ship-jetties and water hiking resting places, boatmoorings, sails, motor and houseboats, rowing boats, canoes, kayaks, surf-, dipping-
and fishing-equipment, ferry and cruise ships, traditional sailing ships etc. Sea and
navigation museums as well as museum ships are also very popular.Based on the use and the interaction of these potential-factors exists a large
number of tourism segments, which lead us to the definition of the maritime tourism.
As the Figure 2represents, we did not take the largest segments - the beach and the
bathing tourism as well as the camping tourism at the water - into the closer definition.This term should rather cover: the boat tourism and the different kinds of water sports,
the excursion shipping, the sea and river cruising, the passenger ferry shipping and the
touristic traditional shipping, maritime events, maritime culture tourism and last but not
least the still underdeveloped maritime industry tourism.As evident from Table 2 for 1998, boat tourism and water tourism, maritime
events, excursion shipping and passenger ferry shipping were the best-selling
segments. Cruising and touristic traditional shipping were only niche markets.
Table 2: Turnover and income effect of maritime tourism in Mecklenburg-
Western Pomerania 1998
Segment
Average daily
expenditure per
day of stay ()
Gross turnovers in
million ()
income-effect
turnover from the
1st+2
ndturnover
stage in million ()Boat tourism and
water sport
24.85 (without the rent
of the boat)71.6 38.7
Excursion
shipping (onlytouristic
passengers)
21.73 26.1 14.1
Cruise shipping
(sea and river)28.38 1.5 0.8
Passenger ferryshipping
5.88 15.9 8.6
Maritime events 20.45 40.9 22.1
Touristic
traditional
shipping
(excursions andmulti day trips)
20.81 1.1 0.6
Sum 17.6 157.1 84.9
Source: dwif, OIR, FUR: Entwicklungschancen des maritimen Tourismus in Mecklenburg-Vorpommern,
Schwerin 2000, S. 106.
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However since 1998 new developments have occurred and today we have also
more exact dates. So the touristic sales of the cruising passengers and the crewmembers in Rostock in the year 2004 are estimated on 5.9 to 6.9 million. That is 60
70 per visitor4. In addition more than 6 million come from the incomes of the port
and service industry for the ship arrivals. Exclusively for the Hanse Sail we estimatethe touristic turnover 2005 on 177 million.
Figure 2:Elements of maritime tourism
4 Benkenstein, M., Bastian, J., in bbu: Zufriedenheit der Kreuzfahrtpassagiere und Crewmitglieder mit
Rostock-Warnemnde 2003 und 2004, Studien fr die HERO, Rostock 2003 und 2004.
Maritime tourism
in the broader sense
Maritime tourism in the
sense of the presentation
Tourism offers connected
with maritime tourism
Beach and seaside
tourism/ bathing
holidaysCamping tourism at the
water
Boat tourism and water
sportBoat tourism and water sport
Sailing Sailing
Water hiking Water hiking
Houseboat Houseboat Urban and culture tourism
Motorboat Motorboat Biking tourism
Diving Diving Hiking tourism
Waterskiing Waterskiing Spa and health tourism
Fishing Fishing Congress and meeting tourism
Shipping Shipping Weekend and day tourism
Excursion shipping Excursion shipping Touristic major projects
Passenger ferry
shippingPassenger ferry shipping Accommodation industry
Sea cruising Sea cruising Gastronomy (food and beverage)
River cruising River cruising
Touristic traditional
shippingTouristic traditional shipping
Maritime events Maritime events
Maritime industrytourism
Maritime industry tourism
Maritime culture
tourismMaritime culture tourism
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3. MAIN SEGMENTS OF THE MARITIME TOURISM IN
MECKLENBURG-WESTERN POMERANIA AND TRENDS
3.1. Boat tourism
There are more than 420 marinas with 32,000 moorings for the boat tourists
with sail and motor boats in the federal land. 14,000 of these are located at the BalticSea coast and 18,000 in the inland (Figure 3).
Figure 3:Mooring places in Mecklenburg-Western Pomerania
They are predominantly new built or modernized and have a good or evenhigh quality standard. The most modern marina is the directly finished yachting port
Hohe Dne in Rostock-Warnemuende with a capacity of 750 moorings. Hohe
Dne is the first yachting port of Germany which was awarded with five blue starsfrom the German tourism association. The group of companies, called Odin, invested
120 million into the plant including luxury hotel with congress center and high-quality
wellness facilities.
In the coming years an extension of the supply is to be expected, like 10,000
further moorings. An increase in net-density of the ports is necessary at the Baltic Seacoast. On the basis of the needs of the sailors the distance between two marinas should
not exceed a daily distance of 15 - 25 sea miles. To that extent there are still clear gaps,e.g. between Wismar and Travemnde, in the east of Warnemnde, whereby theemergency port Darer Ort represents a special problem, between Hiddensee und
Glowe and also along the Usedomer outer coast.
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But sailors do not stop at the national borders. Therefore the net must be
continued by our eastern neighbors.Furthermore major improvements for the water hiking resting places for
canoeists and kayaks have been noted. In the meantime however some locks at the
much frequented water ways already became capacity bottlenecks.The boat tourism results in industrial activities in shape of boat building and
repair as well as building of boat equipment. In Mecklenburg-Western Pomerania
approximately 50 enterprises are offering such services, whereby some shipyardsdeveloped top-quality products. However the enterprise density is still underdeveloped
in the inland. Approximately 100 enterprises trade with boat accessories and
equipment5.
A rapid grown segment is houseboat driving. For the year 2000 141 houseboatcharter firms could be counted in this land of the Federal Republic. Following an
analysis from the General German Automobile Association (ADAC) in 2004 the
amount was about 200. The number of users rose in the same period from 24,000 to
30,000
6
. Among the providers are predominantly enterprises, which have a smaller
number of houseboats in the supply. Some offer at the same time or predominantly
motor and sail yachts, others have also smaller sport boats in the offer.
One of the largest and most complex enterprises is Kuhnle Tours. Today ithas 130 own houseboats, but also sail yachts, canoes etc., which are used from charter
bases in Mecklenburg-Western Pomerania, Brandenburg and in France. At the
headquarters in the port village Mritz bei Rechlin works a houseboat shipyard. With320 moorings it is the biggest charter base and a winter camp and in addition to this
200 vacation apartments with leisure and support facilities are available7.
The specific charter license regulation has been contributing to the success ofthe house boat tourism. This regulation from 1999 allowed on a trial basis for 5 years
simplified rules for ships with a maximum length of 15m and a permitted maximum
speed of 12 km/h compared to the sports boat license8.
This regulation, which followed examples in France, the Netherlands and
other states, worked out so well, that it became permanent.
Further development in the house boat segment is viewed positively. For
example Locaboat Deutschland expects a duplication of the demand until 20109.
3.2. Excursion shipping
Excursion shipping is an important part of maritime tourism. Offers for boatexcursion trips normally complete touristic products on shore as well as in interior
land, only daily tourism may have the participation on an excursion trip as a main
motive for a trip to a tourist attraction.
5 www.mv-maritim.de, 14.09.2005.6 Entwicklungschancen des maritimen Tourismus in M-V, a.a.O., S.5; ADAS Sportboot (2004).7 www.Kuhnle-tours.de8 Bundesverkehrsministerium (Hrsg.) Richtlinien zur Charterscheinregelung 1999,
http://www.bmv.de(Wassersport-, 1468/start.htm.9 Locaboat (Hrsg.), Geschftsbericht 2003, S.32.
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Offers of companies taking part in excursion shipping are for example: one or
multiple hour trips, daily excursions, rides to a certain destination or on boardarrangements. Furthermore, local ferry connections are used by tourists as well.
In Mecklenburg-Western Pomerania about 130 companies run 260 ships with
a capacity of around 32,000 seats and offer 500 full-time jobs, even twice as much insummer time. Six larger companies own 20% of all ships
10. One of the larger
companies is the Weie Flotte (white fleet) located in Stralsund with 7 ships which
are used for excursion shipping and for regional ferry traffic.About 90 % of all companies have their location on the Baltic Sea coast or the
lake area between Mritz and Plauer See. In Rostock-Warnemnde for example 7
companies run their 1 to 4 ships (Table 3).
Table 3:Excursion shipping companies in Rostock-Warnemnde
Companies Ships Maximum number of
passengersFahrgastschifffahrtKppn Brass
MS Frst Borwin
MSKppn BrassMS Min Herzing
MS Ostseebad
Warnemnde
300222
222
250
Die Fahrgastschiff-
fahrtsunternehmen der
Familie Schtt
MS Hansestadt
Rostock
MS MecklenburgMS Kasper Ohm
MS Rostocker 7
230
230140
250
Warnow Personen-schifffahrt R. Kammel
MSMarkgrafenheide
MS SchnatermannMS Breitling
159
50
150
Fahrgastschifffahrt
Wolfgang Heckmann
Dampfer Selene
220Antaris GmbH MS Kehr Wieder
MS Epsholm
38
12
Angel- und See-touristik e. V.
Zufriedenheit47
Angel- und See-
touristik GmbH
Ueckermnde
ChemnitzHanno Gnther
Doberan
Dessau
Tauchreisen und
Seetouristik Schuld
MS Barents See
MS Klar Kimming
MS Gudrun
12
12
47
Bro Hanse Sail Gro- und
Traditionssegler250
Source: Hoffmann, Christin: Kstennaher Passagierausflugsverkehr in Rostock/ Warnemnde
Angebotsstruktur und Vermarktung, Seminararbeit, Rostock 2005, S. 17.
10 Maritimer Tourismus in Mecklenburg-Vorpommern, a.a.O, S. 84.
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During the last years a lot of modernizations of ports and landing stages alike
took place, paid by the public hand and the companies bought new ships. Also newrequirements became visible, for instance an increase in transportation of passengers
with bikes in inland which is not fully dealt with by the ships yet.
The traffic of passengers parallel to coast is very low developed. In formertimes sea bridgesplayed an important role as docking stations, but during the Second
World War and the following icy winters most of the sea bridges were destroyed. That
is the reason why most of the seaside resorts supported the idea to rebuild these seabridges and took part in the subsidizing program of government. Today we have again
19 sea bridges from Boltenhagen to Ahlbeck along the coast (Table 4), but their
function is different now.
Today they are used as lengthened promenades to the sea and are thereforestrongly visited even off season. Unfortunately some of the sea bridges do not meet the
requirements for docking stations, because of the low water depth or instability while
rough sea.
Thoughts to initiate a scientific program for developing coastal parallel trafficcame up in the last time, also to investigate the operation of unconventional types of
ships.
Table 4:See bridges in Mecklenburg-Western Pomerania
Location Length (m)Max water
depth (m)
Construction
costs (Mio. )Boltenhagen 290 3.0 1.1 1.2
Wendorf 350 3.0 1,3
Rerik 170 3.0 0.7 0.8
Khlungsborn 240 3.9 0.9 1.0
Heiligendamm 200 3.0 1.0 1.3
Graal-Mritz 350 3.5 1.2
Wustrow 230 3.0 1.0Prerow 390 3.0 1.5
Zingst 270 3.0 1.5
Sassnitz 105 2.5 0.6
Binz 370 3.0 1.9 2.1
Sellin 394 3.6 3.5
Ghren 270 3.6 1.7
Lubmin 350 3.5 1.6
Zinnowitz 315 3.5 1.6
Koserow 261 3.5 1.4
Bansin 285 3.0 1.7
Heringsdorf 508 5.0 1.,3 .4
Ahlbeck 280 3.0 1.8
Source: Voberg, Anne, Seebrcken und ihre touristische Nutzung, Diplomarbeit, Rostock, 1996, S. 18, 21.
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3.3. Cruise shipping
Cruise shipping on open sea belongs to the market segments which grow
fastest in world tourism. In the 1980`s and 90`s the number of cruise passengers nearly
doubled worldwide.After terroristic activities at September 11th 2001 a short stagnation existed,
but experts forecast considerable growth rates for the next years. Because of that for the
German market the number of cruise shipping passengers is calculated to rise from583,000 in 2004 to 1 million in 2010 11.
In the region of the Baltic Sea, where cruise shipping is possible only in
summer months, just 5% of worldwide cruise shipping activities take place, but
especially there a strong increase is seen. Here find the cruise shipping lines, whichalways look out for new products to offer, a shipping region with many attractive
capital destinations in 1-night-distances, rowed up like a pearl necklace.
Table 5:Calls of cruise ships in selected ports of the Baltic Sea
11 Klar zur Wende, in fvw, Nr. 22 2005, Niedecken Verlag, S.8.
1997 2004
St. PetersburgCalls
Passengers
163
81,300
422
332,924
CopenhagenCalls
Passengers
205248,500
282291,000
TallinnCalls
Passengers
138
58,700
232
216,400
StockholmCalls
Passengers
141
85,600
213
217,500
HelsinkiCalls
Passengers
116
69,000
211
217.200
Kiel CallsPassengers
3320,000
118128,500
VisbyCalls
Passengers
83
32,500
113
72,300
GdyniaCalls
Passengers
5054,.300
10590,500
RostockCalls
Passengers
26
17,900
93
97,300
RigaCalls
Passengers
n.a.
n.a.
57
25,500
KlaipedaCalls
Passengers
n.a.n.a.
4814,200
TotalCalls
Passengers
875
667,800
1,.457
1,616,.300
Passengers/Calls 763 1,109
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Rostock-Warnemnde participates in the development with a rapid growth of
ship calls. 1991 only 10 ships came in, but 1997 26 and 2004 even 93 calls with 97,000passengers were registered (Table 5). For 2006 151 applications with 150,000 cruise
shipping passengers exist. Very interesting for touristic net product is the fact, that 40
calls are connected with a passenger exchange.Rostock-Warnemnde is seen by shipping lines and passengers alike as port
of the German capital Berlin. Many passengers go to Berlin by bus or train for a
sightseeing tour12
.From the point of view of regional economic effects the fact is welcomed, that
40 % of passengers stay in Warnemnde or in the region while doing land excursions13
.
Warnemnde is well prepared for further development due to an investment of
5.5 million in a new cruise shipping terminal, which meets the standards of ISPS-Code (International Ship and Port facility Security Code) of the International Maritime
Organisation. At the same time infrastructure has to be improved to avoid missing
docking spare in Warnemnde so that ships have to elude to the oversea habour of
Rostock.It exists a strongly growing European river cruise shipping, too. 2004 more
than 300,000 German guests took part in a river cruise tour, an increase of 11.5 % to
2003. Also the waters between Oderhaff, Achterwasser and Peenestrom as well
as Greifswalder Bodden and Strelasund profit from river cruises between Berlinand Stralsund. Anyhow around 100 calls per year are registered in Stralsund with an
average of 80 passengers14
.
3.4. Passenger ferry shipping
Around 50 million travellers use international ferry lines across the Baltic Sea
year by year. In Mecklenburg-Western Pomerania in the ferry ports of Rostock and
Sassnitz more than 3 million passengers are counted, whereby the lines Rostock Gedser (Denmark), Sassnitz Trelleborg (Sweden), Rostock Trelleborg and Rostock
Hanko (Finland) are the most important ones. (Table 6).
Main travelling motive of touristic ferry shipping is the trip to the yearly main
holiday place, because of that demand is concentrated on summer months and
especially on weekends. Short trips are more typical for off-season, when ferry lines
market them as produced traffic to reach a higher usage rate. For the foreign visitorsshopping in Germany is an important part of the trip.
Daily tourism involves classic excursion trips as well as shopping tours. When
duty-free-sell was ceased in July 1999 a main motive for shopping tours was gone.Nevertheless the differences in German and Scandinavian prices still give incentives
for shopping tours15
.
12 Lubatschowski, Rona: Kreuzfahrthfen im Ostseeraum und ihre touristischen Angebote, Diplomarbeit,Rostock 1999.
13 Benkenstein, M., Bastian, J., in bbu: Zufriedenheit der Kreuzfahrtpassagiere und Crewmitglieder mitRostock- Warnemnde 2003 and 2004, a.a.O.
14 Schmidt- Walter, P.: Auf groer Fahrt zum Sund, Norddeutsche Neueste Nachrichten vom 27.4.2005, S. 815 Maritimer Tourismus in Mecklenburg-Vorpommern, a.a.O.
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Table 6:Ferry shipping passengers in Rostock and Sassnitz (in thousands)
Year
Passe-
ngers
Cars /
Cara-
vans Busses
Passe-
ngers
Cars /
Cara-
vans Busses
Passe-
ngers
Cars /
Cara-
vans Busses
Passe-
ngers
total
Sassnitz - Trelleborg Sassnitz - Klaipeda Sassnitz - Rnne Sassnitz
1995 717.5 116.4 3.5 n.a. n.a. n.a. 132.4 29.0 0.3 850
1998 789.3 115.3 4.9 15.7 7.9 n.a. 195.5 50.6 0.6 1,000
2000 735.7 117.2 4.3 27.1 4.5 n.a. 177.2 46.8 0.6 940
2001 655.7 113.8 3.8 9.8 2.0 n.a. 163.4 43.0 0.5 829
2002 675.3 131.1 3.2 9.5 3.3 n.a. 143.6 37.5 0.4 828
2003 787.8 166.3 4.1 11.4 1.8 n.a. 129.8 34.3 0.4 929
2004 708.1 162.4 3.3 8.5 1.6 n.a. 121.6 32.0 0.4 838
Rostock - Trelleborg Rostock - Gedser Rostock - HankoRosto-
ck
1995 285.0 83.3 0.5 1,746.2 201.4 11.4 2,031
1998 698.5 165.6 2.5 1,355.9 171.2 14.1 2,054
1999 696.8 165.7 2.3 1,291.3 165.4 14.6 1,988
2000 750.1 165.3 2.7 1,007.0 153.1 12.6 1,757
2001 693.5 144.6 2.4 1,170.9 194.2 13.8 69.3 29.3 0.4 1,934
2002 717.4 149.7 2.6 1,224.6 206.5 14.5 164.8 62.8 0.3 2,107
2003 796.1 169.7 3.1 1,297.3 215.5 15.9 170.9 57.0 0.7 2,264
2004 788.1 158.8 2.8 1,264.0 212.5 15.3 176.8 54.3 0.8 2,229
Total: 2004 3,067
Because of actual studies we know Rostock`s regional effects of ferry
shipping very precisely (Table 7). 30 % of all passengers buy goods, 23 % spend
money for services and 5 % stay in Rostock orenvirons over night. This is where thehigh expenses of 48 million come from. Not all of theferry passengers contribute in
regional net product, but nevertheless the average of per-head expenses is 22.
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Table 7:Touristic expenses of ferry shipping passengers in Rostock
Position of expense Expenses per head () Scale (Mio. )
Purchased goods117 per head
out of 30 % of all passengers39
Gastronomy, gas and other
services
24 per head
out of 23 % of all passengers6
Overnight services49 per head
out of 5 % of all passengers3
Total21,80 per head in average of all
passengers48
Source: Benkenstein, M., Bastian, J. in: bbu/Ostseeinstitut fr Marketing, Verkehr und Tourismus,
Zufriedenheit der Fhrpassagiere mit dem Hafen Rostock 2004/2005, Studie Rostock 2005
3.5. Maritime big events
We define maritime events as taking place at or on the water, where mainly
ships or boats are responsible for atmosphere. As shown in figure 4 there are more
arrangements than just the big events Hanse Sail and Warnemnder Woche (weekof Warnemnde) in Rostock and the Mritz Sail. For example harbour and sea bridge
celebrations, sailing regattas, dragon boat races, Sund Swimming and so on.
Figure 4:Maritime arrangements in Mecklenburg- Western Pomerania (selection)
Maritime arrangements in full sense of the
word
Maritime arrangements in usual
sense of the word
Megaevents: Megaevents:Hanse sail in Rostock/Waremnde Strtebecker festival games
Warnemnder Woche (week of
Warnemnde)
Vineta festival games
Mritz sail Others:
Habour festival and similar events: Island sea festival Gstrow
Wismar Sportive events:
Freest, Peenemnde, Karlshagen Beach parties and festivals
Haff- festive days: Rerik Beach volleyball tournaments
Seabridge- festival: Boltenhagen,
Koserow, Graal- Mritz
Festival of Neptun: Zarrentin, Probst Jesar,
Neustadt- Glewe
Regattas (inclusive sail in and out):
Stralsunder Segelwoche (week of sail in
Stralsund)Regattatage Zingst (days of regatta Zingst)
Bathtub-rally: Plau, Rbel, Neustrelitz
Pfingstregatta: Rbel
Dragonboat-festival: Schwerin
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Anyhow the main event in the region is the Hanse Sail in Rostock. 2005
more than 250 ships took part, both large and traditional. Together with German shipsalso participants from Netherlands, Sweden, Denmark, Russia, Poland and other
countries were welcomed. With about 1 million tourists, out of 1.3 million visitors, the
Hanse Sail is the third biggest maritime event in Germany after the Kieler Woche(week of Kiel) and the Hamburger Harbour Celebration.
Many guests of the Hanse Sail stay over night and only come to Rostock because of
this event. Hotels are regularly booked out for this time. All together touristic turnovers2005 are valued with 177 million. Overnight tourists spend on average 91 per day
and one day tourists 30.16
.
SOME CONCLUSIONS
(1) Maritime tourism is an attractive form of tourism for regions with many
coastal areas, lakes or rivers, whereby its polymorphism is characteristic. Some parts ofit are relative independent types of tourism for example sailing- or house-boat-
tourism, while others are an interesting complement for different independent forms of
tourism for instance excursion and ferry shipping. Canoe and kayak tourism, fishing
tourism or the visit of maritime main arrangements might belong to the first category aswell as to the second one.
In addition the existence of maritime touristic offers rises attractiveness even
for guests, who not take part in them actively. For example tourists in guest survey2003 state the activity of enjoy maritime flair on a scale from 1 to 6 with the high
result of 2.217
.
(2) Maritime Tourism is a growing market. More or less all parts extend theircomplexity, fascination water lures lots of tourists.
But of course competition also grows in this market between destinations
which are situated close together as well as far away from each other. In sportboat- andhouseboat- tourism not only Mecklenburg- Western Pomerania and Brandenburg are in
competition, but also French and Dutch water touristic regions and the Polish
Masuren, too. In cruise shipping even worldwide offers compete with each other.
Therefore offer quality and price-performance ratio determine success or failure.
(3) The example Mecklenburg- Western Pomerania shows, that purposeful
upgrading of water touristic infrastructure with high attendance of the government isthe base of all development. The construction and reconstruction of shipping as well as
river routes, marinas and resting places for water-hiking, wharf constructions and
mooring places, sea bridges, cruise shipping terminals etc. needs very high investmentsand requires complex and medium-term programs, which have to be well coordinated
between state and municipality.
16 Berechnet nach Mecklenburg-Vorpommerns Gste Struktur, Zufriedenheit und Einkaufsverhalten,
Ostseeinstitut fr Marketing, Verkehr und Tourismus an der Universitt Rostock, 2004, Rostock 2004,.S.
82 ff und R. Sommer, Der konomische Beitrag und die Bedeutung von Events zur touristischenEntwicklung einer Region dargestellt am Beispiel der Hanse Sa il Rostock, Stralsund , 2000, S. 78.
17 Steingrube, W.: Weiterhin hohe Zufriedenheitswerte in Breitzmann, K.-H. (Hrsg.): Mecklenburg-Vorpommerns Gste Struktur, Zufriedenheit und Einkaufsverhalten. Beitrge und Informationen aus
dem Ostseeinstitut fr Marketing, Verkehr und Tourismus an der Universitt Rostock, Heft 13, Rostock
2004.
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(4) Structure of supply is dominated by small companies. In Mecklenburg-
Western Pomerania the number of all suppliers is estimated at 1,300. That is why it isstrongly required, that suppliers cooperate with each other and with the government to
be successful, for example in networking their products, offering attractive packages
and performing marketing.(5) Regional economic effects of water- tourism are considerable. It is very
pleasant, that studies of some German federal lands and even a German wide
investigation can give precise statements to that fact. Our paper also showed, that suchanalyses have to be updated from time to time, just to reflect actual changes and to
work out further necessities of action. Last but not least researches of students of the
Baltic Institute support this process.
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