A Year of Innovation BBC News and Social Media in 2015 - BBC New
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http://www.bbc.co.uk/news/blogs-the-editors-35061802 Page 1 of 2 Jan 20, 2016 04:51:43AM MST Yik Yak message asking Twitter links to John Sweeney's Snapchat reports for Panorama A year of innovation: BBC News and Social Media in 2015 - BBC News bbc.co.uk 2015 has been a year full of new social media initiatives for BBC News and Current Affairs. We've expanded our activity on chat apps, experimented with a number of live-streaming services and short-form video formats and won a host of awards for our efforts. Our digital current affairs team used Snapchat to explore new ways of reaching a millennial audience through for . digital story-telling around the migrant crisis BBC Panorama The same programme also launched a new digital-first, to social media project reach and engage a broad audience online and on social media, including those communities affected by the closure of steelworks in Redcar over 50 days in the . countdown to Christmas BBC Pop Up started the year in a desert and ended . Somewhere near the Arctic between those two points, the video journalism team hosted town meetings in and . They Africa across North America experimented with in the Northwest Territories, posing questions from across the Facebook live streams world to residents in real-time. They also took questions from Twitter into and African slums in Kenya crowdsourced from East African residents. With the help of social media, they dozens of story ideas uncovered searching for alien life in Arizona and forged a new partnership with the Vatican scientists messaging app Yik Yak . during the Canadian elections Elsewhere, BBC News has looked to make the most of the growth in use of chat apps, as referenced by my colleague Trushar Barot in a . The recent report for the Tow Center BBC has used messaging technologies to reach audiences in hard-to-reach parts of the world. BBC Persian launched a new service on the anonymous chat app, . The Telegram app is widely used by many Iranians and within a month of launch it had 200,000 subscribers, with some items posted reaching more than 800,000 unique users inside the platform. We've also witnessed an exponential increase in eyewitness contributions to news events through WhatsApp over the year and launched a on Viber to reach people with news and "lifeline service" information during the Nepal earthquake. Earlier in the year we took the decision to rationalise our presence on Facebook and to create a single
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A Year of Innovation BBC News and Social Media in 2015 - BBC New
Transcript of A Year of Innovation BBC News and Social Media in 2015 - BBC New
http://www.bbc.co.uk/news/blogs-the-editors-35061802
Page 1 of 2 Jan 20, 2016 04:51:43AM MST
Yik Yak message asking
Twitter links to John Sweeney's Snapchat reports for Panorama
A year of innovation: BBC News and Social Media in 2015 - BBC News bbc.co.uk
2015 has been a year full of new social media initiatives for BBC News and Current Affairs.
We've expanded our activity on chat apps, experimented with a number of live-streaming services andshort-form video formats and won a host of awards for our efforts.
Our digital current affairs team used Snapchat to explore new ways of reaching a millennial audiencethrough for .digital story-telling around the migrant crisis BBC Panorama
The same programme also launched anew digital-first, tosocial media projectreach and engage a broad audience onlineand on social media, including thosecommunities affected by the closure ofsteelworks in Redcar over 50 days in the
.countdown to Christmas
BBC Pop Up started the year in a desertand ended . Somewherenear the Arcticbetween those two points, the videojournalism team hosted town meetings in
and . TheyAfrica across North Americaexperimented with in the Northwest Territories, posing questions from across theFacebook live streamsworld to residents in real-time. They also took questions from Twitter into andAfrican slums in Kenyacrowdsourced from East African residents. With the help of social media, theydozens of story ideasuncovered searching for alien life in Arizona and forged a new partnership with theVatican scientistsmessaging app Yik Yak .during the Canadian elections
Elsewhere, BBC News has looked to makethe most of the growth in use of chat apps,as referenced by my colleague Trushar Barotin a . Therecent report for the Tow CenterBBC has used messaging technologies toreach audiences in hard-to-reach parts of theworld. BBC Persian launched a new serviceon the anonymous chat app, . TheTelegramapp is widely used by many Iranians andwithin a month of launch it had 200,000subscribers, with some items postedreaching more than 800,000 unique usersinside the platform.
We've also witnessed an exponential increase in eyewitness contributions to news events throughWhatsApp over the year and launched a on Viber to reach people with news and"lifeline service"information during the Nepal earthquake.
Earlier in the year we took the decision to rationalise our presence on Facebook and to create a single
http://www.bbc.co.uk/news/blogs-the-editors-35061802
Page 2 of 2 Jan 20, 2016 04:51:43AM MST
Instagram picture showing Lubna Qassim
A Facebook screengrab showing a video and metrics
Earlier in the year we took the decision to rationalise our presence on Facebook and to create a singlepage for BBC News on the platform. The page has looked to highlight the most newsworthy and shareablestories for fans on Facebook and has already proven its ability :to engage millions
Image copyright Facebook/BBC
On Instagram, we launched new pop-upchannels for the :UK General Election
and our :#100Women season
Image copyrightInstagram/BBC News
And the BBC News Channel surpassed amillion subscribers, with a number of new
.short-form video formats
This year's produced an#100Women seasonarray of engaging content and held debates thattrended on social media in Nigeria, Nepal, Kabuland London at different times.
From Meerkat toduring the Ferguson protestsPeriscope andduring the recent Paris attacksmost recently on Facebook Mentions,live-streaming on social media has clearly beenone of the big talking points of the year. BBCreporters and correspondents were quick toexperiment in this arena - most noticeably aroundbreaking and developing news and for
.behind-the-scenes expert analysis
Our social media innovation has been noticed in a favourable light over the course or the last year. A we launched through WhatsApp won a for public"lifeline" Ebola service George Foster Peabody Award
service and a Knight Award for public service at the Online News Association Conference. BBC Trendingand BBC News won and @BBCBreaking won an for asocial media Webby awards Online Media Awardsecond year running. No doubt 2016 will bring many more challenges and opportunities for innovation.
(With thanks to, Matt Danzico, Ravin Sampat, Ramaa Sharma and Trushar Barot for their contributions).
Image copyright Instagram/BBC News
