A Writer's Folio

THE

WORKSof a copywriter

CHEAH AI YUNThis book (that looks rather plain from afar) belongs to:

My name is Ai Yun.I’m a copywriter by day, music hunter by night.

Did you know that polar bears are left-handed and that our ears and nose never stop growing? Or the fact that a firefly has a lifespan of 24 hours? That totally explains the puzzlingly high number of them on the floor of my o�ce stairwell.

This is what I Google for when I have too much time on my hands.

Don’t give me too much free time, lest I find more seemingly useless information on the Internet that might just weird people out.

RESUME

Havas Worldwide (formerly Euro RSCG)August 2011 – PresentRole: Junior CopywriterMain Client: NTUC FairPriceAlso work briefly on Abbott Nutrition, Danoneand Far East Organization.

The Right Mix (Singapore)November 2010 – January 2011Role: Junior CopywriterClients: Crust Gourmet Pizza, Land Rover and Jaguar

Wild Advertising & Marketing (Singapore)October 2010Role: Freelance CopywriterClients: NETS, Angsana Hotels and Resorts, Skin Inc

E-Pixels Solution Sdn Bhd (Malaysia)October 2010Role: Graphic Design InternCreated wedding albums for clients andmaking them look good in it.

Lasalle College of the Arts (Singapore)Major: AdvertisingGraduated in 2010 with an upper second-class honours degree

Kolej Damansara Utara (Malaysia)Major: DesignGraduated in 2008 with a diploma

Work Education

Shortlisted as a finalist for The Crowbar Awards 2010Participated in Crowbar 24-Hour Advertising Challenge 2010

Achievements

Adobe PhotoshopAdobe InDesignAdobe IllustratorAnalog photography, using my Dad’s old (but trusty) MinoltaScouring the cyberworld for obscure bands

Skills

THE

DAILY GRINDat work

FairPrice - Print

A feast is only complete when you pair it with �ne tunes. Strum a few chords and cook up a scrumptious meal for a perfect concoction of food and music. Only at FairPrice Finest, where �ne food meets great music.

Stringing together fine food and musicFairPrice Finest is a supporting sponsor of Mosaic Music Festival 2012

DELI ORGANICWINESSEAFOODINTERNATIONALSELECTIONS

whatsupatfairprice.com.sg/fairprice�nest

What happens in the kitchen should always go with a dose of good music. Jazz things up with our �ne gourmet selections for a sizzling package of food and music. Only at FairPrice Finest, where �ne food meets great music.

Playing the right chords with fine food and music



FairPrice Finest is a supporting sponsor of Mosaic Music Festival 2012

Good music makes great food tastes even better. Serve up a platter of fresh tunes along with �ne treats from our sumptuous array of quality food. Only at FairPrice Finest, where �ne food meets great music.



Hit the right note between fine food and musicFairPrice Finest is a supporting sponsor of Mosaic Music Festival 2012

Posters that aim to invite FairPrice Finest customers to immerse themselves in the harmonious union of fine food and great music.

FairPrice - Print

Good things get snapped up fast.So take the early bird special.Spend $100 and above in a single receipt at FairPrice Finest, and you’ll be humming away with tickets to Mosaic Music Festival 2012 at 10% discount.



Where fine food meets great music

Early birds get10% offtickets

FairPrice Finest the supporting sponsor of the

2012 Mosaic Music Festival

*Terms and conditions apply. Please approach our sta� at the customer service counter for more information.

*



FairPrice Finest the supporting sponsor of the

2012 Mosaic Music Festival

Sign up and win tickets

If you’re into food and music,we have just the right thing for you. Sign up for our mailing list via SMS you’ll get a pair of complimentary tickets to Mosaic Music Festival 2012.

Where fine food meets great music

*Terms and conditions apply. Please approach our sta� at the customer service counter for more information.

Posters that aim to invite FairPrice Finest customers to immerse themselves in the harmonious union of fine food and great music.

FairPrice - PrintA corporate ad that showcases FairPrice’s commitment to food safety and its customers’ well-being.

FairPrice - Print

whatsupatfairprice.com.sg/fairpricefinest

DELIORGANICWINESSEAFOODINTERNATIONALSELECTIONS

Laughter is brightest where food is best. I R I S H P R O V E R B

We believe in having life’s simple pleasures accessible to our customers. Like our fresh deli, or our choice organic groceries. And we believe the enjoyment of good food should be shared with loved ones. So eat, drink and be merry with our sumptuous array of fine food. Here at FairPrice Finest.

Bukit Timah Plaza, Level B1 & B2, Open Mon to Fri 9am–11pm; Sat, Sun & PH 8am–11pm • Century Square, Level B1, Open Daily 9am–10pm • Junction 8, Level B1, Open Daily 8am–11pm • Marine Parade, Open Daily 8am–11pm • myVillage, Level B1, Open 24hrs Daily • Scotts Square, Level B1, Open Daily 8am–11pm • The Clementi Mall, Level B1, Open Daily 8am–11pm • Thomson Plaza, Level 3, Open Daily 8am–10.30pm • TripleOne Somerset, Level 1, Open Daily 8am–11pm

| Weekend Valet Service only at Bukit Timah Plaza and Thomson Plaza | Advance Order gourmet delights for your special occasions | Porter Service to help you move your trolley to your vehicle | Free Delivery Service for purchases of $150 and above. Terms and conditions apply.

The wisdom of others often makes the best inspiration. These are the branding ads done for FairPrice Finest.

FairPrice - PrintFP-FT120375-03_TheFinder_Dec_v2p.ai 1 11/8/12 12:52 PM

FairPrice Finest brings their finest Christmas celebration to the table for all to revel in.

SFX: *Vrooooooom……………*MVO: There goes Jaguar speeding away with the “Straits Times Car of the Year” title.

SFX: *Vrooooooom……………*MVO: Now it just picked up Top Gear’s ‘Luxury Car of the Year’ award.

SFX: *Vrooooooom……………*MVO: Jaguar clinched yet another ‘Best Luxury Car’ award by What Car? Green Awards.

MVO:With these many trophies under its belt, no doubt Jaguar is on a winning streak.

Exceptional in power, beauty and luxury, it is little wonder that Jaguar is a winner by a mile.

Test-drive a Jaguar today and be impressed.

SFX: *Vrooooooom……………*

Jaguar - RadioJaguar reaches out to potential drivers through a radio commercial about their winnings.

THE

COLLEGE YEARSwhere I learnt the phrase “bounce o� ideas”

WHAT WILL YOU DO?Less than 2% of these are recycled, while the rest ended up as wastes in landfills. The best substitute for a plastic bag would be an eco-friendly bag which is useful while doing some shopping.Pledge your allegiance to Earth, and prove to us that you care to make a di�erence. Upload a video of your pledge, take a photo of your sustainable activity and share with others your green idea.

Log on to www.susplayable.com to find out more on how you can help.

WHAT WILL YOU DO?Instead of buying disposable water bottles, try using eco-friendly water bottles to store your drink. Pledge your allegiance to Earth, and prove to us that you care to make a di�erence. Upload a video of your pledge, take a photo of your sustainable activity and share with others your green idea.


National Environment Agency - PostersGlobal warming is upon us. Digital posters to remind us to be aware of our actions and be responsible for what we use and dispose of.

WHAT WILL YOU DO?Plant a tree, grow a garden, use less paper and help reduce deforestation.Pledge your allegiance to Earth, and prove to us that you care to make a difference. Upload a video of your pledge, take a photo of your sustainable activity and share with others your green idea.


New Moon - PrintNew Moon Essence of Chicken energises even the most tired of minds.

E-Pixels - OutdoorA reboot of an old ad, an attempt to revive the good ol’ long copy days.

Tide - AmbientAn ambient advertising that features Tide detergent as an e�cient stain remover.Shortlisted as a finalist for The Crowbar Awards 2010.

CALL ME?at +65 9829 7393

or write to me [email protected]

A Writer's Folio

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