A world tour of great social media place branding ... · A world tour of great social media place...

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A world tour of great social media place branding campaigns Una gira mundial de grandes campañas de place branding en redes sociales Clare Dewhirst, City Nation Place

Transcript of A world tour of great social media place branding ... · A world tour of great social media place...

Page 1: A world tour of great social media place branding ... · A world tour of great social media place branding campaigns Una gira mundial de grandes campañas de place branding en redes

A world tour of great social media place branding campaigns

Una gira mundial de grandes campañasde place branding en redes sociales

Clare Dewhirst, City Nation Place

Page 2: A world tour of great social media place branding ... · A world tour of great social media place branding campaigns Una gira mundial de grandes campañas de place branding en redes
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1. Free content! Being more creative with your use of influencers

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2019 Finalist: Instagram Exchange

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2019 Finalist: Visit Talinn Creators’ Camp

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1. Free content! Being more creative with your use of influencers

2. Use competitions to engage

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2018 Finalist: #Take Me to Tel Aviv

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2019 Finalist: The CodenhagenChallenge

Page 9: A world tour of great social media place branding ... · A world tour of great social media place branding campaigns Una gira mundial de grandes campañas de place branding en redes
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1. Free content! Being more creative with your use of influencers

2. Use competitions to engage3. Be agile

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2019 Finalist: There’s No Night Life In Utah

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1. Free content! Being more creative with your use of influencers

2. Use competitions to engage3. Be agile4. Engage your community

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1. Free content! Being more creative with your use of influencers

2. Use competitions to engage3. Be agile4. Engage your community5. Humour and interaction go viral

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2019 Finalist: Inspired by Iceland

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1. Free content! Being more creative with your use of influencers

2. Use competitions to engage3. Be agile4. Engage your community5. Humour and interaction go viral6. Symbolic actions are a step above a stunt,

especially when they are authentic to the place brand

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1. Free content! Being more creative with your use of influencers2. Use competitions to engage3. Be agile4. Engage your community5. Humour and interaction go viral6. Symbolic actions are a step above a stunt, especially when authentic

Dare to be different!

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www.citynationplace.com/awardsExtended entry deadline: 13 September