A Whole New Mind

The Conceptual Age

•Left Side = logical, rational, analytic (good)

•Right Side = instinctive, mute, nonlinear (bad)

Congenital blind person reads Braille letters using fMRI compatible Braille Stimulator

Six subjects complete the same Stroop task

Truth vs. Lying

Left Brain

•language

•sequential reasoning

•analysis

Right Brain

•holistic reasoning

•pattern recognition

•emotion interpretation

•nonverbal expression interpretation

Two Views of the Right Brain

•Savior

•Saboteur

Some Facts...

•Left hemisphere controls right

•Right hemisphere controls left

Some Facts...

•Left hemisphere is sequential

•Right hemisphere is simultaneous

Some Facts...

•Left hemisphere specializes in text

•Right hemisphere specializes in context

Some Facts...

•Left hemisphere analyzes the details

•Right hemisphere synthesizes big picture

A Whole New Mind

•L-Directed Thinking

•R-Directed Thinking

The Change

•Abundance

•Asia

•Automation

Abundance

•Prosperity in U.S.

•“Throwaway” society

Abundance

•Everyware/Moore’s Law

•Design

Michael Graves Teapot

iPod Touch

Asia

•Globalization

Automation

•Increases in technology

•Routine work

High Concept, High Touch

•Three Questions:

1.Can someone overseas do it cheaper?

2.Can a computer do it faster?

3.Is what I’m offering in demand in an age of abundance?

High Concept

•Create artistic and emotional beauty

•Detect patterns and opportunities

•Craft satisfying narratives

•Combine the seemingly unrelated into novel inventions

High Touch

•Ability to empathize

•Understanding subtleties of human interaction

•Find joy and elicit it in others

•Stretch beyond

MBAs and MFAs

•Differentiation is a driver

•Think about HTML coding

IQ and EQ

•Standardized Testing

•IQ vs. EQ

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