A whole new life.

Goodbye retirement, hello me-tirement.

JANUARY 2020

GemLife Gold CoastLaunching in 2020

GemLife Tweed WatersNew resort coming soon

Picture perfectGemLife photo competition

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2 The Gem www.gemlife.com.au 3JANUARY 2020

2020 HAS ARRIVED AND THE YEAR AHEAD PROMISES TO BE AN EXCITING ONE FOR GEMLIFE WITH THE LAUNCH OF SEVERAL NEW OVER-50S LIFESTYLE RESORTS.

As the New Year kicks off, I am pleased to announce the launch of an exclusive, boutique lifestyle resort in coastal Tweed Heads - GemLife Tweed Waters. With direct access to the Tweed River and the ocean beyond, this prime property is sure to attract strong interest (see page 3).

I’m also excited to announce GemLife’s first over-50s lifestyle resort on the Gold Coast. Located on an elevated site with spectacular views, GemLife Gold Coast will become one of GemLife’s flagship developments, and one which I look forward to sharing more details as plans progress (see below).

Over the next few months, you may see GemLife’s new brand campaign on television, online and in print. The campaign sets out to invite the over-50s to experience ‘A whole new life’, showcasing a wide range of lifestyle options and the choices and freedom on offer at our resorts.

In keeping with the ‘whole new life’ theme, this month we’ve launched a resort-wide residents’ photography contest. Current and future residents are invited to submit photos for a chance to be featured in the GemLife 2021 ‘A whole new life’ calendar (see page 8).

I’d like to wish all our residents - current, future and prospective - a very happy New Year and all the best for 2020.

Yours sincerely,

Adrian Puljich Director & CEO, GemLife

Director’s Message

GemLife’s first Gold Coast resort slated PLANS TO DEVELOP A NEW FLAGSHIP OVER-50S LIFESTYLE RESORT, GEMLIFE GOLD COAST, ARE IN MOTION FOLLOWING THE ACQUISITION OF 46.4 HECTARES OF LAND IN THE GOLD COAST’S NORTH.

2 The Gem www.gemlife.com.au 3JANUARY 2020

Set in a premium position with direct waterway access, GemLife Tweed Waters is expected to be one of GemLife’s fastest-selling resorts. GemLife Director & CEO Adrian Puljich said the resort will feature just under 100 homes, creating a very special and unique enclave for future residents.

“It’s a fantastic, blue-chip position and we expect this project to be one of our fastest moving,” Adrian said.

“The resort design will take advantage of the unique natural features of its coastal location on the water to capitalise on the activities the area is famous for, such as fishing, boating and water sports,” he said.

“The Tweed is an in-demand area well-known for its relaxed lifestyle and mild, subtropical climate - we’re very excited about seeing this sensational site come together.”

GemLife Tweed Waters is located at Tweed Heads, just south of the Gold Coast on New South Wales’ north coast. The Tweed area is renowned for uncrowded beaches, world-class surf, great fishing, the Tweed River as well as a UNESCO World Heritage rainforest.

Home construction is forecast to begin in late 2020.

With the pending official launch of GemLife Tweed Waters, GemLife will have seven over-50s resorts across Australia, including Queensland, Victoria and New South Wales.

For more information about GemLife Tweed Waters, please contact Melanie Graham, Sales Manager, on 0427 633 928 or at melanie@gemlife.com.au

GemLife Tweed Waters coming soonIDYLLIC COASTAL HOT-SPOT TWEED HEADS WILL SOON BE HOME TO AN EXCLUSIVE, BOUTIQUE OVER-50s LIFESTYLE RESORT, GEMLIFE TWEED WATERS.

THE GEM JANUARY 2020

Set upon a unique, elevated site with sweeping views all the way to Surfers Paradise and bordered by beautiful natural bushland, GemLife Gold Coast promises to offer exceptional over-50s living for its future residents. GemLife Director and CEO Adrian Puljich said subject to development approvals, the future resort would be GemLife’s largest, accommodating about 450 homes upon completion.

“GemLife Gold Coast will be a signature resort, offering luxurious, low-maintenance homes together with extensive premium recreational facilities for its over-50s homeowners,” he said.

“It’s rare to secure a property of this size in the region and we’re looking forward to moving ahead with GemLife’s first Gold Coast-based development.”

Pimpama, located in the housing growth corridor between Brisbane and the Gold Coast, is Australia’s fastest growing suburb. The site is close to the recently opened billion-dollar Westfield Coomera Town Centre, the new Bim’Bimba Park, the multimillion-dollar sports precinct, Pimpama SportsHub, as well as the M1 and Coomera train station.

4 The Gem www.gemlife.com.au 5JANUARY 2020

A whole

new lifeA television commercial campaign rolls out across Queensland, New South Wales and Victoria later this month, following the recent launch of digital and print campaigns. With the tagline ‘A whole new life’, the campaign focuses on freedom, choice and wellbeing, rebranding over-50s living for Australia’s freedom-loving boomer generation. It shows a range of vibrant lifestyles through a series of vignettes that subtly captures the intimate and personal as well as the adventurous and social.

GemLife Director of Sales & Marketing Andrew Coulter said the campaign was created in response to the diverse and changing lifestyle demands of over-50s and in recognition of lingering, out-of-date stereotypes about over-50s communities.

He said that when GemLife launched its first over-50s resort on Bribie Island in 2016, it set out to transform the ‘retirement’ living space with beautifully designed, low-maintenance homes together with high-end recreational facilities within dynamic, active communities.

“When home-buyers tour our properties, they’re blown away by what’s on offer,” he said.

“The biggest challenge, however, is to overcome the tired, stereotypical views many hold about ‘retirement’ living and to communicate the quantum shift that’s taken place by showing the dynamic, holistic and diverse lifestyles typical at a GemLife resort.”

With increased life expectancy and improved health and wellbeing, Australia’s affluent baby boomers’ lifestyle choices are vastly different from the generation before them. With the first cohort of Generation X joining them, the push for more dynamic and innovative living options will intensify.

“People forget that the baby boomer generation was forged during a period of huge social change, such as protesting against the Vietnam War, fighting for women’s rights, experimenting with drugs and enjoying the music revolution of the 60s and 70s,” he said.

“They’re more active, fitter, healthier and more open to new experiences and adventures. Some are working full-time or part-time. They do not consider themselves old and don’t want to ‘retire’ in the traditional sense of the word.”

GEMLIFE HAS LAUNCHED A BRAND CAMPAIGN AIMED AT SHIFTING PERCEPTIONS ABOUT OVER-50S LIVING, GIVING A SNAPSHOT OF THE VIBRANT, HOLISTIC LIFESTYLE POSSIBILITIES ON OFFER WITHIN ITS RESORTS.

FEATURE ARTICLE

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A testament to the group’s boosted health status, Private Healthcare Australia, the health insurance industry’s representative body, assessed the nation’s 2.7 million 55 to 75-year-olds ‘best risk’ for private health fund insurers.

Facilities at GemLife’s resorts cater to the over-50s desire for engagement, wellness and enjoyment by offering extensive sporting and leisure choices within luxurious country clubs and recreational precincts. Facilities typically include indoor and/or outdoor swimming pools, spas, saunas, tennis courts, gold-class style cinemas, cafes, bars and more.

“Those over-50s who are semi-retired or retired become more active, fitter and healthier than they were in their 30s and 40s,” Andrew said.

“They’re enjoying their time, spending more of it with family and friends, travelling or taking up new interests without the pressure of work,” he said.

“Increasingly, retirement isn’t about slowing down, it’s about changing tack or gearing up. It’s a time of possibility, a time to live life to the fullest, time for a whole new life”.

GEMLIFE WOODEND STAGE TWO HAS NOW LAUNCHED WITH THE RELEASE OF 27 NEW, MOVE-IN-READY HOMES, LOCATED WITHIN THE SPECTACULAR MACEDON RANGES REGION.

Spoiled for choice

Stage Two features three new home designs, the Fairweather, Bowen and Sutherland, in addition to 12 stylish, modern two and three-bedroom designs. Also on offer as part of the Stage Two release are several premium blocks.

An official Stage Two launch event will be held on Saturday, 8 February from 10am to 2pm and will include the launch of GemLife Woodend’s dog-run, a custom-built exercise and play area for the resort’s four-legged residents (and their two-legged companions) to enjoy some socialising in the great outdoors.

For more information or to reserve a home, call our friendly Woodend Sales Team on 1800 931 188.

WOODEND UPDATE

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TO THE YEAR THAT WAS

1. GemLife Downsizing Forum 2. Paint & Sip, Highfields 3. Oktoberfest, Woodend 4. Residents Expo, Bribie Island 5. Spirit House Cooking Class, Pacific Paradise 6. GemLife Noosa Fun Run 7. Day on the Lake, Bribie Island 8. Seafood Cruise, Maroochy Quays 9. GemLife Paddle for Kids 10. Kokedama workshop, Highfields 11. The Andrew Sisters Tribute Show & Dinner

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Looking back at 2019THERE’S NEVER A DULL MOMENT AT GEMLIFE.

2019 was a fun-filled year across all resorts with more amazing events and social activities than we can keep track of, and we’re sure 2020 will be just as action-packed. Here is a glimpse at some of the incredible memories made throughout GemLife’s resorts over the past year!

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QUEENSLAND NEW SOUTH WALES VICTORIA

Bribie Island9 Dux Drive Bongaree Qld 4507

1800 193 177

Maroochy Quays6 Charlston Place Maroochydore Qld 4558

1800 982 056

Tweed Waters30 Fraser Drive Tweed Heads South NSW 2486

Woodend1849 Mount Macedon Road Woodend Vic 3442

1800 931 188

Highfields75 Highgrove Drive Highfields Qld 4352

1800 910 278

Pacific Paradise40 Menzies Drive Pacific Paradise Qld 4564

1800 430 885

Lennox Head67 Skennars Head Road Lennox Head NSW 2478

1800 571 954GemLife.com.au

GemLife ‘A whole new life’ photo competition now open

GemLife is on the search for the best residents’ photos from across all resorts to be featured in the GemLife 2021 ‘A whole new life’ calendar.

From taking part in GemLife social events with new friends to snaps of the local scenery, whatever living your best life means to you, nothing is off-limits.

Each month one winner will be chosen from across all GemLife resorts, and at the end of the year, twelve photos will be selected to be featured in a GemLife 2021 lifestyle calendar.

GemLife Sales & Marketing Director, Andrew Coulter, said the competition is a great way for current and future residents to share their new life experiences with others and explore their artistic side.

“GemLife is full of creative residents and is home to a number of professional and amateur photographers. We often receive photos from residents who love to share their talent and experiences with us,” he said.

“We’re looking for anything from the ordinary to the extraordinary, what we really want to see is what residents love most about their GemLife community and surrounds.”

WHETHER YOU’RE A LONG-TIME PHOTO BUFF OR PHOTOGRAPHY IS A YET TO BE EXPLORED INTEREST, IT’S TIME TO GET SNAPPING.

While photos do not need to be professionally taken, all photos should be high resolution and submitted in minimum 2MB, JPEG format. While residents will be credited in the calendar, GemLife reserves the right to alter or re-use any submitted photos. Monthly winners are not guaranteed a place in the calendar.

The competition is open to current and future residents.

GemLife Photo CompetitionThe competition is open from 1 January 2020 and runs until 30 September 2020. All submissions to be sent to photos@gemlife.com.au.

Have a story idea to share?

The Gem would love to hear from you! If you have any ideas for a story or want to hear more about a specific lifestyle resort or topic, contact Lorna Swinstead, our content writer at lorna@gemlife.com.au.